Reducing health harms of foods high in fat, sugar or salt: economic modelling – final report

7. Appendices

7.1 Promotions' contribution to discretionary food products sales

7.1 The total expenditure (E) for discretionary category i for year t was estimated as:

7.2 Where the indices k=1,2,3,4 and 5 indicate full price, temporary price reduction, multi-buy, Y for £X and other promotions is the weight assigned to the purchase and E is the expenditure, j index represents the product and n₁, n₂, n_3, n₄ and n₅ are the number of products belonging to category i, purchased under full price and each promotion type.

7.3 The above computation allowed us to compute the growth rate on the purchases (or sales) by discretionary food categories during the period 2013 to 2018 and also the importance (i.e., share) of each promotion in the total category sales.

7.4 The next step was to compute the contribution to the annual sales growth () on the expenditure category by full price sales and each type of promotion. This is presented in (3):

7.5 Where the symbol '^' indicates growth rate.

7.2 Demand models

Inter-category model

7.6 The addressed questions were how sensitive the purchase of food and drink discretionary categories are to the banning of advertising their price promotions. In addition, which foods act as substitutes for the discretionary foods and what the impact is in calorific and nutritional terms from the restricted products.

7.7 The method follows Dreze et al. (2004), who modified the share equations of Deaton and Muellbauer's Almost Ideal Demand System (AIDS) consumer demand model (Deaton and Muellbauer, 1980) including indicators of promotions.

7.8 For the analysis, the expenditure, price, and promotion for each category were computed for each household. Category prices and promotions were computed as weighted-averages of the individual products purchased by the households (h). These were computed as follows:

7.9 The weights associated with product s, , will be calculated as follow:

7.10 The model comprised the estimation of the shares of consumers' budget spent on category g in time t (W_gt) given by (5):

 

7.11 where is the expenditure share allocated to category g by household h, are the prices encountered by household h for each of the n categories (j=1..n), is the expenditure of household h and is a price index. The fact that the information is calculated at the level of the household partially reduced the quality problems brought by aggregation.

7.12 The price index was approximated by the Stone price index (i.e. ), making the budget share equation to be linear in the parameters. The system (5) was estimated by iterative seemingly unrelated regressions and imposing constraints related to adding up, homogeneity and symmetry (6)^[7]:

7.13 For the analysis, the expenditure, prices, and promotions variables for each category were computed. As mentioned, the model comprises the estimation of the shares of households' budget spent on category g in time t (), given by:

7.14 The procedure estimates the change in the households' budget shares on category g in time t () when the advertising of promotions have been set equal to zero (i.e., . Since the income and the prices are kept constant, for any group, the nutritional changes for nutrient i, for food category g, due to the measures were evaluated at the means of the variables using the following formula (7):

7.15 Where D is the number of discretionary categories, is the average promotion for food category j, is the average expenditure for the group, is the average price of category g and is nutrient i coefficient (e.g., saturates per 100 grams) of category g. Note that promotions for products that are not discretionary are still in place.

Substitution towards non-discretionary food and drink

7.16 The purpose of this analysis is to investigate the effects on purchases of other food and drink products that happen due to changes of purchased of discretionary products following promotion restriction. In this context, the interest is whether there would be a potential reallocation of money to other food products with an impact on the purchase of nutrients.

7.17 This was investigated using the inter-category demand model results, which provided estimates of the change in quantities and nutrition of other products when the advertising of price promotions is banned. The analysis assumed that the promotions of other food and drink products remained the same (i.e., their advertising is not banned).

Intra-category models

7.18 The purpose of this part of the work was to analyse how sensitive the purchases of discretionary products are to changes in prices and the advertising of promotions within their category. This follows the assumption that product substitution may occur within the product category (i.e., within the discretionary products) and this may bring changes in terms of nutrients.

7.19 In terms of methods, these were the same as those used for inter-category models but considering the new groups and without disaggregating the expenditure on other food and drink or non-food categories. Note that because of the different composition of the model, the results will not be the same as the inter-category results and the focus is on purchasing changes within the discretionary groups.

7.3 Choice experiment

7.20 In the choice experiment, the effect of restricting the promotion of price discounts is assessed by comparing the changes across treatments of the number of chosen units of the three considered discretionary products as well as consumers' WTP. For each product, nine alternatives were considered in the choice experiment (for example chocolate with low fat and low sugar, low fat and moderate sugar, moderate fat and low sugar, moderate fat and moderate sugar, high fat and low sugar, high fat and moderate sugar, low fat and high sugar, moderate fat and high sugar, high fat and high sugar).

7.21 To ease the presentation the nine alternatives of each discretionary product they were grouped in two categories: healthy (e.g., chocolate with low fat and low sugar, low fat and moderate sugar, moderate fat and low sugar, and moderate fat and moderate sugar) and less healthy (e.g., chocolate with high fat and low sugar, high fat and moderate sugar, low fat and high sugar, moderate fat and high sugar, high fat and high sugar).

7.22 The analyses consisted of descriptive analysis and econometric analysis. In the descriptive analysis, the number of chosen units of the healthy and less healthy alternatives of chocolate, biscuits, and crisps in each treatment was computed. Consumers' attitudes and their purchasing habits were also explored.

7.23 The econometric analysis was used to estimate consumers' WTP for the alternatives of discretionary products considered in the choice experiment. Due to the nature of choice analysis, the estimated WTP is the price premium that consumers are willing to pay for the alternative of interest (i.e., alternative with low fat and low sugar, low fat and moderate sugar, moderate fat and low sugar, moderate fat and moderate sugar, high fat and low sugar, high fat and moderate sugar, low fat and high sugar, moderate fat and high sugar, high fat and high sugar) relative to the alternative that is high in fat and high in sugar/salt.

7.24 Consumers' WTP for the categories healthy/less healthy was computed as the mean of consumers' WTP for the alternatives classified in that category. For example, consumers' WTP for healthy biscuits is calculated as the sum of their WTP for the healthier biscuit alternatives (i.e., low fat and low sugar, low fat and moderate sugar, moderate fat and low sugar, and moderate fat and moderate sugar) divided by four. Consumers' WTP for less healthy biscuits is calculated as the sum of their WTP for the less healthy biscuit alternatives (i.e., high fat and low sugar, high fat and moderate sugar, low fat and high sugar, and moderate fat and high sugar) divided by four.

7.25 To estimate consumers' preferences and WTP for the different alternatives of the food products considered in this study, the random parameter logit model (RPL) was used.

7.26 Train (1998) proposed the RPL to allow individuals' preferences to be heterogeneous and the assumption of the Independence of Irrelevant Alternatives to be relaxed, which limited previous choice models (e.g., conditional logit). In the RPL, at least some of the parameters are specified as random. In other words, each individual is considered to have a unique set of preferences, reflected in the individual parameters β_i. In the RPL, the conditional choice probability that individual i choose an alternative j at a choice occasion t is specified as in (8):

7.27 where β denotes the K×1 vector of unknown utility parameters that are associated with the product attributes X_ijt. All the parameters associated with the non-price attributes (e.g., brand, nutrition) were assumed random and normally distributed. The parameter associated with price attribute was specified as random and log normally distributed to avoid obtaining unrealistic positive values for the price parameter.

7.28 The unconditional choice probability (9) is the expected value of the logit probability (i.e., expression (8)) integrated over all possible values of and weighted by the density of (i.e., f(β|Ω))

7.29 Since the unconditional choice probability does not have a closed form solution, it is therefore approximated through simulation methods. In particular, R draws of β_ir were taken from the distribution f(β|Ω). For each draw, the choice probability was calculated. Then the resulting probabilities from the R draws were averaged. The simulated log-likelihood (SLL) for all respondents is given by (10):

7.30 In addition to the estimation of respondents' choice probabilities and preferences (i.e., marginal utilities), the results from the estimation of the RPL were used to compute respondents' willingness to pay for all the alternatives of the three discretionary foods as well as their healthier counterparts. Respondents' willingness to pay (11) was expressed as the negative ratio of the non-price attribute coefficient to the price coefficient:

7.31 The effect of banning advertising price promotions was then assessed by comparing the changes in respondents' choices and WTP. In particular, the effect of the price discount was assessed comparing the results obtained in treatment 1 and 2. The effect of advertising only the price discount on the healthy products was investigated comparing the results in treatment 2 and 3. Finally, the effect of advertising the price discount on both healthy and less healthy alternatives was analysed comparing the result in treatment 2 and 4.

7.4 Market shares by category

Table A1: Sales at full price and promotion by discretionary foods

	Years
	2013	2014	2015	2016	2017	2018
Take home confectionery
Full price	51.6	52.2	52.3	54.1	58.1	59.0
Temporary price reduction	36.9	37.1	38.0	36.2	33.2	32.9
Multibuy	0.9	1.0	0.4	0.6	0.3	0.3
Y for £X	9.8	9.1	8.8	8.6	8.1	7.7
Other promotions	0.7	0.5	0.5	0.5	0.3	0.2
Biscuits
Full price	56.5	54.2	51.7	55.2	59.7	60.5
Temporary price reduction	35.7	35.2	36.3	37.1	35.3	34.0
Multibuy	1.4	0.5	0.4	0.1	0.2	0.9
Y for £X	5.4	9.2	10.8	6.7	4.0	4.2
Other promotions	1.0	1.0	0.8	0.9	0.8	0.5
Take home savouries
Full price	48.8	47.4	48.9	48.3	52.8	54.2
Temporary price reduction	29.1	31.0	35.5	38.6	35.9	35.2
Multibuy	3.7	3.6	0.9	0.4	0.2	0.0
Y for £X	17.4	17.1	14.3	11.9	10.3	9.9
Other promotions	1.0	0.9	0.4	0.8	0.9	0.6
Ambient cakes and pastries
Full price	71.6	71.6	71.0	73.2	75.2	77.1
Temporary price reduction	15.5	15.4	18.5	19.0	18.0	16.4
Multibuy	0.4	0.6	0.2	0.3	0.3	0.3
Y for £X	12.0	11.9	10.1	7.3	6.4	6.0
Other promotions	0.5	0.5	0.2	0.2	0.1	0.1
Total puddings and desserts
Full price	57.5	56.4	56.4	57.7	61.0	62.8
Temporary price reduction	21.2	22.7	24.3	25.3	22.4	24.6
Multibuy	2.3	1.1	0.6	0.9	1.8	1.4
Y for £X	15.2	15.8	14.2	11.0	9.3	8.5
Other promotions	3.7	4.0	4.5	5.1	5.5	2.6
Regular soft drinks
Full price	46.8	46.5	45.6	47.6	53.3	57.6
Temporary price reduction	26.0	25.6	27.2	30.2	31.4	30.0
Multibuy	4.4	2.7	1.9	0.2	0.1	0.0
Y for £X	21.4	23.6	24.1	20.6	13.8	11.0
Other promotions	1.3	1.5	1.1	1.4	1.4	1.3
Edible ices and ice cream
Full price	52.3	54.7	52.3	53.6	53.5	52.6
Temporary price reduction	33.2	29.9	33.0	36.0	35.4	33.8
Multibuy	0.1	0.4	0.1	0.1	0.0	0.1
Y for £X	13.6	14.2	12.7	8.4	9.5	12.3
Other promotions	0.8	0.8	1.9	1.9	1.5	1.2

Source: Own elaboration based on Kantar Worldpanel data.

Table A2: Market shares - All categories

	Years
	2013	2014	2015	2016	2017	2018
Total (%)	100.00	100.00	100.00	100.00	100.00	100.00
Take home confectionery	6.40	6.10	5.60	5.24	4.86	4.57
Full price	3.30	3.19	2.93	2.84	2.82	2.70
Under promotions	3.10	2.91	2.67	2.41	2.04	1.87
Biscuits	4.59	4.25	3.81	3.40	3.12	2.83
Full price	2.59	2.30	1.97	1.88	1.86	1.71
Under promotions	2.00	1.95	1.84	1.52	1.26	1.12
Take home savouries	3.80	3.62	3.35	2.96	2.65	2.61
Full price	1.86	1.72	1.64	1.43	1.40	1.42
Under promotions	1.95	1.90	1.71	1.53	1.25	1.20
Cakes, pastries, and sugar morning goods	6.14	5.68	5.36	4.87	4.36	4.07
Full price	4.39	4.07	3.80	3.56	3.28	3.13
Under promotions	1.74	1.61	1.56	1.30	1.08	0.93
Total puddings and desserts	1.92	1.84	1.73	1.56	1.38	1.22
Full price	1.10	1.04	0.97	0.90	0.84	0.77
Under promotions	0.81	0.80	0.75	0.66	0.54	0.46
Take home sugary drinks	4.11	3.81	3.25	2.97	2.68	2.50
Full price	2.17	2.01	1.69	1.59	1.58	1.56
Under promotions	1.93	1.80	1.55	1.38	1.11	0.95
Edible ices and ice creams	1.52	1.50	1.36	1.25	1.13	1.12
Full price	0.79	0.82	0.71	0.67	0.61	0.59
Under promotions	0.72	0.68	0.65	0.58	0.53	0.53
Dairy products	9.07	8.99	9.26	9.09	8.76	8.54
Full price	6.10	5.77	5.94	6.25	6.13	6.08
Under promotions	2.97	3.22	3.33	2.83	2.63	2.46
Meat and fish	12.07	12.52	12.75	13.50	14.63	14.91
Full price	8.15	8.49	8.59	9.11	10.32	10.61
Under promotions	3.92	4.03	4.17	4.39	4.31	4.30
Fats and eggs	3.48	3.44	3.26	3.05	2.93	2.87
Full price	2.18	2.03	1.87	1.79	1.96	1.93
Under promotions	1.30	1.42	1.39	1.26	0.98	0.94
Fruit	4.27	4.38	4.88	5.81	6.52	6.42
Full price	3.25	3.27	3.54	4.18	4.50	4.44
Under promotions	1.02	1.10	1.34	1.63	2.02	1.97
Vegetables	6.00	5.71	5.85	5.89	6.14	6.06
Full price	4.68	4.06	4.35	4.31	4.67	4.70
Under promotions	1.32	1.64	1.49	1.58	1.47	1.36
Grains	5.54	5.78	5.57	5.31	5.13	4.94
Full price	3.87	3.91	3.73	3.67	3.74	3.64
Under promotions	1.67	1.87	1.84	1.63	1.39	1.30
Prepared ready to eat foods	7.73	8.64	9.90	10.87	11.80	12.39
Full price	4.30	4.84	5.56	6.38	7.27	7.76
Under promotions	3.43	3.80	4.34	4.48	4.54	4.63
Sugar and preserves	1.54	1.50	1.44	1.46	1.52	1.49
Full price	1.21	1.12	1.03	1.10	1.15	1.14
Under promotions	0.33	0.38	0.41	0.36	0.37	0.35
Condiments and sauces	2.13	2.18	2.21	2.13	2.07	2.06
Full price	1.31	1.33	1.37	1.37	1.35	1.38
Under promotions	0.82	0.85	0.84	0.76	0.71	0.68
Low calorie, soft drinks and juices	5.55	5.33	5.35	5.22	5.19	5.32
Full price	2.34	2.25	2.28	2.37	2.58	2.86
Under promotions	3.21	3.08	3.07	2.85	2.61	2.46
Alcoholic beverages	14.15	14.75	15.08	15.43	15.11	16.08
Full price	8.24	8.54	8.50	8.96	9.47	11.60
Under promotions	5.91	6.21	6.58	6.47	5.64	4.48

Table A3: Market shares - Take home confectionery

	Years
	2013	2014	2015	2016	2017	2018
Total (%)	100.00	100.00	100.00	100.00	100.00	100.00
Take home confectionery	6.40	6.10	5.60	5.24	4.86	4.57
Full price	3.30	3.19	2.93	2.84	2.82	2.70
Under promotions	3.10	2.91	2.67	2.41	2.04	1.87
Biscuits	4.59	4.25	3.81	3.40	3.12	2.83
Full price	2.59	2.30	1.97	1.88	1.86	1.71
Under promotions	2.00	1.95	1.84	1.52	1.26	1.12
Take home savouries	3.80	3.62	3.35	2.96	2.65	2.61
Full price	1.86	1.72	1.64	1.43	1.40	1.42
Under promotions	1.95	1.90	1.71	1.53	1.25	1.20
Cakes, pastries, and sugar morning goods	6.14	5.68	5.36	4.87	4.36	4.07
Full price	4.39	4.07	3.80	3.56	3.28	3.13
Under promotions	1.74	1.61	1.56	1.30	1.08	0.93
Total puddings and desserts	1.92	1.84	1.73	1.56	1.38	1.22
Full price	1.10	1.04	0.97	0.90	0.84	0.77
Under promotions	0.81	0.80	0.75	0.66	0.54	0.46
Take home sugary drinks	4.11	3.81	3.25	2.97	2.68	2.50
Full price	2.17	2.01	1.69	1.59	1.58	1.56
Under promotions	1.93	1.80	1.55	1.38	1.11	0.95
Edible ices and ice creams	1.52	1.50	1.36	1.25	1.13	1.12
Full price	0.79	0.82	0.71	0.67	0.61	0.59
Under promotions	0.72	0.68	0.65	0.58	0.53	0.53
Dairy products	9.07	8.99	9.26	9.09	8.76	8.54
Full price	6.10	5.77	5.94	6.25	6.13	6.08
Under promotions	2.97	3.22	3.33	2.83	2.63	2.46
Meat and fish	12.07	12.52	12.75	13.50	14.63	14.91
Full price	8.15	8.49	8.59	9.11	10.32	10.61
Under promotions	3.92	4.03	4.17	4.39	4.31	4.30
Fats and eggs	3.48	3.44	3.26	3.05	2.93	2.87
Full price	2.18	2.03	1.87	1.79	1.96	1.93
Under promotions	1.30	1.42	1.39	1.26	0.98	0.94
Fruit	4.27	4.38	4.88	5.81	6.52	6.42
Full price	3.25	3.27	3.54	4.18	4.50	4.44
Under promotions	1.02	1.10	1.34	1.63	2.02	1.97
Vegetables	6.00	5.71	5.85	5.89	6.14	6.06
Full price	4.68	4.06	4.35	4.31	4.67	4.70
Under promotions	1.32	1.64	1.49	1.58	1.47	1.36
Grains	5.54	5.78	5.57	5.31	5.13	4.94
Full price	3.87	3.91	3.73	3.67	3.74	3.64
Under promotions	1.67	1.87	1.84	1.63	1.39	1.30
Prepared ready to eat foods	7.73	8.64	9.90	10.87	11.80	12.39
Full price	4.30	4.84	5.56	6.38	7.27	7.76
Under promotions	3.43	3.80	4.34	4.48	4.54	4.63
Sugar and preserves	1.54	1.50	1.44	1.46	1.52	1.49
Full price	1.21	1.12	1.03	1.10	1.15	1.14
Under promotions	0.33	0.38	0.41	0.36	0.37	0.35
Condiments and sauces	2.13	2.18	2.21	2.13	2.07	2.06
Full price	1.31	1.33	1.37	1.37	1.35	1.38
Under promotions	0.82	0.85	0.84	0.76	0.71	0.68
Low calorie, soft drinks and juices	5.55	5.33	5.35	5.22	5.19	5.32
Full price	2.34	2.25	2.28	2.37	2.58	2.86
Under promotions	3.21	3.08	3.07	2.85	2.61	2.46
Alcoholic beverages	14.15	14.75	15.08	15.43	15.11	16.08
Full price	8.24	8.54	8.50	8.96	9.47	11.60
Under promotions	5.91	6.21	6.58	6.47	5.64	4.48

Table A4: Market shares - Biscuits

	Years
	2013	2014	2015	2016	2017	2018
Total (%)	100.00	100.00	100.00	100.00	100.00	100.00
Cereal and fruit bars	10.72	10.75	11.46	10.42	10.25	11.42
Full price	4.91	4.63	5.03	4.73	5.01	6.00
Under promotions	5.81	6.12	6.43	5.69	5.23	5.43
Chocolate biscuit bars and children biscuits	25.08	23.69	23.46	22.93	22.66	22.12
Full price	11.90	10.96	10.24	10.95	12.81	13.18
Under promotions	13.18	12.73	13.22	11.99	9.85	8.95
Everyday biscuits and treats	28.22	28.94	29.00	29.14	29.32	29.13
Full price	18.30	17.46	16.40	17.99	19.15	18.97
Under promotions	9.93	11.48	12.60	11.16	10.18	10.15
Crackers and crispbreads	14.08	14.71	14.53	14.43	13.94	13.39
Full price	10.42	10.53	10.25	10.35	10.35	10.16
Under promotions	3.66	4.18	4.28	4.09	3.59	3.24
Special treats and seasonal biscuits	13.32	13.81	14.36	15.83	16.30	16.40
Full price	6.78	6.80	6.71	8.11	8.34	7.83
Under promotions	6.53	7.01	7.65	7.72	7.96	8.57
Healthier biscuits	8.59	8.10	7.19	7.24	7.53	7.53
Full price	4.18	3.82	3.08	3.06	4.04	4.32
Under promotions	4.40	4.28	4.12	4.18	3.49	3.21

Table A5: Market shares - Take home savouries

	Years
	2013	2014	2015	2016	2017	2018
Total (%)	100.00	100.00	100.00	100.00	100.00	100.00
Crisps	49.33	48.20	46.55	44.96	44.16	43.10
Private label	9.08	9.30	9.87	9.98	10.50	9.90
Full price	5.90	6.59	7.00	6.75	7.27	7.24
Under promotions	3.18	2.71	2.86	3.23	3.23	2.66
Branded	40.25	38.90	36.68	34.97	33.66	33.20
Full price	15.82	14.40	13.64	12.25	13.13	13.84
Under promotions	24.43	24.50	23.04	22.72	20.54	19.36
Savoury snacks	39.31	39.79	40.07	41.12	41.62	42.84
Private label	8.17	7.88	8.13	8.64	8.91	9.42
Full price	6.50	6.40	7.03	7.24	7.78	8.27
Under promotions	1.67	1.48	1.11	1.39	1.12	1.15
Branded	31.13	31.91	31.93	32.48	32.72	33.43
Full price	12.12	10.99	11.36	12.16	14.01	13.93
Under promotions	19.01	20.92	20.57	20.32	18.70	19.49
Nuts	8.62	8.79	9.42	9.32	9.71	9.83
Full price	6.48	6.77	7.25	7.09	7.68	7.73
Under promotions	2.14	2.02	2.17	2.23	2.04	2.09
Popcorn	2.74	3.22	3.97	4.60	4.50	4.23
Full price	1.97	2.29	2.62	2.83	2.92	3.22
Under promotions	0.77	0.93	1.35	1.77	1.58	1.01

Table A6: Market shares - Cakes, pastries and higher fats and sugar morning goods

	Years
	2013	2014	2015	2016	2017	2018
Total (%)	100.00	100.00	100.00	100.00	100.00	100.00
Cakes	21.21	22.00	22.37	22.40	22.86	23.36
Private label	12.88	13.23	13.77	14.18	14.74	14.72
Full price	9.82	9.97	10.40	10.56	11.44	11.12
Under promotions	3.05	3.26	3.37	3.62	3.29	3.59
Branded	8.33	8.77	8.60	8.23	8.12	8.65
Full price	4.73	5.20	4.95	4.92	4.98	5.50
Under promotions	3.61	3.58	3.65	3.31	3.14	3.14
Pastries	19.41	18.33	18.28	18.37	18.55	18.82
Private label	13.59	12.89	12.95	13.43	12.83	12.43
Full price	9.90	9.67	9.57	10.10	9.69	9.94
Under promotions	3.69	3.22	3.38	3.33	3.13	2.49
Branded	5.81	5.43	5.33	4.94	5.73	6.39
Full price	3.29	3.15	2.86	2.63	2.92	3.48
Under promotions	2.52	2.28	2.47	2.31	2.81	2.91
Morning goods	59.38	59.67	59.36	59.23	58.59	57.81
Private label	39.97	38.87	39.13	39.06	38.33	37.58
Full price	30.44	29.83	30.27	30.99	32.11	32.34
Under promotions	9.54	9.04	8.85	8.07	6.22	5.24
Branded	19.41	20.81	20.23	20.16	20.26	20.23
Full price	13.41	13.79	12.91	14.01	14.02	14.67
Under promotions	5.99	7.01	7.32	6.16	6.24	5.56

Table A7: Market shares - Total puddings and desserts

	Years
	2013	2014	2015	2016	2017	2018
Total (%)	100.00	100.00	100.00	100.00	100.00	100.00
Ambient bakery products, canned goods and frozen confectionery	11.18	10.60	10.79	9.25	8.99	8.56
Full price	7.21	6.56	6.88	6.08	6.24	5.75
Under promotions	3.97	4.04	3.92	3.17	2.75	2.81
Sweet home cooking	22.25	21.99	20.81	20.90	20.69	20.23
Full price	13.13	12.97	12.39	13.34	14.25	14.23
Under promotions	9.12	9.03	8.42	7.56	6.44	6.00
Chilled convenience	58.15	59.19	61.12	63.15	64.02	64.08
Private label	36.36	37.23	38.45	40.15	42.95	42.24
Full price	24.56	25.38	25.19	26.49	27.44	28.40
Under promotions	11.80	11.85	13.26	13.66	15.51	13.83
Branded	21.78	21.96	22.67	23.00	21.07	21.85
Full price	7.51	6.81	7.76	7.58	8.50	9.26
Under promotions	14.28	15.15	14.91	15.42	12.57	12.59
Products with healthy claims	8.43	8.22	7.28	6.70	6.30	7.13
Full price	5.08	4.64	4.16	4.21	4.59	5.14
Under promotions	3.35	3.57	3.12	2.49	1.71	2.00

Table A8: Market shares - Take home drinks

	Years
	2013	2014	2015	2016	2017	2018
Total (%)	100.00	100.00	100.00	100.00	100.00	100.00
Mineral water	7.61	8.91	9.02	9.44	9.06	8.41
Full price	5.16	6.09	5.95	6.23	6.35	5.92
Under promotions	2.46	2.82	3.06	3.21	2.72	2.49
Soft drinks	34.52	33.47	32.33	32.43	33.09	31.71
Full price	15.77	15.24	14.93	15.35	17.39	17.59
Under promotions	18.75	18.24	17.40	17.08	15.70	14.12
Juices	8.73	8.20	7.65	6.48	6.19	5.45
Full price	6.00	5.42	4.63	4.00	4.60	4.72
Under promotions	2.73	2.78	3.02	2.49	1.58	0.73
Other drinks	7.04	7.07	6.15	5.71	5.81	5.19
Full price	3.71	3.64	3.27	3.30	3.45	3.34
Under promotions	3.33	3.43	2.89	2.41	2.36	1.85
Drinks with healthy claims	42.10	42.35	44.85	45.94	45.85	49.24
Full price	16.21	16.15	16.84	18.73	21.51	26.06
Under promotions	25.89	26.20	28.01	27.21	24.34	23.18

Table A9: Market shares - Edible ices and ice cream

	Years
	2013	2014	2015	2016	2017	2018
Total (%)	100.00	100.00	100.00	100.00	100.00	100.00
Premium ice creams	32.32	31.21	33.07	33.84	33.40	32.09
Private label	7.65	8.13	8.55	8.54	8.81	8.31
Full price	4.04	4.80	5.90	5.70	6.21	5.82
Under promotions	3.61	3.33	2.64	2.84	2.59	2.49
Branded	24.67	23.09	24.52	25.30	24.59	23.79
Full price	10.00	9.91	9.43	9.48	10.28	9.21
Under promotions	14.67	13.17	15.10	15.82	14.31	14.58
Lollies	31.95	33.44	33.37	35.36	38.63	39.80
Private label	10.68	10.81	10.25	10.83	12.04	12.93
Full price	8.09	8.58	8.05	9.72	10.66	11.19
Under promotions	2.59	2.23	2.20	1.11	1.39	1.75
Branded	21.27	22.63	23.12	24.53	26.59	26.87
Full price	6.06	7.72	6.23	7.19	6.54	6.90
Under promotions	15.21	14.91	16.89	17.34	20.05	19.97
Other ice cream	30.06	29.63	27.90	25.85	24.03	24.98
Private label	15.11	16.39	15.04	14.10	12.83	13.41
Full price	13.32	14.03	13.05	12.21	11.18	11.75
Under promotions	1.79	2.37	1.99	1.90	1.65	1.66
Branded	14.95	13.24	12.85	11.75	11.20	11.57
Full price	6.67	5.80	5.62	5.54	5.42	5.43
Under promotions	8.28	7.44	7.23	6.21	5.79	6.14
Frozen confectionary	5.68	5.71	5.66	4.95	3.94	3.12
Full price	4.15	3.90	4.07	3.71	3.24	2.35
Under promotions	1.53	1.81	1.60	1.23	0.70	0.78

7.5 Tables with detailed results

7.5.1 Complete sample (net results)

Table A10: Policy simulation - by SIMD (Changes are in per capita per week terms)

Group	Category
	Discretionary foods								Other foods and drinks	Total
	Take home confectionery	Biscuits	Take home savouries	Cakes pastries and sugar morning goods	Total puddings and desserts	Take home sugary drinks	Edible ices and ice cream	Total
SIMD 1
△ in share	-0.011	-0.006	-0.005	-0.001	-0.003	-0.010	-0.003	-0.039	0.038	-0.002
△ in expenditure (£)	-0.281	-0.158	-0.135	-0.035	-0.072	-0.251	-0.086	-1.019	0.971	-0.047
△ in quantity (Kg)	-0.105	-0.029	-0.017	-0.027	-0.014	-0.233	-0.025	-0.451	0.205	-0.246
△ in energy (kcal)	-484.278	-134.022	-89.496	-49.712	-29.672	-66.280	-53.114	-906.574	374.420	-532.154
△ in protein(g)	-5.133	-1.833	-1.278	-1.234	-0.453	-0.339	-0.659	-10.929	13.969	3.040
△ in carbohydrate(g)	-68.967	-18.422	-9.356	-7.801	-3.992	-15.506	-6.324	-130.368	23.007	-107.361
△ in sugar(g)	-56.409	-8.689	-0.770	-2.612	-2.864	-14.474	-5.276	-91.094	8.854	-82.241
△ in fat(g)	-21.205	-5.698	-5.081	-1.604	-1.286	-0.116	-2.750	-37.741	22.318	-15.423
△ in saturates(g)	-12.347	-2.847	-0.577	-0.624	-0.762	-0.056	-1.885	-19.098	8.897	-10.201
△ in fibre(g)	-1.528	-0.984	-0.705	-0.450	-0.119	-0.154	-0.142	-4.082	2.481	-1.601
△ in sodium(g)	-0.107	-0.074	-0.108	-0.043	-0.013	-0.021	-0.013	-0.379	0.491	0.112
SIMD 2
△ in share	-0.010	-0.008	-0.004	-0.005	-0.003	-0.006	-0.004	-0.039	0.042	0.002
△ in expenditure (£)	-0.270	-0.219	-0.113	-0.127	-0.082	-0.171	-0.107	-1.088	1.152	0.064
△ in quantity (Kg)	-0.088	-0.038	-0.014	-0.094	-0.015	-0.156	-0.031	-0.437	0.232	-0.205
△ in energy (kcal)	-412.075	-177.817	-74.068	-176.716	-30.322	-44.852	-64.202	-980.051	338.030	-642.021
△ in protein(g)	-4.314	-2.456	-1.109	-4.467	-0.463	-0.196	-0.808	-13.814	7.940	-5.875
△ in carbohydrate(g)	-57.653	-24.469	-7.549	-27.845	-4.255	-10.475	-7.741	-139.987	23.160	-116.827
△ in sugar(g)	-47.419	-11.676	-0.601	-9.230	-3.066	-9.921	-6.450	-88.363	9.977	-78.386
△ in fat(g)	-18.425	-7.501	-4.262	-5.616	-1.239	-0.072	-3.283	-40.399	17.181	-23.218
△ in saturates(g)	-10.812	-3.800	-0.487	-2.113	-0.721	-0.028	-2.234	-20.195	6.798	-13.397
△ in fibre(g)	-1.426	-1.431	-0.603	-1.608	-0.133	-0.108	-0.187	-5.495	3.211	-2.284
△ in sodium(g)	-0.090	-0.098	-0.086	-0.157	-0.013	-0.014	-0.017	-0.476	0.322	-0.154
SIMD 3
△ in share	-0.008	-0.006	-0.005	-0.006	-0.004	-0.008	-0.003	-0.040	0.036	-0.005
△ in expenditure (£)	-0.214	-0.178	-0.148	-0.159	-0.103	-0.219	-0.095	-1.114	0.987	-0.128
△ in quantity (Kg)	-0.068	-0.030	-0.019	-0.115	-0.019	-0.190	-0.028	-0.470	0.185	-0.285
△ in energy (kcal)	-324.424	-142.497	-96.067	-215.381	-40.646	-56.498	-58.696	-934.209	297.199	-637.010
△ in protein(g)	-3.524	-1.940	-1.487	-4.909	-0.623	-0.214	-0.757	-13.455	5.094	-8.361
△ in carbohydrate(g)	-44.089	-19.545	-9.798	-33.594	-5.494	-13.316	-6.993	-132.829	19.287	-113.542
△ in sugar(g)	-36.938	-9.214	-0.788	-11.752	-3.857	-12.778	-5.908	-81.235	8.878	-72.357
△ in fat(g)	-14.928	-6.082	-5.501	-7.019	-1.768	-0.065	-3.036	-38.399	16.630	-21.770
△ in saturates(g)	-8.704	-3.067	-0.632	-2.705	-1.029	-0.025	-2.064	-18.226	6.283	-11.943
△ in fibre(g)	-1.096	-1.071	-0.789	-1.894	-0.169	-0.139	-0.156	-5.314	2.633	-2.681
△ in sodium(g)	-0.069	-0.080	-0.114	-0.182	-0.017	-0.019	-0.017	-0.499	0.264	-0.234

Table A11: Policy simulation - by SIMD (cont.) (Changes are in per capita per week terms)

Group	Category
	Discretionary foods								Other foods and drinks	Total
	Take home confectionery	Biscuits	Take home savouries	Cakes pastries and sugar morning goods	Total puddings and desserts	Take home sugary drinks	Edible ices and ice cream	Total
SIMD 4
△ in share	-0.009	-0.006	-0.005	-0.005	-0.002	-0.006	-0.002	-0.035	0.033	-0.001
△ in expenditure (£)	-0.236	-0.152	-0.144	-0.138	-0.061	-0.163	-0.066	-0.960	0.921	-0.039
△ in quantity (Kg)	-0.070	-0.025	-0.018	-0.097	-0.011	-0.135	-0.019	-0.376	0.178	-0.198
△ in energy (kcal)	-326.295	-118.485	-90.861	-182.334	-23.645	-41.766	-40.569	-823.955	243.447	-580.507
△ in protein(g)	-3.525	-1.644	-1.380	-4.510	-0.354	-0.148	-0.518	-12.079	9.598	-2.481
△ in carbohydrate(g)	-45.123	-16.283	-9.306	-28.686	-3.158	-9.869	-4.837	-117.262	22.558	-94.704
△ in sugar(g)	-37.065	-7.579	-0.859	-9.548	-2.236	-9.206	-4.075	-70.567	10.074	-60.492
△ in fat(g)	-14.769	-5.018	-5.201	-5.854	-1.042	-0.045	-2.097	-34.026	10.573	-23.453
△ in saturates(g)	-8.622	-2.492	-0.604	-2.271	-0.611	-0.020	-1.425	-16.045	4.026	-12.019
△ in fibre(g)	-1.139	-0.943	-0.758	-1.700	-0.103	-0.083	-0.110	-4.835	3.117	-1.718
△ in sodium(g)	-0.071	-0.068	-0.106	-0.156	-0.010	-0.012	-0.011	-0.434	0.292	-0.142
SIMD 5
△ in share	-0.010	-0.007	-0.006	-0.005	-0.004	-0.005	-0.006	-0.043	0.034	-0.009
△ in expenditure (£)	-0.299	-0.188	-0.176	-0.134	-0.119	-0.146	-0.174	-1.234	0.983	-0.251
△ in quantity (Kg)	-0.082	-0.031	-0.022	-0.089	-0.020	-0.119	-0.049	-0.413	0.206	-0.207
△ in energy (kcal)	-387.232	-143.807	-111.205	-165.886	-46.013	-36.011	-107.040	-997.193	310.283	-686.909
△ in protein(g)	-4.283	-2.056	-1.686	-4.059	-0.666	-0.153	-1.376	-14.279	8.453	-5.826
△ in carbohydrate(g)	-52.021	-19.721	-11.503	-26.252	-6.122	-8.472	-12.328	-136.419	20.714	-115.705
△ in sugar(g)	-42.897	-8.926	-0.894	-8.395	-4.291	-8.054	-10.416	-83.873	12.335	-71.538
△ in fat(g)	-18.193	-6.072	-6.297	-5.213	-2.049	-0.047	-5.716	-43.587	17.128	-26.460
△ in saturates(g)	-10.721	-3.012	-0.702	-2.029	-1.184	-0.023	-3.937	-21.608	7.436	-14.173
△ in fibre(g)	-1.419	-1.145	-0.964	-1.581	-0.208	-0.069	-0.273	-5.659	2.713	-2.946
△ in sodium(g)	-0.080	-0.085	-0.130	-0.147	-0.019	-0.008	-0.029	-0.497	0.263	-0.235

