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Experience Panels: branding of Social Security Scotland

Findings from research into Social Security Scotland’s name and logo, and branding and wording guidance.

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Footnotes

1 It was not possible to offer a paper or telephone version of the survey as participants were required to comment on materials displayed on a screen (such as how readable a font was).

2 Scottish Government (2017). Social Security Experience Panels: About Your Benefits and You – Quantitative Research Findings. [online] Available at: www.gov.scot/Publications/2017/11/7769

3 Scottish Government (2018). Social Security Experience Panels: Who is in the panels and their experiences so far. [online] Available at: www.gov.scot/Publications/2018/10/3083

4 17% of the Scottish population lives in a rural area – Scottish Government (2018). Rural Scotland Key Facts 2018 [online] Available: https://www2.gov.scot/Resource/0054/00541327.pdf

5 Scottish Government (2018). Social Security Experience Panels: Who is in the panels and their experiences so far. [online] Available at: www.gov.scot/Publications/2018/10/3083

6 ESA can refer to Employment Support Allowance, an out of work benefit currently delivered by the Department for Work and Pensions.

Contact

Email: James Miller

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