Publication - Independent report

Fair Trade in Scotland: review

Published: 24 Feb 2020

Explores Scotland’s potential to achieve inclusive growth through the delivery of increased sales and awareness of Fair Trade.

136 page PDF

4.7 MB

136 page PDF

4.7 MB

Contents
Fair Trade in Scotland: review
Appendix 4: Workshop discussion outputs: 3 October 2019

136 page PDF

4.7 MB

Appendix 4: Workshop discussion outputs: 3 October 2019

Workshop 1: Ideas on how suppliers can co-operate with/campaigners to raise awareness & grow sales

  • Complementarity of vegan/local/organic markets: localism a key opportunity (only honey & sugar grown in Scotland)
  • Mixed marketing strategy: juxtaposing positive message on the impact of FT with the negative norm of non-FT practices e.g. T-shirt
  • Import and distribution clearing hub for Scotland?
  • Emphasis on alignment with responsible consumption and quality

Workshop 1: Ideas on how suppliers/retailers can co-operate with/campaigners to raise awareness & grow sales

  • Import and distribution clearing hub for Scotland?
  • Lobby on Fair Trade importance to Climate and Good Food Nation Bills
  • Public sector procurement:
    • support for LAs in accessing FT product ranges
    • making mandatory: FT uniforms/footballs - policy statement from SGovt?
  • Accredited volunteering scheme for young people (DofE etc.)

Workshop 2: Ideas

  • Celebrate breadth and diversity of FT
  • Capturing interest of young people: fashion, phones
  • Campaign on niche products: enabling a simpler change in public and private sector
  • Support for entrepreneurial FTO development: cross fertilisation
  • University entrepreneurial support & education for students: living the values
  • Promoting understanding on what FT criteria mean and disadvantages of in-house certification
  • One Stop web page: what should I ask as a responsible consumer?
  • Independent audit of ethical trade labels
  • 'Make one switch' campaign for Scotland > responsible consumption beyond FT
  • Use Key influencers: women's football

Workshop 3: ideas

  • Recruitment drive for FT campaigners
  • Young people's Fair Trade Internship programme
  • Badge scheme for uniformed youth organisations
  • Mitigation of climate impacts links
  • (Electronics Watch code: EU procurement) been achieved?
  • Lobby within S Parliament and party conferences
  • Producers/ importers education on public procurement/ H&S regulations
  • Supporting positive promotion of retailer adopters
  • FT Towns/cities: overbearing audit requirements for renewal
  • Social media strategy support

Contact

Email: estelle.jones@gov.scot