Table A12: Policy simulation - by rural urban (Changes are in per capita per week terms)

Group	Category
	Discretionary foods								Other foods and drinks	Total
	Take home confectionery	Biscuits	Take home savouries	Cakes pastries and sugar morning goods	Total puddings and desserts	Take home sugary drinks	Edible ices and ice cream	Total
Lg. Urb. Areas
△ in share	-0.010	-0.009	-0.005	-0.006	-0.003	-0.007	-0.005	-0.043	0.043	0.000
△ in expenditure (£)	-0.275	-0.231	-0.135	-0.150	-0.083	-0.176	-0.125	-1.175	1.170	-0.005
△ in quantity (Kg)	-0.085	-0.039	-0.017	-0.107	-0.015	-0.150	-0.035	-0.449	0.218	-0.231
△ in energy (kcal)	-398.688	-182.969	-86.452	-200.438	-32.230	-44.510	-77.104	-1022.390	340.328	-682.062
△ in protein(g)	-4.286	-2.544	-1.307	-4.940	-0.482	-0.212	-0.976	-14.747	11.173	-3.574
△ in carbohydrate(g)	-54.794	-25.029	-8.827	-31.468	-4.264	-10.434	-9.021	-143.837	22.984	-120.853
△ in sugar(g)	-44.930	-11.686	-0.702	-10.104	-3.012	-9.982	-7.543	-87.959	10.097	-77.862
△ in fat(g)	-18.290	-7.799	-4.958	-6.357	-1.445	-0.074	-4.066	-42.990	18.520	-24.470
△ in saturates(g)	-10.717	-3.896	-0.559	-2.439	-0.833	-0.036	-2.763	-21.243	7.190	-14.053
△ in fibre(g)	-1.369	-1.419	-0.720	-1.889	-0.142	-0.094	-0.213	-5.846	2.976	-2.869
△ in sodium(g)	-0.085	-0.102	-0.100	-0.177	-0.014	-0.011	-0.021	-0.510	0.403	-0.107
Oth. Urb. Areas
△ in share	-0.009	-0.006	-0.005	-0.004	-0.004	-0.008	-0.004	-0.039	0.035	-0.003
△ in expenditure (£)	-0.252	-0.161	-0.128	-0.106	-0.098	-0.216	-0.105	-1.067	0.976	-0.091
△ in quantity (Kg)	-0.081	-0.028	-0.016	-0.075	-0.018	-0.197	-0.031	-0.446	0.200	-0.246
△ in energy (kcal)	-379.735	-129.499	-84.549	-140.533	-38.621	-57.250	-63.818	-894.005	268.323	-625.682
△ in protein(g)	-4.103	-1.786	-1.254	-3.379	-0.578	-0.243	-0.812	-12.155	5.817	-6.338
△ in carbohydrate(g)	-52.594	-17.836	-8.763	-22.027	-5.231	-13.437	-7.606	-127.494	18.324	-109.170
△ in sugar(g)	-43.464	-8.494	-0.735	-7.540	-3.738	-12.722	-6.422	-83.115	10.271	-72.845
△ in fat(g)	-17.131	-5.472	-4.806	-4.588	-1.666	-0.074	-3.295	-37.033	13.771	-23.262
△ in saturates(g)	-10.018	-2.748	-0.549	-1.755	-0.982	-0.033	-2.258	-18.342	5.665	-12.677
△ in fibre(g)	-1.280	-1.008	-0.690	-1.261	-0.162	-0.142	-0.169	-4.712	2.706	-2.006
△ in sodium(g)	-0.082	-0.073	-0.101	-0.120	-0.017	-0.021	-0.017	-0.430	0.204	-0.226
Ac. Sm. Towns
△ in share	-0.009	-0.006	-0.005	-0.002	-0.002	-0.009	-0.003	-0.035	0.027	-0.008
△ in expenditure (£)	-0.215	-0.147	-0.129	-0.047	-0.055	-0.216	-0.083	-0.892	0.679	-0.213
△ in quantity (Kg)	-0.070	-0.026	-0.016	-0.035	-0.011	-0.181	-0.025	-0.364	0.171	-0.193
△ in energy (kcal)	-325.244	-119.344	-83.795	-64.923	-23.095	-52.620	-52.335	-721.356	297.603	-423.753
△ in protein(g)	-3.437	-1.670	-1.184	-1.707	-0.350	-0.128	-0.669	-9.144	13.170	4.026
△ in carbohydrate(g)	-45.974	-16.331	-8.806	-10.340	-3.167	-12.501	-6.214	-103.333	21.796	-81.537
△ in sugar(g)	-37.581	-7.522	-0.690	-3.469	-2.222	-11.560	-5.164	-68.209	7.013	-61.196
△ in fat(g)	-14.340	-5.082	-4.735	-2.003	-0.983	-0.040	-2.713	-29.896	17.955	-11.941
△ in saturates(g)	-8.362	-2.549	-0.526	-0.770	-0.562	-0.015	-1.872	-14.656	7.367	-7.290
△ in fibre(g)	-1.112	-0.921	-0.671	-0.624	-0.099	-0.106	-0.144	-3.677	2.971	-0.706
△ in sodium(g)	-0.069	-0.069	-0.101	-0.057	-0.011	-0.015	-0.013	-0.334	0.483	0.149

Table A13: Policy simulation - by rural urban (cont.) (Changes are in per capita per week terms)

Group	Category
	Discretionary foods								Other foods and drinks	Total
	Take home confectionery	Biscuits	Take home savouries	Cakes pastries and sugar morning goods	Total puddings and desserts	Take home sugary drinks	Edible ices and ice cream	Total
Rm. Sm. Towns
△ in share	-0.012	-0.005	-0.004	-0.005	-0.003	-0.007	-0.004	-0.041	0.043	0.002
△ in expenditure (£)	-0.349	-0.135	-0.114	-0.156	-0.097	-0.199	-0.108	-1.158	1.216	0.058
△ in quantity (Kg)	-0.117	-0.024	-0.014	-0.119	-0.020	-0.181	-0.033	-0.507	0.205	-0.301
△ in energy (kcal)	-544.813	-111.856	-72.223	-221.149	-33.948	-55.898	-62.999	-1102.885	201.904	-900.981
△ in protein(g)	-5.675	-1.488	-1.058	-5.293	-0.594	-0.223	-0.765	-15.096	9.502	-5.594
△ in carbohydrate(g)	-76.504	-15.294	-7.324	-34.820	-5.000	-13.098	-7.971	-160.011	6.974	-153.036
△ in sugar(g)	-63.910	-7.389	-0.549	-11.693	-3.703	-12.348	-6.464	-106.057	8.442	-97.615
△ in fat(g)	-24.183	-4.822	-4.185	-6.959	-1.255	-0.094	-3.061	-44.560	11.291	-33.269
△ in saturates(g)	-14.318	-2.500	-0.478	-2.552	-0.740	-0.025	-2.078	-22.690	4.646	-18.043
△ in fibre(g)	-1.776	-0.722	-0.566	-1.950	-0.135	-0.096	-0.209	-5.453	1.783	-3.671
△ in sodium(g)	-0.123	-0.060	-0.086	-0.196	-0.015	-0.011	-0.017	-0.507	0.368	-0.140
Ac. Rural
△ in share	-0.011	-0.008	-0.006	-0.006	-0.003	-0.006	-0.004	-0.045	0.040	-0.005
△ in expenditure (£)	-0.320	-0.231	-0.156	-0.183	-0.096	-0.168	-0.118	-1.272	1.135	-0.137
△ in quantity (Kg)	-0.092	-0.039	-0.019	-0.131	-0.017	-0.133	-0.034	-0.466	0.249	-0.217
△ in energy (kcal)	-431.785	-179.528	-98.684	-249.656	-35.411	-40.027	-71.014	-1106.105	383.945	-722.160
△ in protein(g)	-4.556	-2.515	-1.574	-6.052	-0.513	-0.165	-0.894	-16.269	8.258	-8.011
△ in carbohydrate(g)	-60.177	-24.705	-10.055	-39.258	-4.791	-9.430	-8.446	-156.862	30.974	-125.887
△ in sugar(g)	-49.408	-11.240	-0.985	-13.155	-3.407	-8.823	-7.152	-94.170	15.893	-78.278
△ in fat(g)	-19.404	-7.537	-5.631	-8.057	-1.535	-0.051	-3.686	-45.901	20.062	-25.839
△ in saturates(g)	-11.380	-3.658	-0.658	-3.237	-0.908	-0.023	-2.517	-22.381	8.542	-13.839
△ in fibre(g)	-1.513	-1.572	-0.862	-2.267	-0.165	-0.094	-0.188	-6.662	3.737	-2.925
△ in sodium(g)	-0.094	-0.102	-0.113	-0.219	-0.015	-0.018	-0.019	-0.579	0.324	-0.255
Rm. Rural
△ in share	-0.006	-0.004	-0.004	-0.003	-0.002	-0.005	-0.003	-0.026	0.025	0.000
△ in expenditure (£)	-0.182	-0.108	-0.109	-0.074	-0.058	-0.149	-0.074	-0.754	0.742	-0.012
△ in quantity (Kg)	-0.057	-0.019	-0.014	-0.054	-0.011	-0.129	-0.024	-0.308	0.196	-0.112
△ in energy (kcal)	-270.189	-89.955	-69.708	-102.299	-24.052	-39.291	-50.235	-645.728	305.723	-340.006
△ in protein(g)	-2.993	-1.250	-1.100	-2.430	-0.365	-0.149	-0.672	-8.959	11.037	2.078
△ in carbohydrate(g)	-36.019	-12.449	-7.021	-16.231	-3.315	-9.214	-5.908	-90.158	18.980	-71.177
△ in sugar(g)	-30.516	-5.560	-0.549	-5.325	-2.221	-8.501	-5.013	-57.685	12.404	-45.281
△ in fat(g)	-12.637	-3.775	-4.031	-3.168	-1.019	-0.052	-2.630	-27.311	20.741	-6.570
△ in saturates(g)	-7.294	-1.927	-0.490	-1.258	-0.592	-0.018	-1.772	-13.349	7.882	-5.467
△ in fibre(g)	-1.028	-0.671	-0.562	-0.921	-0.095	-0.075	-0.128	-3.480	2.918	-0.562
△ in sodium(g)	-0.057	-0.055	-0.082	-0.088	-0.010	-0.009	-0.014	-0.315	0.292	-0.024

Table A14: Policy simulation - by income (Changes are in per capita per week terms)

Group	Category
	Discretionary foods								Other foods and drinks	Total
	Take home confectionery	Biscuits	Take home savouries	Cakes pastries and sugar morning goods	Total puddings and desserts	Take home sugary drinks	Edible ices and ice cream	Total
£0 - £29,999
△ in share	-0.009	-0.006	-0.004	-0.004	-0.003	-0.007	-0.004	-0.038	0.036	-0.002
△ in expenditure (£)	-0.265	-0.174	-0.118	-0.128	-0.096	-0.191	-0.106	-1.077	1.032	-0.046
△ in quantity (Kg)	-0.087	-0.031	-0.015	-0.098	-0.019	-0.168	-0.032	-0.449	0.202	-0.248
△ in energy (kcal)	-404.984	-145.911	-77.204	-180.854	-38.131	-49.115	-67.378	-963.578	315.251	-648.326
△ in protein(g)	-4.304	-1.989	-1.152	-4.425	-0.583	-0.240	-0.848	-13.541	8.134	-5.406
△ in carbohydrate(g)	-56.425	-20.039	-7.907	-28.375	-5.154	-11.497	-8.041	-137.438	23.373	-114.065
△ in sugar(g)	-46.285	-9.479	-0.639	-9.818	-3.649	-10.890	-6.726	-87.485	10.992	-76.492
△ in fat(g)	-18.230	-6.204	-4.429	-5.860	-1.649	-0.082	-3.481	-39.936	16.412	-23.524
△ in saturates(g)	-10.650	-3.136	-0.508	-2.255	-0.963	-0.036	-2.385	-19.934	6.286	-13.648
△ in fibre(g)	-1.372	-1.102	-0.627	-1.625	-0.165	-0.123	-0.187	-5.201	2.957	-2.244
△ in sodium(g)	-0.089	-0.081	-0.090	-0.154	-0.016	-0.017	-0.018	-0.465	0.304	-0.161
£30,000 - £39,999
△ in share	-0.010	-0.009	-0.006	-0.005	-0.002	-0.010	-0.004	-0.045	0.039	-0.007
△ in expenditure (£)	-0.273	-0.242	-0.145	-0.122	-0.063	-0.254	-0.097	-1.195	1.018	-0.178
△ in quantity (Kg)	-0.085	-0.041	-0.018	-0.085	-0.011	-0.221	-0.028	-0.490	0.169	-0.321
△ in energy (kcal)	-401.354	-189.467	-93.778	-161.393	-24.417	-68.411	-58.661	-997.482	229.394	-768.088
△ in protein(g)	-4.345	-2.625	-1.388	-3.789	-0.363	-0.204	-0.766	-13.481	6.373	-7.107
△ in carbohydrate(g)	-54.870	-25.904	-9.713	-25.243	-3.337	-16.231	-6.805	-142.102	8.459	-133.643
△ in sugar(g)	-45.925	-12.143	-0.756	-8.499	-2.372	-15.157	-5.763	-90.615	6.056	-84.559
△ in fat(g)	-18.313	-8.087	-5.333	-5.243	-1.044	-0.068	-3.106	-41.194	13.100	-28.094
△ in saturates(g)	-10.773	-4.056	-0.594	-2.027	-0.609	-0.030	-2.119	-20.208	4.927	-15.281
△ in fibre(g)	-1.373	-1.509	-0.779	-1.471	-0.105	-0.122	-0.148	-5.507	1.586	-3.920
△ in sodium(g)	-0.084	-0.108	-0.112	-0.138	-0.010	-0.015	-0.016	-0.483	0.222	-0.261
£40,000 - £49,999
△ in share	-0.008	-0.006	-0.007	-0.003	-0.003	-0.006	-0.005	-0.037	0.028	-0.009
△ in expenditure (£)	-0.222	-0.148	-0.185	-0.070	-0.070	-0.154	-0.128	-0.976	0.743	-0.233
△ in quantity (Kg)	-0.066	-0.024	-0.023	-0.044	-0.012	-0.128	-0.034	-0.331	0.157	-0.174
△ in energy (kcal)	-311.351	-110.500	-116.979	-83.642	-26.003	-39.205	-72.529	-760.210	212.307	-547.903
△ in protein(g)	-3.380	-1.602	-1.809	-2.183	-0.385	-0.129	-0.912	-10.400	6.134	-4.266
△ in carbohydrate(g)	-42.861	-15.365	-12.059	-13.365	-3.569	-9.171	-8.628	-105.017	3.765	-101.253
△ in sugar(g)	-35.741	-6.910	-1.043	-3.814	-2.530	-8.649	-7.295	-65.982	5.778	-60.204
△ in fat(g)	-14.128	-4.547	-6.633	-2.528	-1.104	-0.038	-3.766	-32.744	15.023	-17.720
△ in saturates(g)	-8.230	-2.205	-0.774	-0.976	-0.643	-0.016	-2.570	-15.413	7.182	-8.232
△ in fibre(g)	-1.063	-0.963	-0.996	-0.813	-0.113	-0.074	-0.184	-4.206	1.068	-3.138
△ in sodium(g)	-0.065	-0.066	-0.139	-0.078	-0.011	-0.009	-0.019	-0.387	0.174	-0.213

Table A15: Policy simulation - by income (cont.) (Changes are in per capita per week terms)

Group	Category
	Discretionary foods								Other foods and drinks	Total
	Take home confectionery	Biscuits	Take home savouries	Cakes pastries and sugar morning goods	Total puddings and desserts	Take home sugary drinks	Edible ices and ice cream	Total
£50,000 - £59,999
△ in share	-0.012	-0.007	-0.008	-0.008	-0.002	-0.010	-0.004	-0.051	0.043	-0.008
△ in expenditure (£)	-0.296	-0.184	-0.198	-0.208	-0.061	-0.267	-0.094	-1.308	1.093	-0.215
△ in quantity (Kg)	-0.089	-0.029	-0.024	-0.135	-0.010	-0.231	-0.025	-0.544	0.281	-0.263
△ in energy (kcal)	-417.866	-135.630	-124.342	-254.091	-22.931	-66.865	-52.972	-1074.697	478.036	-596.661
△ in protein(g)	-4.535	-1.898	-1.848	-6.124	-0.339	-0.214	-0.669	-15.627	15.179	-0.449
△ in carbohydrate(g)	-57.761	-18.755	-13.095	-40.031	-3.060	-15.905	-6.366	-154.974	48.308	-106.666
△ in sugar(g)	-47.726	-8.660	-1.253	-12.360	-2.225	-15.084	-5.371	-92.678	16.684	-75.994
△ in fat(g)	-18.855	-5.699	-6.963	-7.835	-1.020	-0.058	-2.716	-43.146	23.796	-19.351
△ in saturates(g)	-11.024	-2.829	-0.785	-2.999	-0.591	-0.022	-1.820	-20.070	10.519	-9.550
△ in fibre(g)	-1.422	-1.035	-1.045	-2.346	-0.096	-0.111	-0.157	-6.211	5.500	-0.710
△ in sodium(g)	-0.091	-0.079	-0.148	-0.235	-0.010	-0.015	-0.015	-0.593	0.599	0.006
£60,000 - over
△ in share	-0.009	-0.005	-0.007	-0.006	-0.003	-0.006	-0.002	-0.037	0.040	0.003
△ in expenditure (£)	-0.221	-0.123	-0.192	-0.168	-0.075	-0.145	-0.043	-0.967	1.036	0.070
△ in quantity (Kg)	-0.056	-0.018	-0.023	-0.107	-0.012	-0.115	-0.012	-0.343	0.249	-0.093
△ in energy (kcal)	-264.238	-85.255	-117.609	-201.419	-28.967	-33.448	-24.528	-755.466	396.502	-358.963
△ in protein(g)	-3.063	-1.279	-1.878	-4.665	-0.402	-0.091	-0.329	-11.706	8.578	-3.128
△ in carbohydrate(g)	-34.690	-11.505	-11.900	-31.718	-3.820	-7.926	-2.889	-104.447	27.984	-76.464
△ in sugar(g)	-28.549	-5.236	-1.095	-10.110	-2.675	-7.542	-2.427	-57.633	17.937	-39.696
△ in fat(g)	-12.694	-3.657	-6.750	-6.383	-1.315	-0.023	-1.281	-32.102	26.208	-5.894
△ in saturates(g)	-7.506	-1.760	-0.765	-2.473	-0.768	-0.006	-0.857	-14.135	11.156	-2.979
△ in fibre(g)	-1.063	-0.701	-0.991	-2.054	-0.122	-0.066	-0.066	-5.062	3.919	-1.143
△ in sodium(g)	-0.052	-0.049	-0.141	-0.177	-0.012	-0.011	-0.007	-0.450	0.297	-0.154

Table A16: Policy simulation - by life stage (Changes are in per capita per week terms)

Group	Category
	Discretionary foods								Other foods and drinks	Total
	Take home confectionery	Biscuits	Take home savouries	Cakes pastries and sugar morning goods	Total puddings and desserts	Take home sugary drinks	Edible ices and ice cream	Total
Pre-family
△ in share	-0.011	-0.006	-0.007	-0.004	-0.002	-0.009	-0.003	-0.043	0.046	0.003
△ in expenditure (£)	-0.304	-0.175	-0.195	-0.122	-0.067	-0.261	-0.087	-1.211	1.308	0.098
△ in quantity (Kg)	-0.097	-0.028	-0.024	-0.086	-0.011	-0.215	-0.022	-0.482	0.252	-0.231
△ in energy (kcal)	-443.897	-128.472	-119.928	-160.636	-25.155	-69.288	-48.163	-995.538	407.662	-587.876
△ in protein(g)	-4.974	-1.869	-1.838	-3.778	-0.373	-0.257	-0.622	-13.711	16.299	2.588
△ in carbohydrate(g)	-61.355	-17.588	-12.604	-25.366	-3.348	-16.312	-5.690	-142.263	31.908	-110.355
△ in sugar(g)	-48.884	-8.150	-1.083	-7.705	-2.426	-15.404	-4.750	-88.402	14.567	-73.835
△ in fat(g)	-20.405	-5.421	-6.708	-4.959	-1.120	-0.091	-2.513	-41.217	20.253	-20.964
△ in saturates(g)	-11.998	-2.610	-0.750	-1.894	-0.653	-0.038	-1.686	-19.630	7.926	-11.705
△ in fibre(g)	-1.519	-1.084	-1.034	-1.671	-0.108	-0.113	-0.125	-5.654	3.400	-2.254
△ in sodium(g)	-0.090	-0.075	-0.145	-0.145	-0.010	-0.014	-0.013	-0.493	0.489	-0.003
Young family
△ in share	-0.015	-0.009	-0.009	-0.006	-0.003	-0.007	-0.003	-0.051	0.048	-0.003
△ in expenditure (£)	-0.267	-0.158	-0.166	-0.101	-0.048	-0.118	-0.055	-0.914	0.868	-0.047
△ in quantity (Kg)	-0.089	-0.026	-0.022	-0.061	-0.010	-0.101	-0.016	-0.324	0.218	-0.107
△ in energy (kcal)	-423.320	-119.690	-109.971	-115.954	-20.153	-32.967	-31.416	-853.472	363.371	-490.100
△ in protein(g)	-4.665	-1.653	-1.463	-2.687	-0.314	-0.134	-0.393	-11.309	10.350	-0.959
△ in carbohydrate(g)	-58.030	-16.812	-11.967	-18.148	-2.825	-7.766	-3.865	-119.414	27.445	-91.968
△ in sugar(g)	-48.815	-7.894	-0.947	-5.534	-2.101	-7.440	-3.177	-75.909	11.846	-64.063
△ in fat(g)	-19.183	-4.914	-6.079	-3.638	-0.834	-0.049	-1.572	-36.270	20.733	-15.538
△ in saturates(g)	-11.214	-2.397	-0.666	-1.417	-0.482	-0.020	-1.067	-17.263	8.709	-8.554
△ in fibre(g)	-1.408	-0.933	-0.852	-1.072	-0.075	-0.063	-0.091	-4.494	3.248	-1.245
△ in sodium(g)	-0.088	-0.067	-0.138	-0.110	-0.009	-0.007	-0.008	-0.427	0.327	-0.100
Middle family
△ in share	-0.008	-0.005	-0.004	-0.006	-0.003	-0.006	-0.004	-0.037	0.029	-0.009
△ in expenditure (£)	-0.165	-0.106	-0.089	-0.113	-0.060	-0.126	-0.082	-0.741	0.569	-0.172
△ in quantity (Kg)	-0.062	-0.017	-0.012	-0.071	-0.011	-0.115	-0.023	-0.311	0.148	-0.163
△ in energy (kcal)	-293.937	-81.000	-58.991	-133.918	-26.087	-32.359	-47.745	-674.037	293.982	-380.055
△ in protein(g)	-3.218	-1.134	-0.836	-3.191	-0.394	-0.135	-0.611	-9.519	13.837	4.318
△ in carbohydrate(g)	-40.492	-11.233	-6.263	-21.060	-3.490	-7.639	-5.809	-95.984	20.791	-75.193
△ in sugar(g)	-34.144	-5.487	-0.531	-6.428	-2.533	-7.257	-4.837	-61.217	5.922	-55.295
△ in fat(g)	-13.277	-3.381	-3.306	-4.214	-1.151	-0.042	-2.411	-27.783	18.740	-9.043
△ in saturates(g)	-7.731	-1.667	-0.366	-1.633	-0.643	-0.018	-1.654	-13.714	7.311	-6.402
△ in fibre(g)	-0.948	-0.637	-0.482	-1.233	-0.112	-0.071	-0.135	-3.618	2.514	-1.104
△ in sodium(g)	-0.063	-0.044	-0.072	-0.126	-0.011	-0.007	-0.013	-0.337	0.441	0.104

Table A17: Policy simulation - by life stage (cont.) (Changes are in per capita per week terms)

Group	Category
	Discretionary foods								Other foods and drinks	Total
	Take home confectionery	Biscuits	Take home savouries	Cakes pastries and sugar morning goods	Total puddings and desserts	Take home sugary drinks	Edible ices and ice cream	Total
Older family
△ in share	-0.006	-0.006	-0.002	-0.005	-0.005	-0.009	-0.005	-0.039	0.032	-0.007
△ in expenditure (£)	-0.116	-0.126	-0.045	-0.095	-0.104	-0.187	-0.101	-0.774	0.635	-0.139
△ in quantity (Kg)	-0.043	-0.021	-0.006	-0.063	-0.020	-0.173	-0.028	-0.354	0.094	-0.260
△ in energy (kcal)	-199.729	-99.703	-30.720	-120.390	-41.595	-51.055	-60.175	-603.368	145.723	-457.645
△ in protein(g)	-2.191	-1.364	-0.452	-2.815	-0.663	-0.205	-0.749	-8.439	4.821	-3.619
△ in carbohydrate(g)	-27.663	-13.895	-3.200	-18.812	-5.585	-12.103	-7.345	-88.604	6.890	-81.714
△ in sugar(g)	-22.909	-6.647	-0.271	-5.934	-3.988	-11.488	-6.148	-57.384	2.326	-55.058
△ in fat(g)	-9.018	-4.143	-1.742	-3.830	-1.790	-0.076	-3.042	-23.640	7.027	-16.613
△ in saturates(g)	-5.238	-2.051	-0.193	-1.449	-1.031	-0.037	-2.084	-12.083	1.709	-10.375
△ in fibre(g)	-0.634	-0.776	-0.253	-1.140	-0.170	-0.098	-0.156	-3.227	1.178	-2.049
△ in sodium(g)	-0.044	-0.055	-0.038	-0.108	-0.019	-0.011	-0.015	-0.288	0.182	-0.106
45+ no children
△ in share	-0.008	-0.006	-0.003	-0.004	-0.003	-0.006	-0.004	-0.035	0.031	-0.004
△ in expenditure (£)	-0.258	-0.193	-0.100	-0.137	-0.100	-0.190	-0.120	-1.098	0.977	-0.122
△ in quantity (Kg)	-0.076	-0.034	-0.012	-0.107	-0.018	-0.164	-0.037	-0.450	0.180	-0.270
△ in energy (kcal)	-356.788	-160.459	-64.560	-198.665	-38.124	-46.595	-78.070	-943.262	247.887	-695.375
△ in protein(g)	-3.753	-2.199	-1.009	-4.976	-0.570	-0.208	-0.993	-13.708	5.322	-8.386
△ in carbohydrate(g)	-49.464	-21.895	-6.424	-31.266	-5.164	-10.896	-9.152	-134.262	15.786	-118.476
△ in sugar(g)	-40.795	-10.177	-0.524	-10.967	-3.608	-10.243	-7.737	-84.051	9.206	-74.845
△ in fat(g)	-16.115	-6.878	-3.763	-6.446	-1.646	-0.065	-4.104	-39.017	13.147	-25.870
△ in saturates(g)	-9.435	-3.502	-0.442	-2.486	-0.969	-0.028	-2.809	-19.670	5.442	-14.228
△ in fibre(g)	-1.253	-1.225	-0.533	-1.761	-0.167	-0.123	-0.212	-5.274	2.360	-2.915
△ in sodium(g)	-0.078	-0.091	-0.073	-0.166	-0.016	-0.019	-0.021	-0.464	0.223	-0.241

7.5.2 Other food and drinks

Table A18: Policy simulation - other food and drinks - by SIMD (Changes are in per capita per week terms)

Group	Other food and drinks
	Dairy products	Meat and fish	Fats and eggs	Fruit	Vegetables	Grains	Prepared ready to eat foods	Sugar and preserves	Condiments and sauces	Low calorie soft drinks and juices	Alcoholic beverages	Total
SIMD 1
△ in share	0.004	0.008	0.002	0.003	0.004	0.002	0.006	0.001	0.001	0.000	0.008	0.038
△ in expenditure (£)	0.095	0.200	0.059	0.070	0.099	0.041	0.161	0.014	0.027	-0.011	0.217	0.971
△ in quantity (Kg)	0.026	0.026	0.023	0.019	0.042	0.014	0.030	0.003	0.002	-0.002	0.022	0.205
△ in energy (kcal)	45.589	49.146	108.898	16.839	25.076	38.284	54.997	8.714	2.932	-0.885	24.830	374.420
△ in protein(g)	2.551	5.516	0.736	0.298	0.940	1.170	2.570	0.126	0.063	-0.026	0.025	13.969
△ in carbohydrate(g)	1.603	0.872	0.152	2.569	4.125	6.698	5.127	1.301	0.346	-0.150	0.364	23.007
△ in sugar(g)	1.339	0.174	0.105	2.370	1.750	0.864	0.919	0.954	0.200	-0.103	0.281	8.854
△ in fat(g)	3.194	2.618	11.729	0.600	0.456	0.651	2.615	0.333	0.134	-0.021	0.008	22.318
△ in saturates(g)	2.035	0.995	4.573	0.109	0.091	0.196	0.743	0.138	0.032	-0.017	0.003	8.897
△ in fibre(g)	0.042	0.101	0.020	0.326	0.893	0.568	0.482	0.042	0.037	-0.028	0.000	2.481
△ in sodium(g)	0.069	0.125	0.064	0.003	0.020	0.040	0.120	0.006	0.043	-0.001	0.001	0.491
SIMD 2
△ in share	0.002	0.002	0.002	0.003	0.008	0.002	0.000	0.000	0.001	0.002	0.019	0.042
△ in expenditure (£)	0.062	0.053	0.062	0.083	0.219	0.046	0.014	0.007	0.032	0.044	0.530	1.152
△ in quantity (Kg)	0.017	0.007	0.023	0.022	0.089	0.015	0.002	0.001	0.003	0.006	0.047	0.232
△ in energy (kcal)	28.590	12.359	107.670	17.788	53.416	42.492	4.443	3.832	4.482	3.251	59.707	338.030
△ in protein(g)	1.623	1.359	0.742	0.311	2.136	1.275	0.206	0.048	0.088	0.105	0.046	7.940
△ in carbohydrate(g)	1.008	0.216	0.146	2.972	8.571	7.450	0.415	0.598	0.534	0.523	0.727	23.160
△ in sugar(g)	0.853	0.044	0.102	2.747	3.373	1.073	0.077	0.447	0.309	0.376	0.576	9.977
△ in fat(g)	1.993	0.672	11.598	0.532	1.001	0.729	0.212	0.136	0.207	0.083	0.017	17.181
△ in saturates(g)	1.271	0.254	4.505	0.102	0.205	0.220	0.061	0.058	0.049	0.064	0.008	6.798
△ in fibre(g)	0.028	0.025	0.018	0.369	1.910	0.634	0.040	0.017	0.053	0.117	0.000	3.211
△ in sodium(g)	0.044	0.030	0.065	0.004	0.043	0.042	0.010	0.004	0.075	0.003	0.003	0.322
SIMD 3
△ in share	0.001	0.002	0.003	0.005	0.005	0.002	-0.002	0.000	0.002	0.001	0.019	0.036
△ in expenditure (£)	0.015	0.045	0.071	0.133	0.132	0.055	-0.057	-0.013	0.058	0.034	0.513	0.987
△ in quantity (Kg)	0.004	0.006	0.026	0.035	0.054	0.019	-0.010	-0.002	0.005	0.004	0.045	0.185
△ in energy (kcal)	6.923	10.474	126.355	32.021	33.371	52.046	-18.337	-6.813	7.582	2.363	51.213	297.199
△ in protein(g)	0.384	1.153	0.789	0.591	1.264	1.577	-0.851	-0.092	0.149	0.081	0.049	5.094
△ in carbohydrate(g)	0.233	0.187	0.191	4.963	5.415	9.085	-1.720	-1.023	0.894	0.385	0.677	19.287
△ in sugar(g)	0.203	0.037	0.131	4.504	2.464	1.285	-0.326	-0.795	0.543	0.272	0.560	8.878
△ in fat(g)	0.491	0.568	13.635	1.117	0.624	0.892	-0.867	-0.257	0.354	0.056	0.016	16.630
△ in saturates(g)	0.312	0.214	5.382	0.211	0.126	0.251	-0.242	-0.103	0.080	0.044	0.007	6.283
△ in fibre(g)	0.006	0.021	0.021	0.632	1.141	0.819	-0.166	-0.032	0.089	0.100	0.000	2.633
△ in sodium(g)	0.010	0.026	0.075	0.007	0.027	0.050	-0.040	-0.004	0.109	0.002	0.003	0.264

Table A19: Policy simulation - other food and drinks - by SIMD (cont.) (Changes are in per capita per week terms)

Group	Other food and drinks
	Dairy products	Meat and fish	Fats and eggs	Fruit	Vegetables	Grains	Prepared ready to eat foods	Sugar and preserves	Condiments and sauces	Low calorie soft drinks and juices	Alcoholic beverages	Total
SIMD 4
△ in share	0.001	0.009	0.001	0.003	0.007	0.002	-0.003	0.001	0.002	0.003	0.008	0.033
△ in expenditure (£)	0.020	0.239	0.027	0.083	0.197	0.063	-0.095	0.023	0.047	0.092	0.224	0.921
△ in quantity (Kg)	0.005	0.029	0.009	0.020	0.074	0.020	-0.016	0.004	0.004	0.012	0.016	0.178
△ in energy (kcal)	8.777	53.615	44.710	17.186	45.439	57.259	-28.201	13.852	5.583	6.851	18.376	243.447
△ in protein(g)	0.476	5.853	0.290	0.299	1.769	1.718	-1.353	0.187	0.106	0.235	0.018	9.598
△ in carbohydrate(g)	0.317	0.940	0.061	2.774	7.003	9.978	-2.589	2.082	0.624	1.104	0.262	22.558
△ in sugar(g)	0.264	0.194	0.040	2.542	3.134	1.433	-0.517	1.586	0.387	0.800	0.212	10.074
△ in fat(g)	0.618	2.934	4.821	0.553	1.009	1.006	-1.336	0.517	0.277	0.168	0.006	10.573
△ in saturates(g)	0.395	1.107	1.939	0.100	0.198	0.283	-0.390	0.209	0.059	0.124	0.003	4.026
△ in fibre(g)	0.009	0.118	0.008	0.351	1.613	0.891	-0.272	0.065	0.067	0.268	0.000	3.117
△ in sodium(g)	0.013	0.132	0.026	0.005	0.039	0.055	-0.062	0.008	0.069	0.007	0.001	0.292
SIMD 5
△ in share	0.004	0.005	0.002	0.007	0.006	0.002	-0.004	0.000	0.001	0.000	0.011	0.034
△ in expenditure (£)	0.113	0.129	0.059	0.208	0.162	0.047	-0.117	0.013	0.041	0.006	0.321	0.983
△ in quantity (Kg)	0.029	0.014	0.020	0.051	0.057	0.015	-0.019	0.002	0.003	0.001	0.032	0.206
△ in energy (kcal)	50.094	26.650	95.752	41.863	33.539	42.499	-32.191	7.256	4.942	0.464	39.416	310.283
△ in protein(g)	2.817	3.018	0.615	0.745	1.293	1.293	-1.561	0.095	0.089	0.017	0.032	8.453
△ in carbohydrate(g)	1.676	0.415	0.122	6.798	5.168	7.363	-2.933	1.087	0.521	0.076	0.421	20.714
△ in sugar(g)	1.468	0.090	0.085	6.295	2.384	1.050	-0.613	0.849	0.323	0.055	0.348	12.335
△ in fat(g)	3.546	1.431	10.323	1.309	0.745	0.746	-1.529	0.275	0.260	0.010	0.011	17.128
△ in saturates(g)	2.262	0.528	4.304	0.237	0.149	0.213	-0.441	0.117	0.054	0.008	0.005	7.436
△ in fibre(g)	0.047	0.055	0.015	0.885	1.200	0.706	-0.307	0.034	0.057	0.023	0.000	2.713
△ in sodium(g)	0.073	0.065	0.053	0.010	0.026	0.038	-0.070	0.006	0.059	0.000	0.002	0.263

