Publication - Research and analysis
Census campaign 2022: evaluation report - phase 1 (February to March 2022)
An overview of the Scotland's Census 2022 public engagement campaign (February to March 2022), including independent evaluation results.
2. Campaign objectives
SMART objectives were set for the campaign on a number of key metrics including campaign awareness, awareness and knowledge of the census, perceptions of the benefits of the census and action taken in response to the campaign. The SMART objectives, their targets and results achieved are shown in Section 10.
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