Procurement - media planning buying and associated services: guidance

Guidance for public sector organisations on how to access and use the media planning buying and associated services 2023-2024 to 2027-2028 framework agreements.

Who can access: all public sector
Contract status: live

Dates of contract: Lot 1: 1 Jul 2024 – 30 Jun 2028

Lot 2: 2 Oct 2023 - 1 Oct 2027
Category: media, marketing, design and print


This framework agreement is for the provision of media planning, buying and associated services. It covers a full range of media as detailed below in Scotland, UK and Ireland, Europe, USA and such other territories as identified by framework public bodies in support of activities including, but not restricted to, social advertising, public information (including access to services) and revenue generating promotion.

The framework comprised of two lots:

  • Lot 1 - UK and overseas media (bought in UK) (call off arrangements can be made, service commencement must be from 1st july 2024)
  • Lot 2 - international media (purchased and placed in-country) (documents will be added when framework is fully awarded)

What is in scope

Media planning and buying for a full range of media namely:

  • television
  • radio
  • press/magazine
  • digital/online including mobile and social media
  • cinema
  • out of home

Out of scope

The framework does not cover recruitment advertising and public information notice advertising.

Who can use this

The framework is open to the following public sector bodies:

  • central government
  • health
  • local authorities
  • police and fire
  • universities and colleges
  • third sector
  • other public bodies

Note: It is the responsibility of any buying organisation wishing to use the framework agreement to satify itself that it is eligible to do so.


Benefits of this framework include:

  • opportunity for a co-ordinated approach across the Scottish public sector
  • opportunity for public bodies to learn and liaise and share best pratice
  • value for money savings through mini competitions and collaboration


Supplier details can be found in the attached buyer's guide.

Further information

See: all Scottish Government frameworks and contracts

Information about pricing and terms and conditions for frameworks and contracts can be found on the Knowledge Hub.

If you are not registered to access this and are eligible to use the framework please complete the registration form and send it to one of the Scottish Procurement contacts listed below.


Colin Anderson

Claudio Swinton

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