Table A20: Policy simulation - other food and drinks - by rural urban (Changes are in per capita per week terms)

Group	Other food and drinks
	Dairy products	Meat and fish	Fats and eggs	Fruit	Vegetables	Grains	Prepared ready to eat foods	Sugar and preserves	Condiments and sauces	Low calorie soft drinks and juices	Alcoholic beverages	Total
Lg. Urb. Areas
△ in share	0.002	0.007	0.002	0.004	0.005	0.002	0.002	0.000	0.002	0.003	0.013	0.043
△ in expenditure (£)	0.056	0.182	0.060	0.116	0.142	0.053	0.065	0.008	0.045	0.083	0.359	1.170
△ in quantity (Kg)	0.015	0.022	0.021	0.030	0.053	0.017	0.011	0.001	0.004	0.011	0.034	0.218
△ in energy (kcal)	25.722	40.556	99.495	24.551	31.433	46.095	19.365	4.741	5.496	5.748	37.127	340.328
△ in protein(g)	1.477	4.546	0.720	0.440	1.223	1.413	0.945	0.068	0.109	0.190	0.041	11.173
△ in carbohydrate(g)	0.833	0.679	0.131	3.929	4.830	8.003	1.756	0.695	0.604	0.982	0.541	22.984
△ in sugar(g)	0.723	0.142	0.088	3.619	2.150	1.065	0.334	0.527	0.355	0.693	0.401	10.097
△ in fat(g)	1.818	2.179	10.700	0.794	0.700	0.809	0.922	0.185	0.274	0.129	0.011	18.520
△ in saturates(g)	1.158	0.817	4.183	0.154	0.142	0.231	0.263	0.075	0.059	0.103	0.005	7.190
△ in fibre(g)	0.024	0.085	0.017	0.510	1.133	0.720	0.181	0.023	0.070	0.214	0.000	2.976
△ in sodium(g)	0.039	0.102	0.057	0.006	0.026	0.045	0.042	0.004	0.075	0.005	0.002	0.403
Oth. Urb. Areas
△ in share	0.002	0.002	0.002	0.005	0.008	0.001	-0.004	0.000	0.001	0.000	0.017	0.035
△ in expenditure (£)	0.059	0.069	0.054	0.139	0.208	0.033	-0.109	0.004	0.036	0.004	0.481	0.976
△ in quantity (Kg)	0.016	0.009	0.019	0.037	0.083	0.011	-0.019	0.001	0.003	0.001	0.040	0.200
△ in energy (kcal)	27.381	15.835	92.481	30.344	50.553	31.045	-35.196	2.117	4.511	0.294	48.959	268.323
△ in protein(g)	1.517	1.766	0.608	0.526	1.949	0.928	-1.643	0.027	0.088	0.010	0.041	5.817
△ in carbohydrate(g)	1.009	0.275	0.130	4.989	8.275	5.441	-3.308	0.321	0.533	0.047	0.611	18.324
△ in sugar(g)	0.833	0.056	0.091	4.600	3.436	0.791	-0.633	0.241	0.319	0.033	0.504	10.271
△ in fat(g)	1.906	0.851	9.968	0.940	0.922	0.532	-1.658	0.079	0.210	0.007	0.014	13.771
△ in saturates(g)	1.214	0.321	4.001	0.175	0.184	0.159	-0.482	0.034	0.048	0.006	0.006	5.665
△ in fibre(g)	0.026	0.033	0.015	0.624	1.780	0.471	-0.320	0.010	0.054	0.013	0.000	2.706
△ in sodium(g)	0.040	0.039	0.054	0.007	0.041	0.030	-0.077	0.002	0.066	0.000	0.003	0.204
Ac. Sm. Towns
△ in share	0.003	0.012	0.002	0.000	0.007	0.003	-0.005	0.000	0.004	0.003	-0.003	0.027
△ in expenditure (£)	0.077	0.311	0.054	-0.006	0.178	0.083	-0.121	0.006	0.090	0.079	-0.073	0.679
△ in quantity (Kg)	0.020	0.038	0.020	-0.001	0.073	0.028	-0.021	0.001	0.008	0.010	-0.006	0.171
△ in energy (kcal)	34.727	71.684	97.065	-1.326	43.239	77.856	-38.772	3.788	11.330	5.640	-7.628	297.603
△ in protein(g)	1.952	7.858	0.622	-0.023	1.693	2.402	-1.763	0.048	0.216	0.171	-0.005	13.170
△ in carbohydrate(g)	1.173	1.206	0.141	-0.198	6.860	13.530	-3.618	0.600	1.260	0.925	-0.084	21.796
△ in sugar(g)	1.014	0.245	0.089	-0.183	2.868	1.856	-0.693	0.462	0.758	0.669	-0.071	7.013
△ in fat(g)	2.456	3.928	10.471	-0.049	0.842	1.342	-1.857	0.132	0.567	0.126	-0.002	17.955
△ in saturates(g)	1.567	1.491	4.008	-0.009	0.170	0.376	-0.514	0.054	0.126	0.097	-0.001	7.367
△ in fibre(g)	0.028	0.134	0.018	-0.025	1.564	1.230	-0.365	0.017	0.134	0.237	0.000	2.971
△ in sodium(g)	0.052	0.179	0.059	0.000	0.038	0.076	-0.084	0.002	0.154	0.006	0.000	0.483

Table A21: Policy simulation - other food and drinks - by rural urban (cont.) (Changes are in per capita per week terms)

Group	Other food and drinks
	Dairy products	Meat and fish	Fats and eggs	Fruit	Vegetables	Grains	Prepared ready to eat foods	Sugar and preserves	Condiments and sauces	Low calorie soft drinks and juices	Alcoholic beverages	Total
Rm. Sm. Towns
△ in share	0.004	0.005	0.000	0.004	0.005	-0.004	0.008	0.000	0.001	0.005	0.013	0.043
△ in expenditure (£)	0.102	0.146	0.009	0.122	0.154	-0.101	0.237	-0.003	0.026	0.142	0.382	1.216
△ in quantity (Kg)	0.026	0.019	0.003	0.031	0.066	-0.034	0.042	-0.001	0.003	0.018	0.031	0.205
△ in energy (kcal)	47.236	35.495	15.611	27.106	42.299	-92.801	80.112	-2.306	3.370	10.068	35.712	201.904
△ in protein(g)	2.505	3.676	0.109	0.476	1.702	-2.834	3.484	-0.035	0.069	0.319	0.032	9.502
△ in carbohydrate(g)	1.598	0.713	0.021	4.359	6.508	-15.989	7.739	-0.326	0.432	1.489	0.432	6.974
△ in sugar(g)	1.337	0.140	0.014	4.007	2.677	-2.493	1.240	-0.246	0.280	1.131	0.356	8.442
△ in fat(g)	3.399	1.993	1.680	0.868	0.880	-1.662	3.799	-0.096	0.142	0.278	0.008	11.291
△ in saturates(g)	2.178	0.760	0.605	0.139	0.171	-0.471	1.057	-0.035	0.036	0.202	0.004	4.646
△ in fibre(g)	0.050	0.078	0.003	0.547	1.515	-1.488	0.706	-0.011	0.036	0.347	0.000	1.783
△ in sodium(g)	0.071	0.088	0.009	0.004	0.038	-0.092	0.195	-0.001	0.045	0.008	0.002	0.368
Ac. Rural
△ in share	0.004	0.001	0.002	0.007	0.007	0.003	-0.002	0.001	0.002	0.001	0.014	0.040
△ in expenditure (£)	0.114	0.025	0.068	0.197	0.210	0.073	-0.066	0.030	0.055	0.020	0.408	1.135
△ in quantity (Kg)	0.030	0.003	0.023	0.048	0.079	0.025	-0.011	0.005	0.005	0.002	0.039	0.249
△ in energy (kcal)	49.793	5.641	115.944	40.377	48.760	70.348	-19.558	18.052	6.637	1.648	46.303	383.945
△ in protein(g)	2.737	0.630	0.703	0.724	1.815	2.109	-0.925	0.244	0.121	0.058	0.042	8.258
△ in carbohydrate(g)	1.749	0.092	0.155	6.548	7.655	12.288	-1.798	2.700	0.706	0.262	0.618	30.974
△ in sugar(g)	1.543	0.020	0.101	6.014	3.628	1.750	-0.393	2.093	0.435	0.188	0.513	15.893
△ in fat(g)	3.512	0.306	12.523	1.292	1.054	1.224	-0.934	0.677	0.348	0.042	0.018	20.062
△ in saturates(g)	2.240	0.114	5.264	0.244	0.208	0.352	-0.265	0.273	0.073	0.031	0.008	8.542
△ in fibre(g)	0.048	0.012	0.017	0.838	1.666	1.121	-0.186	0.083	0.074	0.063	0.000	3.737
△ in sodium(g)	0.072	0.014	0.066	0.010	0.038	0.065	-0.043	0.013	0.086	0.002	0.003	0.324
Rm. Rural
△ in share	0.001	0.009	0.002	0.007	0.007	0.000	0.000	0.001	0.000	-0.001	-0.001	0.025
△ in expenditure (£)	0.019	0.275	0.069	0.198	0.212	0.001	0.006	0.016	-0.005	-0.027	-0.024	0.742
△ in quantity (Kg)	0.005	0.034	0.023	0.050	0.085	0.000	0.001	0.002	0.000	-0.003	-0.002	0.196
△ in energy (kcal)	9.098	63.772	123.795	49.705	53.242	1.148	1.936	8.205	-0.611	-1.884	-2.683	305.723
△ in protein(g)	0.480	6.790	0.628	0.946	2.048	0.034	0.092	0.091	-0.012	-0.058	-0.002	11.037
△ in carbohydrate(g)	0.317	1.189	0.178	7.488	8.469	0.202	0.177	1.379	-0.074	-0.313	-0.031	18.980
△ in sugar(g)	0.278	0.247	0.137	6.723	4.173	0.028	0.034	1.084	-0.045	-0.228	-0.027	12.404
△ in fat(g)	0.651	3.541	13.412	1.811	1.034	0.019	0.093	0.251	-0.028	-0.043	-0.001	20.741
△ in saturates(g)	0.416	1.341	5.516	0.302	0.209	0.005	0.026	0.108	-0.007	-0.034	0.000	7.882
△ in fibre(g)	0.009	0.132	0.019	0.944	1.811	0.018	0.018	0.036	-0.006	-0.062	0.000	2.918
△ in sodium(g)	0.013	0.157	0.074	0.010	0.040	0.001	0.004	0.005	-0.009	-0.002	0.000	0.292

Table A22: Policy simulation - other food and drinks - by income (Changes are in per capita per week terms)

Group	Other food and drinks
	Dairy products	Meat and fish	Fats and eggs	Fruit	Vegetables	Grains	Prepared ready to eat foods	Sugar and preserves	Condiments and sauces	Low calorie soft drinks and juices	Alcoholic beverages	Total
£0 - £29,999
△ in share	0.001	0.004	0.002	0.005	0.005	0.002	0.000	0.000	0.001	0.002	0.014	0.036
△ in expenditure (£)	0.029	0.117	0.058	0.131	0.145	0.051	-0.008	0.013	0.033	0.053	0.409	1.032
△ in quantity (Kg)	0.008	0.015	0.021	0.036	0.060	0.018	-0.002	0.002	0.003	0.007	0.034	0.202
△ in energy (kcal)	13.493	27.801	101.447	31.566	36.261	49.647	-2.713	7.926	4.002	4.152	41.669	315.251
△ in protein(g)	0.748	3.029	0.677	0.560	1.389	1.508	-0.127	0.105	0.080	0.132	0.033	8.134
△ in carbohydrate(g)	0.477	0.505	0.146	5.007	5.938	8.669	-0.251	1.215	0.482	0.683	0.502	23.373
△ in sugar(g)	0.405	0.101	0.100	4.589	2.537	1.205	-0.047	0.920	0.287	0.479	0.415	10.992
△ in fat(g)	0.948	1.515	10.929	1.053	0.659	0.853	-0.130	0.289	0.182	0.101	0.012	16.412
△ in saturates(g)	0.605	0.572	4.320	0.193	0.134	0.251	-0.037	0.120	0.043	0.080	0.005	6.286
△ in fibre(g)	0.012	0.060	0.017	0.616	1.277	0.763	-0.024	0.036	0.047	0.153	0.000	2.957
△ in sodium(g)	0.020	0.069	0.061	0.006	0.028	0.050	-0.006	0.006	0.063	0.004	0.002	0.304
£30,000 - £39,999
△ in share	-0.001	0.007	0.002	0.002	0.007	-0.001	-0.001	0.001	0.002	-0.001	0.021	0.039
△ in expenditure (£)	-0.018	0.197	0.054	0.058	0.184	-0.013	-0.038	0.017	0.041	-0.023	0.560	1.018
△ in quantity (Kg)	-0.005	0.024	0.019	0.015	0.070	-0.004	-0.007	0.003	0.004	-0.003	0.054	0.169
△ in energy (kcal)	-8.236	44.079	95.260	11.117	42.499	-12.231	-11.852	9.813	5.407	-1.726	55.263	229.394
△ in protein(g)	-0.454	4.985	0.616	0.198	1.706	-0.370	-0.558	0.137	0.106	-0.061	0.068	6.373
△ in carbohydrate(g)	-0.278	0.712	0.133	1.849	6.640	-2.131	-1.112	1.451	0.586	-0.276	0.885	8.459
△ in sugar(g)	-0.238	0.142	0.095	1.713	2.947	-0.292	-0.222	1.103	0.341	-0.202	0.670	6.056
△ in fat(g)	-0.586	2.362	10.268	0.334	0.862	-0.213	-0.556	0.375	0.276	-0.042	0.019	13.100
△ in saturates(g)	-0.374	0.893	4.209	0.060	0.165	-0.059	-0.163	0.158	0.061	-0.032	0.009	4.927
△ in fibre(g)	-0.008	0.087	0.015	0.242	1.511	-0.195	-0.112	0.049	0.064	-0.069	0.000	1.586
△ in sodium(g)	-0.012	0.105	0.053	0.003	0.037	-0.012	-0.027	0.007	0.065	-0.002	0.004	0.222
£40,000 - £49,999
△ in share	0.007	0.002	0.002	0.004	0.006	-0.001	-0.004	-0.001	0.001	-0.001	0.013	0.028
△ in expenditure (£)	0.185	0.065	0.052	0.095	0.161	-0.027	-0.103	-0.021	0.018	-0.014	0.331	0.743
△ in quantity (Kg)	0.046	0.008	0.017	0.022	0.059	-0.009	-0.017	-0.003	0.002	-0.002	0.033	0.157
△ in energy (kcal)	80.293	13.925	86.389	18.244	36.539	-23.667	-29.934	-10.462	2.178	-0.879	39.680	212.307
△ in protein(g)	4.581	1.575	0.500	0.320	1.379	-0.714	-1.422	-0.133	0.041	-0.032	0.040	6.134
△ in carbohydrate(g)	2.730	0.217	0.102	2.985	5.589	-4.111	-2.800	-1.584	0.228	-0.138	0.547	3.765
△ in sugar(g)	2.323	0.046	0.067	2.757	2.522	-0.592	-0.567	-1.237	0.138	-0.102	0.421	5.778
△ in fat(g)	5.618	0.751	9.355	0.569	0.839	-0.423	-1.403	-0.389	0.116	-0.022	0.013	15.023
△ in saturates(g)	3.574	0.281	3.726	0.106	0.169	-0.124	-0.404	-0.160	0.023	-0.016	0.006	7.182
△ in fibre(g)	0.083	0.028	0.014	0.385	1.266	-0.362	-0.285	-0.048	0.026	-0.038	0.000	1.068
△ in sodium(g)	0.122	0.034	0.049	0.004	0.031	-0.022	-0.065	-0.006	0.027	-0.001	0.002	0.174

Table A23: Policy simulation - other food and drinks - by income (cont.) (Changes are in per capita per week terms)

Group	Other food and drinks
	Dairy products	Meat and fish	Fats and eggs	Fruit	Vegetables	Grains	Prepared ready to eat foods	Sugar and preserves	Condiments and sauces	Low calorie soft drinks and juices	Alcoholic beverages	Total
£50,000 - £59,999
△ in share	0.009	0.002	0.002	0.005	0.011	0.009	-0.002	0.000	0.005	0.000	0.001	0.043
△ in expenditure (£)	0.231	0.052	0.062	0.135	0.283	0.228	-0.056	0.012	0.121	-0.005	0.027	1.093
△ in quantity (Kg)	0.057	0.006	0.021	0.031	0.098	0.063	-0.009	0.002	0.010	-0.001	0.003	0.281
△ in energy (kcal)	102.254	11.157	100.527	23.851	59.038	172.987	-16.204	6.698	14.777	-0.281	3.232	478.036
△ in protein(g)	5.775	1.245	0.667	0.384	2.418	5.126	-0.781	0.091	0.262	-0.009	0.003	15.179
△ in carbohydrate(g)	3.527	0.197	0.129	4.165	8.703	30.425	-1.490	1.007	1.654	-0.047	0.038	48.308
△ in sugar(g)	2.974	0.043	0.087	3.856	3.744	4.431	-0.292	0.766	1.080	-0.035	0.031	16.684
△ in fat(g)	7.173	0.598	10.832	0.625	1.407	2.935	-0.766	0.254	0.743	-0.006	0.001	23.796
△ in saturates(g)	4.563	0.226	4.425	0.140	0.284	0.846	-0.217	0.104	0.154	-0.005	0.000	10.519
△ in fibre(g)	0.103	0.024	0.017	0.519	2.130	2.673	-0.156	0.032	0.171	-0.011	0.000	5.500
△ in sodium(g)	0.152	0.028	0.060	0.008	0.054	0.165	-0.034	0.004	0.162	0.000	0.000	0.599
£60,000 - over
△ in share	0.009	-0.002	0.004	0.014	0.007	0.002	-0.005	0.001	0.002	0.003	0.005	0.040
△ in expenditure (£)	0.244	-0.057	0.093	0.357	0.173	0.059	-0.121	0.026	0.045	0.090	0.126	1.036
△ in quantity (Kg)	0.059	-0.006	0.031	0.080	0.056	0.018	-0.018	0.003	0.004	0.011	0.012	0.249
△ in energy (kcal)	101.460	-11.107	144.915	72.089	33.089	52.228	-30.943	11.259	5.463	5.257	12.792	396.502
△ in protein(g)	5.724	-1.307	1.054	1.381	1.226	1.549	-1.545	0.159	0.101	0.220	0.014	8.578
△ in carbohydrate(g)	3.402	-0.154	0.167	10.345	4.738	9.089	-2.789	1.589	0.569	0.857	0.169	27.984
△ in sugar(g)	2.963	-0.040	0.111	9.459	2.317	1.409	-0.612	1.215	0.357	0.621	0.136	17.937
△ in fat(g)	7.173	-0.582	15.593	2.772	0.925	0.912	-1.456	0.471	0.284	0.113	0.003	26.208
△ in saturates(g)	4.564	-0.213	5.992	0.489	0.182	0.248	-0.429	0.190	0.052	0.080	0.002	11.156
△ in fibre(g)	0.102	-0.021	0.021	1.566	1.210	0.872	-0.307	0.057	0.073	0.346	0.000	3.919
△ in sodium(g)	0.147	-0.027	0.072	0.028	0.025	0.043	-0.068	0.007	0.064	0.005	0.001	0.297

Table A24: Policy simulation - other food and drinks - by life stage (Changes are in per capita per week terms)

Group	Other food and drinks
	Dairy products	Meat and fish	Fats and eggs	Fruit	Vegetables	Grains	Prepared ready to eat foods	Sugar and preserves	Condiments and sauces	Low calorie soft drinks and juices	Alcoholic beverages	Total
Pre-family
△ in share	0.005	0.008	0.001	0.007	0.003	0.002	0.007	0.001	0.000	0.001	0.010	0.046
△ in expenditure (£)	0.139	0.213	0.037	0.205	0.081	0.070	0.210	0.033	0.001	0.030	0.289	1.308
△ in quantity (Kg)	0.037	0.026	0.014	0.051	0.028	0.022	0.035	0.005	0.000	0.004	0.029	0.252
△ in energy (kcal)	62.677	46.318	60.820	44.797	17.558	58.572	62.652	20.021	0.142	2.015	32.090	407.662
△ in protein(g)	3.663	5.437	0.492	0.804	0.717	1.794	2.947	0.336	0.003	0.065	0.040	16.299
△ in carbohydrate(g)	2.114	0.800	0.075	6.539	2.615	10.122	5.930	2.731	0.015	0.339	0.629	31.908
△ in sugar(g)	1.806	0.178	0.049	6.004	1.266	1.379	1.114	2.041	0.008	0.250	0.471	14.567
△ in fat(g)	4.363	2.363	6.522	1.716	0.402	1.048	2.911	0.857	0.007	0.044	0.019	20.253
△ in saturates(g)	2.774	0.877	2.387	0.309	0.078	0.304	0.839	0.313	0.002	0.035	0.009	7.926
△ in fibre(g)	0.066	0.099	0.010	0.896	0.623	0.919	0.613	0.109	0.002	0.065	0.000	3.400
△ in sodium(g)	0.097	0.114	0.033	0.016	0.017	0.056	0.139	0.012	0.002	0.002	0.002	0.489
Young family
△ in share	0.007	0.006	0.004	0.006	0.010	0.005	-0.006	0.001	0.002	0.001	0.013	0.048
△ in expenditure (£)	0.129	0.108	0.066	0.100	0.186	0.094	-0.109	0.022	0.028	0.010	0.234	0.868
△ in quantity (Kg)	0.033	0.014	0.026	0.025	0.075	0.032	-0.020	0.003	0.003	0.002	0.025	0.218
△ in energy (kcal)	59.257	27.067	122.552	21.134	46.133	88.491	-40.791	10.293	4.152	0.691	24.392	363.371
△ in protein(g)	3.334	3.001	0.860	0.354	1.786	2.542	-1.817	0.149	0.079	0.022	0.039	10.350
△ in carbohydrate(g)	2.155	0.432	0.183	3.429	7.048	15.713	-3.983	1.471	0.453	0.108	0.438	27.445
△ in sugar(g)	1.772	0.095	0.121	3.131	3.212	2.370	-0.636	1.114	0.274	0.085	0.308	11.846
△ in fat(g)	4.111	1.478	13.198	0.677	1.038	1.474	-1.896	0.417	0.211	0.017	0.009	20.733
△ in saturates(g)	2.616	0.556	5.076	0.123	0.210	0.441	-0.527	0.155	0.042	0.012	0.004	8.709
△ in fibre(g)	0.065	0.052	0.021	0.435	1.642	1.268	-0.359	0.051	0.052	0.021	0.000	3.248
△ in sodium(g)	0.089	0.066	0.070	0.005	0.039	0.082	-0.079	0.006	0.047	0.001	0.002	0.327
Middle family
△ in share	0.002	0.013	0.002	0.001	0.007	0.002	0.009	0.000	0.001	0.001	-0.009	0.029
△ in expenditure (£)	0.049	0.251	0.046	0.012	0.133	0.045	0.176	0.009	0.011	0.013	-0.175	0.569
△ in quantity (Kg)	0.013	0.032	0.018	0.003	0.051	0.015	0.031	0.001	0.001	0.002	-0.019	0.148
△ in energy (kcal)	22.865	61.010	85.214	2.285	31.307	41.556	60.962	3.802	1.674	0.876	-17.569	293.982
△ in protein(g)	1.277	6.626	0.573	0.038	1.259	1.179	2.798	0.049	0.030	0.028	-0.021	13.837
△ in carbohydrate(g)	0.824	1.136	0.114	0.391	4.765	7.350	5.738	0.544	0.178	0.147	-0.396	20.791
△ in sugar(g)	0.684	0.242	0.075	0.363	2.052	1.168	1.028	0.420	0.112	0.112	-0.331	5.922
△ in fat(g)	1.594	3.326	9.197	0.065	0.688	0.717	2.897	0.157	0.088	0.018	-0.008	18.740
△ in saturates(g)	1.018	1.245	3.761	0.014	0.137	0.217	0.828	0.062	0.019	0.014	-0.004	7.311
△ in fibre(g)	0.023	0.135	0.015	0.048	1.095	0.586	0.540	0.018	0.020	0.034	0.000	2.514
△ in sodium(g)	0.034	0.152	0.052	0.001	0.028	0.039	0.119	0.002	0.017	0.001	-0.001	0.441

Table A25: Policy simulation - other food and drinks - by life stage (cont.) (Changes are in per capita per week terms)

Group	Other food and drinks
	Dairy products	Meat and fish	Fats and eggs	Fruit	Vegetables	Grains	Prepared ready to eat foods	Sugar and preserves	Condiments and sauces	Low calorie soft drinks and juices	Alcoholic beverages	Total
Older family
△ in share	-0.005	0.011	0.002	0.000	0.004	0.001	0.000	0.001	0.001	0.003	0.015	0.032
△ in expenditure (£)	-0.101	0.216	0.033	0.007	0.071	0.013	-0.008	0.012	0.027	0.062	0.305	0.635
△ in quantity (Kg)	-0.028	0.029	0.012	0.002	0.031	0.004	-0.001	0.002	0.003	0.009	0.033	0.094
△ in energy (kcal)	-50.138	54.015	60.975	1.566	18.609	11.392	-2.750	6.047	3.832	4.638	37.535	145.723
△ in protein(g)	-2.860	6.016	0.333	0.029	0.766	0.332	-0.127	0.080	0.070	0.148	0.035	4.821
△ in carbohydrate(g)	-1.750	0.982	0.081	0.241	2.908	2.001	-0.259	0.905	0.448	0.779	0.554	6.890
△ in sugar(g)	-1.447	0.192	0.053	0.222	1.111	0.303	-0.045	0.682	0.287	0.535	0.431	2.326
△ in fat(g)	-3.490	2.886	6.609	0.055	0.364	0.198	-0.130	0.229	0.183	0.108	0.014	7.027
△ in saturates(g)	-2.232	1.099	2.509	0.010	0.074	0.061	-0.036	0.093	0.037	0.086	0.007	1.709
△ in fibre(g)	-0.044	0.109	0.011	0.031	0.669	0.162	-0.024	0.026	0.044	0.193	0.000	1.178
△ in sodium(g)	-0.078	0.138	0.037	0.000	0.018	0.011	-0.006	0.004	0.051	0.004	0.002	0.182
45+ no children
△ in share	0.002	0.002	0.002	0.004	0.005	0.001	-0.003	0.000	0.002	0.001	0.015	0.031
△ in expenditure (£)	0.055	0.067	0.052	0.127	0.167	0.023	-0.081	0.002	0.051	0.038	0.476	0.977
△ in quantity (Kg)	0.015	0.008	0.018	0.033	0.066	0.008	-0.014	0.000	0.004	0.004	0.037	0.180
△ in energy (kcal)	24.752	14.846	86.438	28.119	39.401	22.338	-23.897	1.194	5.710	2.854	46.133	247.887
△ in protein(g)	1.354	1.631	0.551	0.505	1.480	0.690	-1.150	0.015	0.113	0.097	0.036	5.322
△ in carbohydrate(g)	0.854	0.254	0.121	4.566	6.433	3.881	-2.169	0.188	0.683	0.462	0.514	15.786
△ in sugar(g)	0.738	0.051	0.084	4.198	2.757	0.525	-0.446	0.143	0.407	0.324	0.425	9.206
△ in fat(g)	1.758	0.811	9.320	0.888	0.744	0.386	-1.145	0.042	0.261	0.071	0.011	13.147
△ in saturates(g)	1.121	0.306	3.785	0.163	0.150	0.109	-0.331	0.018	0.061	0.055	0.005	5.442
△ in fibre(g)	0.022	0.031	0.014	0.573	1.390	0.361	-0.223	0.005	0.067	0.119	0.000	2.360
△ in sodium(g)	0.036	0.036	0.051	0.006	0.029	0.022	-0.055	0.001	0.092	0.003	0.002	0.223

7.5.3 Take home confectionery

Table A26: Policy simulation - take home confectionery (Changes are in per capita per week terms)

Group	Category						Total
	Chocolate confectionery		Egg, novelty and seasonal sweets	Sugar confectionery		Other confectionery
	Private label	Branded		Private label	Branded
All in sample
△ in share	0.000	-0.006	0.000	-0.001	-0.001	0	-0.008
△ in expenditure (£)	-0.009	-0.161	-0.013	-0.014	-0.027	0.007	-0.217
△ in quantity (Kg)	-0.003	-0.037	-0.007	-0.016	-0.023	0.002	-0.084
△ in energy (kcal)	-14.403	-190.083	-37.052	-62.109	-85.422	4.23	-384.838
△ in protein(g)	-0.171	-2.191	-0.448	-0.385	-0.659	0.024	-3.830
△ in carbohydrate(g)	-1.520	-22.201	-4.203	-13.515	-18.680	1.283	-58.836
△ in sugar(g)	-1.348	-20.12	-3.944	-10.108	-14.504	0.18	-49.843
△ in fat(g)	-0.829	-10.095	-2.033	-0.745	-0.892	0.067	-14.527
△ in saturates(g)	-0.478	-5.873	-1.215	-0.423	-0.551	0.041	-8.500
△ in fibre(g)	-0.089	-0.711	-0.116	-0.068	-0.100	0.018	-1.066
△ in sodium(g)	-0.002	-0.042	-0.007	-0.016	-0.020	0.001	-0.086

Table A27: Policy simulation - take home confectionery - by SIMD (Changes are in per capita per week terms)

Group	Category						Total
	Chocolate confectionery		Egg, novelty and seasonal sweets	Sugar confectionery		Other confectionery
	Private label	Branded		Private label	Branded
SIMD 1
△ in share	-0.001	-0.007	-0.001	-0.001	-0.001	0.000	-0.010
△ in expenditure (£)	-0.017	-0.185	-0.019	-0.020	-0.022	0.011	-0.253
△ in quantity (Kg)	-0.006	-0.051	-0.011	-0.025	-0.020	0.003	-0.109
△ in energy (kcal)	-29.769	-256.233	-58.902	-94.727	-73.460	6.777	-506.313
△ in protein(g)	-0.347	-2.959	-0.707	-0.537	-0.530	0.032	-5.048
△ in carbohydrate(g)	-3.272	-30.762	-6.802	-20.907	-16.412	2.156	-75.999
△ in sugar(g)	-2.902	-27.699	-6.367	-15.622	-12.781	0.240	-65.131
△ in fat(g)	-1.662	-13.258	-3.173	-1.054	-0.627	0.103	-19.671
△ in saturates(g)	-0.950	-7.666	-1.908	-0.613	-0.383	0.060	-11.461
△ in fibre(g)	-0.151	-0.899	-0.176	-0.093	-0.082	0.031	-1.369
△ in sodium(g)	-0.006	-0.059	-0.011	-0.023	-0.016	0.001	-0.114
SIMD 2
△ in share	0.000	-0.006	0.000	0.000	-0.001	0.000	-0.008
△ in expenditure (£)	-0.005	-0.177	-0.010	-0.010	-0.032	0.001	-0.234
△ in quantity (Kg)	-0.002	-0.043	-0.006	-0.012	-0.027	0.000	-0.089
△ in energy (kcal)	-8.142	-217.644	-29.497	-45.124	-103.050	0.417	-403.040
△ in protein(g)	-0.095	-2.471	-0.360	-0.282	-0.734	0.002	-3.939
△ in carbohydrate(g)	-0.847	-25.567	-3.325	-10.043	-22.361	0.126	-62.017
△ in sugar(g)	-0.753	-23.132	-3.134	-7.533	-17.378	0.021	-51.910
△ in fat(g)	-0.475	-11.506	-1.625	-0.451	-1.175	0.006	-15.226
△ in saturates(g)	-0.272	-6.738	-0.975	-0.254	-0.700	0.004	-8.936
△ in fibre(g)	-0.052	-0.816	-0.092	-0.055	-0.128	0.002	-1.142
△ in sodium(g)	-0.001	-0.049	-0.005	-0.010	-0.027	0.000	-0.092
SIMD 3
△ in share	0.000	-0.006	-0.001	0.000	-0.001	0.000	-0.008
△ in expenditure (£)	-0.009	-0.169	-0.014	-0.012	-0.024	0.004	-0.225
△ in quantity (Kg)	-0.003	-0.040	-0.008	-0.014	-0.020	0.001	-0.085
△ in energy (kcal)	-14.897	-207.370	-41.569	-54.873	-76.648	2.610	-392.748
△ in protein(g)	-0.179	-2.411	-0.501	-0.353	-0.573	0.020	-3.996
△ in carbohydrate(g)	-1.586	-23.998	-4.748	-12.066	-16.648	0.698	-58.348
△ in sugar(g)	-1.430	-21.802	-4.440	-8.858	-12.852	0.145	-49.238
△ in fat(g)	-0.855	-11.110	-2.277	-0.591	-0.865	0.056	-15.641
△ in saturates(g)	-0.494	-6.442	-1.360	-0.348	-0.516	0.033	-9.127
△ in fibre(g)	-0.087	-0.769	-0.133	-0.052	-0.085	0.012	-1.113
△ in sodium(g)	-0.003	-0.045	-0.008	-0.012	-0.017	0.001	-0.084

Table A28: Policy simulation - take home confectionery - by SIMD (cont.) (Changes are in per capita per week terms)

Group	Category						Total
	Chocolate confectionery		Egg, novelty and seasonal sweets	Sugar confectionery		Other confectionery
	Private label	Branded		Private label	Branded
SIMD 4
△ in share	0.000	-0.005	0.000	-0.001	-0.001	0.000	-0.007
△ in expenditure (£)	-0.010	-0.134	-0.008	-0.016	-0.031	0.009	-0.189
△ in quantity (Kg)	-0.003	-0.029	-0.004	-0.019	-0.027	0.003	-0.078
△ in energy (kcal)	-13.992	-147.758	-22.326	-72.187	-97.807	6.120	-347.951
△ in protein(g)	-0.168	-1.706	-0.265	-0.461	-0.839	0.033	-3.407
△ in carbohydrate(g)	-1.440	-17.084	-2.552	-15.234	-21.843	1.854	-56.299
△ in sugar(g)	-1.266	-15.527	-2.389	-11.505	-16.832	0.231	-47.288
△ in fat(g)	-0.818	-7.913	-1.218	-1.062	-0.780	0.103	-11.689
△ in saturates(g)	-0.474	-4.599	-0.723	-0.591	-0.478	0.064	-6.800
△ in fibre(g)	-0.094	-0.570	-0.069	-0.079	-0.115	0.020	-0.907
△ in sodium(g)	-0.002	-0.032	-0.004	-0.022	-0.022	0.002	-0.081
SIMD 5
△ in share	0.000	-0.005	0.000	0.000	-0.001	0.000	-0.007
△ in expenditure (£)	-0.011	-0.143	-0.012	-0.013	-0.029	0.009	-0.200
△ in quantity (Kg)	-0.003	-0.029	-0.006	-0.015	-0.024	0.003	-0.075
△ in energy (kcal)	-14.677	-150.083	-32.732	-58.664	-92.649	5.604	-343.201
△ in protein(g)	-0.177	-1.741	-0.405	-0.359	-0.800	0.036	-3.446
△ in carbohydrate(g)	-1.557	-17.195	-3.609	-12.679	-19.634	1.808	-52.866
△ in sugar(g)	-1.364	-15.644	-3.402	-9.511	-15.421	0.184	-45.156
△ in fat(g)	-0.840	-8.110	-1.834	-0.731	-1.209	0.065	-12.659
△ in saturates(g)	-0.489	-4.732	-1.096	-0.407	-0.828	0.041	-7.511
△ in fibre(g)	-0.094	-0.587	-0.107	-0.072	-0.111	0.025	-0.947
△ in sodium(g)	-0.002	-0.032	-0.006	-0.014	-0.021	0.001	-0.074

