What we mean by design
There are lots of different kinds of design - for example, graphic design, content design, interior design and product design.
What they all have in common, is that people who work in these fields take time to understand the problem they’re faced with from a range of perspectives, before they create a solution.
The Design Council’s Double Diamond model is a visual diagram showing these design stages.
The Double Diamond shows the importance of taking time to understand the problem before designing solutions.
Each diamond shape illustrates the process of creating or exploring many possible ideas before refining these to the best idea.
The first diamond does this to confirm the problem, and the second to design the solution.