Scotland at Expo Osaka 2025: Evaluation Report

Section 4: Partner Support and Stakeholder Engagement

Development and delivery of Scotland’s Expo programme within the UK Pavilion and wider activity in Tokyo and Osaka was supported through engagement and collaboration with key partners and organisations. This included:

• Scottish Enterprise and the SDI team in Tokyo;
• The Scottish Government’s Trade and Investment Envoy to Japan, Stephen Baker;
• The British Embassy in Tokyo and the Consulate General in Osaka;
• The UK Pavilion team at Expo
• The UK Government Department for Business and Trade – domestic & in market
• The Consulate General of Japan in Edinburgh
• The Japanese Embassy in London;
• Food and Drink Scotland;
• Seafood Scotland.

UK Government & Embassy in Japan

DBT’s Janette Murphy, our Sponsorship Manager, provided key liaison and support for Scotland’s programme at Expo Osaka. In addition, engagement with and from the following people and teams provided invaluable support, resource, advice and guidance to Scotland’s team and our programme of activity:

• Julia Longbottom, UK’s HMA to Japan;
• Carolyn Davidson, UK’s Commissioner General for UK at Expo 2025 Osaka;
• UK Embassy & UK Pavilion teams

Activation days and trade missions

In support of our Expo programmes in April, June and September we garnered support and engagement from a range of Scottish and Japanese companies and organisations who participated in panel sessions, were keynote speakers and showcased their innovative ideas, solutions and products.

Gaming – Scottish companies & organisations

• Scottish Games Network – for the promotional showreel of wider Scottish companies
• Speech Graphics
• Wardog Studios
• Yaldi Games
• Blazing Griffin
• GLITCHERS
• Buildstash Limited
• Konglomerate Games
• 4J Studios
• KeelWorks

Gaming – Japanese companies

• Q-Games
• Ludimus
• iGi
• Japan Online Games Association
• Bandai Namco
• Square Enix.

Consumer industries

• Arbikie;
• Brave New Spirits;
• D&M Winchester;
• Edinburgh Teahouses;
• Goldfinch Whisky Merchants;
• Hebridean Smokehouse;
• Loch Duart Salmon;
• Summerhall Distillery;
• 8 Doors Distillery;
• Ishga;
• Supernature Oil;
• POTR.

Musical entertainment

• The Association of Exiled Scots

Health technologies

• West of Scotland Innovation Hub;
• North of Scotland Innovation Hub;
• South East Regional Innovation Hub;
• Canon Medical Research Europe;
• University of Stirling;
• NHS Scotland.
• Touchlab;
• Konpanion;
• NamiSurgical;
• iGii;
• J&D Wilkie;
• Talking Mats.

Offshore wind

• Eyemouth Harbour Trust;
• Highland Deephaven;
• Orkney Harbour;
• Fraserburgh Harbour.
• Enerfloat;
• EODEX;
• ETZ Ltd;
• James Fisher Renewables;
• OEG Group.
• SSE Pacifico;
• Floating Offshore Wind Technology Research Association, FLOWRA;
• Wajima Floating Offshore Wind.

Media

TV Asahi who showcased their promotional documentary at Expo featuring Scotland’s world-class onshore and offshore wind sectors