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Market Research framework



The framework agreement is for the provision of marketing research. The framework covers the provision of all marketing research services.

What is in scope?

The requirement covers the provision of design and implementation of research involving a range of qualitative and quantitative methods to uncover insight, deliver evidence for proposed communications approaches (such as creative testing) and tracking of impact and effectiveness against audiences for public information and behaviour change communications. This work may encompass insight gathering, creative testing and evaluation for – advertising, digital, field marketing, partnership marketing, PR, products for change and a rage of new approaches. 

What is out of scope?

Not applicable

Who is this available to?

The framework is open to the following public sector bodies:

  • Central Government
  • Health
  • Local authorities
  • Police and fire
  • Universities and colleges
  • Third sector
  • Other public bodies

Further information about agencies of the Scottish Ministers, and offices in the Scottish administration which are not ministerial offices is available at:

Full OJEU details can be found at this link -  OJEU Notice

Note: It is the responsibility of any framework public body organisation wishing to use the framework agreement to satisfy itself that it is eligible to do so. Entitlement guidance on this can be found in Annex A of Scottish Government Guidance on Framework Agreements. If there is any doubt, legal advice should be sought.


The benefits for public bodies using the framework are:

  • Opportunity to have a co-ordinated approach across the public sector in Scotland.
  • Opportunity for framework public bodies to learn and liaise and share best practice.
  • Value for money savings to be realised through the collaborative use of this contract.
  • All suppliers confirmed no inappropriate use of zero hours contracts, pay the above the living wage and offer a range of workforce benefits.

Current status

Start date

1 July 2017

End date

30 June 2021

Further details

Contact and feedback to:

Alastair Dougall

Email: Alastair.Dougall@gov.scot

Phone: 0141 242 5594


Paul Brydon

Email: Paul.Brydon@gov.scot

Phone: 0131 244 3718


Contract Supplier

Ashbrook Research & Consultancy Ltd

Jump Research Ltd

Progressive Partnership Ltd

RS Consulting Ltd trading as Breaking Blue

Scott Porter Research & Marketing Ltd


Full contact details of all the suppliers is contained in the buyer’s guide.


More information

Call-off procedures – buyer’s guide

Information regarding pricing and terms and conditions can now be found on Knowledge Hub.

If you are not registered to access this site and are eligible to use the framework please complete the attached template and send to the Scottish Procurement contact detailed above.