Ocean literacy survey: headline findings

Headline findings from an online survey with the public in Scotland on the topic of ocean literacy - exploring the public's understanding of the marine environment. It is part of a wider project covering England and Wales.


Dimensions of Ocean Literacy

Brennan et al. (2019) defined Ocean Literacy as having six dimensions: awareness, knowledge, attitudes, communication, behaviour and activism.

However, there are a number of other models and concepts relating to Ocean Literacy (e.g. marine citizenship), and, as such, the definition of Ocean Literacy continues to evolve. In addition to the six dimensions listed above, this report includes two additional dimensions: personal or emotional connection and access experience & proximity.

Further detail on these dimensions and the supporting evidence for them can be found in the 2020 report 'Understanding Ocean Literacy and ocean climate-related behaviour change in the UK – An Evidence Synthesis', prepared for Defra and the Ocean Conservation Trust.

The full list of Ocean Literacy dimensions included in this report are:

  • Awareness
  • Knowledge
  • Attitudes
  • Communication
  • Behaviour
  • Activism
  • Personal or emotional connection
  • Access, experience, and proximity

Throughout this report, bullet points at the end of each section make clear which dimension of Ocean Literacy the findings presented relate to.

Contact

Email: socialresearch@gov.scot

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