Ocean literacy survey: headline findings

Headline findings from an online survey with the public in Scotland on the topic of ocean literacy - exploring the public's understanding of the marine environment. It is part of a wider project covering England and Wales.


Marine destinations

Of those respondents who had visited the marine environment in the past 12 months, the places most visited for leisure were coastal/seaside towns (93%) and sandy beaches (92%). Seagrass meadows (9%) and salt marshes (15%) were the least visited (Figure 33).

Figure 33: Frequency of visits by marine environment type (weighted %)
a bar chart that shows the frequency of marine visits to different types of marine environment in the past 12 months as reported in the previous paragraph.

Q26: Thinking about the last 12 months, how often on average, if at al, have you spent your leisure time in the following marine environments?

Unweighted base: Where visited in the last 12 months: 1,755

Table 8: Frequency of visits by marine environment type (weighted %)
Type More than once a week Once a week Once or twice a month Once every 2-3 months Once or twice in the last 12 months Not in the last 12 months Never % at least once in last 12 months
Coastal / seaside towns 22% 4% 16% 20% 31% 6% 1% 93%
Sandy beaches 9% 7% 19% 21% 35% 6% 1% 92%
Rocky shores 7% 4% 14% 16% 34% 18% 6% 75%
Shingle/stony beaches 6% 4% 13% 16% 34% 20% 6% 73%
Sand dunes 3% 3% 10% 14% 31% 26% 11% 61%
Coastal cliffs 3% 3% 9% 14% 30% 28% 12% 59%
Open sea 5% 2% 5% 8% 18% 41% 20% 38%
Mudflats 2% 1% 3% 4% 9% 33% 46% 19%
Salt marshes 1% 1% 3% 3% 7% 36% 45% 15%
Seagrass meadows 2% 1% 1% 1% 4% 29% 57% 9%

Dimensions

  • Access, experience, and proximity
  • Behaviour
  • Knowledge
  • Awareness

Whilst 34% said they hadn't visited any designated or specific types of sites in the last 12 months, 18% said they recalled visiting Areas of Outstanding Natural Beauty, followed by National trail or National Coastal Path (15%) and National and Local Nature Reserves (15%) (Figure 34).

Figure 34: Designated/specific types of sites visited on most recent visit (weighted %)
a bar chart that shows which designated sites respondents had visited in the last 12 months as reported in the previous paragraph.

Q35: Thinking about the last 12 months, do you recall any visits to marine environments being to the following?

Unweighted base: Where visited in the last 12 months: 1,755

Dimensions

  • Access, experience, and proximity
  • Behaviour
  • Knowledge
  • Awareness

Contact

Email: socialresearch@gov.scot

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