Table A29: Policy simulation - take home confectionery - by rural urban (Changes are in per capita per week terms)

Group	Category						Total
	Chocolate confectionery		Egg, novelty and seasonal sweets	Sugar confectionery		Other confectionery
	Private label	Branded		Private label	Branded
Lg. Urb. Areas
△ in share	0.000	-0.007	0.000	0.000	-0.001	0.000	-0.008
△ in expenditure (£)	-0.008	-0.180	-0.012	-0.012	-0.030	0.013	-0.230
△ in quantity (Kg)	-0.002	-0.043	-0.007	-0.014	-0.026	0.004	-0.087
△ in energy (kcal)	-11.700	-217.646	-34.810	-51.914	-97.536	8.682	-404.924
△ in protein(g)	-0.136	-2.530	-0.418	-0.350	-0.690	0.047	-4.076
△ in carbohydrate(g)	-1.205	-25.438	-3.950	-11.236	-21.562	2.729	-60.662
△ in sugar(g)	-1.069	-23.096	-3.706	-8.463	-16.817	0.340	-52.810
△ in fat(g)	-0.688	-11.537	-1.907	-0.631	-0.941	0.123	-15.579
△ in saturates(g)	-0.403	-6.722	-1.138	-0.354	-0.579	0.074	-9.123
△ in fibre(g)	-0.074	-0.801	-0.108	-0.055	-0.111	0.027	-1.122
△ in sodium(g)	-0.002	-0.048	-0.006	-0.014	-0.024	0.002	-0.092
Oth. Urb. Areas
△ in share	0.000	-0.006	-0.001	-0.001	-0.001	0.000	-0.008
△ in expenditure (£)	-0.010	-0.155	-0.017	-0.015	-0.025	0.003	-0.219
△ in quantity (Kg)	-0.003	-0.037	-0.009	-0.019	-0.021	0.001	-0.088
△ in energy (kcal)	-15.365	-188.114	-48.534	-70.458	-78.746	1.732	-399.486
△ in protein(g)	-0.185	-2.156	-0.593	-0.448	-0.647	0.011	-4.019
△ in carbohydrate(g)	-1.639	-21.987	-5.482	-15.447	-17.060	0.512	-61.104
△ in sugar(g)	-1.455	-19.915	-5.150	-11.549	-13.223	0.076	-51.217
△ in fat(g)	-0.879	-9.987	-2.673	-0.805	-0.872	0.030	-15.186
△ in saturates(g)	-0.502	-5.800	-1.605	-0.457	-0.548	0.018	-8.894
△ in fibre(g)	-0.091	-0.693	-0.152	-0.079	-0.096	0.008	-1.103
△ in sodium(g)	-0.003	-0.042	-0.009	-0.016	-0.018	0.000	-0.087
Ac. Sm. Towns
△ in share	0.000	-0.006	0.000	-0.001	-0.001	0.000	-0.008
△ in expenditure (£)	-0.002	-0.148	-0.011	-0.015	-0.028	0.001	-0.203
△ in quantity (Kg)	-0.001	-0.034	-0.006	-0.018	-0.023	0.000	-0.082
△ in energy (kcal)	-3.536	-173.742	-33.151	-70.214	-87.313	0.723	-367.233
△ in protein(g)	-0.043	-1.999	-0.402	-0.358	-0.670	0.004	-3.467
△ in carbohydrate(g)	-0.375	-20.317	-3.733	-15.533	-18.999	0.204	-58.753
△ in sugar(g)	-0.330	-18.385	-3.504	-11.418	-14.639	0.039	-48.236
△ in fat(g)	-0.200	-9.222	-1.830	-0.748	-0.977	0.014	-12.963
△ in saturates(g)	-0.116	-5.336	-1.093	-0.434	-0.580	0.009	-7.551
△ in fibre(g)	-0.023	-0.652	-0.105	-0.074	-0.101	0.005	-0.950
△ in sodium(g)	-0.001	-0.038	-0.006	-0.016	-0.019	0.000	-0.080

Table A30: Policy simulation - take home confectionery - by rural urban (cont.) (Changes are in per capita per week terms)

Group	Category						Total
	Chocolate confectionery		Egg, novelty and seasonal sweets	Sugar confectionery		Other confectionery
	Private label	Branded		Private label	Branded
Rm. Sm. Towns
△ in share	-0.001	-0.007	-0.001	0.000	-0.001	0.000	-0.010
△ in expenditure (£)	-0.018	-0.207	-0.017	-0.012	-0.028	-0.001	-0.283
△ in quantity (Kg)	-0.006	-0.050	-0.010	-0.014	-0.024	0.000	-0.104
△ in energy (kcal)	-28.798	-254.950	-52.659	-54.294	-90.134	-0.462	-481.297
△ in protein(g)	-0.320	-2.971	-0.616	-0.276	-0.569	-0.002	-4.754
△ in carbohydrate(g)	-3.309	-30.440	-6.098	-12.248	-19.036	-0.154	-71.285
△ in sugar(g)	-2.936	-27.549	-5.748	-9.419	-14.910	-0.021	-60.584
△ in fat(g)	-1.545	-13.263	-2.837	-0.481	-1.291	-0.005	-19.422
△ in saturates(g)	-0.910	-7.842	-1.691	-0.277	-0.767	-0.003	-11.489
△ in fibre(g)	-0.178	-0.903	-0.166	-0.053	-0.097	-0.002	-1.400
△ in sodium(g)	-0.005	-0.060	-0.010	-0.011	-0.023	0.000	-0.109
Ac. Rural
△ in share	0.000	-0.005	0.000	0.000	-0.001	0.000	-0.007
△ in expenditure (£)	-0.010	-0.146	-0.008	-0.009	-0.026	0.011	-0.187
△ in quantity (Kg)	-0.003	-0.031	-0.004	-0.010	-0.021	0.003	-0.066
△ in energy (kcal)	-14.912	-155.876	-21.878	-38.545	-77.947	7.010	-302.148
△ in protein(g)	-0.182	-1.750	-0.267	-0.219	-0.627	0.033	-3.012
△ in carbohydrate(g)	-1.553	-18.255	-2.484	-8.095	-17.405	2.195	-45.596
△ in sugar(g)	-1.372	-16.539	-2.329	-5.991	-13.459	0.244	-39.446
△ in fat(g)	-0.866	-8.282	-1.201	-0.597	-0.636	0.106	-11.476
△ in saturates(g)	-0.493	-4.854	-0.713	-0.338	-0.398	0.069	-6.727
△ in fibre(g)	-0.092	-0.620	-0.068	-0.043	-0.091	0.023	-0.891
△ in sodium(g)	-0.003	-0.034	-0.004	-0.012	-0.018	0.002	-0.069
Rm. Rural
△ in share	-0.001	-0.005	0.000	-0.001	-0.001	0.000	-0.008
△ in expenditure (£)	-0.029	-0.153	-0.004	-0.018	-0.043	0.004	-0.244
△ in quantity (Kg)	-0.010	-0.034	-0.002	-0.022	-0.038	0.001	-0.106
△ in energy (kcal)	-52.647	-175.533	-12.549	-83.400	-139.424	2.243	-461.310
△ in protein(g)	-0.638	-2.095	-0.147	-0.549	-1.009	0.014	-4.422
△ in carbohydrate(g)	-5.677	-19.869	-1.461	-18.775	-31.210	0.672	-76.320
△ in sugar(g)	-5.051	-17.968	-1.357	-14.084	-24.432	0.097	-62.794
△ in fat(g)	-2.969	-9.574	-0.674	-0.708	-1.184	0.033	-15.075
△ in saturates(g)	-1.689	-5.508	-0.396	-0.418	-0.705	0.021	-8.695
△ in fibre(g)	-0.364	-0.726	-0.042	-0.090	-0.144	0.013	-1.353
△ in sodium(g)	-0.009	-0.038	-0.002	-0.022	-0.029	0.001	-0.100

Table A31: Policy simulation - take home confectionery - by income (Changes are in per capita per week terms)

Group	Category						Total
	Chocolate confectionery		Egg, novelty and seasonal sweets	Sugar confectionery		Other confectionery
	Private label	Branded		Private label	Branded
£0 - £29,999
△ in share	0.000	-0.006	-0.001	0.000	-0.001	0.000	-0.009
△ in expenditure (£)	-0.010	-0.181	-0.015	-0.014	-0.030	0.008	-0.244
△ in quantity (Kg)	-0.003	-0.043	-0.009	-0.017	-0.026	0.002	-0.096
△ in energy (kcal)	-16.605	-221.193	-45.022	-65.067	-99.069	4.882	-442.074
△ in protein(g)	-0.195	-2.551	-0.544	-0.372	-0.727	0.027	-4.361
△ in carbohydrate(g)	-1.764	-25.899	-5.118	-14.193	-21.677	1.482	-67.169
△ in sugar(g)	-1.563	-23.468	-4.801	-10.617	-16.797	0.197	-57.049
△ in fat(g)	-0.953	-11.720	-2.467	-0.788	-1.051	0.080	-16.898
△ in saturates(g)	-0.548	-6.817	-1.474	-0.446	-0.635	0.049	-9.871
△ in fibre(g)	-0.100	-0.821	-0.142	-0.070	-0.113	0.021	-1.224
△ in sodium(g)	-0.003	-0.049	-0.008	-0.016	-0.024	0.001	-0.100
£30,000 - £39,999
△ in share	0.000	-0.005	0.000	0.000	-0.001	0.000	-0.007
△ in expenditure (£)	-0.007	-0.132	-0.009	-0.009	-0.021	0.003	-0.174
△ in quantity (Kg)	-0.002	-0.030	-0.005	-0.010	-0.017	0.001	-0.064
△ in energy (kcal)	-10.274	-155.641	-27.487	-39.139	-63.528	1.907	-294.163
△ in protein(g)	-0.124	-1.777	-0.337	-0.237	-0.506	0.013	-2.968
△ in carbohydrate(g)	-1.118	-18.093	-3.082	-8.641	-14.083	0.547	-44.469
△ in sugar(g)	-1.000	-16.438	-2.896	-6.443	-10.989	0.095	-37.671
△ in fat(g)	-0.577	-8.305	-1.516	-0.408	-0.558	0.034	-11.328
△ in saturates(g)	-0.339	-4.857	-0.905	-0.245	-0.346	0.020	-6.672
△ in fibre(g)	-0.059	-0.582	-0.087	-0.043	-0.075	0.009	-0.837
△ in sodium(g)	-0.002	-0.034	-0.005	-0.009	-0.013	0.000	-0.062
£40,000 - £49,999
△ in share	0.000	-0.005	0.000	-0.001	-0.001	0.000	-0.007
△ in expenditure (£)	-0.012	-0.138	-0.008	-0.018	-0.023	0.005	-0.194
△ in quantity (Kg)	-0.003	-0.031	-0.004	-0.021	-0.019	0.002	-0.077
△ in energy (kcal)	-16.795	-158.377	-22.228	-78.313	-70.149	3.526	-342.337
△ in protein(g)	-0.197	-1.814	-0.270	-0.583	-0.565	0.020	-3.409
△ in carbohydrate(g)	-1.759	-18.559	-2.520	-17.462	-15.592	1.101	-54.790
△ in sugar(g)	-1.573	-16.817	-2.377	-13.145	-12.049	0.172	-45.789
△ in fat(g)	-0.976	-8.393	-1.221	-0.714	-0.607	0.044	-11.867
△ in saturates(g)	-0.556	-4.871	-0.730	-0.404	-0.346	0.027	-6.880
△ in fibre(g)	-0.104	-0.589	-0.068	-0.083	-0.090	0.015	-0.919
△ in sodium(g)	-0.003	-0.035	-0.004	-0.016	-0.015	0.001	-0.072

Table A32: Policy simulation - take home confectionery - by income (cont.) (Changes are in per capita per week terms)

Group	Category						Total
	Chocolate confectionery		Egg, novelty and seasonal sweets	Sugar confectionery		Other confectionery
	Private label	Branded		Private label	Branded
£50,000 - £59,999
△ in share	0.000	-0.006	0.000	-0.001	-0.001	0.001	-0.007
△ in expenditure (£)	0.001	-0.158	-0.002	-0.016	-0.024	0.019	-0.180
△ in quantity (Kg)	0.000	-0.036	-0.001	-0.017	-0.020	0.005	-0.070
△ in energy (kcal)	1.255	-186.128	-5.527	-68.486	-74.523	11.491	-321.917
△ in protein(g)	0.015	-2.173	-0.066	-0.506	-0.558	0.069	-3.219
△ in carbohydrate(g)	0.134	-21.671	-0.635	-13.949	-16.761	3.506	-49.376
△ in sugar(g)	0.117	-19.562	-0.593	-10.382	-13.062	0.520	-42.960
△ in fat(g)	0.071	-9.909	-0.300	-1.184	-0.579	0.159	-11.741
△ in saturates(g)	0.042	-5.759	-0.179	-0.653	-0.365	0.100	-6.814
△ in fibre(g)	0.008	-0.706	-0.016	-0.083	-0.093	0.047	-0.844
△ in sodium(g)	0.000	-0.041	-0.001	-0.025	-0.015	0.002	-0.080
£60,000 - over
△ in share	-0.001	-0.003	-0.001	-0.001	-0.001	0.000	-0.006
△ in expenditure (£)	-0.025	-0.073	-0.023	-0.016	-0.018	0.003	-0.152
△ in quantity (Kg)	-0.006	-0.014	-0.011	-0.018	-0.014	0.001	-0.061
△ in energy (kcal)	-30.008	-71.750	-56.609	-67.011	-55.684	1.691	-279.371
△ in protein(g)	-0.381	-0.849	-0.680	-0.537	-0.636	0.007	-3.077
△ in carbohydrate(g)	-2.831	-8.129	-6.355	-14.765	-10.780	0.549	-42.311
△ in sugar(g)	-2.459	-7.355	-5.948	-11.052	-8.536	0.065	-35.284
△ in fat(g)	-1.853	-3.911	-3.148	-0.655	-1.110	0.021	-10.656
△ in saturates(g)	-1.066	-2.254	-1.891	-0.358	-0.828	0.013	-6.384
△ in fibre(g)	-0.244	-0.302	-0.184	-0.076	-0.069	0.005	-0.869
△ in sodium(g)	-0.004	-0.015	-0.010	-0.014	-0.013	0.000	-0.057

Table A33: Policy simulation - take home confectionery - by life stage (Changes are in per capita per week terms)

Group	Category						Total
	Chocolate confectionery		Egg, novelty and seasonal sweets	Sugar confectionery		Other confectionery
	Private label	Branded		Private label	Branded
Pre-family
△ in share	-0.001	-0.007	-0.001	0.000	-0.001	0.000	-0.009
△ in expenditure (£)	-0.015	-0.201	-0.015	-0.014	-0.024	0.004	-0.265
△ in quantity (Kg)	-0.004	-0.048	-0.008	-0.016	-0.021	0.001	-0.096
△ in energy (kcal)	-23.245	-246.232	-43.837	-59.127	-78.503	2.232	-448.711
△ in protein(g)	-0.289	-2.918	-0.531	-0.419	-0.781	0.007	-4.931
△ in carbohydrate(g)	-2.399	-28.153	-4.895	-13.409	-16.824	0.793	-64.887
△ in sugar(g)	-2.149	-25.614	-4.561	-9.892	-12.954	0.057	-55.112
△ in fat(g)	-1.358	-13.312	-2.438	-0.430	-0.881	0.018	-18.401
△ in saturates(g)	-0.770	-7.766	-1.445	-0.261	-0.639	0.011	-10.871
△ in fibre(g)	-0.156	-0.900	-0.142	-0.051	-0.095	0.007	-1.337
△ in sodium(g)	-0.004	-0.055	-0.008	-0.011	-0.015	0.000	-0.093
Young family
△ in share	-0.001	-0.007	-0.001	-0.001	-0.001	0.000	-0.010
△ in expenditure (£)	-0.014	-0.127	-0.012	-0.010	-0.022	-0.002	-0.187
△ in quantity (Kg)	-0.005	-0.030	-0.007	-0.012	-0.018	0.000	-0.073
△ in energy (kcal)	-26.633	-154.863	-37.597	-44.211	-67.310	-1.061	-331.673
△ in protein(g)	-0.315	-1.823	-0.460	-0.331	-0.489	-0.008	-3.426
△ in carbohydrate(g)	-2.871	-17.942	-4.216	-9.999	-15.256	-0.321	-50.605
△ in sugar(g)	-2.578	-16.281	-3.960	-7.518	-11.785	-0.050	-42.173
△ in fat(g)	-1.512	-8.279	-2.082	-0.323	-0.465	-0.014	-12.675
△ in saturates(g)	-0.854	-4.801	-1.256	-0.172	-0.295	-0.008	-7.386
△ in fibre(g)	-0.151	-0.563	-0.121	-0.056	-0.083	-0.006	-0.979
△ in sodium(g)	-0.005	-0.035	-0.007	-0.007	-0.013	0.000	-0.067
Middle family
△ in share	-0.001	-0.008	-0.001	-0.001	-0.002	0.000	-0.011
△ in expenditure (£)	-0.011	-0.157	-0.011	-0.014	-0.033	-0.001	-0.227
△ in quantity (Kg)	-0.004	-0.044	-0.006	-0.016	-0.029	0.000	-0.099
△ in energy (kcal)	-18.569	-224.894	-31.562	-59.512	-107.253	-0.886	-442.677
△ in protein(g)	-0.225	-2.657	-0.385	-0.404	-0.747	-0.006	-4.424
△ in carbohydrate(g)	-2.014	-26.149	-3.573	-13.502	-24.133	-0.269	-69.641
△ in sugar(g)	-1.804	-23.837	-3.356	-10.145	-18.969	-0.042	-58.153
△ in fat(g)	-1.046	-11.982	-1.736	-0.433	-0.850	-0.014	-16.061
△ in saturates(g)	-0.603	-6.935	-1.033	-0.253	-0.518	-0.008	-9.350
△ in fibre(g)	-0.097	-0.799	-0.100	-0.066	-0.121	-0.004	-1.186
△ in sodium(g)	-0.004	-0.053	-0.006	-0.010	-0.020	0.000	-0.092

Table A34: Policy simulation - take home confectionery - by life stage (cont.) (Changes are in per capita per week terms)

Group	Category						Total
	Chocolate confectionery		Egg, novelty and seasonal sweets	Sugar confectionery		Other confectionery
	Private label	Branded		Private label	Branded
Older family
△ in share	0.000	-0.005	-0.001	0.000	-0.001	0.000	-0.007
△ in expenditure (£)	0.001	-0.095	-0.013	-0.009	-0.023	0.009	-0.131
△ in quantity (Kg)	0.000	-0.026	-0.007	-0.011	-0.020	0.003	-0.061
△ in energy (kcal)	1.923	-134.549	-36.468	-42.237	-74.401	6.868	-278.865
△ in protein(g)	0.024	-1.616	-0.431	-0.235	-0.549	0.038	-2.768
△ in carbohydrate(g)	0.201	-15.620	-4.170	-9.372	-16.506	2.019	-43.448
△ in sugar(g)	0.177	-14.184	-3.893	-7.039	-12.845	0.346	-37.438
△ in fat(g)	0.111	-7.169	-1.990	-0.442	-0.685	0.117	-10.058
△ in saturates(g)	0.063	-4.142	-1.182	-0.245	-0.417	0.069	-5.855
△ in fibre(g)	0.012	-0.469	-0.114	-0.045	-0.090	0.026	-0.680
△ in sodium(g)	0.000	-0.031	-0.007	-0.010	-0.017	0.001	-0.063
45+ no children
△ in share	0.000	-0.005	0.000	0.000	-0.001	0.000	-0.007
△ in expenditure (£)	-0.009	-0.168	-0.012	-0.015	-0.029	0.010	-0.222
△ in quantity (Kg)	-0.002	-0.037	-0.007	-0.018	-0.024	0.003	-0.085
△ in energy (kcal)	-12.430	-186.376	-34.604	-68.969	-91.452	7.213	-386.619
△ in protein(g)	-0.145	-2.105	-0.419	-0.406	-0.686	0.043	-3.718
△ in carbohydrate(g)	-1.310	-21.936	-3.949	-14.720	-19.811	2.090	-59.637
△ in sugar(g)	-1.156	-19.834	-3.715	-11.021	-15.389	0.326	-50.789
△ in fat(g)	-0.717	-9.838	-1.888	-0.973	-1.053	0.134	-14.335
△ in saturates(g)	-0.417	-5.734	-1.130	-0.550	-0.628	0.082	-8.377
△ in fibre(g)	-0.078	-0.717	-0.107	-0.077	-0.105	0.033	-1.051
△ in sodium(g)	-0.002	-0.041	-0.006	-0.020	-0.024	0.002	-0.090

7.5.4 Biscuits

Table A35: Policy simulation - biscuits - by SIMD (Changes are in per capita per week terms)

Group	Category						Total
	Cereals and fruit bars	Chocolate biscuit bars and children biscuits	Everyday biscuits and treats	Crackers and crispbreads	Special treats and seasonal biscuits	Healthier biscuits
SIMD 1
△ in share	-0.001	-0.001	-0.001	0.000	0.000	-0.001	-0.004
△ in expenditure (£)	-0.024	-0.036	-0.017	0.000	0.000	-0.018	-0.094
△ in quantity (Kg)	-0.003	-0.006	-0.005	0.000	0.000	-0.003	-0.017
△ in energy (kcal)	-11.579	-31.247	-21.956	0.181	-0.152	-13.103	-77.855
△ in protein(g)	-0.195	-0.358	-0.272	0.004	-0.002	-0.191	-1.013
△ in carbohydrate(g)	-1.675	-4.077	-3.036	0.029	-0.019	-2.004	-10.782
△ in sugar(g)	-0.793	-2.639	-1.470	0.002	-0.010	-0.827	-5.736
△ in fat(g)	-0.414	-1.473	-0.944	0.005	-0.008	-0.460	-3.294
△ in saturates(g)	-0.169	-0.853	-0.467	0.002	-0.004	-0.142	-1.633
△ in fibre(g)	-0.224	-0.140	-0.124	0.002	-0.001	-0.135	-0.622
△ in sodium(g)	-0.005	-0.011	-0.013	0.000	0.000	-0.008	-0.037
SIMD 2
△ in share	-0.001	-0.002	-0.001	0.000	0.000	-0.001	-0.004
△ in expenditure (£)	-0.028	-0.044	-0.028	0.006	0.000	-0.014	-0.107
△ in quantity (Kg)	-0.003	-0.008	-0.008	0.001	0.000	-0.002	-0.020
△ in energy (kcal)	-13.164	-38.641	-36.907	4.099	0.333	-9.739	-94.019
△ in protein(g)	-0.229	-0.439	-0.453	0.089	0.004	-0.137	-1.164
△ in carbohydrate(g)	-1.949	-5.080	-5.098	0.618	0.041	-1.539	-13.007
△ in sugar(g)	-0.913	-3.306	-2.510	0.062	0.022	-0.681	-7.325
△ in fat(g)	-0.438	-1.806	-1.589	0.131	0.017	-0.326	-4.011
△ in saturates(g)	-0.172	-1.063	-0.803	0.051	0.009	-0.109	-2.086
△ in fibre(g)	-0.288	-0.174	-0.211	0.052	0.001	-0.089	-0.709
△ in sodium(g)	-0.006	-0.014	-0.021	0.004	0.000	-0.006	-0.042
SIMD 3
△ in share	-0.001	-0.001	-0.001	0.000	0.000	-0.001	-0.004
△ in expenditure (£)	-0.035	-0.036	-0.022	0.002	-0.002	-0.018	-0.111
△ in quantity (Kg)	-0.004	-0.006	-0.006	0.000	0.000	-0.003	-0.019
△ in energy (kcal)	-16.088	-31.722	-28.832	0.992	-1.444	-12.764	-89.857
△ in protein(g)	-0.260	-0.363	-0.356	0.022	-0.017	-0.183	-1.157
△ in carbohydrate(g)	-2.361	-4.163	-3.959	0.150	-0.178	-1.986	-12.496
△ in sugar(g)	-1.162	-2.678	-1.910	0.014	-0.094	-0.842	-6.672
△ in fat(g)	-0.564	-1.487	-1.255	0.031	-0.072	-0.439	-3.786
△ in saturates(g)	-0.235	-0.872	-0.629	0.012	-0.039	-0.141	-1.905
△ in fibre(g)	-0.308	-0.145	-0.161	0.013	-0.006	-0.134	-0.742
△ in sodium(g)	-0.007	-0.012	-0.017	0.001	-0.001	-0.007	-0.043

Table A36: Policy simulation - biscuits - by SIMD (cont.) (Changes are in per capita per week terms)

Group	Category						Total
	Cereals and fruit bars	Chocolate biscuit bars and children biscuits	Everyday biscuits and treats	Crackers and crispbreads	Special treats and seasonal biscuits	Healthier biscuits
SIMD 4
△ in share	-0.001	-0.001	-0.001	0.000	0.000	-0.001	-0.004
△ in expenditure (£)	-0.032	-0.032	-0.017	0.001	-0.001	-0.023	-0.105
△ in quantity (Kg)	-0.004	-0.006	-0.005	0.000	0.000	-0.004	-0.017
△ in energy (kcal)	-15.024	-27.622	-21.285	0.537	-0.665	-15.940	-80.000
△ in protein(g)	-0.271	-0.311	-0.262	0.012	-0.008	-0.234	-1.074
△ in carbohydrate(g)	-2.173	-3.654	-2.943	0.082	-0.082	-2.412	-11.182
△ in sugar(g)	-1.064	-2.317	-1.421	0.007	-0.043	-0.998	-5.836
△ in fat(g)	-0.522	-1.285	-0.916	0.017	-0.033	-0.569	-3.309
△ in saturates(g)	-0.192	-0.770	-0.455	0.006	-0.018	-0.171	-1.599
△ in fibre(g)	-0.309	-0.131	-0.123	0.007	-0.003	-0.183	-0.742
△ in sodium(g)	-0.007	-0.011	-0.013	0.001	0.000	-0.009	-0.039
SIMD 5
△ in share	-0.001	-0.001	-0.001	0.000	0.000	0.000	-0.004
△ in expenditure (£)	-0.025	-0.038	-0.021	-0.008	-0.004	-0.013	-0.108
△ in quantity (Kg)	-0.003	-0.007	-0.005	-0.001	-0.001	-0.002	-0.019
△ in energy (kcal)	-11.663	-31.661	-25.931	-5.140	-2.481	-9.314	-86.190
△ in protein(g)	-0.199	-0.363	-0.321	-0.115	-0.030	-0.129	-1.156
△ in carbohydrate(g)	-1.687	-4.183	-3.582	-0.777	-0.303	-1.395	-11.926
△ in sugar(g)	-0.849	-2.719	-1.699	-0.061	-0.161	-0.635	-6.123
△ in fat(g)	-0.418	-1.470	-1.115	-0.161	-0.125	-0.345	-3.634
△ in saturates(g)	-0.162	-0.868	-0.551	-0.059	-0.068	-0.130	-1.838
△ in fibre(g)	-0.207	-0.155	-0.153	-0.067	-0.010	-0.092	-0.683
△ in sodium(g)	-0.005	-0.012	-0.015	-0.006	-0.001	-0.005	-0.044

Table A37: Policy simulation - biscuits - by rural urban (Changes are in per capita per week terms)

Group	Category						Total
	Cereals and fruit bars	Chocolate biscuit bars and children biscuits	Everyday biscuits and treats	Crackers and crispbreads	Special treats and seasonal biscuits	Healthier biscuits
Lg. Urb. Areas
△ in share	-0.001	-0.001	-0.001	0.000	0.000	-0.001	-0.004
△ in expenditure (£)	-0.032	-0.039	-0.030	-0.002	0.001	-0.017	-0.119
△ in quantity (Kg)	-0.004	-0.007	-0.008	0.000	0.000	-0.003	-0.021
△ in energy (kcal)	-14.940	-33.746	-36.780	-1.296	0.690	-11.887	-97.957
△ in protein(g)	-0.256	-0.385	-0.453	-0.029	0.008	-0.173	-1.288
△ in carbohydrate(g)	-2.115	-4.404	-5.120	-0.199	0.084	-1.809	-13.562
△ in sugar(g)	-1.037	-2.874	-2.512	-0.018	0.045	-0.748	-7.144
△ in fat(g)	-0.549	-1.592	-1.567	-0.040	0.035	-0.422	-4.135
△ in saturates(g)	-0.227	-0.940	-0.780	-0.015	0.019	-0.128	-2.070
△ in fibre(g)	-0.293	-0.156	-0.216	-0.016	0.003	-0.132	-0.810
△ in sodium(g)	-0.006	-0.012	-0.022	-0.001	0.000	-0.007	-0.048
Oth. Urb. Areas
△ in share	-0.001	-0.001	-0.001	0.000	0.000	-0.001	-0.004
△ in expenditure (£)	-0.028	-0.034	-0.017	-0.002	-0.002	-0.019	-0.102
△ in quantity (Kg)	-0.003	-0.006	-0.005	0.000	0.000	-0.003	-0.018
△ in energy (kcal)	-13.114	-29.721	-22.012	-1.476	-1.236	-13.775	-81.334
△ in protein(g)	-0.232	-0.338	-0.272	-0.033	-0.015	-0.193	-1.083
△ in carbohydrate(g)	-1.934	-3.924	-3.027	-0.226	-0.153	-2.141	-11.404
△ in sugar(g)	-0.943	-2.534	-1.464	-0.019	-0.081	-0.938	-5.980
△ in fat(g)	-0.442	-1.383	-0.954	-0.045	-0.062	-0.476	-3.363
△ in saturates(g)	-0.171	-0.811	-0.478	-0.017	-0.033	-0.163	-1.672
△ in fibre(g)	-0.270	-0.138	-0.124	-0.019	-0.005	-0.132	-0.689
△ in sodium(g)	-0.006	-0.011	-0.013	-0.002	-0.001	-0.008	-0.040
Ac. Sm. Towns
△ in share	-0.001	-0.001	0.000	0.000	0.000	0.000	-0.003
△ in expenditure (£)	-0.021	-0.031	-0.009	0.004	0.004	-0.011	-0.064
△ in quantity (Kg)	-0.002	-0.005	-0.003	0.001	0.001	-0.002	-0.011
△ in energy (kcal)	-10.398	-26.441	-12.031	2.877	2.807	-7.750	-50.937
△ in protein(g)	-0.177	-0.307	-0.150	0.063	0.033	-0.113	-0.650
△ in carbohydrate(g)	-1.498	-3.487	-1.657	0.434	0.345	-1.189	-7.053
△ in sugar(g)	-0.726	-2.218	-0.791	0.036	0.174	-0.502	-4.027
△ in fat(g)	-0.375	-1.229	-0.521	0.092	0.141	-0.269	-2.161
△ in saturates(g)	-0.134	-0.721	-0.262	0.036	0.076	-0.082	-1.088
△ in fibre(g)	-0.187	-0.127	-0.070	0.036	0.011	-0.087	-0.425
△ in sodium(g)	-0.005	-0.010	-0.007	0.003	0.001	-0.004	-0.022

Table A38: Policy simulation - biscuits - by rural urban (cont.) (Changes are in per capita per week terms)

Group	Category						Total
	Cereals and fruit bars	Chocolate biscuit bars and children biscuits	Everyday biscuits and treats	Crackers and crispbreads	Special treats and seasonal biscuits	Healthier biscuits
Rm. Sm. Towns
△ in share	-0.001	-0.002	-0.001	0.001	-0.001	-0.001	-0.005
△ in expenditure (£)	-0.030	-0.047	-0.026	0.019	-0.016	-0.042	-0.143
△ in quantity (Kg)	-0.003	-0.008	-0.007	0.003	-0.002	-0.007	-0.025
△ in energy (kcal)	-13.873	-40.800	-33.260	13.254	-11.616	-27.987	-114.281
△ in protein(g)	-0.218	-0.470	-0.398	0.306	-0.136	-0.378	-1.295
△ in carbohydrate(g)	-2.051	-5.421	-4.541	2.079	-1.403	-4.549	-15.886
△ in sugar(g)	-1.018	-3.463	-2.254	0.131	-0.782	-1.855	-9.241
△ in fat(g)	-0.489	-1.879	-1.463	0.375	-0.594	-0.900	-4.950
△ in saturates(g)	-0.209	-1.088	-0.745	0.133	-0.334	-0.270	-2.512
△ in fibre(g)	-0.222	-0.178	-0.170	0.181	-0.047	-0.287	-0.723
△ in sodium(g)	-0.006	-0.015	-0.018	0.016	-0.005	-0.016	-0.044
Ac. Rural
△ in share	-0.001	-0.002	-0.001	0.000	0.000	-0.001	-0.005
△ in expenditure (£)	-0.033	-0.055	-0.029	0.006	-0.007	-0.019	-0.136
△ in quantity (Kg)	-0.004	-0.010	-0.008	0.001	-0.001	-0.003	-0.025
△ in energy (kcal)	-15.158	-47.418	-38.007	4.249	-4.623	-13.885	-114.841
△ in protein(g)	-0.244	-0.543	-0.471	0.089	-0.056	-0.202	-1.427
△ in carbohydrate(g)	-2.271	-6.208	-5.211	0.624	-0.572	-2.052	-15.690
△ in sugar(g)	-1.045	-4.001	-2.487	0.070	-0.297	-0.926	-8.686
△ in fat(g)	-0.499	-2.223	-1.652	0.144	-0.230	-0.522	-4.982
△ in saturates(g)	-0.195	-1.296	-0.805	0.055	-0.122	-0.189	-2.551
△ in fibre(g)	-0.339	-0.213	-0.223	0.054	-0.020	-0.140	-0.881
△ in sodium(g)	-0.007	-0.017	-0.023	0.004	-0.002	-0.008	-0.052
Rm. Rural
△ in share	-0.001	-0.002	-0.001	0.000	0.000	-0.001	-0.005
△ in expenditure (£)	-0.037	-0.060	-0.019	0.003	-0.008	-0.018	-0.138
△ in quantity (Kg)	-0.004	-0.011	-0.005	0.001	-0.001	-0.003	-0.024
△ in energy (kcal)	-16.833	-53.395	-25.275	2.432	-5.652	-12.462	-111.186
△ in protein(g)	-0.275	-0.583	-0.314	0.055	-0.069	-0.187	-1.373
△ in carbohydrate(g)	-2.566	-7.018	-3.490	0.374	-0.695	-1.936	-15.331
△ in sugar(g)	-1.251	-4.417	-1.615	0.026	-0.370	-0.796	-8.423
△ in fat(g)	-0.564	-2.511	-1.089	0.073	-0.282	-0.417	-4.789
△ in saturates(g)	-0.214	-1.540	-0.537	0.025	-0.155	-0.126	-2.547
△ in fibre(g)	-0.244	-0.252	-0.143	0.036	-0.024	-0.137	-0.763
△ in sodium(g)	-0.008	-0.022	-0.016	0.003	-0.003	-0.008	-0.053

Table A39: Policy simulation - biscuits - by income (Changes are in per capita per week terms)

