Financial support marketing campaign 2021-2022: evaluation report – August 2022

An overview of the financial support marketing campaign which ran from 29 November 2021 to 20 March 2022, including independent evaluation results.

13. Agencies

With thanks to the agencies and partners involved in this campaign:

Creative: The Union

Research agency: Trinity McQueen

Media agency: Republic of Media

Digital agency: Union Digital

Partnerships agency: Union Connect

PR agency: Stripe Communications

Evaluation: Progressive Partnership Ltd

Campaign partners: Advice Direct Scotland, Association of British Credit Unions, Christians Against Poverty, Citizens Advice Scotland, Money Advice Trust, Responsible Finance, Scottish League of Credit Unions, StepChange.



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