Scottish Social Attitudes Survey 2025: Technical Report

5 Fieldwork

Following the posting of the invitation letter with details on the study to each address inviting up to two adults aged 16 or over to take part,^[3] two subsequent reminder letters were sent out. On completion of the survey individuals were offered a £15 gift voucher that could be sent via email or post. While respondents were encouraged to complete the survey online, they were given the option of conducting the survey by telephone. This was to ensure that the offline population, and those who are less likely to take part online, still had the opportunity to take part.

Telephone interviews were conducted by interviewers from the National Centre for Social Research (NatCen)’s Telephone Unit. Before fieldwork, interviewers attended a briefing to familiarise themselves with the questionnaire and the study.

Fieldwork for the survey ran between 16th of September and 11th of November 2025^[4] for the web mode and between the 16th of September and the 29th of October for the telephone mode.