Group	Category						Total
	Cereals and fruit bars	Chocolate biscuit bars and children biscuits	Everyday biscuits and treats	Crackers and crispbreads	Special treats and seasonal biscuits	Healthier biscuits
£0 - £29,999
△ in share	-0.001	-0.001	-0.001	0.000	0.000	-0.001	-0.004
△ in expenditure (£)	-0.025	-0.038	-0.025	0.001	-0.003	-0.015	-0.104
△ in quantity (Kg)	-0.003	-0.007	-0.007	0.000	0.000	-0.002	-0.019
△ in energy (kcal)	-11.545	-33.835	-33.545	0.929	-1.812	-10.592	-90.398
△ in protein(g)	-0.192	-0.384	-0.412	0.021	-0.022	-0.151	-1.140
△ in carbohydrate(g)	-1.708	-4.450	-4.636	0.142	-0.223	-1.637	-12.510
△ in sugar(g)	-0.818	-2.874	-2.245	0.012	-0.119	-0.704	-6.748
△ in fat(g)	-0.393	-1.580	-1.445	0.028	-0.091	-0.367	-3.848
△ in saturates(g)	-0.154	-0.932	-0.722	0.011	-0.049	-0.124	-1.970
△ in fibre(g)	-0.237	-0.156	-0.191	0.012	-0.008	-0.105	-0.685
△ in sodium(g)	-0.005	-0.012	-0.020	0.001	-0.001	-0.006	-0.043
£30,000 - £39,999
△ in share	-0.002	-0.002	-0.001	0.000	0.000	-0.001	-0.005
△ in expenditure (£)	-0.043	-0.042	-0.025	0.005	-0.004	-0.021	-0.129
△ in quantity (Kg)	-0.005	-0.007	-0.007	0.001	-0.001	-0.003	-0.022
△ in energy (kcal)	-20.371	-35.529	-32.406	3.241	-2.668	-14.472	-102.205
△ in protein(g)	-0.350	-0.401	-0.408	0.070	-0.031	-0.204	-1.325
△ in carbohydrate(g)	-2.911	-4.662	-4.442	0.490	-0.327	-2.203	-14.055
△ in sugar(g)	-1.426	-2.986	-2.130	0.049	-0.174	-0.938	-7.605
△ in fat(g)	-0.735	-1.670	-1.407	0.103	-0.134	-0.519	-4.363
△ in saturates(g)	-0.299	-0.999	-0.694	0.039	-0.073	-0.169	-2.193
△ in fibre(g)	-0.402	-0.169	-0.187	0.041	-0.011	-0.162	-0.891
△ in sodium(g)	-0.008	-0.014	-0.020	0.004	-0.001	-0.008	-0.047
£40,000 - £49,999
△ in share	-0.001	-0.002	0.000	0.000	0.000	-0.001	-0.004
△ in expenditure (£)	-0.031	-0.042	-0.007	-0.005	-0.002	-0.023	-0.110
△ in quantity (Kg)	-0.004	-0.007	-0.002	-0.001	0.000	-0.004	-0.017
△ in energy (kcal)	-14.535	-35.491	-8.560	-3.522	-1.518	-15.969	-79.594
△ in protein(g)	-0.257	-0.409	-0.106	-0.078	-0.018	-0.239	-1.106
△ in carbohydrate(g)	-2.135	-4.683	-1.186	-0.539	-0.187	-2.443	-11.172
△ in sugar(g)	-1.007	-3.038	-0.575	-0.039	-0.097	-1.018	-5.773
△ in fat(g)	-0.497	-1.651	-0.367	-0.108	-0.076	-0.559	-3.257
△ in saturates(g)	-0.194	-0.959	-0.181	-0.038	-0.041	-0.175	-1.588
△ in fibre(g)	-0.284	-0.162	-0.048	-0.045	-0.007	-0.174	-0.720
△ in sodium(g)	-0.006	-0.013	-0.005	-0.004	-0.001	-0.010	-0.040

Table A40: Policy simulation - biscuits - by income (cont.) (Changes are in per capita per week terms)

Group	Category						Total
	Cereals and fruit bars	Chocolate biscuit bars and children biscuits	Everyday biscuits and treats	Crackers and crispbreads	Special treats and seasonal biscuits	Healthier biscuits
£50,000 - £59,999
△ in share	-0.001	-0.001	0.000	0.000	0.000	-0.001	-0.003
△ in expenditure (£)	-0.027	-0.021	-0.009	-0.001	0.002	-0.023	-0.079
△ in quantity (Kg)	-0.003	-0.004	-0.002	0.000	0.000	-0.004	-0.012
△ in energy (kcal)	-12.197	-17.286	-10.486	-0.626	1.027	-15.962	-55.530
△ in protein(g)	-0.209	-0.202	-0.126	-0.014	0.012	-0.230	-0.768
△ in carbohydrate(g)	-1.834	-2.276	-1.447	-0.093	0.126	-2.465	-7.990
△ in sugar(g)	-0.917	-1.432	-0.721	-0.008	0.063	-1.064	-4.078
△ in fat(g)	-0.408	-0.808	-0.454	-0.020	0.052	-0.553	-2.191
△ in saturates(g)	-0.175	-0.461	-0.238	-0.008	0.028	-0.151	-1.005
△ in fibre(g)	-0.214	-0.080	-0.059	-0.008	0.004	-0.163	-0.519
△ in sodium(g)	-0.006	-0.007	-0.006	-0.001	0.000	-0.009	-0.028
£60,000 - over
△ in share	-0.001	-0.002	0.000	0.000	0.000	0.000	-0.003
△ in expenditure (£)	-0.016	-0.044	-0.005	0.002	-0.001	-0.005	-0.069
△ in quantity (Kg)	-0.002	-0.007	-0.001	0.000	0.000	-0.001	-0.011
△ in energy (kcal)	-7.073	-35.779	-5.814	1.102	-0.913	-3.459	-51.936
△ in protein(g)	-0.144	-0.419	-0.072	0.024	-0.011	-0.048	-0.668
△ in carbohydrate(g)	-0.926	-4.691	-0.794	0.166	-0.113	-0.511	-6.869
△ in sugar(g)	-0.503	-3.120	-0.376	0.015	-0.060	-0.241	-4.286
△ in fat(g)	-0.285	-1.678	-0.254	0.035	-0.045	-0.131	-2.359
△ in saturates(g)	-0.099	-0.980	-0.123	0.013	-0.025	-0.045	-1.259
△ in fibre(g)	-0.130	-0.164	-0.034	0.013	-0.004	-0.032	-0.350
△ in sodium(g)	-0.003	-0.013	-0.003	0.001	0.000	-0.002	-0.020

Table A41: Policy simulation - biscuits - by life stage (Changes are in per capita per week terms)

Group	Category						Total
	Cereals and fruit bars	Chocolate biscuit bars and children biscuits	Everyday biscuits and treats	Crackers and crispbreads	Special treats and seasonal biscuits	Healthier biscuits
Pre-family
△ in share	-0.001	-0.001	0.000	0.000	0.000	-0.001	-0.002
△ in expenditure (£)	-0.033	-0.017	0.003	0.004	0.005	-0.025	-0.063
△ in quantity (Kg)	-0.004	-0.003	0.001	0.001	0.001	-0.004	-0.009
△ in energy (kcal)	-15.071	-14.822	3.676	2.688	3.676	-17.909	-37.762
△ in protein(g)	-0.284	-0.175	0.046	0.059	0.045	-0.259	-0.567
△ in carbohydrate(g)	-2.085	-1.952	0.502	0.411	0.454	-2.707	-5.377
△ in sugar(g)	-1.052	-1.244	0.245	0.038	0.250	-1.167	-2.929
△ in fat(g)	-0.566	-0.689	0.161	0.083	0.183	-0.648	-1.476
△ in saturates(g)	-0.217	-0.394	0.079	0.030	0.099	-0.206	-0.609
△ in fibre(g)	-0.299	-0.068	0.021	0.034	0.016	-0.205	-0.501
△ in sodium(g)	-0.007	-0.006	0.002	0.003	0.002	-0.010	-0.015
Young family
△ in share	-0.002	-0.002	-0.001	0.000	0.000	-0.001	-0.007
△ in expenditure (£)	-0.037	-0.041	-0.025	-0.003	-0.003	-0.014	-0.123
△ in quantity (Kg)	-0.004	-0.007	-0.007	0.000	0.000	-0.002	-0.021
△ in energy (kcal)	-17.657	-32.425	-33.599	-1.941	-2.150	-10.048	-97.819
△ in protein(g)	-0.276	-0.386	-0.414	-0.041	-0.026	-0.146	-1.289
△ in carbohydrate(g)	-2.686	-4.376	-4.672	-0.299	-0.267	-1.486	-13.786
△ in sugar(g)	-1.281	-2.638	-2.332	-0.034	-0.138	-0.627	-7.049
△ in fat(g)	-0.590	-1.459	-1.434	-0.060	-0.107	-0.375	-4.025
△ in saturates(g)	-0.255	-0.796	-0.710	-0.023	-0.057	-0.127	-1.969
△ in fibre(g)	-0.294	-0.147	-0.191	-0.022	-0.009	-0.105	-0.768
△ in sodium(g)	-0.008	-0.013	-0.019	-0.002	-0.001	-0.006	-0.049
Middle family
△ in share	-0.001	-0.002	-0.001	0.000	0.000	-0.001	-0.005
△ in expenditure (£)	-0.023	-0.045	-0.015	0.006	0.000	-0.018	-0.095
△ in quantity (Kg)	-0.003	-0.008	-0.004	0.001	0.000	-0.003	-0.016
△ in energy (kcal)	-11.269	-37.171	-19.067	3.725	0.140	-12.851	-76.493
△ in protein(g)	-0.194	-0.436	-0.233	0.083	0.002	-0.184	-0.962
△ in carbohydrate(g)	-1.680	-4.899	-2.645	0.565	0.017	-1.962	-10.604
△ in sugar(g)	-0.837	-3.119	-1.338	0.039	0.009	-0.861	-6.106
△ in fat(g)	-0.381	-1.726	-0.817	0.117	0.007	-0.457	-3.257
△ in saturates(g)	-0.148	-0.983	-0.406	0.042	0.004	-0.147	-1.639
△ in fibre(g)	-0.191	-0.169	-0.111	0.046	0.001	-0.133	-0.557
△ in sodium(g)	-0.005	-0.014	-0.011	0.004	0.000	-0.007	-0.033

Table A42: Policy simulation - biscuits - by life stage (cont.) (Changes are in per capita per week terms)

Group	Category						Total
	Cereals and fruit bars	Chocolate biscuit bars and children biscuits	Everyday biscuits and treats	Crackers and crispbreads	Special treats and seasonal biscuits	Healthier biscuits
Older family
△ in share	-0.002	-0.001	-0.001	0.000	0.000	-0.001	-0.005
△ in expenditure (£)	-0.034	-0.024	-0.012	-0.003	0.000	-0.017	-0.090
△ in quantity (Kg)	-0.004	-0.004	-0.003	0.000	0.000	-0.003	-0.015
△ in energy (kcal)	-15.987	-20.879	-15.276	-1.766	-0.240	-12.124	-66.272
△ in protein(g)	-0.268	-0.233	-0.189	-0.039	-0.003	-0.178	-0.909
△ in carbohydrate(g)	-2.373	-2.707	-2.146	-0.273	-0.029	-1.917	-9.445
△ in sugar(g)	-1.112	-1.751	-1.075	-0.025	-0.015	-0.788	-4.766
△ in fat(g)	-0.547	-0.993	-0.641	-0.054	-0.012	-0.398	-2.645
△ in saturates(g)	-0.204	-0.583	-0.322	-0.021	-0.006	-0.107	-1.243
△ in fibre(g)	-0.302	-0.094	-0.088	-0.020	-0.001	-0.129	-0.635
△ in sodium(g)	-0.008	-0.007	-0.009	-0.002	0.000	-0.007	-0.034
45+ no children
△ in share	-0.001	-0.001	-0.001	0.000	0.000	0.000	-0.003
△ in expenditure (£)	-0.020	-0.041	-0.027	0.001	-0.003	-0.014	-0.104
△ in quantity (Kg)	-0.002	-0.007	-0.007	0.000	0.000	-0.002	-0.020
△ in energy (kcal)	-9.455	-36.149	-34.725	0.809	-2.364	-9.868	-91.752
△ in protein(g)	-0.162	-0.404	-0.427	0.018	-0.028	-0.139	-1.142
△ in carbohydrate(g)	-1.375	-4.734	-4.781	0.123	-0.290	-1.530	-12.587
△ in sugar(g)	-0.660	-3.110	-2.277	0.010	-0.154	-0.663	-6.853
△ in fat(g)	-0.327	-1.703	-1.503	0.025	-0.119	-0.341	-3.968
△ in saturates(g)	-0.127	-1.030	-0.751	0.009	-0.064	-0.117	-2.080
△ in fibre(g)	-0.208	-0.169	-0.199	0.011	-0.010	-0.097	-0.673
△ in sodium(g)	-0.004	-0.013	-0.021	0.001	-0.001	-0.006	-0.044

7.5.5 Take home savouries

Table A43: Policy simulation - take home savouries - by SIMD (Changes are in per capita per week terms)

Group	Category						Total
	Crisps		Savoury snacks		Nuts	Popcorn
	Private label	Branded	Private label	Branded
SIMD 1
△ in share	0.000	-0.003	0.000	-0.003	0.000	0.000	-0.007
△ in expenditure (£)	-0.008	-0.070	-0.005	-0.082	0.003	-0.007	-0.171
△ in quantity (Kg)	-0.001	-0.009	-0.001	-0.009	0.000	-0.001	-0.021
△ in energy (kcal)	-7.078	-47.709	-4.002	-47.419	2.447	-3.772	-107.533
△ in protein(g)	-0.083	-0.579	-0.049	-0.535	0.096	-0.049	-1.200
△ in carbohydrate(g)	-0.746	-5.042	-0.471	-5.415	0.076	-0.529	-12.128
△ in sugar(g)	-0.033	-0.234	-0.029	-0.332	0.032	-0.201	-0.797
△ in fat(g)	-0.406	-2.719	-0.208	-2.581	0.190	-0.149	-5.872
△ in saturates(g)	-0.044	-0.273	-0.021	-0.285	0.030	-0.026	-0.618
△ in fibre(g)	-0.056	-0.376	-0.026	-0.297	0.029	-0.061	-0.787
△ in sodium(g)	-0.007	-0.051	-0.005	-0.072	0.002	-0.003	-0.136
SIMD 2
△ in share	0.000	-0.003	0.000	-0.003	0.000	0.000	-0.006
△ in expenditure (£)	-0.002	-0.072	-0.003	-0.085	0.001	-0.004	-0.165
△ in quantity (Kg)	0.000	-0.009	0.000	-0.010	0.000	-0.001	-0.020
△ in energy (kcal)	-1.604	-47.887	-1.828	-47.831	0.712	-2.373	-100.812
△ in protein(g)	-0.019	-0.584	-0.022	-0.539	0.027	-0.033	-1.169
△ in carbohydrate(g)	-0.170	-5.087	-0.220	-5.545	0.021	-0.326	-11.327
△ in sugar(g)	-0.008	-0.226	-0.014	-0.341	0.009	-0.113	-0.694
△ in fat(g)	-0.092	-2.715	-0.094	-2.556	0.056	-0.096	-5.496
△ in saturates(g)	-0.010	-0.264	-0.010	-0.270	0.009	-0.018	-0.563
△ in fibre(g)	-0.012	-0.387	-0.011	-0.323	0.008	-0.042	-0.766
△ in sodium(g)	-0.002	-0.051	-0.002	-0.071	0.000	-0.002	-0.128
SIMD 3
△ in share	0.000	-0.003	0.000	-0.002	0.000	0.000	-0.006
△ in expenditure (£)	-0.008	-0.079	-0.001	-0.068	-0.002	-0.003	-0.160
△ in quantity (Kg)	-0.001	-0.010	0.000	-0.008	0.000	0.000	-0.020
△ in energy (kcal)	-6.296	-52.003	-0.536	-37.845	-1.385	-1.724	-99.788
△ in protein(g)	-0.074	-0.639	-0.007	-0.471	-0.055	-0.023	-1.268
△ in carbohydrate(g)	-0.665	-5.575	-0.064	-4.294	-0.039	-0.236	-10.873
△ in sugar(g)	-0.029	-0.256	-0.004	-0.275	-0.017	-0.086	-0.667
△ in fat(g)	-0.361	-2.922	-0.027	-2.045	-0.109	-0.071	-5.535
△ in saturates(g)	-0.039	-0.280	-0.003	-0.237	-0.017	-0.011	-0.587
△ in fibre(g)	-0.049	-0.433	-0.003	-0.253	-0.016	-0.028	-0.783
△ in sodium(g)	-0.007	-0.056	-0.001	-0.057	-0.001	-0.002	-0.123

Table A44: Policy simulation - take home savouries - by SIMD (cont.) (Changes are in per capita per week terms)

Group	Category						Total
	Crisps		Savoury snacks		Nuts	Popcorn
	Private label	Branded	Private label	Branded
SIMD 4
△ in share	0.000	-0.002	0.000	-0.002	0.000	0.000	-0.006
△ in expenditure (£)	-0.013	-0.067	-0.006	-0.061	0.005	-0.011	-0.152
△ in quantity (Kg)	-0.002	-0.008	-0.001	-0.007	0.001	-0.001	-0.019
△ in energy (kcal)	-10.382	-43.199	-4.240	-33.841	4.184	-5.523	-93.001
△ in protein(g)	-0.123	-0.529	-0.053	-0.392	0.154	-0.075	-1.018
△ in carbohydrate(g)	-1.109	-4.653	-0.509	-3.814	0.139	-0.780	-10.726
△ in sugar(g)	-0.055	-0.236	-0.033	-0.235	0.061	-0.282	-0.779
△ in fat(g)	-0.587	-2.417	-0.215	-1.859	0.326	-0.216	-4.968
△ in saturates(g)	-0.066	-0.236	-0.022	-0.203	0.051	-0.041	-0.517
△ in fibre(g)	-0.086	-0.356	-0.029	-0.217	0.048	-0.091	-0.732
△ in sodium(g)	-0.011	-0.045	-0.006	-0.050	0.003	-0.005	-0.115
SIMD 5
△ in share	0.000	-0.003	0.000	-0.003	0.000	0.000	-0.006
△ in expenditure (£)	-0.012	-0.082	-0.003	-0.077	-0.008	-0.005	-0.187
△ in quantity (Kg)	-0.002	-0.010	0.000	-0.009	-0.001	-0.001	-0.023
△ in energy (kcal)	-9.277	-51.817	-1.815	-43.440	-6.055	-2.673	-115.076
△ in protein(g)	-0.107	-0.642	-0.023	-0.489	-0.227	-0.041	-1.529
△ in carbohydrate(g)	-0.979	-5.628	-0.221	-5.068	-0.198	-0.355	-12.448
△ in sugar(g)	-0.052	-0.262	-0.014	-0.296	-0.078	-0.104	-0.806
△ in fat(g)	-0.532	-2.869	-0.091	-2.304	-0.471	-0.111	-6.377
△ in saturates(g)	-0.057	-0.277	-0.009	-0.238	-0.075	-0.016	-0.672
△ in fibre(g)	-0.080	-0.439	-0.013	-0.312	-0.068	-0.050	-0.961
△ in sodium(g)	-0.009	-0.055	-0.003	-0.064	-0.005	-0.003	-0.138

Table A45: Policy simulation - take home savouries - by rural urban (Changes are in per capita per week terms)

Group	Category						Total
	Crisps		Savoury snacks		Nuts	Popcorn
	Private label	Branded	Private label	Branded
Lg. Urb. Areas
△ in share	0.000	-0.003	0.000	-0.003	0.000	0.000	-0.006
△ in expenditure (£)	-0.006	-0.078	-0.004	-0.071	-0.002	-0.006	-0.166
△ in quantity (Kg)	-0.001	-0.010	-0.001	-0.008	0.000	-0.001	-0.020
△ in energy (kcal)	-4.667	-50.719	-2.627	-40.097	-1.238	-3.101	-102.449
△ in protein(g)	-0.055	-0.623	-0.033	-0.446	-0.047	-0.044	-1.248
△ in carbohydrate(g)	-0.496	-5.454	-0.313	-4.626	-0.038	-0.422	-11.350
△ in sugar(g)	-0.021	-0.268	-0.020	-0.275	-0.016	-0.144	-0.746
△ in fat(g)	-0.265	-2.840	-0.134	-2.157	-0.097	-0.126	-5.620
△ in saturates(g)	-0.028	-0.279	-0.013	-0.225	-0.015	-0.021	-0.583
△ in fibre(g)	-0.038	-0.419	-0.017	-0.271	-0.015	-0.054	-0.813
△ in sodium(g)	-0.005	-0.053	-0.004	-0.060	-0.001	-0.003	-0.125
Oth. Urb. Areas
△ in share	0.000	-0.003	0.000	-0.003	0.000	0.000	-0.006
△ in expenditure (£)	-0.009	-0.070	-0.005	-0.081	-0.001	-0.008	-0.174
△ in quantity (Kg)	-0.001	-0.009	-0.001	-0.009	0.000	-0.001	-0.022
△ in energy (kcal)	-7.382	-47.096	-3.251	-46.128	-1.230	-4.264	-109.352
△ in protein(g)	-0.086	-0.575	-0.040	-0.531	-0.047	-0.057	-1.336
△ in carbohydrate(g)	-0.777	-5.019	-0.393	-5.320	-0.038	-0.598	-12.145
△ in sugar(g)	-0.039	-0.224	-0.024	-0.336	-0.016	-0.217	-0.855
△ in fat(g)	-0.425	-2.661	-0.164	-2.478	-0.096	-0.168	-5.992
△ in saturates(g)	-0.046	-0.259	-0.017	-0.268	-0.015	-0.031	-0.637
△ in fibre(g)	-0.058	-0.382	-0.021	-0.303	-0.014	-0.071	-0.849
△ in sodium(g)	-0.008	-0.050	-0.005	-0.070	-0.001	-0.004	-0.137
Ac. Sm. Towns
△ in share	-0.001	-0.003	0.000	-0.002	0.000	0.000	-0.006
△ in expenditure (£)	-0.013	-0.083	0.001	-0.056	0.000	-0.004	-0.155
△ in quantity (Kg)	-0.002	-0.011	0.000	-0.006	0.000	0.000	-0.019
△ in energy (kcal)	-10.849	-54.077	1.082	-31.688	-0.047	-1.908	-97.487
△ in protein(g)	-0.124	-0.660	0.013	-0.358	-0.002	-0.027	-1.158
△ in carbohydrate(g)	-1.131	-5.766	0.130	-3.644	-0.001	-0.268	-10.681
△ in sugar(g)	-0.062	-0.278	0.008	-0.219	-0.001	-0.102	-0.653
△ in fat(g)	-0.628	-3.052	0.055	-1.708	-0.004	-0.074	-5.411
△ in saturates(g)	-0.065	-0.294	0.005	-0.183	-0.001	-0.016	-0.553
△ in fibre(g)	-0.087	-0.442	0.007	-0.208	-0.001	-0.031	-0.762
△ in sodium(g)	-0.011	-0.058	0.001	-0.047	0.000	-0.002	-0.116

Table A46: Policy simulation - take home savouries - by rural urban (cont.) (Changes are in per capita per week terms)

Group	Category						Total
	Crisps		Savoury snacks		Nuts	Popcorn
	Private label	Branded	Private label	Branded
Rm. Sm. Towns
△ in share	-0.001	-0.003	0.000	-0.003	0.000	0.000	-0.007
△ in expenditure (£)	-0.024	-0.093	-0.003	-0.081	0.007	-0.013	-0.207
△ in quantity (Kg)	-0.004	-0.012	0.000	-0.009	0.001	-0.002	-0.025
△ in energy (kcal)	-19.315	-59.588	-2.180	-44.851	5.360	-7.678	-128.252
△ in protein(g)	-0.219	-0.716	-0.026	-0.506	0.209	-0.098	-1.356
△ in carbohydrate(g)	-2.042	-6.303	-0.249	-5.083	0.156	-0.998	-14.518
△ in sugar(g)	-0.095	-0.281	-0.017	-0.297	0.064	-0.331	-0.957
△ in fat(g)	-1.112	-3.396	-0.117	-2.449	0.421	-0.344	-6.997
△ in saturates(g)	-0.122	-0.321	-0.011	-0.279	0.068	-0.062	-0.727
△ in fibre(g)	-0.148	-0.488	-0.013	-0.276	0.063	-0.117	-0.978
△ in sodium(g)	-0.020	-0.062	-0.003	-0.066	0.004	-0.007	-0.155
Ac. Rural
△ in share	0.000	-0.002	0.000	-0.002	0.000	0.000	-0.005
△ in expenditure (£)	-0.005	-0.065	-0.004	-0.067	0.001	-0.003	-0.143
△ in quantity (Kg)	-0.001	-0.008	-0.001	-0.007	0.000	0.000	-0.017
△ in energy (kcal)	-3.923	-41.373	-3.002	-36.814	0.761	-1.535	-85.886
△ in protein(g)	-0.046	-0.509	-0.041	-0.426	0.028	-0.022	-1.015
△ in carbohydrate(g)	-0.425	-4.494	-0.355	-4.219	0.026	-0.208	-9.675
△ in sugar(g)	-0.022	-0.216	-0.023	-0.262	0.012	-0.065	-0.576
△ in fat(g)	-0.219	-2.297	-0.153	-1.987	0.059	-0.063	-4.660
△ in saturates(g)	-0.023	-0.222	-0.016	-0.218	0.010	-0.008	-0.479
△ in fibre(g)	-0.033	-0.346	-0.021	-0.241	0.008	-0.028	-0.662
△ in sodium(g)	-0.004	-0.044	-0.004	-0.056	0.001	-0.001	-0.109
Rm. Rural
△ in share	-0.001	-0.003	0.000	-0.003	0.000	0.000	-0.006
△ in expenditure (£)	-0.022	-0.077	-0.006	-0.076	0.007	-0.002	-0.176
△ in quantity (Kg)	-0.003	-0.009	-0.001	-0.008	0.001	0.000	-0.021
△ in energy (kcal)	-17.801	-48.355	-4.818	-41.930	5.563	-0.908	-108.249
△ in protein(g)	-0.204	-0.598	-0.062	-0.624	0.213	-0.011	-1.285
△ in carbohydrate(g)	-1.889	-5.198	-0.586	-4.424	0.178	-0.129	-12.046
△ in sugar(g)	-0.076	-0.238	-0.037	-0.286	0.076	-0.056	-0.616
△ in fat(g)	-1.021	-2.711	-0.242	-2.375	0.432	-0.036	-5.953
△ in saturates(g)	-0.117	-0.274	-0.025	-0.314	0.067	-0.007	-0.670
△ in fibre(g)	-0.130	-0.399	-0.029	-0.291	0.065	-0.013	-0.797
△ in sodium(g)	-0.020	-0.052	-0.006	-0.061	0.004	-0.001	-0.136

Table A47: Policy simulation - take home savouries - by income (Changes are in per capita per week terms)

Group	Category						Total
	Crisps		Savoury snacks		Nuts	Popcorn
	Private label	Branded	Private label	Branded
£0 - £29,999
△ in share	0.000	-0.002	0.000	-0.003	0.000	0.000	-0.005
△ in expenditure (£)	-0.007	-0.069	-0.002	-0.071	0.001	-0.004	-0.152
△ in quantity (Kg)	-0.001	-0.009	0.000	-0.008	0.000	-0.001	-0.019
△ in energy (kcal)	-5.764	-45.093	-1.757	-40.389	1.008	-2.324	-94.319
△ in protein(g)	-0.067	-0.549	-0.022	-0.476	0.038	-0.031	-1.107
△ in carbohydrate(g)	-0.609	-4.784	-0.210	-4.589	0.030	-0.329	-10.492
△ in sugar(g)	-0.029	-0.215	-0.014	-0.281	0.013	-0.122	-0.648
△ in fat(g)	-0.330	-2.558	-0.090	-2.194	0.079	-0.091	-5.183
△ in saturates(g)	-0.036	-0.252	-0.009	-0.244	0.013	-0.016	-0.544
△ in fibre(g)	-0.045	-0.367	-0.011	-0.265	0.012	-0.039	-0.716
△ in sodium(g)	-0.006	-0.048	-0.002	-0.060	0.001	-0.002	-0.117
£30,000 - £39,999
△ in share	0.000	-0.003	0.000	-0.003	0.000	0.000	-0.007
△ in expenditure (£)	-0.013	-0.078	-0.005	-0.069	-0.003	-0.006	-0.174
△ in quantity (Kg)	-0.002	-0.010	-0.001	-0.008	0.000	-0.001	-0.022
△ in energy (kcal)	-10.592	-52.047	-3.266	-38.518	-2.492	-3.131	-110.045
△ in protein(g)	-0.124	-0.643	-0.039	-0.431	-0.093	-0.046	-1.376
△ in carbohydrate(g)	-1.114	-5.599	-0.390	-4.499	-0.081	-0.406	-12.089
△ in sugar(g)	-0.049	-0.254	-0.025	-0.268	-0.034	-0.128	-0.759
△ in fat(g)	-0.609	-2.914	-0.168	-2.048	-0.194	-0.137	-6.070
△ in saturates(g)	-0.066	-0.282	-0.017	-0.214	-0.031	-0.021	-0.631
△ in fibre(g)	-0.083	-0.423	-0.019	-0.272	-0.029	-0.053	-0.880
△ in sodium(g)	-0.011	-0.056	-0.004	-0.059	-0.002	-0.003	-0.136
£40,000 - £49,999
△ in share	-0.001	-0.003	0.000	-0.003	0.000	0.000	-0.007
△ in expenditure (£)	-0.014	-0.088	-0.003	-0.077	-0.001	-0.010	-0.194
△ in quantity (Kg)	-0.002	-0.011	0.000	-0.009	0.000	-0.001	-0.024
△ in energy (kcal)	-10.943	-56.326	-2.078	-43.821	-0.597	-5.061	-118.827
△ in protein(g)	-0.131	-0.697	-0.025	-0.509	-0.023	-0.072	-1.457
△ in carbohydrate(g)	-1.174	-6.166	-0.250	-5.038	-0.018	-0.695	-13.342
△ in sugar(g)	-0.061	-0.322	-0.014	-0.316	-0.008	-0.227	-0.947
△ in fat(g)	-0.614	-3.101	-0.106	-2.356	-0.047	-0.201	-6.425
△ in saturates(g)	-0.063	-0.302	-0.011	-0.259	-0.008	-0.040	-0.683
△ in fibre(g)	-0.091	-0.473	-0.014	-0.292	-0.007	-0.096	-0.972
△ in sodium(g)	-0.011	-0.061	-0.003	-0.065	0.000	-0.005	-0.146

Table A48: Policy simulation - take home savouries - by income (cont.) (Changes are in per capita per week terms)

Group	Category						Total
	Crisps		Savoury snacks		Nuts	Popcorn
	Private label	Branded	Private label	Branded
£50,000 - £59,999
△ in share	0.000	-0.002	0.000	-0.003	0.000	0.000	-0.006
△ in expenditure (£)	-0.005	-0.063	-0.001	-0.078	0.001	-0.008	-0.154
△ in quantity (Kg)	-0.001	-0.008	0.000	-0.009	0.000	-0.001	-0.019
△ in energy (kcal)	-4.044	-40.734	-0.685	-44.591	0.749	-4.012	-93.317
△ in protein(g)	-0.048	-0.503	-0.009	-0.487	0.029	-0.054	-1.072
△ in carbohydrate(g)	-0.429	-4.446	-0.083	-5.142	0.024	-0.563	-10.639
△ in sugar(g)	-0.024	-0.227	-0.005	-0.344	0.011	-0.212	-0.800
△ in fat(g)	-0.230	-2.252	-0.034	-2.404	0.058	-0.159	-5.020
△ in saturates(g)	-0.023	-0.214	-0.003	-0.249	0.009	-0.029	-0.509
△ in fibre(g)	-0.034	-0.342	-0.005	-0.297	0.008	-0.064	-0.733
△ in sodium(g)	-0.005	-0.041	-0.001	-0.066	0.001	-0.004	-0.115
£60,000 - over
△ in share	-0.001	-0.003	-0.001	-0.003	0.000	0.000	-0.008
△ in expenditure (£)	-0.015	-0.083	-0.014	-0.084	0.002	-0.011	-0.204
△ in quantity (Kg)	-0.002	-0.010	-0.002	-0.009	0.000	-0.001	-0.024
△ in energy (kcal)	-10.500	-51.931	-9.088	-45.171	1.206	-5.383	-120.867
△ in protein(g)	-0.129	-0.636	-0.109	-0.490	0.045	-0.079	-1.397
△ in carbohydrate(g)	-1.130	-5.658	-1.092	-5.231	0.042	-0.705	-13.774
△ in sugar(g)	-0.054	-0.311	-0.064	-0.311	0.016	-0.223	-0.947
△ in fat(g)	-0.589	-2.878	-0.463	-2.431	0.093	-0.230	-6.498
△ in saturates(g)	-0.061	-0.272	-0.047	-0.251	0.015	-0.029	-0.644
△ in fibre(g)	-0.093	-0.437	-0.059	-0.276	0.013	-0.095	-0.947
△ in sodium(g)	-0.011	-0.055	-0.012	-0.070	0.001	-0.005	-0.152

Table A49: Policy simulation - take home savouries - by life stage (Changes are in per capita per week terms)

Group	Category						Total
	Crisps		Savoury snacks		Nuts	Popcorn
	Private label	Branded	Private label	Branded
Pre-family
△ in share	0.000	-0.003	0.000	-0.002	0.000	0.000	-0.007
△ in expenditure (£)	-0.012	-0.094	-0.004	-0.069	-0.002	-0.005	-0.187
△ in quantity (Kg)	-0.002	-0.012	-0.001	-0.008	0.000	-0.001	-0.023
△ in energy (kcal)	-9.326	-59.310	-3.022	-38.410	-1.686	-2.675	-114.429
△ in protein(g)	-0.110	-0.742	-0.040	-0.476	-0.064	-0.038	-1.469
△ in carbohydrate(g)	-1.000	-6.489	-0.362	-4.458	-0.051	-0.374	-12.734
△ in sugar(g)	-0.050	-0.350	-0.023	-0.287	-0.021	-0.124	-0.855
△ in fat(g)	-0.527	-3.268	-0.153	-2.032	-0.133	-0.105	-6.217
△ in saturates(g)	-0.054	-0.317	-0.015	-0.220	-0.020	-0.016	-0.643
△ in fibre(g)	-0.076	-0.491	-0.020	-0.279	-0.020	-0.050	-0.937
△ in sodium(g)	-0.010	-0.064	-0.004	-0.058	-0.001	-0.002	-0.140
Young family
△ in share	0.000	-0.003	-0.001	-0.005	0.000	0.000	-0.010
△ in expenditure (£)	-0.008	-0.055	-0.009	-0.091	-0.002	-0.009	-0.173
△ in quantity (Kg)	-0.001	-0.008	-0.001	-0.010	0.000	-0.001	-0.022
△ in energy (kcal)	-6.590	-38.140	-6.776	-52.085	-1.484	-4.715	-109.791
△ in protein(g)	-0.076	-0.470	-0.076	-0.550	-0.059	-0.068	-1.298
△ in carbohydrate(g)	-0.690	-4.144	-0.812	-6.055	-0.044	-0.638	-12.383
△ in sugar(g)	-0.034	-0.201	-0.054	-0.364	-0.018	-0.205	-0.876
△ in fat(g)	-0.381	-2.120	-0.350	-2.791	-0.116	-0.193	-5.951
△ in saturates(g)	-0.040	-0.205	-0.035	-0.287	-0.018	-0.038	-0.624
△ in fibre(g)	-0.050	-0.312	-0.038	-0.328	-0.018	-0.084	-0.831
△ in sodium(g)	-0.007	-0.042	-0.009	-0.078	-0.001	-0.004	-0.141
Middle family
△ in share	0.000	-0.003	0.000	-0.003	0.000	0.000	-0.007
△ in expenditure (£)	-0.009	-0.060	0.001	-0.058	0.000	-0.006	-0.132
△ in quantity (Kg)	-0.001	-0.008	0.000	-0.007	0.000	-0.001	-0.017
△ in energy (kcal)	-7.783	-41.076	0.842	-33.912	-0.318	-2.866	-85.113
△ in protein(g)	-0.087	-0.507	0.011	-0.375	-0.012	-0.040	-1.010
△ in carbohydrate(g)	-0.804	-4.453	0.103	-3.908	-0.011	-0.393	-9.466
△ in sugar(g)	-0.040	-0.225	0.006	-0.244	-0.004	-0.138	-0.645
△ in fat(g)	-0.455	-2.286	0.042	-1.828	-0.025	-0.116	-4.668
△ in saturates(g)	-0.050	-0.220	0.004	-0.189	-0.004	-0.018	-0.477
△ in fibre(g)	-0.058	-0.336	0.005	-0.234	-0.004	-0.050	-0.676
△ in sodium(g)	-0.008	-0.044	0.001	-0.051	0.000	-0.002	-0.105

