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Scotland's Migration Service: early insights evaluation

This report presents the findings from an early‑insights evaluation of Scotland’s Migration Service, which will inform future policy development and provide further recommendations.


Annex A: Supplementary Data Tables

Table B1. Views and user engagement of the five most visited pages providing content and advice for migrants (March 2024 – August 2025).
Page Subject Total Views Average Views per month
Study in Scotland 1,052,753 61,927
Visa and immigration 208,262 12,251
Move to Scotland 89,230 8,923
Finding the right visa 71,455 7,146
Finding a job 41,860 4,186
Table B2. Location of Visitors to migrant-focused SMS pages (March 2024 – August 2025)
Country Total Sessions
India 463,502
United States 286,551
Indonesia 218,517
Pakistan 193,910
Vietnam 167,647
Other 542,838
Total 1,872,965
Table B3. Views and user engagement of the five most visited pages providing content and advice for employers and investors (October 2024 to August 2025)
Page Subject Total Views Average Views per month
Skilled Workers Visa 8,871 887
Home Page 3,622 362
Book an appointment with Seraphus 1,436 144
New entrant discount for the Skilled Worker Visa 961 96
Visa routes for hiring international workers 831 83
Table B4. Top 5 countries accessing pages aimed at employers/investors (October 2024 to August 2025)
Country Total sessions % of total sessions
United Kingdom 20,928 57%
United States 6,847 19%
Nigeria 931 3%
India 773 2%
Poland 669 2%
Other 6,541 18%
Total 36,689 100%

Contact

Email: migrationservice@gov.scot

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