3. Public compliance
Data collected through the Ipsos MORI Global Advisor dataset and YouGov weekly surveys of respondents in Scotland provides polling data on public knowledge, attitudes and behaviours.
There are high levels of public knowledge and compliance with Government advice. Around three quarters of the population report that they keep 2m distance from others when they are out and about, are avoiding gatherings with family and friends, and only leave home for essential trips.
Survey data also show that the vast majority of people in Scotland agree that the best thing to do is to follow government advice. The proportion who strongly agree with that statement is falling, however, and there is also evidence of a slight fall in the proportion who strongly agree that 'by staying at home we are all helping to save lives'. Strong agreement with this statement nevertheless remains high at 63% of respondents (Figure 4).
Source: YouGov weekly Scotland survey. Base (n=1002-1042)
Behavioural science research highlights the challenges involved in sustaining behaviour change over a prolonged period of time. A range of factors are important, including the perceived benefits of the behaviour and the personal costs (financial, social, and to health) that are incurred. The establishment of environments and cultural norms that support and normalise the desired behaviours is an important part of the process.