Scotland at Expo Osaka 2025: Evaluation Report

Section 10: Expo Legacy

Participation at Expo Osaka and the wider connections made through the trade missions and ministerial engagement across the six months, has provided Scotland with a platform and focus for continuing engagement in and with Japan. As part of our efforts to maintain the progress made during these six months and the key objectives of Scotland’s programme at Expo and wider engagement in Japan, we are now focusing on developing a defined Expo Legacy Plan.

The core objectives of the Plan are to:

• Build on new partnerships and connections made through the Expo programme as well as further progress existing partnerships
• Deepen bilateral ties in trade and investment, aligned specifically to the four sectors promoted at Osaka EXPO (gaming, consumer industries, heath technology and energy).

We are already working with SDI in collaboration with other Team Scotland partners to develop a framework for delivering a campaign of sustainable short- and long-term business and Government engagement alongside focused media and Brand Scotland marketing activity that will position Scotland as a modern, innovative nation recognised by Japanese stakeholders as a world-class business partner of choice.

Impacts and outcomes will be measured through a range of indicators such as estimated export sales for Scottish companies and the number and value of inward investment enquiries and trade leads generated. Broader outcome measures will include social media reach and engagement, as well as print, broadcast, and online media coverage highlighting Scotland’s strengths and international profile.