Census public engagement campaign 2022 – extension activity (April to May 2022): evaluation report

An overview of the Scotland's Census 2022 public engagement campaign extension (April to May 2022), including independent evaluation results.

2. Campaign objectives

The campaign extension aimed to work with the other interventions put in place by National Records of Scotland (NRS) to increase the completion rate as far as possible by the end of May. Results against the SMART objectives set out at the original phase of advertising have been examined for the extension phase too.


Email: Nicola.Clark-Tonberg@gov.scot

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