Table A50: Policy simulation - take home savouries - by life stage (cont.) (Changes are in per capita per week terms)

Group	Category						Total
	Crisps		Savoury snacks		Nuts	Popcorn
	Private label	Branded	Private label	Branded
Older family
△ in share	0.000	-0.003	0.000	-0.003	0.000	0.000	-0.006
△ in expenditure (£)	-0.006	-0.051	0.001	-0.053	0.001	-0.002	-0.109
△ in quantity (Kg)	-0.001	-0.007	0.000	-0.006	0.000	0.000	-0.014
△ in energy (kcal)	-5.034	-35.522	0.780	-31.392	1.224	-0.854	-70.798
△ in protein(g)	-0.059	-0.440	0.010	-0.346	0.046	-0.012	-0.801
△ in carbohydrate(g)	-0.526	-3.816	0.095	-3.645	0.038	-0.121	-7.976
△ in sugar(g)	-0.027	-0.193	0.006	-0.233	0.015	-0.045	-0.476
△ in fat(g)	-0.291	-1.995	0.039	-1.680	0.096	-0.033	-3.863
△ in saturates(g)	-0.032	-0.193	0.004	-0.173	0.015	-0.006	-0.385
△ in fibre(g)	-0.040	-0.283	0.005	-0.213	0.015	-0.014	-0.530
△ in sodium(g)	-0.005	-0.040	0.001	-0.047	0.001	-0.001	-0.091
45+ no children
△ in share	0.000	-0.002	0.000	-0.002	0.000	0.000	-0.004
△ in expenditure (£)	-0.008	-0.071	-0.002	-0.055	0.003	-0.004	-0.137
△ in quantity (Kg)	-0.001	-0.009	0.000	-0.006	0.000	0.000	-0.017
△ in energy (kcal)	-6.355	-45.706	-1.303	-30.773	2.120	-2.000	-84.016
△ in protein(g)	-0.075	-0.554	-0.016	-0.368	0.081	-0.027	-0.959
△ in carbohydrate(g)	-0.677	-4.841	-0.155	-3.465	0.066	-0.276	-9.348
△ in sugar(g)	-0.031	-0.209	-0.010	-0.207	0.028	-0.102	-0.531
△ in fat(g)	-0.361	-2.594	-0.067	-1.686	0.166	-0.081	-4.623
△ in saturates(g)	-0.040	-0.255	-0.007	-0.194	0.027	-0.014	-0.482
△ in fibre(g)	-0.052	-0.376	-0.009	-0.197	0.024	-0.031	-0.641
△ in sodium(g)	-0.007	-0.047	-0.002	-0.046	0.001	-0.002	-0.102

7.5.6 Ambient cakes and pastries

Table A51: Policy simulation - ambient cakes and pastries - by SIMD (Changes are in per capita per week terms)

Group	Category						Total
	Cakes		Pastries		Morning goods
	Private label	Branded	Private label	Branded	Private label	Branded
SIMD 1
△ in share	0.000	0.000	0.000	0.000	-0.001	-0.001	-0.003
△ in expenditure (£)	-0.001	-0.007	-0.005	-0.012	-0.014	-0.031	-0.070
△ in quantity (Kg)	-0.001	-0.004	-0.004	-0.010	-0.016	-0.024	-0.059
△ in energy (kcal)	-1.741	-6.308	-8.476	-14.752	-30.394	-42.038	-103.710
△ in protein(g)	-0.021	-0.067	-0.101	-0.180	-1.149	-1.277	-2.795
△ in carbohydrate(g)	-0.246	-0.896	-1.207	-2.125	-5.147	-7.047	-16.667
△ in sugar(g)	-0.153	-0.574	-0.682	-1.273	-0.809	-1.011	-4.502
△ in fat(g)	-0.081	-0.279	-0.369	-0.610	-0.698	-0.900	-2.938
△ in saturates(g)	-0.032	-0.116	-0.154	-0.273	-0.258	-0.282	-1.116
△ in fibre(g)	-0.008	-0.027	-0.046	-0.129	-0.347	-0.550	-1.108
△ in sodium(g)	-0.001	-0.003	-0.003	-0.009	-0.035	-0.057	-0.108
SIMD 2
△ in share	0.000	0.000	0.000	0.000	-0.001	-0.001	-0.002
△ in expenditure (£)	-0.001	-0.009	-0.004	-0.013	-0.021	-0.020	-0.066
△ in quantity (Kg)	0.000	-0.005	-0.003	-0.010	-0.025	-0.015	-0.058
△ in energy (kcal)	-1.034	-8.776	-6.266	-15.879	-46.894	-25.017	-103.864
△ in protein(g)	-0.012	-0.095	-0.074	-0.195	-1.804	-0.730	-2.910
△ in carbohydrate(g)	-0.152	-1.250	-0.888	-2.306	-7.866	-4.177	-16.639
△ in sugar(g)	-0.097	-0.798	-0.501	-1.364	-1.247	-0.620	-4.627
△ in fat(g)	-0.047	-0.385	-0.272	-0.648	-1.061	-0.568	-2.982
△ in saturates(g)	-0.018	-0.163	-0.105	-0.285	-0.384	-0.178	-1.134
△ in fibre(g)	-0.005	-0.037	-0.034	-0.136	-0.546	-0.307	-1.065
△ in sodium(g)	0.000	-0.004	-0.002	-0.009	-0.054	-0.035	-0.105
SIMD 3
△ in share	0.000	0.000	-0.001	-0.001	-0.001	-0.001	-0.004
△ in expenditure (£)	0.000	-0.012	-0.018	-0.022	-0.030	-0.031	-0.113
△ in quantity (Kg)	0.000	-0.007	-0.015	-0.018	-0.034	-0.022	-0.096
△ in energy (kcal)	-0.510	-11.837	-31.064	-27.972	-63.369	-38.556	-173.308
△ in protein(g)	-0.006	-0.129	-0.363	-0.345	-2.137	-1.207	-4.186
△ in carbohydrate(g)	-0.071	-1.697	-4.438	-4.036	-10.667	-6.507	-27.416
△ in sugar(g)	-0.046	-1.117	-2.482	-2.372	-1.758	-0.815	-8.590
△ in fat(g)	-0.024	-0.513	-1.344	-1.154	-1.434	-0.805	-5.274
△ in saturates(g)	-0.009	-0.225	-0.542	-0.473	-0.532	-0.251	-2.032
△ in fibre(g)	-0.002	-0.056	-0.173	-0.240	-0.714	-0.488	-1.673
△ in sodium(g)	0.000	-0.005	-0.012	-0.015	-0.074	-0.052	-0.159

Table A52: Policy simulation - ambient cakes and pastries - by SIMD (cont.) (Changes are in per capita per week terms)

Group	Category						Total
	Cakes		Pastries		Morning goods
	Private label	Branded	Private label	Branded	Private label	Branded
SIMD 4
△ in share	0.000	0.000	0.000	0.000	-0.001	-0.001	-0.003
△ in expenditure (£)	-0.005	-0.011	-0.007	-0.013	-0.031	-0.020	-0.088
△ in quantity (Kg)	-0.002	-0.006	-0.006	-0.010	-0.035	-0.014	-0.074
△ in energy (kcal)	-5.118	-10.880	-11.674	-15.951	-64.977	-24.469	-133.069
△ in protein(g)	-0.059	-0.121	-0.141	-0.203	-2.410	-0.753	-3.687
△ in carbohydrate(g)	-0.730	-1.534	-1.678	-2.366	-10.944	-4.139	-21.391
△ in sugar(g)	-0.463	-0.948	-0.931	-1.348	-1.736	-0.563	-5.989
△ in fat(g)	-0.239	-0.491	-0.512	-0.620	-1.463	-0.508	-3.833
△ in saturates(g)	-0.096	-0.213	-0.206	-0.262	-0.541	-0.159	-1.476
△ in fibre(g)	-0.025	-0.048	-0.066	-0.154	-0.769	-0.330	-1.392
△ in sodium(g)	-0.002	-0.005	-0.005	-0.009	-0.075	-0.033	-0.128
SIMD 5
△ in share	0.000	0.000	0.000	0.000	-0.001	-0.001	-0.003
△ in expenditure (£)	-0.003	-0.014	-0.005	-0.011	-0.022	-0.034	-0.090
△ in quantity (Kg)	-0.001	-0.008	-0.004	-0.009	-0.024	-0.023	-0.069
△ in energy (kcal)	-3.090	-13.059	-8.490	-13.213	-45.118	-38.258	-121.228
△ in protein(g)	-0.036	-0.136	-0.100	-0.173	-1.584	-1.174	-3.203
△ in carbohydrate(g)	-0.454	-1.817	-1.216	-1.951	-7.535	-6.511	-19.483
△ in sugar(g)	-0.292	-1.171	-0.666	-1.077	-1.189	-0.796	-5.190
△ in fat(g)	-0.142	-0.592	-0.365	-0.511	-1.050	-0.782	-3.442
△ in saturates(g)	-0.057	-0.263	-0.152	-0.201	-0.404	-0.227	-1.304
△ in fibre(g)	-0.016	-0.068	-0.047	-0.129	-0.517	-0.521	-1.299
△ in sodium(g)	-0.001	-0.005	-0.003	-0.008	-0.051	-0.053	-0.121

Table A53: Policy simulation - ambient cakes and pastries - by rural urban (Changes are in per capita per week terms)

Group	Category						Total
	Cakes		Pastries		Morning goods
	Private label	Branded	Private label	Branded	Private label	Branded
Lg. Urb. Areas
△ in share	0.000	0.000	0.000	0.000	-0.001	-0.001	-0.003
△ in expenditure (£)	0.004	-0.009	-0.003	-0.010	-0.026	-0.034	-0.079
△ in quantity (Kg)	0.002	-0.005	-0.003	-0.008	-0.030	-0.024	-0.068
△ in energy (kcal)	4.712	-9.164	-5.871	-12.480	-55.985	-41.559	-120.347
△ in protein(g)	0.056	-0.098	-0.070	-0.157	-1.992	-1.291	-3.554
△ in carbohydrate(g)	0.674	-1.285	-0.831	-1.808	-9.372	-6.997	-19.621
△ in sugar(g)	0.425	-0.824	-0.461	-1.033	-1.451	-0.947	-4.290
△ in fat(g)	0.221	-0.410	-0.255	-0.503	-1.286	-0.878	-3.111
△ in saturates(g)	0.088	-0.175	-0.105	-0.208	-0.487	-0.247	-1.134
△ in fibre(g)	0.024	-0.042	-0.033	-0.124	-0.649	-0.545	-1.368
△ in sodium(g)	0.002	-0.004	-0.002	-0.007	-0.065	-0.055	-0.132
Oth. Urb. Areas
△ in share	0.000	0.000	0.000	-0.001	-0.001	-0.001	-0.003
△ in expenditure (£)	-0.007	-0.012	-0.007	-0.015	-0.024	-0.028	-0.093
△ in quantity (Kg)	-0.004	-0.007	-0.006	-0.011	-0.028	-0.019	-0.075
△ in energy (kcal)	-7.804	-11.662	-13.151	-16.987	-50.969	-33.106	-133.679
△ in protein(g)	-0.091	-0.126	-0.155	-0.217	-1.903	-0.970	-3.462
△ in carbohydrate(g)	-1.119	-1.653	-1.873	-2.502	-8.590	-5.584	-21.322
△ in sugar(g)	-0.714	-1.052	-1.046	-1.448	-1.282	-0.784	-6.325
△ in fat(g)	-0.363	-0.519	-0.578	-0.666	-1.157	-0.700	-3.982
△ in saturates(g)	-0.141	-0.222	-0.228	-0.284	-0.420	-0.223	-1.518
△ in fibre(g)	-0.039	-0.051	-0.072	-0.164	-0.588	-0.433	-1.346
△ in sodium(g)	-0.003	-0.005	-0.005	-0.010	-0.059	-0.047	-0.129
Ac. Sm. Towns
△ in share	0.000	0.000	0.000	-0.001	0.000	-0.001	-0.003
△ in expenditure (£)	-0.003	-0.008	-0.012	-0.025	-0.002	-0.024	-0.074
△ in quantity (Kg)	-0.002	-0.004	-0.011	-0.019	-0.003	-0.018	-0.056
△ in energy (kcal)	-3.138	-7.203	-21.478	-29.109	-5.535	-30.537	-96.999
△ in protein(g)	-0.037	-0.079	-0.254	-0.356	-0.222	-0.946	-1.893
△ in carbohydrate(g)	-0.466	-1.037	-3.071	-4.234	-0.937	-5.224	-14.968
△ in sugar(g)	-0.295	-0.681	-1.733	-2.560	-0.153	-0.645	-6.066
△ in fat(g)	-0.142	-0.306	-0.918	-1.216	-0.122	-0.585	-3.290
△ in saturates(g)	-0.056	-0.136	-0.374	-0.531	-0.043	-0.172	-1.313
△ in fibre(g)	-0.015	-0.035	-0.115	-0.212	-0.068	-0.432	-0.878
△ in sodium(g)	-0.001	-0.003	-0.009	-0.014	-0.006	-0.041	-0.075

Table A54: Policy simulation - ambient cakes and pastries - by rural urban (cont.) (Changes are in per capita per week terms)

Group	Category						Total
	Cakes		Pastries		Morning goods
	Private label	Branded	Private label	Branded	Private label	Branded
Rm. Sm. Towns
△ in share	0.000	0.000	-0.001	0.000	-0.001	-0.001	-0.003
△ in expenditure (£)	0.000	-0.001	-0.027	-0.012	-0.031	-0.018	-0.088
△ in quantity (Kg)	0.000	0.000	-0.022	-0.010	-0.036	-0.013	-0.082
△ in energy (kcal)	0.172	-0.708	-43.236	-17.331	-69.303	-22.117	-152.524
△ in protein(g)	0.002	-0.007	-0.530	-0.203	-2.351	-0.683	-3.772
△ in carbohydrate(g)	0.025	-0.099	-6.243	-2.436	-11.615	-3.704	-24.073
△ in sugar(g)	0.016	-0.064	-3.395	-1.463	-2.426	-0.491	-7.824
△ in fat(g)	0.007	-0.032	-1.867	-0.756	-1.609	-0.502	-4.758
△ in saturates(g)	0.003	-0.014	-0.709	-0.324	-0.543	-0.159	-1.745
△ in fibre(g)	0.001	-0.003	-0.244	-0.114	-0.718	-0.278	-1.357
△ in sodium(g)	0.000	0.000	-0.017	-0.008	-0.080	-0.029	-0.134
Ac. Rural
△ in share	0.000	0.000	0.000	0.000	-0.001	-0.001	-0.003
△ in expenditure (£)	-0.003	-0.009	-0.008	-0.012	-0.024	-0.018	-0.074
△ in quantity (Kg)	-0.002	-0.005	-0.006	-0.010	-0.026	-0.013	-0.062
△ in energy (kcal)	-3.441	-9.171	-12.717	-15.591	-50.183	-23.200	-114.303
△ in protein(g)	-0.040	-0.100	-0.148	-0.185	-1.806	-0.692	-2.971
△ in carbohydrate(g)	-0.496	-1.307	-1.836	-2.254	-8.390	-3.918	-18.201
△ in sugar(g)	-0.314	-0.830	-1.039	-1.316	-1.292	-0.579	-5.370
△ in fat(g)	-0.163	-0.407	-0.546	-0.632	-1.151	-0.496	-3.395
△ in saturates(g)	-0.066	-0.177	-0.236	-0.256	-0.457	-0.162	-1.353
△ in fibre(g)	-0.017	-0.045	-0.071	-0.141	-0.586	-0.285	-1.145
△ in sodium(g)	-0.001	-0.004	-0.005	-0.009	-0.059	-0.033	-0.111
Rm. Rural
△ in share	0.000	0.000	0.000	-0.001	-0.001	-0.001	-0.003
△ in expenditure (£)	0.002	-0.008	-0.014	-0.023	-0.030	-0.025	-0.098
△ in quantity (Kg)	0.001	-0.005	-0.012	-0.019	-0.034	-0.019	-0.088
△ in energy (kcal)	2.241	-8.621	-23.603	-32.719	-66.295	-32.916	-161.913
△ in protein(g)	0.026	-0.096	-0.279	-0.402	-2.081	-1.067	-3.900
△ in carbohydrate(g)	0.314	-1.248	-3.491	-4.780	-11.214	-5.515	-25.934
△ in sugar(g)	0.201	-0.785	-1.949	-2.760	-2.432	-0.609	-8.333
△ in fat(g)	0.101	-0.380	-0.986	-1.353	-1.508	-0.742	-4.869
△ in saturates(g)	0.041	-0.175	-0.384	-0.584	-0.595	-0.263	-1.961
△ in fibre(g)	0.010	-0.047	-0.135	-0.203	-0.717	-0.406	-1.498
△ in sodium(g)	0.001	-0.004	-0.009	-0.016	-0.072	-0.042	-0.142

Table A55: Policy simulation - ambient cakes and pastries - by income (Changes are in per capita per week terms)

Group	Category						Total
	Cakes		Pastries		Morning goods
	Private label	Branded	Private label	Branded	Private label	Branded
£0 - £29,999
△ in share	0.000	0.000	0.000	-0.001	-0.001	-0.001	-0.003
△ in expenditure (£)	-0.001	-0.011	-0.009	-0.015	-0.025	-0.024	-0.085
△ in quantity (Kg)	-0.001	-0.007	-0.007	-0.012	-0.030	-0.019	-0.076
△ in energy (kcal)	-1.426	-11.777	-15.292	-18.534	-55.929	-31.560	-134.518
△ in protein(g)	-0.017	-0.127	-0.182	-0.231	-2.127	-0.939	-3.622
△ in carbohydrate(g)	-0.206	-1.669	-2.178	-2.696	-9.436	-5.306	-21.490
△ in sugar(g)	-0.130	-1.071	-1.212	-1.569	-1.582	-0.761	-6.326
△ in fat(g)	-0.066	-0.519	-0.664	-0.753	-1.262	-0.689	-3.953
△ in saturates(g)	-0.026	-0.226	-0.265	-0.323	-0.462	-0.216	-1.517
△ in fibre(g)	-0.007	-0.054	-0.084	-0.158	-0.647	-0.402	-1.353
△ in sodium(g)	-0.001	-0.005	-0.006	-0.010	-0.064	-0.043	-0.129
£30,000 - £39,999
△ in share	0.000	0.000	0.000	-0.001	0.000	-0.001	-0.003
△ in expenditure (£)	-0.002	-0.009	-0.006	-0.014	-0.012	-0.026	-0.070
△ in quantity (Kg)	-0.001	-0.005	-0.005	-0.011	-0.014	-0.018	-0.053
△ in energy (kcal)	-2.444	-9.291	-9.841	-17.417	-25.791	-31.476	-96.260
△ in protein(g)	-0.028	-0.100	-0.118	-0.206	-0.883	-0.969	-2.305
△ in carbohydrate(g)	-0.353	-1.308	-1.424	-2.525	-4.292	-5.274	-15.176
△ in sugar(g)	-0.223	-0.843	-0.798	-1.482	-0.636	-0.686	-4.670
△ in fat(g)	-0.113	-0.416	-0.421	-0.714	-0.602	-0.664	-2.930
△ in saturates(g)	-0.045	-0.180	-0.170	-0.283	-0.227	-0.193	-1.098
△ in fibre(g)	-0.012	-0.043	-0.056	-0.153	-0.293	-0.430	-0.988
△ in sodium(g)	-0.001	-0.004	-0.004	-0.010	-0.030	-0.044	-0.092
£40,000 - £49,999
△ in share	0.000	0.000	0.000	0.000	-0.002	-0.001	-0.004
△ in expenditure (£)	-0.008	-0.006	-0.009	-0.012	-0.042	-0.031	-0.108
△ in quantity (Kg)	-0.003	-0.003	-0.007	-0.009	-0.045	-0.021	-0.087
△ in energy (kcal)	-7.351	-5.314	-14.175	-12.986	-86.400	-36.645	-162.871
△ in protein(g)	-0.084	-0.057	-0.166	-0.163	-3.008	-1.171	-4.648
△ in carbohydrate(g)	-1.049	-0.752	-2.045	-1.895	-14.527	-6.198	-26.466
△ in sugar(g)	-0.680	-0.478	-1.110	-1.108	-2.250	-0.717	-6.344
△ in fat(g)	-0.348	-0.239	-0.616	-0.519	-1.996	-0.779	-4.496
△ in saturates(g)	-0.141	-0.100	-0.262	-0.216	-0.761	-0.237	-1.717
△ in fibre(g)	-0.036	-0.023	-0.080	-0.111	-1.000	-0.467	-1.718
△ in sodium(g)	-0.003	-0.002	-0.005	-0.007	-0.101	-0.047	-0.166

Table A56: Policy simulation - ambient cakes and pastries - by income (cont.) (Changes are in per capita per week terms)

Group	Category						Total
	Cakes		Pastries		Morning goods
	Private label	Branded	Private label	Branded	Private label	Branded
£50,000 - £59,999
△ in share	0.000	-0.001	0.000	-0.001	-0.001	-0.002	-0.005
△ in expenditure (£)	-0.006	-0.017	-0.006	-0.018	-0.028	-0.055	-0.130
△ in quantity (Kg)	-0.003	-0.009	-0.005	-0.013	-0.029	-0.036	-0.095
△ in energy (kcal)	-5.827	-15.300	-10.641	-18.941	-53.956	-63.470	-168.136
△ in protein(g)	-0.061	-0.171	-0.129	-0.253	-1.786	-2.012	-4.411
△ in carbohydrate(g)	-0.815	-2.221	-1.517	-2.777	-8.991	-10.748	-27.067
△ in sugar(g)	-0.549	-1.381	-0.854	-1.585	-1.237	-1.343	-6.948
△ in fat(g)	-0.269	-0.677	-0.469	-0.739	-1.242	-1.257	-4.653
△ in saturates(g)	-0.104	-0.282	-0.195	-0.316	-0.472	-0.385	-1.754
△ in fibre(g)	-0.025	-0.069	-0.058	-0.188	-0.612	-0.812	-1.765
△ in sodium(g)	-0.002	-0.006	-0.005	-0.012	-0.063	-0.089	-0.176
£60,000 - over
△ in share	0.000	0.000	0.000	0.000	-0.001	0.000	-0.002
△ in expenditure (£)	-0.008	0.001	0.003	-0.013	-0.023	-0.012	-0.051
△ in quantity (Kg)	-0.003	0.001	0.002	-0.010	-0.024	-0.007	-0.041
△ in energy (kcal)	-7.158	1.090	4.727	-11.942	-44.981	-12.827	-71.091
△ in protein(g)	-0.087	0.012	0.053	-0.180	-1.476	-0.398	-2.077
△ in carbohydrate(g)	-1.016	0.152	0.667	-1.823	-7.557	-2.212	-11.789
△ in sugar(g)	-0.631	0.096	0.387	-1.014	-1.012	-0.264	-2.438
△ in fat(g)	-0.341	0.050	0.211	-0.415	-1.012	-0.232	-1.738
△ in saturates(g)	-0.131	0.022	0.088	-0.187	-0.384	-0.070	-0.664
△ in fibre(g)	-0.039	0.005	0.025	-0.210	-0.543	-0.195	-0.957
△ in sodium(g)	-0.003	0.000	0.002	-0.008	-0.053	-0.017	-0.079

Table A57: Policy simulation - ambient cakes and pastries - by life stage (Changes are in per capita per week terms)

Group	Category						Total
	Cakes		Pastries		Morning goods
	Private label	Branded	Private label	Branded	Private label	Branded
Pre-family
△ in share	0.000	0.000	0.000	-0.001	-0.001	-0.001	-0.003
△ in expenditure (£)	0.003	-0.005	0.004	-0.018	-0.030	-0.042	-0.089
△ in quantity (Kg)	0.001	-0.003	0.003	-0.014	-0.033	-0.029	-0.074
△ in energy (kcal)	2.880	-4.908	6.757	-19.247	-61.897	-52.376	-128.791
△ in protein(g)	0.034	-0.052	0.081	-0.257	-1.965	-1.638	-3.796
△ in carbohydrate(g)	0.411	-0.697	0.958	-2.825	-10.364	-8.904	-21.420
△ in sugar(g)	0.257	-0.439	0.533	-1.623	-1.404	-1.083	-3.757
△ in fat(g)	0.136	-0.220	0.303	-0.724	-1.367	-1.014	-2.885
△ in saturates(g)	0.054	-0.093	0.128	-0.329	-0.496	-0.289	-1.024
△ in fibre(g)	0.014	-0.022	0.037	-0.314	-0.744	-0.792	-1.821
△ in sodium(g)	0.001	-0.002	0.003	-0.013	-0.072	-0.071	-0.153
Young family
△ in share	0.000	0.000	0.000	-0.001	-0.001	-0.001	-0.004
△ in expenditure (£)	0.001	-0.006	-0.004	-0.010	-0.019	-0.025	-0.064
△ in quantity (Kg)	0.000	-0.003	-0.003	-0.007	-0.019	-0.017	-0.049
△ in energy (kcal)	0.811	-4.742	-7.634	-11.082	-35.732	-29.980	-88.358
△ in protein(g)	0.009	-0.046	-0.091	-0.141	-1.098	-0.904	-2.271
△ in carbohydrate(g)	0.112	-0.661	-1.068	-1.618	-5.952	-5.005	-14.193
△ in sugar(g)	0.073	-0.443	-0.598	-0.986	-0.810	-0.721	-3.485
△ in fat(g)	0.038	-0.213	-0.350	-0.442	-0.823	-0.654	-2.444
△ in saturates(g)	0.015	-0.086	-0.141	-0.197	-0.327	-0.216	-0.951
△ in fibre(g)	0.004	-0.018	-0.040	-0.095	-0.415	-0.366	-0.930
△ in sodium(g)	0.000	-0.002	-0.003	-0.007	-0.043	-0.041	-0.096
Middle family
△ in share	0.000	0.000	0.000	-0.001	-0.001	-0.001	-0.005
△ in expenditure (£)	-0.008	-0.010	-0.009	-0.011	-0.029	-0.024	-0.091
△ in quantity (Kg)	-0.003	-0.005	-0.007	-0.009	-0.029	-0.016	-0.069
△ in energy (kcal)	-6.940	-7.717	-14.574	-13.266	-56.531	-27.369	-126.398
△ in protein(g)	-0.080	-0.082	-0.172	-0.159	-1.770	-0.856	-3.120
△ in carbohydrate(g)	-0.975	-1.094	-2.061	-1.875	-9.393	-4.615	-20.014
△ in sugar(g)	-0.631	-0.691	-1.186	-1.163	-1.409	-0.610	-5.690
△ in fat(g)	-0.325	-0.350	-0.657	-0.559	-1.369	-0.570	-3.830
△ in saturates(g)	-0.131	-0.151	-0.260	-0.245	-0.520	-0.184	-1.492
△ in fibre(g)	-0.034	-0.035	-0.080	-0.124	-0.608	-0.343	-1.224
△ in sodium(g)	-0.003	-0.003	-0.006	-0.008	-0.066	-0.037	-0.124

Table A58: Policy simulation - ambient cakes and pastries - by life stage (cont.) (Changes are in per capita per week terms)

Group	Category						Total
	Cakes		Pastries		Morning goods
	Private label	Branded	Private label	Branded	Private label	Branded
Older family
△ in share	0.000	0.000	0.000	-0.001	-0.001	-0.001	-0.004
△ in expenditure (£)	-0.005	-0.006	-0.009	-0.012	-0.020	-0.023	-0.076
△ in quantity (Kg)	-0.003	-0.003	-0.007	-0.009	-0.022	-0.015	-0.059
△ in energy (kcal)	-5.638	-5.224	-15.603	-14.340	-41.931	-26.701	-109.437
△ in protein(g)	-0.064	-0.054	-0.185	-0.180	-1.395	-0.811	-2.690
△ in carbohydrate(g)	-0.779	-0.735	-2.191	-2.071	-7.087	-4.447	-17.310
△ in sugar(g)	-0.503	-0.483	-1.248	-1.224	-0.956	-0.561	-4.975
△ in fat(g)	-0.264	-0.233	-0.702	-0.601	-0.907	-0.603	-3.311
△ in saturates(g)	-0.102	-0.105	-0.263	-0.273	-0.328	-0.189	-1.260
△ in fibre(g)	-0.026	-0.026	-0.083	-0.139	-0.505	-0.341	-1.119
△ in sodium(g)	-0.002	-0.002	-0.006	-0.008	-0.050	-0.035	-0.104
45+ no children
△ in share	0.000	0.000	0.000	0.000	-0.001	-0.001	-0.003
△ in expenditure (£)	-0.002	-0.014	-0.011	-0.015	-0.022	-0.022	-0.086
△ in quantity (Kg)	-0.001	-0.009	-0.009	-0.012	-0.027	-0.017	-0.075
△ in energy (kcal)	-2.643	-15.074	-18.758	-19.415	-49.644	-28.060	-133.594
△ in protein(g)	-0.031	-0.166	-0.222	-0.240	-1.966	-0.845	-3.470
△ in carbohydrate(g)	-0.385	-2.142	-2.696	-2.839	-8.376	-4.744	-21.182
△ in sugar(g)	-0.244	-1.363	-1.496	-1.623	-1.445	-0.655	-6.826
△ in fat(g)	-0.121	-0.664	-0.799	-0.786	-1.131	-0.600	-4.102
△ in saturates(g)	-0.048	-0.289	-0.323	-0.320	-0.416	-0.183	-1.579
△ in fibre(g)	-0.013	-0.071	-0.105	-0.144	-0.571	-0.359	-1.263
△ in sodium(g)	-0.001	-0.006	-0.007	-0.010	-0.057	-0.039	-0.120

7.5.7 Total puddings and desserts

Table A59: Policy simulation - total puddings and desserts - by SIMD (Changes are in per capita per week terms)

Group	Category					Total
	Puddings, canned goods and frozen desserts	Sweet home cooking	Chilled convenience		Products with healthy claims
			Private label	Branded
SIMD 1
△ in share	0.000	0.000	0.000	-0.001	0.000	-0.002
△ in expenditure (£)	0.009	-0.010	-0.006	-0.036	-0.006	-0.050
△ in quantity (Kg)	0.002	-0.003	-0.001	-0.007	-0.001	-0.009
△ in energy (kcal)	6.198	-4.865	-2.670	-14.832	-0.689	-16.858
△ in protein(g)	0.093	-0.064	-0.035	-0.272	-0.021	-0.301
△ in carbohydrate(g)	0.854	-0.930	-0.321	-1.758	-0.099	-2.254
△ in sugar(g)	0.538	-0.630	-0.231	-1.412	-0.070	-1.805
△ in fat(g)	0.249	-0.096	-0.135	-0.739	-0.022	-0.743
△ in saturates(g)	0.124	-0.049	-0.083	-0.448	-0.015	-0.471
△ in fibre(g)	0.032	-0.013	-0.012	-0.048	-0.005	-0.045
△ in sodium(g)	0.002	-0.002	-0.001	-0.007	0.000	-0.008
SIMD 2
△ in share	0.000	-0.001	0.000	-0.002	0.000	-0.003
△ in expenditure (£)	0.007	-0.014	-0.013	-0.047	-0.005	-0.072
△ in quantity (Kg)	0.002	-0.004	-0.002	-0.009	-0.001	-0.014
△ in energy (kcal)	4.901	-6.551	-5.309	-17.226	-0.492	-24.676
△ in protein(g)	0.072	-0.089	-0.070	-0.332	-0.016	-0.435
△ in carbohydrate(g)	0.680	-1.245	-0.653	-2.193	-0.086	-3.498
△ in sugar(g)	0.403	-0.890	-0.482	-1.715	-0.059	-2.744
△ in fat(g)	0.195	-0.129	-0.263	-0.786	-0.009	-0.993
△ in saturates(g)	0.094	-0.063	-0.161	-0.475	-0.005	-0.610
△ in fibre(g)	0.028	-0.016	-0.024	-0.076	-0.004	-0.093
△ in sodium(g)	0.002	-0.003	-0.002	-0.008	0.000	-0.012
SIMD 3
△ in share	0.000	-0.001	-0.001	-0.002	-0.001	-0.004
△ in expenditure (£)	0.005	-0.017	-0.024	-0.068	-0.015	-0.118
△ in quantity (Kg)	0.001	-0.004	-0.004	-0.013	-0.002	-0.022
△ in energy (kcal)	3.741	-7.657	-9.912	-26.891	-1.510	-42.229
△ in protein(g)	0.057	-0.099	-0.137	-0.510	-0.044	-0.734
△ in carbohydrate(g)	0.481	-1.413	-1.186	-3.325	-0.267	-5.710
△ in sugar(g)	0.265	-0.932	-0.865	-2.579	-0.197	-4.308
△ in fat(g)	0.169	-0.177	-0.506	-1.276	-0.027	-1.816
△ in saturates(g)	0.082	-0.094	-0.310	-0.748	-0.014	-1.084
△ in fibre(g)	0.021	-0.019	-0.043	-0.106	-0.015	-0.161
△ in sodium(g)	0.002	-0.004	-0.004	-0.013	-0.001	-0.019

Table A60: Policy simulation - total puddings and desserts - by SIMD (cont.) (Changes are in per capita per week terms)

Group	Category					Total
	Puddings, canned goods and frozen desserts	Sweet home cooking	Chilled convenience		Products with healthy claims
			Private label	Branded
SIMD 4
△ in share	0.000	-0.001	-0.001	-0.002	0.000	-0.003
△ in expenditure (£)	0.008	-0.020	-0.023	-0.052	-0.007	-0.095
△ in quantity (Kg)	0.002	-0.005	-0.004	-0.010	-0.001	-0.018
△ in energy (kcal)	5.222	-9.399	-9.519	-20.607	-0.564	-34.866
△ in protein(g)	0.076	-0.120	-0.127	-0.372	-0.019	-0.561
△ in carbohydrate(g)	0.703	-1.755	-1.124	-2.508	-0.094	-4.778
△ in sugar(g)	0.398	-1.237	-0.802	-1.939	-0.064	-3.645
△ in fat(g)	0.221	-0.204	-0.491	-1.004	-0.012	-1.489
△ in saturates(g)	0.107	-0.104	-0.301	-0.593	-0.007	-0.898
△ in fibre(g)	0.033	-0.021	-0.044	-0.081	-0.005	-0.118
△ in sodium(g)	0.002	-0.004	-0.004	-0.009	0.000	-0.016
SIMD 5
△ in share	0.000	-0.001	-0.001	-0.002	0.000	-0.003
△ in expenditure (£)	0.007	-0.015	-0.022	-0.056	-0.014	-0.100
△ in quantity (Kg)	0.002	-0.004	-0.004	-0.010	-0.002	-0.017
△ in energy (kcal)	4.789	-7.346	-9.019	-21.671	-1.425	-34.672
△ in protein(g)	0.067	-0.093	-0.117	-0.385	-0.062	-0.590
△ in carbohydrate(g)	0.698	-1.328	-1.076	-2.651	-0.229	-4.587
△ in sugar(g)	0.419	-0.891	-0.768	-2.063	-0.152	-3.454
△ in fat(g)	0.180	-0.179	-0.462	-1.051	-0.027	-1.540
△ in saturates(g)	0.090	-0.082	-0.277	-0.622	-0.017	-0.908
△ in fibre(g)	0.032	-0.020	-0.043	-0.084	-0.011	-0.126
△ in sodium(g)	0.002	-0.004	-0.004	-0.010	-0.001	-0.016

