Independent Commission for Land-Based Learning - review and implementation plan: SG response - progress report

Recommendation 1:

Work towards the reframing of the land-based sectors as nature-based.

Output

A Scottish Government decision on whether to work towards adopting the term “nature-based” to refer to the land-based and aquaculture sectors collectively.

Implementing Actions

We will undertake research and engagement to inform a decision on adopting the term “nature-based” and have already commenced work to develop this with Lantra. Timescales are still to be established. The findings from the research and engagement will be used to understand key relevant groups’ views, i.e. young people, and potential career changers, on using the term and the potential to contribute to attracting more people to work in the sector.

Progress Update

Scottish Government are co-delivering this recommendation with Lantra. They have research on perceptions of the terms “nature-based” and “land-based” planned with 6 secondary schools over 6 months, with workshops and interviews with classes, teachers and DYW / career influencers. Surveys will also be sent out to parents and to industry. Lantra are working with the University of Highlands and Islands, who have conducted research in this area before, to ensure the most effective approach is adopted and that we best reach potential career changers. The plan is to then engage with key relevant stakeholders in the autumn to present early findings and discuss the best next steps.

Timescales

Initial development and potential research 2024/2025 - in progress. Initial development and potential research partner has been identified.

Analysis and engagement 2025 - the analysis and engagement will take place from May to September 2025.

Advice to Ministers for decision in 2025.

Milestones

Research completed 2025

Stakeholder consultation and workshop held 2025 – this is on track to achieve milestones.

Recommendation 1.1:

Develop an effective communications strategy to support the reframing of the Sector.

Output

Delivery of a communications strategy to support reframing to nature-based in the first quarter of 2025 (subject to decision on Recommendation 1).

Implementing Actions

We will develop a communications strategy with stakeholders to support a wider understanding and use of the term ‘nature-based.’ This will be progressed by Scottish Government staff working with stakeholders and via their networks.

Progress Update

This is dependent on a decision about Recommendation 1, which is in progress and once an informed decision has been made, we will progress this Recommendation.

Timescale

Deliver a communications strategy 2025/26 – in progress.

Milestones

Communication plan developed with stakeholders 2025 - this is on track to achieve the milestone.