Restricting alcohol advertising and promotion: consultation

This consultation seeks views on potential restrictions to alcohol advertising and promotion in Scotland.

Consultation process

Responding to this consultation

We are inviting responses to this consultation by 9 March 2023. Please respond to this consultation using the Scottish Government’s consultation hub, Citizen Space ( Access and respond to this consultation online at You can save and return to your responses while the consultation is still open. Please ensure that consultation responses are submitted before the closing date of 9 March 2023.

If you are unable to respond using our consultation hub, please complete the Respondent Information Form and consultation questionnaire and return to:

Alcohol Advertising and Promotion Consultation Alcohol Harm Prevention Team Scottish Government 3E, St Andrews House Regent Road Edinburgh EH1 3DG

Handling your response

If you respond using the consultation hub, you will be directed to the About You page before submitting your response. Please indicate how you wish your response to be handled and, in particular, whether you are content for your response to published. If you ask for your response not to be published, we will regard it as confidential, and we will treat it accordingly.

All respondents should be aware that the Scottish Government is subject to the provisions of the Freedom of Information (Scotland) Act 2002 and would therefore have to consider any request made to it under the Act for information relating to responses made to this consultation exercise.

If you are unable to respond via Citizen Space, please complete and return the Respondent Information Form included in this document. To find out how we handle your personal data, please see our privacy policy.

Next steps in the process

Where respondents have given permission for their response to be made public, and after we have checked that they contain no potentially defamatory material, responses will be made available to the public at Scottish Government consultations.

If you use the consultation hub to respond, you will receive a copy of your response via email. Following the closing date, all responses will be analysed and considered along with any other available evidence to help us. Responses will be published where we have been given permission to do so. An analysis report will also be made available.

Comments and complaints

If you have any comments about how this consultation exercise has been conducted, please send them to the contact address above or at

Scottish Government consultation process

Consultation is an essential part of the policymaking process. It gives us the opportunity to consider your opinion and expertise on a proposed area of work. You can find all our consultations online at Scottish Government consultations. Each consultation details the issues under consideration, as well as a way for you to give us your views, either online, by email or by post.

Responses will be analysed and used as part of the decision making process, along with a range of other available information and evidence. We will publish a report of this analysis for every consultation. Depending on the nature of the consultation exercise the responses received may:

  • indicate the need for policy development or review
  • inform the development of a particular policy
  • help decisions to be made between alternative policy proposals
  • be used to finalise legislation before it is implemented

While details of particular circumstances described in a response to a consultation exercise may usefully inform the policy process, consultation exercises cannot address individual concerns and comments, which should be directed to the relevant public body.

Key publications

September 2022, Alcohol Everywhere : A Report by the Alcohol Action Group, Scottish Families Affected by Alcohol and Drugs

June 2022, Realising our Rights : how to protect people from alcohol marketing, a report by the Alcohol Marketing Expert Network, Alcohol Focus Scotland

June 2022, Review of alcohol marketing restrictions in seven European countries, Public Health Scotland

May 2022 Alcohol marketing restrictions : Learning from International Implementation, University of Stirling Institute for Social Marketing and Health

March 2022. The Marketing and Consumption of No and Low Alcoholic Drinks in the UK, Institute of Alcohol Studies

March 2022, The effect of alcohol marketing on people with or at risk of an alcohol problem a rapid literature review, University of Nottingham, SPECTRUM

December 2021, Digital marketing of alcohol: challenges and policy options for better health in the WHO European Region, World Health Organization

November 2020, No Escape : How alcohol advertising preys on children and young people, Alcohol Health Alliance



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