Table A61: Policy simulation - total puddings and desserts - by rural urban (Changes are in per capita per week terms)

Group	Category					Total
	Puddings, canned goods and frozen desserts	Sweet home cooking	Chilled convenience		Products with healthy claims
			Private label	Branded
Lg. Urb. Areas
△ in share	0.000	0.000	-0.001	-0.002	0.000	-0.003
△ in expenditure (£)	0.010	-0.013	-0.020	-0.052	-0.006	-0.081
△ in quantity (Kg)	0.003	-0.003	-0.003	-0.010	-0.001	-0.014
△ in energy (kcal)	6.734	-5.781	-8.492	-20.186	-0.541	-28.267
△ in protein(g)	0.098	-0.081	-0.109	-0.383	-0.019	-0.494
△ in carbohydrate(g)	0.960	-1.059	-1.000	-2.487	-0.083	-3.667
△ in sugar(g)	0.601	-0.734	-0.710	-1.877	-0.058	-2.778
△ in fat(g)	0.263	-0.134	-0.443	-0.965	-0.014	-1.292
△ in saturates(g)	0.129	-0.064	-0.264	-0.565	-0.009	-0.773
△ in fibre(g)	0.041	-0.016	-0.039	-0.084	-0.004	-0.103
△ in sodium(g)	0.002	-0.003	-0.003	-0.009	0.000	-0.013
Oth. Urb. Areas
△ in share	0.000	-0.001	-0.001	-0.002	-0.001	-0.004
△ in expenditure (£)	0.007	-0.017	-0.015	-0.058	-0.018	-0.100
△ in quantity (Kg)	0.002	-0.004	-0.003	-0.011	-0.002	-0.018
△ in energy (kcal)	5.009	-8.303	-6.095	-23.852	-1.536	-34.778
△ in protein(g)	0.074	-0.103	-0.081	-0.429	-0.056	-0.596
△ in carbohydrate(g)	0.688	-1.534	-0.743	-2.893	-0.256	-4.739
△ in sugar(g)	0.405	-1.046	-0.540	-2.314	-0.176	-3.672
△ in fat(g)	0.201	-0.189	-0.304	-1.163	-0.030	-1.485
△ in saturates(g)	0.098	-0.095	-0.187	-0.703	-0.018	-0.905
△ in fibre(g)	0.029	-0.021	-0.028	-0.086	-0.012	-0.117
△ in sodium(g)	0.002	-0.004	-0.002	-0.011	-0.001	-0.017
Ac. Sm. Towns
△ in share	0.000	0.000	0.000	-0.002	0.000	-0.002
△ in expenditure (£)	0.006	-0.010	0.002	-0.046	-0.008	-0.056
△ in quantity (Kg)	0.001	-0.002	0.000	-0.009	-0.001	-0.010
△ in energy (kcal)	4.164	-4.916	1.016	-18.821	-0.770	-19.326
△ in protein(g)	0.063	-0.062	0.014	-0.344	-0.022	-0.351
△ in carbohydrate(g)	0.532	-0.902	0.121	-2.337	-0.130	-2.716
△ in sugar(g)	0.272	-0.637	0.087	-1.813	-0.088	-2.180
△ in fat(g)	0.192	-0.113	0.052	-0.894	-0.017	-0.780
△ in saturates(g)	0.093	-0.054	0.031	-0.526	-0.011	-0.467
△ in fibre(g)	0.026	-0.012	0.005	-0.074	-0.008	-0.063
△ in sodium(g)	0.002	-0.002	0.000	-0.009	-0.001	-0.010

Table A62: Policy simulation - total puddings and desserts - by rural urban (cont.) (Changes are in per capita per week terms)

Group	Category					Total
	Puddings, canned goods and frozen desserts	Sweet home cooking	Chilled convenience		Products with healthy claims
			Private label	Branded
Rm. Sm. Towns
△ in share	0.000	0.000	-0.001	-0.002	0.000	-0.003
△ in expenditure (£)	0.008	-0.007	-0.021	-0.069	0.001	-0.088
△ in quantity (Kg)	0.002	-0.002	-0.004	-0.014	0.000	-0.017
△ in energy (kcal)	4.969	-3.078	-7.754	-23.731	0.125	-29.469
△ in protein(g)	0.083	-0.047	-0.113	-0.485	0.004	-0.558
△ in carbohydrate(g)	0.682	-0.594	-0.968	-3.153	0.022	-4.010
△ in sugar(g)	0.398	-0.434	-0.731	-2.490	0.016	-3.241
△ in fat(g)	0.204	-0.055	-0.372	-1.010	0.002	-1.230
△ in saturates(g)	0.102	-0.029	-0.229	-0.606	0.001	-0.761
△ in fibre(g)	0.024	-0.008	-0.034	-0.102	0.001	-0.120
△ in sodium(g)	0.002	-0.001	-0.003	-0.012	0.000	-0.014
Ac. Rural
△ in share	0.000	-0.001	-0.001	-0.001	0.000	-0.002
△ in expenditure (£)	0.007	-0.016	-0.019	-0.038	-0.004	-0.070
△ in quantity (Kg)	0.002	-0.004	-0.003	-0.007	-0.001	-0.013
△ in energy (kcal)	4.774	-7.089	-7.528	-13.860	-0.280	-23.983
△ in protein(g)	0.067	-0.086	-0.101	-0.252	-0.010	-0.383
△ in carbohydrate(g)	0.635	-1.392	-0.893	-1.680	-0.047	-3.377
△ in sugar(g)	0.360	-0.995	-0.647	-1.319	-0.030	-2.632
△ in fat(g)	0.205	-0.124	-0.386	-0.677	-0.005	-0.987
△ in saturates(g)	0.098	-0.068	-0.238	-0.400	-0.003	-0.611
△ in fibre(g)	0.031	-0.015	-0.037	-0.056	-0.004	-0.081
△ in sodium(g)	0.002	-0.003	-0.003	-0.006	0.000	-0.011
Rm. Rural
△ in share	0.000	-0.001	-0.001	-0.001	0.000	-0.002
△ in expenditure (£)	0.010	-0.015	-0.018	-0.032	-0.002	-0.057
△ in quantity (Kg)	0.003	-0.004	-0.004	-0.006	0.000	-0.011
△ in energy (kcal)	6.953	-8.257	-7.950	-11.912	-0.244	-21.409
△ in protein(g)	0.107	-0.104	-0.113	-0.231	-0.006	-0.347
△ in carbohydrate(g)	0.874	-1.567	-0.946	-1.459	-0.044	-3.143
△ in sugar(g)	0.451	-0.914	-0.699	-1.131	-0.033	-2.325
△ in fat(g)	0.327	-0.172	-0.406	-0.569	-0.004	-0.824
△ in saturates(g)	0.164	-0.088	-0.250	-0.332	-0.003	-0.509
△ in fibre(g)	0.034	-0.018	-0.033	-0.045	-0.002	-0.065
△ in sodium(g)	0.003	-0.004	-0.003	-0.006	0.000	-0.009

Table A63: Policy simulation - total puddings and desserts - by income (Changes are in per capita per week terms)

Group	Category					Total
	Puddings, canned goods and frozen desserts	Sweet home cooking	Chilled convenience		Products with healthy claims
			Private label	Branded
£0 - £29,999
△ in share	0.000	0.000	-0.001	-0.002	0.000	-0.003
△ in expenditure (£)	0.009	-0.014	-0.015	-0.053	-0.012	-0.085
△ in quantity (Kg)	0.002	-0.004	-0.003	-0.010	-0.001	-0.016
△ in energy (kcal)	6.361	-6.416	-6.473	-20.740	-1.109	-28.376
△ in protein(g)	0.096	-0.089	-0.086	-0.391	-0.036	-0.506
△ in carbohydrate(g)	0.869	-1.182	-0.779	-2.569	-0.184	-3.844
△ in sugar(g)	0.510	-0.809	-0.562	-1.996	-0.129	-2.985
△ in fat(g)	0.262	-0.145	-0.327	-0.982	-0.024	-1.215
△ in saturates(g)	0.127	-0.073	-0.200	-0.584	-0.015	-0.744
△ in fibre(g)	0.036	-0.016	-0.030	-0.083	-0.009	-0.103
△ in sodium(g)	0.003	-0.003	-0.003	-0.010	-0.001	-0.014
£30,000 - £39,999
△ in share	0.000	-0.001	-0.001	-0.002	0.000	-0.004
△ in expenditure (£)	0.006	-0.017	-0.024	-0.063	-0.006	-0.104
△ in quantity (Kg)	0.001	-0.004	-0.004	-0.012	-0.001	-0.019
△ in energy (kcal)	4.121	-8.012	-9.704	-26.581	-0.528	-40.704
△ in protein(g)	0.059	-0.098	-0.129	-0.472	-0.021	-0.661
△ in carbohydrate(g)	0.562	-1.535	-1.182	-3.246	-0.088	-5.490
△ in sugar(g)	0.328	-1.077	-0.858	-2.473	-0.059	-4.139
△ in fat(g)	0.169	-0.157	-0.486	-1.294	-0.010	-1.779
△ in saturates(g)	0.081	-0.080	-0.296	-0.762	-0.006	-1.064
△ in fibre(g)	0.028	-0.019	-0.044	-0.100	-0.004	-0.139
△ in sodium(g)	0.001	-0.004	-0.004	-0.012	0.000	-0.018
£40,000 - £49,999
△ in share	0.000	0.000	-0.001	-0.001	0.000	-0.002
△ in expenditure (£)	0.004	-0.011	-0.020	-0.031	-0.002	-0.060
△ in quantity (Kg)	0.001	-0.003	-0.003	-0.006	0.000	-0.011
△ in energy (kcal)	2.818	-5.296	-7.823	-12.020	-0.256	-22.578
△ in protein(g)	0.040	-0.058	-0.105	-0.219	-0.009	-0.351
△ in carbohydrate(g)	0.378	-1.027	-0.941	-1.463	-0.043	-3.096
△ in sugar(g)	0.217	-0.686	-0.682	-1.195	-0.029	-2.375
△ in fat(g)	0.116	-0.103	-0.398	-0.584	-0.005	-0.973
△ in saturates(g)	0.059	-0.052	-0.238	-0.354	-0.003	-0.588
△ in fibre(g)	0.017	-0.012	-0.037	-0.043	-0.002	-0.077
△ in sodium(g)	0.001	-0.002	-0.003	-0.005	0.000	-0.010

Table A64: Policy simulation - total puddings and desserts - by income (cont.) (Changes are in per capita per week terms)

Group	Category					Total
	Puddings, canned goods and frozen desserts	Sweet home cooking	Chilled convenience		Products with healthy claims
			Private label	Branded
£50,000 - £59,999
△ in share	0.000	-0.001	0.000	-0.002	0.000	-0.004
△ in expenditure (£)	0.002	-0.025	-0.011	-0.048	-0.009	-0.091
△ in quantity (Kg)	0.000	-0.006	-0.002	-0.009	-0.001	-0.017
△ in energy (kcal)	1.162	-12.398	-4.312	-19.538	-0.739	-35.826
△ in protein(g)	0.016	-0.147	-0.061	-0.349	-0.022	-0.563
△ in carbohydrate(g)	0.163	-2.296	-0.491	-2.324	-0.126	-5.075
△ in sugar(g)	0.093	-1.698	-0.359	-1.860	-0.086	-3.909
△ in fat(g)	0.048	-0.279	-0.231	-0.978	-0.016	-1.456
△ in saturates(g)	0.024	-0.125	-0.141	-0.582	-0.009	-0.833
△ in fibre(g)	0.007	-0.034	-0.019	-0.072	-0.006	-0.123
△ in sodium(g)	0.000	-0.006	-0.002	-0.009	0.000	-0.016
£60,000 - over
△ in share	0.000	-0.001	0.000	-0.001	0.000	-0.002
△ in expenditure (£)	0.010	-0.014	-0.006	-0.028	-0.006	-0.044
△ in quantity (Kg)	0.002	-0.003	-0.001	-0.005	-0.001	-0.007
△ in energy (kcal)	6.962	-6.706	-2.342	-10.692	-0.550	-13.328
△ in protein(g)	0.091	-0.078	-0.029	-0.193	-0.018	-0.228
△ in carbohydrate(g)	0.942	-1.240	-0.270	-1.268	-0.085	-1.921
△ in sugar(g)	0.564	-0.794	-0.193	-1.026	-0.060	-1.509
△ in fat(g)	0.294	-0.156	-0.125	-0.535	-0.015	-0.537
△ in saturates(g)	0.146	-0.073	-0.076	-0.322	-0.009	-0.334
△ in fibre(g)	0.043	-0.018	-0.010	-0.040	-0.004	-0.030
△ in sodium(g)	0.003	-0.003	-0.001	-0.005	0.000	-0.006

Table A65: Policy simulation - total puddings and desserts - by life stage (Changes are in per capita per week terms)

Group	Category					Total
	Puddings, canned goods and frozen desserts	Sweet home cooking	Chilled convenience		Products with healthy claims
			Private label	Branded
Pre-family
△ in share	0.000	0.000	0.000	-0.003	0.000	-0.003
△ in expenditure (£)	0.011	-0.011	-0.014	-0.071	-0.007	-0.091
△ in quantity (Kg)	0.003	-0.002	-0.002	-0.013	-0.001	-0.016
△ in energy (kcal)	7.209	-4.977	-5.637	-28.846	-0.870	-33.121
△ in protein(g)	0.107	-0.053	-0.076	-0.498	-0.024	-0.543
△ in carbohydrate(g)	1.003	-0.937	-0.664	-3.370	-0.139	-4.107
△ in sugar(g)	0.624	-0.654	-0.479	-2.636	-0.104	-3.248
△ in fat(g)	0.287	-0.110	-0.293	-1.478	-0.023	-1.616
△ in saturates(g)	0.136	-0.058	-0.176	-0.870	-0.014	-0.982
△ in fibre(g)	0.046	-0.013	-0.025	-0.113	-0.007	-0.113
△ in sodium(g)	0.003	-0.002	-0.002	-0.012	0.000	-0.015
Young family
△ in share	0.000	-0.001	0.000	-0.002	0.000	-0.003
△ in expenditure (£)	0.002	-0.018	-0.004	-0.036	-0.004	-0.060
△ in quantity (Kg)	0.001	-0.005	-0.001	-0.007	-0.001	-0.012
△ in energy (kcal)	1.685	-8.181	-1.748	-15.542	-0.326	-24.112
△ in protein(g)	0.026	-0.101	-0.025	-0.286	-0.009	-0.395
△ in carbohydrate(g)	0.216	-1.537	-0.208	-1.926	-0.057	-3.512
△ in sugar(g)	0.119	-1.163	-0.154	-1.517	-0.040	-2.755
△ in fat(g)	0.072	-0.184	-0.091	-0.740	-0.006	-0.948
△ in saturates(g)	0.035	-0.094	-0.055	-0.438	-0.004	-0.555
△ in fibre(g)	0.009	-0.018	-0.008	-0.049	-0.004	-0.070
△ in sodium(g)	0.001	-0.004	-0.001	-0.007	0.000	-0.011
Middle family
△ in share	0.000	-0.001	0.000	-0.002	0.000	-0.003
△ in expenditure (£)	0.006	-0.018	-0.007	-0.033	-0.006	-0.059
△ in quantity (Kg)	0.001	-0.004	-0.001	-0.006	-0.001	-0.011
△ in energy (kcal)	4.127	-9.379	-2.947	-15.280	-0.505	-23.983
△ in protein(g)	0.058	-0.121	-0.041	-0.267	-0.017	-0.388
△ in carbohydrate(g)	0.553	-1.603	-0.357	-1.828	-0.086	-3.320
△ in sugar(g)	0.330	-1.128	-0.263	-1.412	-0.059	-2.533
△ in fat(g)	0.175	-0.266	-0.148	-0.763	-0.010	-1.012
△ in saturates(g)	0.085	-0.104	-0.090	-0.447	-0.006	-0.562
△ in fibre(g)	0.025	-0.034	-0.014	-0.052	-0.006	-0.080
△ in sodium(g)	0.002	-0.005	-0.001	-0.007	0.000	-0.011

Table A66: Policy simulation - total puddings and desserts - by life stage (cont.) (Changes are in per capita per week terms)

Group	Category					Total
	Puddings, canned goods and frozen desserts	Sweet home cooking	Chilled convenience		Products with healthy claims
			Private label	Branded
Older family
△ in share	0.000	0.000	0.000	-0.003	-0.001	-0.004
△ in expenditure (£)	0.003	-0.009	-0.009	-0.057	-0.012	-0.083
△ in quantity (Kg)	0.001	-0.002	-0.002	-0.011	-0.001	-0.016
△ in energy (kcal)	2.319	-4.798	-3.901	-21.611	-1.239	-29.230
△ in protein(g)	0.034	-0.060	-0.057	-0.417	-0.034	-0.533
△ in carbohydrate(g)	0.300	-0.834	-0.466	-2.643	-0.225	-3.867
△ in sugar(g)	0.164	-0.576	-0.343	-2.109	-0.152	-3.015
△ in fat(g)	0.096	-0.131	-0.198	-1.039	-0.021	-1.293
△ in saturates(g)	0.046	-0.058	-0.122	-0.641	-0.012	-0.786
△ in fibre(g)	0.012	-0.017	-0.016	-0.076	-0.010	-0.106
△ in sodium(g)	0.001	-0.003	-0.001	-0.011	-0.001	-0.015
45+ no children △ in share 0.000 0.000 -0.001 -0.002 0.000 -0.003
△ in expenditure (£)	0.011	-0.014	-0.022	-0.048	-0.012	-0.084
△ in quantity (Kg)	0.003	-0.004	-0.004	-0.009	-0.001	-0.015
△ in energy (kcal)	7.282	-6.355	-8.868	-17.159	-1.020	-26.120
△ in protein(g)	0.107	-0.087	-0.116	-0.330	-0.039	-0.466
△ in carbohydrate(g)	1.004	-1.208	-1.066	-2.158	-0.168	-3.596
△ in sugar(g)	0.588	-0.805	-0.767	-1.681	-0.113	-2.777
△ in fat(g)	0.300	-0.126	-0.450	-0.794	-0.020	-1.089
△ in saturates(g)	0.148	-0.067	-0.274	-0.474	-0.012	-0.680
△ in fibre(g)	0.043	-0.014	-0.041	-0.073	-0.008	-0.093
△ in sodium(g)	0.003	-0.003	-0.003	-0.008	-0.001	-0.013

7.5.8 Regular soft drinks

Table A67: Policy simulation - regular soft drinks - by SIMD (Changes are in per capita per week terms)

Group	Category					Total
	Mineral water	Soft drinks	Juices	Other drinks	Drinks with healthy claims
SIMD 1
△ in share	0.001	-0.006	0.000	-0.001	-0.006	-0.012
△ in expenditure (£)	0.016	-0.145	-0.007	-0.019	-0.154	-0.309
△ in quantity (Lt)	0.028	-0.116	-0.007	-0.012	-0.127	-0.235
△ in energy (kcal)	0.876	-38.256	-2.713	-4.598	-3.232	-47.923
△ in protein(g)	0.036	-0.007	-0.020	-0.097	-0.031	-0.119
△ in carbohydrate(g)	0.115	-9.354	-0.619	-0.937	-0.405	-11.200
△ in sugar(g)	0.104	-8.729	-0.594	-0.856	-0.359	-10.434
△ in fat(g)	0.020	-0.002	-0.002	-0.034	-0.008	-0.025
△ in saturates(g)	0.003	-0.001	0.000	-0.022	-0.005	-0.025
△ in fibre(g)	0.006	-0.022	-0.015	-0.032	-0.021	-0.085
△ in sodium(g)	0.000	-0.007	-0.002	-0.003	-0.013	-0.024
SIMD 2
△ in share	0.001	-0.004	0.000	-0.001	-0.007	-0.011
△ in expenditure (£)	0.022	-0.107	-0.005	-0.022	-0.199	-0.311
△ in quantity (Lt)	0.040	-0.079	-0.006	-0.014	-0.164	-0.222
△ in energy (kcal)	1.050	-26.167	-1.960	-4.932	-5.135	-37.144
△ in protein(g)	0.042	-0.005	-0.023	-0.082	-0.030	-0.097
△ in carbohydrate(g)	0.136	-6.354	-0.439	-1.008	-0.772	-8.438
△ in sugar(g)	0.124	-6.062	-0.424	-0.901	-0.690	-7.953
△ in fat(g)	0.023	-0.002	-0.002	-0.038	-0.008	-0.026
△ in saturates(g)	0.003	-0.001	0.000	-0.018	-0.005	-0.021
△ in fibre(g)	0.008	-0.015	-0.015	-0.036	-0.031	-0.089
△ in sodium(g)	0.000	-0.003	-0.002	-0.003	-0.018	-0.027
SIMD 3
△ in share	0.000	-0.005	-0.001	-0.001	-0.006	-0.013
△ in expenditure (£)	0.004	-0.147	-0.033	-0.037	-0.156	-0.368
△ in quantity (Lt)	0.008	-0.106	-0.036	-0.023	-0.124	-0.282
△ in energy (kcal)	0.214	-36.136	-13.251	-8.822	-4.756	-62.750
△ in protein(g)	0.006	-0.010	-0.138	-0.122	-0.033	-0.297
△ in carbohydrate(g)	0.034	-8.801	-2.968	-1.876	-0.804	-14.416
△ in sugar(g)	0.031	-8.427	-2.918	-1.776	-0.697	-13.787
△ in fat(g)	0.003	-0.002	-0.015	-0.053	-0.012	-0.078
△ in saturates(g)	0.000	-0.001	-0.001	-0.027	-0.008	-0.037
△ in fibre(g)	0.001	-0.026	-0.090	-0.065	-0.025	-0.204
△ in sodium(g)	0.000	-0.005	-0.017	-0.004	-0.013	-0.038

Table A68: Policy simulation - regular soft drinks - by SIMD (cont.) (Changes are in per capita per week terms)

Group	Category					Total
	Mineral water	Soft drinks	Juices	Other drinks	Drinks with healthy claims
SIMD 4
△ in share	0.000	-0.004	-0.001	-0.001	-0.006	-0.012
△ in expenditure (£)	0.009	-0.115	-0.025	-0.026	-0.159	-0.317
△ in quantity (Lt)	0.017	-0.078	-0.028	-0.017	-0.112	-0.218
△ in energy (kcal)	0.579	-27.687	-10.702	-5.943	-3.501	-47.254
△ in protein(g)	0.011	-0.007	-0.095	-0.090	-0.017	-0.199
△ in carbohydrate(g)	0.105	-6.755	-2.401	-1.254	-0.523	-10.828
△ in sugar(g)	0.100	-6.266	-2.348	-1.130	-0.469	-10.113
△ in fat(g)	0.006	-0.004	-0.013	-0.034	-0.006	-0.051
△ in saturates(g)	0.001	-0.001	-0.003	-0.021	-0.004	-0.028
△ in fibre(g)	0.002	-0.017	-0.051	-0.041	-0.020	-0.127
△ in sodium(g)	0.000	-0.003	-0.010	-0.004	-0.014	-0.031
SIMD 5
△ in share	0.001	-0.003	-0.001	-0.001	-0.005	-0.009
△ in expenditure (£)	0.017	-0.075	-0.023	-0.022	-0.147	-0.251
△ in quantity (Lt)	0.030	-0.049	-0.025	-0.014	-0.118	-0.175
△ in energy (kcal)	0.733	-17.285	-9.095	-5.507	-4.408	-35.563
△ in protein(g)	0.018	-0.004	-0.075	-0.107	-0.032	-0.200
△ in carbohydrate(g)	0.119	-4.232	-2.046	-1.116	-0.693	-7.968
△ in sugar(g)	0.111	-4.010	-2.004	-1.043	-0.620	-7.565
△ in fat(g)	0.010	-0.001	-0.007	-0.041	-0.016	-0.055
△ in saturates(g)	0.001	0.000	-0.001	-0.025	-0.007	-0.032
△ in fibre(g)	0.003	-0.011	-0.032	-0.038	-0.030	-0.108
△ in sodium(g)	0.000	-0.002	-0.005	-0.003	-0.013	-0.022

Table A69: Policy simulation - regular soft drinks - by rural urban (Changes are in per capita per week terms)

Group	Category					Total
	Mineral water	Soft drinks	Juices	Other drinks	Drinks with healthy claims
Lml. Urb. Areas
△ in share	0.001	-0.004	0.000	-0.001	-0.008	-0.012
△ in expenditure (£)	0.014	-0.101	-0.007	-0.021	-0.210	-0.325
△ in quantity (Lt)	0.023	-0.072	-0.008	-0.013	-0.166	-0.235
△ in energy (kcal)	0.652	-24.059	-2.876	-5.129	-5.736	-37.148
△ in protein(g)	0.020	-0.005	-0.023	-0.101	-0.045	-0.155
△ in carbohydrate(g)	0.100	-5.892	-0.648	-1.043	-0.880	-8.363
△ in sugar(g)	0.093	-5.668	-0.629	-0.959	-0.774	-7.937
△ in fat(g)	0.011	-0.002	-0.002	-0.039	-0.015	-0.048
△ in saturates(g)	0.002	-0.001	0.000	-0.023	-0.009	-0.032
△ in fibre(g)	0.004	-0.015	-0.011	-0.036	-0.035	-0.093
△ in sodium(g)	0.000	-0.003	-0.001	-0.003	-0.020	-0.027
Oth. Urb. Areas
△ in share	0.000	-0.005	-0.001	-0.001	-0.006	-0.011
△ in expenditure (£)	0.014	-0.125	-0.017	-0.023	-0.155	-0.306
△ in quantity (Lt)	0.025	-0.093	-0.019	-0.015	-0.129	-0.231
△ in energy (kcal)	0.670	-31.703	-6.518	-5.493	-3.715	-46.758
△ in protein(g)	0.021	-0.007	-0.075	-0.090	-0.030	-0.181
△ in carbohydrate(g)	0.100	-7.716	-1.451	-1.143	-0.511	-10.721
△ in sugar(g)	0.092	-7.283	-1.414	-1.070	-0.465	-10.140
△ in fat(g)	0.012	-0.002	-0.008	-0.036	-0.009	-0.043
△ in saturates(g)	0.002	-0.001	-0.001	-0.022	-0.006	-0.028
△ in fibre(g)	0.004	-0.019	-0.051	-0.040	-0.024	-0.130
△ in sodium(g)	0.000	-0.004	-0.009	-0.003	-0.014	-0.030
Ac. Sm. Towns
△ in share	0.001	-0.004	-0.001	-0.002	-0.003	-0.009
△ in expenditure (£)	0.023	-0.093	-0.026	-0.042	-0.078	-0.216
△ in quantity (Lt)	0.042	-0.065	-0.030	-0.028	-0.057	-0.139
△ in energy (kcal)	1.176	-21.481	-11.597	-8.456	-1.665	-42.023
△ in protein(g)	0.037	-0.004	-0.083	-0.056	-0.010	-0.116
△ in carbohydrate(g)	0.175	-5.228	-2.632	-1.917	-0.243	-9.844
△ in sugar(g)	0.167	-4.850	-2.565	-1.672	-0.221	-9.143
△ in fat(g)	0.021	-0.001	-0.012	-0.020	-0.003	-0.015
△ in saturates(g)	0.003	-0.001	-0.003	-0.010	-0.002	-0.013
△ in fibre(g)	0.006	-0.013	-0.046	-0.055	-0.010	-0.119
△ in sodium(g)	0.000	-0.003	-0.011	-0.004	-0.006	-0.024

Table A70: Policy simulation - regular soft drinks - by rural urban (cont.) (Changes are in per capita per week terms)

Group	Category					Total
	Mineral water	Soft drinks	Juices	Other drinks	Drinks with healthy claims
Rm. Sm. Towns
△ in share	0.001	-0.005	-0.001	-0.001	-0.007	-0.013
△ in expenditure (£)	0.024	-0.135	-0.041	-0.019	-0.201	-0.371
△ in quantity (Lt)	0.045	-0.098	-0.044	-0.012	-0.138	-0.246
△ in energy (kcal)	0.987	-35.089	-15.921	-4.757	-3.784	-58.565
△ in protein(g)	0.038	-0.008	-0.090	-0.113	-0.013	-0.186
△ in carbohydrate(g)	0.130	-8.521	-3.692	-0.907	-0.625	-13.615
△ in sugar(g)	0.118	-8.049	-3.585	-0.814	-0.581	-12.912
△ in fat(g)	0.021	-0.001	-0.006	-0.056	-0.004	-0.046
△ in saturates(g)	0.003	-0.001	-0.001	-0.016	-0.002	-0.017
△ in fibre(g)	0.006	-0.022	-0.045	-0.035	-0.023	-0.119
△ in sodium(g)	0.000	-0.003	-0.005	-0.004	-0.012	-0.024
Ac. Rural
△ in share	0.001	-0.004	-0.001	-0.001	-0.006	-0.012
△ in expenditure (£)	0.019	-0.117	-0.031	-0.032	-0.177	-0.338
△ in quantity (Lt)	0.034	-0.074	-0.034	-0.020	-0.118	-0.213
△ in energy (kcal)	1.466	-25.591	-13.131	-7.079	-4.644	-48.979
△ in protein(g)	0.028	-0.007	-0.120	-0.118	-0.024	-0.241
△ in carbohydrate(g)	0.269	-6.258	-2.949	-1.479	-0.754	-11.172
△ in sugar(g)	0.260	-5.837	-2.880	-1.307	-0.642	-10.405
△ in fat(g)	0.016	-0.003	-0.018	-0.045	-0.014	-0.064
△ in saturates(g)	0.002	-0.001	-0.003	-0.029	-0.005	-0.036
△ in fibre(g)	0.005	-0.017	-0.076	-0.050	-0.028	-0.166
△ in sodium(g)	0.000	-0.004	-0.019	-0.005	-0.014	-0.042
Rm. Rural
△ in share	0.000	-0.004	-0.001	-0.001	-0.005	-0.011
△ in expenditure (£)	0.005	-0.127	-0.041	-0.035	-0.138	-0.336
△ in quantity (Lt)	0.008	-0.087	-0.046	-0.021	-0.120	-0.266
△ in energy (kcal)	0.218	-31.668	-17.982	-6.973	-5.605	-62.010
△ in protein(g)	0.012	-0.014	-0.131	-0.117	-0.010	-0.260
△ in carbohydrate(g)	0.020	-7.681	-4.109	-1.411	-1.098	-14.280
△ in sugar(g)	0.017	-7.003	-4.022	-1.292	-0.915	-13.215
△ in fat(g)	0.007	-0.004	-0.013	-0.052	-0.002	-0.063
△ in saturates(g)	0.001	-0.002	-0.003	-0.026	-0.001	-0.031
△ in fibre(g)	0.002	-0.022	-0.053	-0.061	-0.020	-0.154
△ in sodium(g)	0.000	-0.005	-0.006	-0.005	-0.012	-0.028

Table A71: Policy simulation - regular soft drinks - by income (Changes are in per capita per week terms)

Group	Category					Total
	Mineral water	Soft drinks	Juices	Other drinks	Drinks with healthy claims
£0 - £29,999
△ in share	0.000	-0.004	-0.001	-0.001	-0.006	-0.011
△ in expenditure (£)	0.014	-0.119	-0.024	-0.022	-0.175	-0.326
△ in quantity (Lt)	0.024	-0.088	-0.026	-0.014	-0.138	-0.241
△ in energy (kcal)	0.677	-29.362	-9.324	-5.310	-4.272	-47.591
△ in protein(g)	0.024	-0.007	-0.090	-0.110	-0.035	-0.218
△ in carbohydrate(g)	0.094	-7.179	-2.092	-1.066	-0.641	-10.884
△ in sugar(g)	0.086	-6.789	-2.033	-0.994	-0.575	-10.305
△ in fat(g)	0.013	-0.002	-0.011	-0.045	-0.010	-0.054
△ in saturates(g)	0.002	-0.001	-0.002	-0.025	-0.007	-0.032
△ in fibre(g)	0.004	-0.018	-0.062	-0.041	-0.026	-0.143
△ in sodium(g)	0.000	-0.004	-0.011	-0.003	-0.014	-0.032
£30,000 - £39,999
△ in share	0.001	-0.005	0.000	-0.001	-0.005	-0.011
△ in expenditure (£)	0.015	-0.134	-0.011	-0.028	-0.144	-0.301
△ in quantity (Lt)	0.027	-0.095	-0.012	-0.018	-0.113	-0.211
△ in energy (kcal)	0.620	-34.162	-4.743	-6.234	-4.301	-48.820
△ in protein(g)	0.020	-0.008	-0.035	-0.084	-0.023	-0.130
△ in carbohydrate(g)	0.092	-8.341	-1.073	-1.327	-0.697	-11.347
△ in sugar(g)	0.086	-7.797	-1.045	-1.163	-0.603	-10.522
△ in fat(g)	0.011	-0.002	-0.005	-0.034	-0.007	-0.037
△ in saturates(g)	0.001	-0.001	-0.001	-0.021	-0.005	-0.026
△ in fibre(g)	0.003	-0.020	-0.020	-0.041	-0.023	-0.101
△ in sodium(g)	0.000	-0.004	-0.002	-0.005	-0.014	-0.024
£40,000 - £49,999
△ in share	0.001	-0.003	0.000	-0.001	-0.006	-0.010
△ in expenditure (£)	0.014	-0.076	-0.013	-0.034	-0.159	-0.269
△ in quantity (Lt)	0.025	-0.051	-0.014	-0.022	-0.122	-0.185
△ in energy (kcal)	1.225	-17.585	-5.628	-7.963	-3.985	-33.936
△ in protein(g)	0.021	-0.004	-0.059	-0.067	-0.021	-0.130
△ in carbohydrate(g)	0.241	-4.211	-1.272	-1.770	-0.582	-7.594
△ in sugar(g)	0.235	-3.984	-1.249	-1.576	-0.515	-7.089
△ in fat(g)	0.012	-0.002	-0.004	-0.029	-0.012	-0.036
△ in saturates(g)	0.002	-0.001	0.000	-0.017	-0.005	-0.021
△ in fibre(g)	0.004	-0.012	-0.017	-0.047	-0.024	-0.097
△ in sodium(g)	0.000	-0.002	-0.003	-0.004	-0.015	-0.025

Table A72: Policy simulation - regular soft drinks - by income (cont.) (Changes are in per capita per week terms)

Group	Category					Total
	Mineral water	Soft drinks	Juices	Other drinks	Drinks with healthy claims
£50,000 - £59,999
△ in share	0.001	-0.005	-0.001	-0.001	-0.006	-0.012
△ in expenditure (£)	0.019	-0.118	-0.014	-0.032	-0.160	-0.304
△ in quantity (Lt)	0.034	-0.084	-0.015	-0.020	-0.132	-0.218
△ in energy (kcal)	0.864	-28.082	-5.138	-7.412	-3.669	-43.437
△ in protein(g)	0.028	-0.005	-0.037	-0.102	-0.016	-0.132
△ in carbohydrate(g)	0.115	-6.904	-1.165	-1.583	-0.499	-10.036
△ in sugar(g)	0.106	-6.585	-1.143	-1.394	-0.436	-9.452
△ in fat(g)	0.016	-0.003	-0.004	-0.027	-0.006	-0.022
△ in saturates(g)	0.002	-0.001	-0.001	-0.015	-0.004	-0.019
△ in fibre(g)	0.005	-0.015	-0.024	-0.036	-0.025	-0.095
△ in sodium(g)	0.000	-0.003	-0.002	-0.005	-0.012	-0.022
£60,000 - over
△ in share	0.000	-0.004	-0.001	0.000	-0.007	-0.013
△ in expenditure (£)	-0.008	-0.094	-0.022	-0.012	-0.192	-0.327
△ in quantity (Lt)	-0.013	-0.057	-0.023	-0.007	-0.141	-0.241
△ in energy (kcal)	-0.252	-20.417	-8.666	-2.540	-5.630	-37.504
△ in protein(g)	-0.006	-0.008	-0.093	-0.016	-0.022	-0.144
△ in carbohydrate(g)	-0.041	-4.953	-1.930	-0.566	-0.947	-8.437
△ in sugar(g)	-0.037	-4.689	-1.889	-0.540	-0.822	-7.977
△ in fat(g)	-0.003	-0.003	-0.008	-0.009	-0.009	-0.032
△ in saturates(g)	0.000	-0.001	-0.001	-0.003	-0.006	-0.013
△ in fibre(g)	-0.001	-0.015	-0.045	-0.019	-0.026	-0.107
△ in sodium(g)	0.000	-0.002	-0.014	-0.001	-0.016	-0.033

