Procurement: marketing services framework

Overview

This framework agreement is for the provision of marketing services. 

It covers the provision of all marketing services, including the development of materials to deliver targeted messaging, engagement with audiences and to support behaviour change.

What is in scope

The framework agreement is for the supply of marketing services. Framework suppliers will be required to provide the services under each of the following six lots:

• Lot 1 Creative Services above £50K
• Lot 2 Creative Services below £50K
• Lot 3 Digital Marketing Services
• Lot 4 Public Relation Services
• Lot 5 Market Research Services
• Lot 6 Events and Video Production Services

Details on the scope for each Lot is contained in the attached Buyers’ Guide.

Who can use this

The framework can be used by:

• central government
• health
• local authorities
• police and fire
• third sector (voluntary organisations and charities registered in Scotland)
• universities and colleges
• other public bodies

See Public Contracts Scotland Notice for full details.

Note: it is the responsibility of any buying organisation wishing to use the framework agreement to satisfy itself that it is eligible to do so.

Entitlement can be established from the terms of the Public Contracts Scotland Notice and guidance on this can be found in annex A of our guidance on framework agreements.

Scottish Government staff with a marketing requirement must contact Roger Goldie (Roger.Goldie@gov.scot) within the Marketing Unit’s Communications Business Team in the first instance. The Marketing Unit may have a call-off contract in place which would be suitable to meet your requirement, avoiding the need to run a new competitive tender exercise.

Benefits

The benefits of the framework are:

• opportunity for a co-ordinated approach across the Scottish public sector
• opportunity for public bodies to learn and liaise and share best practice
• value for money savings
• all suppliers offer a range of Fair Work First measures under the Framework including confirmation of no inappropriate use of zero hours contracts and payment of at least the real Living Wage

Suppliers

Full contact details for all the suppliers is contained in the attached buyers guide.

Further information

We have published the buyer's guide for this framework:

• marketing services framework: buyer's guide

See: all Scottish Government frameworks and contracts.

Information about pricing and terms and conditions for frameworks and contracts can be found on the Knowledge Hub.

If you are not registered to access this and are eligible to use the framework please complete the registration form and send it to the below contacts.