Ocean literacy survey: headline findings
Headline findings from an online survey with the public in Scotland on the topic of ocean literacy - exploring the public's understanding of the marine environment. It is part of a wider project covering England and Wales.
Seafood purchasing actions
Seventy-four percent said that they purchase seafood (fish or shellfish).
Of these, 74% said that information about whether or not the fish is endangered or overfished influenced their purchase (Figure 23). Labels indicating the product was environmentally friendly influenced 71% of people who bought seafood. Less significant, but still influencing the majority of people was information about the origin of the fish (66%) and how the fish was caught (62%). Information on carbon emissions of the fish product had the lowest influence at 45%.
Q20: When buying seafood (fish or shellfish), to what extent, would each of the following influence your purchase?
Unweighted base: Where purchase seafood: 2,227
Dimensions
- Behaviour
- Communication
- Knowledge
- Awareness
Contact
Email: socialresearch@gov.scot
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