Table A73: Policy simulation - regular soft drinks - by life stage (Changes are in per capita per week terms)

Group	Category					Total
	Mineral water	Soft drinks	Juices	Other drinks	Drinks with healthy claims
Per-family
△ in share	0.001	-0.004	-0.001	0.000	-0.007	-0.011
△ in expenditure (£)	0.018	-0.110	-0.018	-0.012	-0.198	-0.320
△ in quantity (Lt)	0.032	-0.076	-0.019	-0.007	-0.151	-0.222
△ in energy (kcal)	1.039	-27.605	-7.531	-2.826	-5.855	-42.779
△ in protein(g)	0.054	-0.006	-0.043	-0.069	-0.072	-0.135
△ in carbohydrate(g)	0.112	-6.702	-1.731	-0.557	-0.846	-9.725
△ in sugar(g)	0.102	-6.312	-1.692	-0.515	-0.745	-9.162
△ in fat(g)	0.031	-0.002	-0.004	-0.025	-0.032	-0.032
△ in saturates(g)	0.005	-0.001	-0.001	-0.015	-0.018	-0.029
△ in fibre(g)	0.010	-0.016	-0.020	-0.023	-0.038	-0.088
△ in sodium(g)	0.000	-0.003	-0.005	-0.002	-0.020	-0.029
Young family
△ in share	0.000	-0.003	-0.001	-0.001	-0.005	-0.010
△ in expenditure (£)	0.008	-0.057	-0.009	-0.023	-0.094	-0.175
△ in quantity (Lt)	0.015	-0.038	-0.010	-0.015	-0.076	-0.125
△ in energy (kcal)	0.444	-13.582	-4.246	-6.257	-2.541	-26.182
△ in protein(g)	0.026	-0.004	-0.024	-0.084	-0.018	-0.104
△ in carbohydrate(g)	0.038	-3.327	-0.973	-1.350	-0.348	-5.959
△ in sugar(g)	0.034	-3.184	-0.948	-1.280	-0.312	-5.689
△ in fat(g)	0.015	-0.001	-0.003	-0.034	-0.006	-0.029
△ in saturates(g)	0.002	0.000	0.000	-0.019	-0.004	-0.021
△ in fibre(g)	0.005	-0.007	-0.014	-0.034	-0.020	-0.070
△ in sodium(g)	0.000	-0.002	-0.001	-0.003	-0.011	-0.017
Middle family
△ in share	0.000	-0.004	0.000	-0.001	-0.005	-0.010
△ in expenditure (£)	-0.002	-0.076	0.002	-0.017	-0.103	-0.196
△ in quantity (Lt)	-0.004	-0.057	0.002	-0.012	-0.084	-0.155
△ in energy (kcal)	-0.075	-18.924	0.884	-4.237	-2.447	-24.798
△ in protein(g)	-0.002	-0.005	0.005	-0.062	-0.021	-0.084
△ in carbohydrate(g)	-0.013	-4.655	0.204	-0.903	-0.345	-5.711
△ in sugar(g)	-0.012	-4.475	0.199	-0.805	-0.300	-5.392
△ in fat(g)	-0.001	-0.002	0.001	-0.020	-0.005	-0.028
△ in saturates(g)	0.000	-0.001	0.000	-0.011	-0.003	-0.015
△ in fibre(g)	0.000	-0.013	0.003	-0.026	-0.019	-0.055
△ in sodium(g)	0.000	-0.002	0.000	-0.003	-0.010	-0.015

Table A74: Policy simulation - regular soft drinks - by life stage (cont.) (Changes are in per capita per week terms)

Group	Category					Total
	Mineral water	Soft drinks	Juices	Other drinks	Drinks with healthy claims
Older family
△ in share	0.000	-0.006	0.000	-0.002	-0.009	-0.017
△ in expenditure (£)	0.003	-0.122	-0.008	-0.046	-0.169	-0.342
△ in quantity (Lt)	0.006	-0.093	-0.009	-0.030	-0.144	-0.270
△ in energy (kcal)	0.232	-30.528	-3.707	-10.580	-3.849	-48.432
△ in protein(g)	0.007	-0.005	-0.024	-0.201	-0.020	-0.243
△ in carbohydrate(g)	0.036	-7.522	-0.841	-2.169	-0.518	-11.014
△ in sugar(g)	0.034	-7.200	-0.812	-1.926	-0.448	-10.351
△ in fat(g)	0.004	-0.002	-0.002	-0.078	-0.005	-0.083
△ in saturates(g)	0.001	-0.001	0.000	-0.048	-0.003	-0.052
△ in fibre(g)	0.001	-0.017	-0.011	-0.085	-0.020	-0.131
△ in sodium(g)	0.000	-0.003	-0.001	-0.007	-0.015	-0.027
45+ no children
△ in share	0.001	-0.004	-0.001	-0.001	-0.005	-0.010
△ in expenditure (£)	0.020	-0.124	-0.025	-0.018	-0.163	-0.310
△ in quantity (Lt)	0.036	-0.088	-0.027	-0.011	-0.125	-0.216
△ in energy (kcal)	0.990	-29.411	-9.312	-4.091	-4.003	-45.828
△ in protein(g)	0.021	-0.007	-0.117	-0.069	-0.019	-0.190
△ in carbohydrate(g)	0.169	-7.148	-2.056	-0.839	-0.651	-10.525
△ in sugar(g)	0.158	-6.698	-2.002	-0.771	-0.581	-9.894
△ in fat(g)	0.012	-0.002	-0.013	-0.030	-0.005	-0.039
△ in saturates(g)	0.001	-0.001	-0.002	-0.017	-0.003	-0.022
△ in fibre(g)	0.004	-0.020	-0.074	-0.031	-0.021	-0.141
△ in sodium(g)	0.000	-0.004	-0.015	-0.002	-0.012	-0.033

7.5.9 Edible ices and ice cream

Table A75: Policy simulation - Edible ices and ice cream - by SIMD (Changes are in per capita per week terms)

Group	Category							Total
	Premium ice cream		Lollies		Other ice creams		Frozen confectionery
	Private label	Branded	Private label	Branded	Private label	Branded
SIMD 1
△ in share	0.000	-0.001	-0.001	-0.002	0.000	0.000	0.000	-0.005
△ in expenditure (£)	-0.002	-0.034	-0.013	-0.057	-0.005	-0.013	0.002	-0.122
△ in quantity (Kg)	-0.001	-0.010	-0.004	-0.012	-0.002	-0.004	0.000	-0.032
△ in energy (kcal)	-1.402	-20.606	-8.951	-27.732	-4.777	-6.822	1.343	-68.947
△ in protein(g)	-0.020	-0.329	-0.100	-0.294	-0.058	-0.092	0.020	-0.873
△ in carbohydrate(g)	-0.174	-2.341	-1.060	-3.147	-0.647	-0.838	0.167	-8.040
△ in sugar(g)	-0.146	-1.988	-0.950	-2.761	-0.472	-0.628	0.112	-6.833
△ in fat(g)	-0.069	-1.091	-0.476	-1.507	-0.215	-0.340	0.066	-3.632
△ in saturates(g)	-0.047	-0.689	-0.324	-1.023	-0.165	-0.243	0.034	-2.456
△ in fibre(g)	-0.003	-0.047	-0.035	-0.048	-0.016	-0.025	0.006	-0.168
△ in sodium(g)	-0.001	-0.007	-0.002	-0.005	-0.001	-0.002	0.001	-0.017
SIMD 2
△ in share	0.000	-0.001	-0.001	-0.002	0.000	-0.001	0.000	-0.005
△ in expenditure (£)	0.000	-0.033	-0.017	-0.055	-0.005	-0.020	0.000	-0.129
△ in quantity (Kg)	0.000	-0.010	-0.005	-0.011	-0.002	-0.006	0.000	-0.034
△ in energy (kcal)	-0.080	-20.782	-11.539	-23.830	-3.905	-11.867	0.024	-71.980
△ in protein(g)	-0.001	-0.321	-0.125	-0.250	-0.048	-0.165	0.000	-0.911
△ in carbohydrate(g)	-0.010	-2.312	-1.347	-2.811	-0.540	-1.473	0.003	-8.490
△ in sugar(g)	-0.008	-1.949	-1.215	-2.464	-0.396	-1.148	0.002	-7.178
△ in fat(g)	-0.004	-1.130	-0.622	-1.253	-0.171	-0.583	0.001	-3.761
△ in saturates(g)	-0.003	-0.707	-0.427	-0.846	-0.130	-0.409	0.001	-2.521
△ in fibre(g)	0.000	-0.052	-0.042	-0.048	-0.013	-0.050	0.000	-0.206
△ in sodium(g)	0.000	-0.007	-0.003	-0.005	-0.001	-0.004	0.000	-0.019
SIMD 3
△ in share	0.000	-0.001	0.000	-0.002	0.000	0.000	0.000	-0.002
△ in expenditure (£)	0.008	-0.022	-0.012	-0.045	0.002	0.002	0.007	-0.061
△ in quantity (Kg)	0.003	-0.007	-0.004	-0.009	0.001	0.001	0.002	-0.013
△ in energy (kcal)	6.127	-14.426	-8.520	-19.821	1.309	1.344	5.025	-28.961
△ in protein(g)	0.085	-0.223	-0.094	-0.213	0.017	0.018	0.074	-0.335
△ in carbohydrate(g)	0.797	-1.626	-0.997	-2.322	0.170	0.161	0.625	-3.190
△ in sugar(g)	0.664	-1.380	-0.889	-2.065	0.129	0.129	0.419	-2.993
△ in fat(g)	0.285	-0.775	-0.457	-1.049	0.062	0.069	0.247	-1.617
△ in saturates(g)	0.197	-0.493	-0.310	-0.722	0.046	0.048	0.127	-1.108
△ in fibre(g)	0.018	-0.030	-0.028	-0.037	0.005	0.005	0.023	-0.046
△ in sodium(g)	0.002	-0.005	-0.002	-0.004	0.000	0.000	0.002	-0.006

Table A76: Policy simulation - Edible ices and ice cream - by SIMD (cont.) (Changes are in per capita per week terms)

Group	Category							Total
	Premium ice cream		Lollies		Other ice creams		Frozen confectionery
	Private label	Branded	Private label	Branded	Private label	Branded
SIMD 4
△ in share	0.000	-0.001	-0.001	-0.002	0.000	-0.001	0.000	-0.004
△ in expenditure (£)	-0.001	-0.015	-0.016	-0.054	-0.006	-0.018	0.003	-0.107
△ in quantity (Kg)	-0.001	-0.004	-0.005	-0.011	-0.003	-0.005	0.001	-0.028
△ in energy (kcal)	-1.027	-9.263	-10.643	-24.783	-5.555	-10.868	1.948	-60.191
△ in protein(g)	-0.015	-0.145	-0.112	-0.269	-0.069	-0.147	0.029	-0.728
△ in carbohydrate(g)	-0.128	-1.053	-1.263	-2.843	-0.734	-1.359	0.242	-7.138
△ in sugar(g)	-0.107	-0.902	-1.140	-2.529	-0.541	-1.040	0.162	-6.097
△ in fat(g)	-0.050	-0.495	-0.566	-1.337	-0.257	-0.527	0.096	-3.137
△ in saturates(g)	-0.034	-0.313	-0.383	-0.911	-0.197	-0.367	0.049	-2.156
△ in fibre(g)	-0.003	-0.023	-0.036	-0.045	-0.019	-0.043	0.009	-0.159
△ in sodium(g)	0.000	-0.003	-0.003	-0.005	-0.001	-0.003	0.001	-0.015
SIMD 5
△ in share	0.000	-0.001	-0.001	-0.003	0.000	-0.001	0.000	-0.007
△ in expenditure (£)	-0.001	-0.024	-0.029	-0.093	-0.006	-0.035	-0.001	-0.190
△ in quantity (Kg)	0.000	-0.007	-0.009	-0.018	-0.003	-0.010	0.000	-0.048
△ in energy (kcal)	-0.730	-14.757	-19.977	-44.939	-5.522	-20.784	-1.050	-107.759
△ in protein(g)	-0.011	-0.233	-0.220	-0.499	-0.069	-0.278	-0.015	-1.326
△ in carbohydrate(g)	-0.092	-1.681	-2.258	-4.847	-0.706	-2.559	-0.131	-12.274
△ in sugar(g)	-0.078	-1.427	-2.025	-4.364	-0.518	-1.937	-0.088	-10.436
△ in fat(g)	-0.035	-0.787	-1.106	-2.552	-0.266	-1.036	-0.052	-5.834
△ in saturates(g)	-0.024	-0.500	-0.747	-1.774	-0.206	-0.738	-0.027	-4.016
△ in fibre(g)	-0.002	-0.033	-0.077	-0.078	-0.018	-0.075	-0.005	-0.288
△ in sodium(g)	0.000	-0.005	-0.005	-0.011	-0.001	-0.006	0.000	-0.028

Table A77: Policy simulation - Edible ices and ice cream - by rural urban (Changes are in per capita per week terms)

Group	Category							Total
	Premium ice cream		Lollies		Other ice creams		Frozen confectionery
	Private label	Branded	Private label	Branded	Private label	Branded
Lg. Urb. Areas
△ in share	0.000	-0.001	0.000	-0.002	0.000	-0.001	0.000	-0.005
△ in expenditure (£)	-0.001	-0.035	-0.013	-0.060	-0.006	-0.016	0.002	-0.128
△ in quantity (Kg)	0.000	-0.010	-0.004	-0.012	-0.003	-0.005	0.000	-0.033
△ in energy (kcal)	-0.822	-21.426	-9.264	-28.236	-5.198	-9.904	1.149	-73.702
△ in protein(g)	-0.012	-0.334	-0.100	-0.308	-0.064	-0.130	0.017	-0.931
△ in carbohydrate(g)	-0.100	-2.385	-1.042	-3.165	-0.700	-1.223	0.143	-8.471
△ in sugar(g)	-0.083	-2.039	-0.935	-2.790	-0.508	-0.938	0.096	-7.197
△ in fat(g)	-0.041	-1.167	-0.517	-1.552	-0.236	-0.492	0.057	-3.949
△ in saturates(g)	-0.028	-0.734	-0.353	-1.053	-0.178	-0.346	0.029	-2.664
△ in fibre(g)	-0.002	-0.047	-0.036	-0.054	-0.018	-0.037	0.005	-0.188
△ in sodium(g)	0.000	-0.008	-0.002	-0.006	-0.001	-0.003	0.000	-0.020
Oth. Urb. Areas
△ in share	0.000	-0.001	-0.001	-0.003	0.000	-0.001	0.000	-0.005
△ in expenditure (£)	-0.001	-0.024	-0.024	-0.073	-0.005	-0.023	0.001	-0.148
△ in quantity (Kg)	0.000	-0.007	-0.007	-0.015	-0.002	-0.007	0.000	-0.038
△ in energy (kcal)	-0.456	-15.302	-15.669	-33.193	-3.959	-13.034	0.813	-80.799
△ in protein(g)	-0.006	-0.240	-0.172	-0.357	-0.049	-0.181	0.012	-0.993
△ in carbohydrate(g)	-0.058	-1.733	-1.894	-3.802	-0.532	-1.592	0.101	-9.509
△ in sugar(g)	-0.048	-1.463	-1.703	-3.385	-0.399	-1.219	0.068	-8.149
△ in fat(g)	-0.022	-0.816	-0.815	-1.790	-0.179	-0.651	0.040	-4.234
△ in saturates(g)	-0.015	-0.517	-0.556	-1.232	-0.138	-0.464	0.021	-2.902
△ in fibre(g)	-0.001	-0.035	-0.056	-0.059	-0.014	-0.050	0.004	-0.211
△ in sodium(g)	0.000	-0.005	-0.004	-0.007	-0.001	-0.004	0.000	-0.021
Ac. Sm. Towns
△ in share	0.000	0.000	-0.001	-0.001	0.000	0.000	0.000	-0.003
△ in expenditure (£)	0.003	-0.011	-0.015	-0.036	-0.001	-0.010	0.001	-0.069
△ in quantity (Kg)	0.001	-0.003	-0.005	-0.007	-0.001	-0.003	0.000	-0.017
△ in energy (kcal)	1.956	-6.809	-10.221	-17.191	-1.082	-5.585	0.520	-38.413
△ in protein(g)	0.029	-0.103	-0.113	-0.189	-0.014	-0.075	0.008	-0.458
△ in carbohydrate(g)	0.259	-0.778	-1.170	-1.904	-0.144	-0.690	0.065	-4.362
△ in sugar(g)	0.214	-0.657	-1.047	-1.691	-0.104	-0.528	0.043	-3.769
△ in fat(g)	0.088	-0.362	-0.560	-0.957	-0.049	-0.277	0.026	-2.092
△ in saturates(g)	0.062	-0.230	-0.380	-0.655	-0.039	-0.194	0.013	-1.422
△ in fibre(g)	0.006	-0.016	-0.036	-0.032	-0.003	-0.023	0.002	-0.101
△ in sodium(g)	0.001	-0.002	-0.002	-0.003	0.000	-0.001	0.000	-0.009

Table A78: Policy simulation - Edible ices and ice cream - by rural urban (cont.) (Changes are in per capita per week terms)

Group	Category							Total
	Premium ice cream		Lollies		Other ice creams		Frozen confectionery
	Private label	Branded	Private label	Branded	Private label	Branded
Rm. Sm. Towns
△ in share	-0.001	-0.001	0.000	-0.002	0.000	0.000	0.000	-0.004
△ in expenditure (£)	-0.016	-0.028	-0.014	-0.043	-0.014	-0.002	0.001	-0.115
△ in quantity (Kg)	-0.007	-0.009	-0.004	-0.009	-0.006	-0.001	0.000	-0.035
△ in energy (kcal)	-13.060	-17.169	-9.965	-16.503	-11.099	-1.334	1.111	-68.019
△ in protein(g)	-0.163	-0.267	-0.108	-0.153	-0.141	-0.019	0.016	-0.834
△ in carbohydrate(g)	-1.797	-1.950	-1.114	-2.201	-1.475	-0.167	0.138	-8.566
△ in sugar(g)	-1.417	-1.625	-0.987	-1.872	-1.094	-0.127	0.093	-7.029
△ in fat(g)	-0.573	-0.908	-0.559	-0.761	-0.509	-0.065	0.055	-3.320
△ in saturates(g)	-0.405	-0.571	-0.383	-0.498	-0.376	-0.044	0.028	-2.250
△ in fibre(g)	-0.033	-0.092	-0.027	-0.038	-0.040	-0.005	0.005	-0.230
△ in sodium(g)	-0.004	-0.006	-0.002	-0.003	-0.003	0.000	0.000	-0.019
Ac. Rural
△ in share	0.000	-0.001	-0.001	-0.002	0.000	-0.001	0.000	-0.004
△ in expenditure (£)	0.003	-0.029	-0.015	-0.067	-0.003	-0.016	0.001	-0.126
△ in quantity (Kg)	0.001	-0.009	-0.005	-0.013	-0.001	-0.005	0.000	-0.031
△ in energy (kcal)	2.258	-17.477	-9.505	-30.748	-2.818	-9.296	0.645	-66.941
△ in protein(g)	0.032	-0.269	-0.101	-0.332	-0.035	-0.133	0.009	-0.829
△ in carbohydrate(g)	0.291	-1.985	-1.137	-3.535	-0.364	-1.131	0.080	-7.781
△ in sugar(g)	0.239	-1.688	-1.031	-3.155	-0.272	-0.894	0.054	-6.747
△ in fat(g)	0.106	-0.935	-0.500	-1.661	-0.135	-0.463	0.032	-3.556
△ in saturates(g)	0.073	-0.593	-0.339	-1.145	-0.101	-0.317	0.016	-2.405
△ in fibre(g)	0.006	-0.048	-0.033	-0.053	-0.009	-0.036	0.003	-0.169
△ in sodium(g)	0.001	-0.006	-0.002	-0.007	-0.001	-0.003	0.000	-0.018
Rm. Rural
△ in share	0.000	-0.001	0.000	-0.001	0.000	0.000	0.000	-0.002
△ in expenditure (£)	0.003	-0.020	-0.007	-0.020	-0.004	-0.003	0.001	-0.050
△ in quantity (Kg)	0.001	-0.006	-0.002	-0.004	-0.002	-0.001	0.000	-0.014
△ in energy (kcal)	2.105	-13.363	-4.966	-9.587	-3.749	-1.652	0.497	-30.714
△ in protein(g)	0.030	-0.213	-0.056	-0.104	-0.049	-0.022	0.007	-0.407
△ in carbohydrate(g)	0.272	-1.533	-0.578	-1.038	-0.465	-0.215	0.062	-3.496
△ in sugar(g)	0.225	-1.324	-0.518	-0.934	-0.353	-0.168	0.041	-3.031
△ in fat(g)	0.098	-0.708	-0.268	-0.545	-0.187	-0.077	0.024	-1.663
△ in saturates(g)	0.067	-0.451	-0.172	-0.371	-0.142	-0.054	0.013	-1.111
△ in fibre(g)	0.007	-0.018	-0.016	-0.018	-0.013	-0.008	0.002	-0.064
△ in sodium(g)	0.001	-0.004	-0.001	-0.002	-0.001	-0.001	0.000	-0.008

Table A79: Policy simulation - Edible ices and ice cream: by income (Changes are in per capita per week terms)

Group	Category							Total
	Premium ice cream		Lollies		Other ice creams		Frozen confectionery
	Private label	Branded	Private label	Branded	Private label	Branded
£0 - £29,999
△ in share	0.000	-0.001	-0.001	-0.002	0.000	-0.001	0.000	-0.004
△ in expenditure (£)	0.003	-0.026	-0.020	-0.060	-0.003	-0.014	0.003	-0.117
△ in quantity (Kg)	0.001	-0.008	-0.006	-0.012	-0.001	-0.004	0.001	-0.030
△ in energy (kcal)	2.389	-16.394	-14.125	-27.807	-2.698	-8.435	2.502	-64.570
△ in protein(g)	0.034	-0.252	-0.154	-0.298	-0.033	-0.115	0.037	-0.782
△ in carbohydrate(g)	0.304	-1.857	-1.648	-3.193	-0.359	-1.036	0.311	-7.476
△ in sugar(g)	0.250	-1.575	-1.482	-2.825	-0.264	-0.800	0.209	-6.487
△ in fat(g)	0.114	-0.877	-0.761	-1.498	-0.124	-0.419	0.123	-3.443
△ in saturates(g)	0.079	-0.556	-0.519	-1.020	-0.095	-0.295	0.063	-2.342
△ in fibre(g)	0.007	-0.040	-0.051	-0.052	-0.009	-0.032	0.012	-0.166
△ in sodium(g)	0.001	-0.005	-0.003	-0.006	-0.001	-0.003	0.001	-0.016
£30,000 - £39,999
△ in share	0.000	-0.001	-0.001	-0.002	0.000	-0.001	0.000	-0.005
△ in expenditure (£)	-0.003	-0.032	-0.013	-0.056	-0.007	-0.016	0.000	-0.127
△ in quantity (Kg)	-0.001	-0.010	-0.004	-0.011	-0.003	-0.005	0.000	-0.034
△ in energy (kcal)	-2.088	-20.196	-9.242	-26.198	-5.513	-9.348	-0.265	-72.850
△ in protein(g)	-0.029	-0.327	-0.104	-0.292	-0.072	-0.125	-0.004	-0.953
△ in carbohydrate(g)	-0.275	-2.235	-1.057	-2.874	-0.738	-1.142	-0.033	-8.353
△ in sugar(g)	-0.226	-1.905	-0.951	-2.561	-0.556	-0.880	-0.022	-7.101
△ in fat(g)	-0.095	-1.101	-0.507	-1.461	-0.250	-0.471	-0.013	-3.897
△ in saturates(g)	-0.066	-0.693	-0.343	-1.015	-0.190	-0.332	-0.007	-2.646
△ in fibre(g)	-0.006	-0.039	-0.032	-0.043	-0.019	-0.039	-0.001	-0.179
△ in sodium(g)	-0.001	-0.008	-0.002	-0.005	-0.001	-0.003	0.000	-0.020
£40,000 - £49,999
△ in share	0.000	-0.001	0.000	-0.003	0.000	-0.001	0.000	-0.006
△ in expenditure (£)	-0.001	-0.019	-0.011	-0.087	-0.007	-0.027	-0.004	-0.156
△ in quantity (Kg)	-0.001	-0.005	-0.003	-0.017	-0.003	-0.007	-0.001	-0.038
△ in energy (kcal)	-1.034	-11.404	-7.247	-39.552	-5.541	-15.039	-3.261	-83.078
△ in protein(g)	-0.015	-0.181	-0.077	-0.425	-0.068	-0.205	-0.048	-1.017
△ in carbohydrate(g)	-0.127	-1.285	-0.879	-4.541	-0.752	-1.898	-0.406	-9.889
△ in sugar(g)	-0.108	-1.096	-0.782	-4.056	-0.572	-1.403	-0.272	-8.289
△ in fat(g)	-0.051	-0.613	-0.377	-2.139	-0.250	-0.726	-0.160	-4.317
△ in saturates(g)	-0.035	-0.386	-0.254	-1.475	-0.186	-0.525	-0.083	-2.944
△ in fibre(g)	-0.003	-0.026	-0.024	-0.070	-0.018	-0.058	-0.015	-0.214
△ in sodium(g)	0.000	-0.004	-0.002	-0.008	-0.001	-0.004	-0.001	-0.021

Table A80 - Policy simulation - Edible ices and ice cream - by income (cont.) (Changes are in per capita per week terms)

Group	Category							Total
	Premium ice cream		Lollies		Other ice creams		Frozen confectionery
	Private label	Branded	Private label	Branded	Private label	Branded
£50,000 - £59,999
△ in share	0.000	-0.001	-0.001	-0.002	-0.001	-0.001	0.000	-0.005
△ in expenditure (£)	-0.002	-0.018	-0.016	-0.042	-0.014	-0.032	-0.004	-0.128
△ in quantity (Kg)	-0.001	-0.005	-0.005	-0.008	-0.006	-0.009	-0.001	-0.035
△ in energy (kcal)	-1.400	-10.682	-10.728	-18.507	-12.500	-18.604	-3.168	-75.588
△ in protein(g)	-0.022	-0.166	-0.116	-0.190	-0.152	-0.253	-0.046	-0.946
△ in carbohydrate(g)	-0.180	-1.197	-1.271	-2.183	-1.653	-2.308	-0.394	-9.185
△ in sugar(g)	-0.154	-1.027	-1.156	-1.906	-1.211	-1.835	-0.264	-7.553
△ in fat(g)	-0.065	-0.577	-0.570	-0.975	-0.581	-0.913	-0.156	-3.837
△ in saturates(g)	-0.044	-0.364	-0.387	-0.649	-0.422	-0.623	-0.080	-2.570
△ in fibre(g)	-0.004	-0.023	-0.045	-0.041	-0.042	-0.073	-0.015	-0.243
△ in sodium(g)	0.000	-0.003	-0.003	-0.004	-0.003	-0.006	-0.001	-0.021
£60,000 - over
△ in share	0.000	0.000	-0.001	-0.001	0.000	0.000	0.000	-0.003
△ in expenditure (£)	0.009	-0.011	-0.022	-0.030	-0.006	-0.009	0.001	-0.069
△ in quantity (Kg)	0.003	-0.003	-0.006	-0.006	-0.003	-0.003	0.000	-0.017
△ in energy (kcal)	7.127	-6.351	-14.074	-13.766	-6.023	-5.410	0.439	-38.058
△ in protein(g)	0.101	-0.100	-0.154	-0.148	-0.074	-0.075	0.006	-0.443
△ in carbohydrate(g)	0.830	-0.736	-1.677	-1.567	-0.783	-0.657	0.055	-4.536
△ in sugar(g)	0.720	-0.618	-1.463	-1.389	-0.583	-0.510	0.037	-3.806
△ in fat(g)	0.371	-0.333	-0.745	-0.751	-0.285	-0.272	0.022	-1.994
△ in saturates(g)	0.254	-0.212	-0.500	-0.510	-0.214	-0.185	0.011	-1.356
△ in fibre(g)	0.018	-0.017	-0.048	-0.028	-0.019	-0.020	0.002	-0.111
△ in sodium(g)	0.002	-0.002	-0.003	-0.003	-0.002	-0.002	0.000	-0.009

Table A81: Policy simulation - Edible ices and ice cream - by life stage (Changes are in per capita per week terms)

Group	Category							Total
	Premium ice cream		Lollies		Other ice creams		Frozen confectionery
	Private label	Branded	Private label	Branded	Private label	Branded
Pre-family
△ in share	0.000	-0.001	0.000	-0.001	0.000	0.000	0.000	-0.003
△ in expenditure (£)	0.005	-0.042	-0.013	-0.033	0.004	-0.009	0.003	-0.084
△ in quantity (Kg)	0.002	-0.011	-0.004	-0.006	0.002	-0.002	0.001	-0.020
△ in energy (kcal)	3.577	-25.167	-8.504	-14.794	3.046	-4.960	2.492	-44.310
△ in protein(g)	0.052	-0.387	-0.099	-0.155	0.038	-0.065	0.036	-0.579
△ in carbohydrate(g)	0.439	-2.811	-0.998	-1.699	0.414	-0.617	0.310	-4.962
△ in sugar(g)	0.365	-2.373	-0.887	-1.505	0.308	-0.453	0.208	-4.336
△ in fat(g)	0.178	-1.365	-0.453	-0.799	0.137	-0.245	0.123	-2.426
△ in saturates(g)	0.119	-0.851	-0.309	-0.541	0.104	-0.172	0.063	-1.587
△ in fibre(g)	0.008	-0.051	-0.033	-0.026	0.010	-0.020	0.012	-0.101
△ in sodium(g)	0.001	-0.009	-0.002	-0.003	0.001	-0.001	0.001	-0.012
Young family
△ in share	0.000	-0.001	0.000	-0.002	0.000	-0.001	0.000	-0.004
△ in expenditure (£)	-0.003	-0.020	-0.009	-0.029	-0.005	-0.010	0.000	-0.076
△ in quantity (Kg)	-0.001	-0.006	-0.003	-0.006	-0.002	-0.003	0.000	-0.021
△ in energy (kcal)	-2.383	-12.397	-5.694	-12.643	-4.374	-5.422	-0.347	-43.259
△ in protein(g)	-0.035	-0.195	-0.063	-0.131	-0.053	-0.075	-0.005	-0.557
△ in carbohydrate(g)	-0.305	-1.370	-0.691	-1.537	-0.611	-0.679	-0.043	-5.235
△ in sugar(g)	-0.254	-1.172	-0.622	-1.336	-0.436	-0.494	-0.029	-4.344
△ in fat(g)	-0.113	-0.677	-0.295	-0.646	-0.188	-0.262	-0.017	-2.199
△ in saturates(g)	-0.076	-0.424	-0.201	-0.431	-0.146	-0.182	-0.009	-1.469
△ in fibre(g)	-0.006	-0.031	-0.021	-0.030	-0.014	-0.019	-0.002	-0.123
△ in sodium(g)	-0.001	-0.004	-0.001	-0.003	-0.001	-0.002	0.000	-0.012
Middle family
△ in share	0.000	-0.001	-0.001	-0.002	0.000	-0.001	0.000	-0.005
△ in expenditure (£)	-0.002	-0.027	-0.011	-0.040	-0.005	-0.024	-0.001	-0.109
△ in quantity (Kg)	-0.001	-0.008	-0.004	-0.008	-0.002	-0.006	0.000	-0.029
△ in energy (kcal)	-1.601	-15.954	-6.668	-18.327	-3.796	-13.636	-0.411	-60.394
△ in protein(g)	-0.024	-0.252	-0.074	-0.199	-0.046	-0.183	-0.006	-0.785
△ in carbohydrate(g)	-0.212	-1.811	-0.873	-2.112	-0.510	-1.722	-0.051	-7.291
△ in sugar(g)	-0.176	-1.538	-0.777	-1.870	-0.366	-1.288	-0.034	-6.050
△ in fat(g)	-0.072	-0.848	-0.316	-0.985	-0.172	-0.657	-0.020	-3.071
△ in saturates(g)	-0.050	-0.540	-0.216	-0.673	-0.133	-0.468	-0.010	-2.090
△ in fibre(g)	-0.006	-0.042	-0.025	-0.036	-0.013	-0.050	-0.002	-0.173
△ in sodium(g)	-0.001	-0.006	-0.002	-0.004	-0.001	-0.004	0.000	-0.017

Table A82: Policy simulation - Edible ices and ice cream - by life stage (cont.) (Changes are in per capita per week terms)

Group	Category							Total
	Premium ice cream		Lollies		Other ice creams		Frozen confectionery
	Private label	Branded	Private label	Branded	Private label	Branded
Older family
△ in share	0.000	0.000	-0.001	-0.002	0.000	-0.001	0.000	-0.004
△ in expenditure (£)	-0.001	-0.009	-0.011	-0.043	-0.001	-0.013	0.000	-0.079
△ in quantity (Kg)	-0.001	-0.003	-0.003	-0.009	0.000	-0.004	0.000	-0.019
△ in energy (kcal)	-1.112	-5.456	-8.095	-18.243	-0.793	-8.229	0.092	-41.835
△ in protein(g)	-0.016	-0.085	-0.087	-0.188	-0.010	-0.105	0.001	-0.490
△ in carbohydrate(g)	-0.141	-0.624	-0.924	-2.244	-0.110	-1.020	0.011	-5.051
△ in sugar(g)	-0.121	-0.522	-0.822	-2.006	-0.081	-0.752	0.008	-4.296
△ in fat(g)	-0.053	-0.289	-0.445	-0.921	-0.034	-0.407	0.005	-2.146
△ in saturates(g)	-0.037	-0.181	-0.304	-0.640	-0.026	-0.290	0.002	-1.477
△ in fibre(g)	-0.003	-0.013	-0.024	-0.032	-0.003	-0.031	0.000	-0.105
△ in sodium(g)	0.000	-0.002	-0.002	-0.003	0.000	-0.002	0.000	-0.010
45+ no children
△ in share	0.000	-0.001	-0.001	-0.003	0.000	-0.001	0.000	-0.005
△ in expenditure (£)	0.002	-0.027	-0.023	-0.080	-0.007	-0.019	0.002	-0.152
△ in quantity (Kg)	0.001	-0.009	-0.007	-0.016	-0.003	-0.006	0.001	-0.039
△ in energy (kcal)	2.005	-17.630	-16.591	-38.032	-6.130	-11.020	1.762	-85.636
△ in protein(g)	0.028	-0.276	-0.178	-0.415	-0.077	-0.152	0.026	-1.044
△ in carbohydrate(g)	0.254	-1.997	-1.903	-4.238	-0.800	-1.343	0.219	-9.808
△ in sugar(g)	0.210	-1.700	-1.717	-3.766	-0.599	-1.067	0.147	-8.492
△ in fat(g)	0.096	-0.943	-0.910	-2.102	-0.288	-0.553	0.087	-4.613
△ in saturates(g)	0.067	-0.600	-0.617	-1.442	-0.219	-0.389	0.045	-3.155
△ in fibre(g)	0.006	-0.042	-0.060	-0.067	-0.022	-0.043	0.008	-0.219
△ in sodium(g)	0.001	-0.006	-0.004	-0.008	-0.002	-0.003	0.001	-0.021