Fair Trade in Scotland: review

Appendix 4: Workshop discussion outputs: 3 October 2019

Workshop 1: Ideas on how suppliers can co-operate with/campaigners to raise awareness & grow sales

• Complementarity of vegan/local/organic markets: localism a key opportunity (only honey & sugar grown in Scotland)
• Mixed marketing strategy: juxtaposing positive message on the impact of FT with the negative norm of non-FT practices e.g. T-shirt
• Import and distribution clearing hub for Scotland?
• Emphasis on alignment with responsible consumption and quality

Workshop 1: Ideas on how suppliers/retailers can co-operate with/campaigners to raise awareness & grow sales

• Import and distribution clearing hub for Scotland?
• Lobby on Fair Trade importance to Climate and Good Food Nation Bills
• Public sector procurement:
  • support for LAs in accessing FT product ranges
  • making mandatory: FT uniforms/footballs - policy statement from SGovt?
• Accredited volunteering scheme for young people (DofE etc.)

Workshop 2: Ideas

• Celebrate breadth and diversity of FT
• Capturing interest of young people: fashion, phones
• Campaign on niche products: enabling a simpler change in public and private sector
• Support for entrepreneurial FTO development: cross fertilisation
• University entrepreneurial support & education for students: living the values
• Promoting understanding on what FT criteria mean and disadvantages of in-house certification
• One Stop web page: what should I ask as a responsible consumer?
• Independent audit of ethical trade labels
• 'Make one switch' campaign for Scotland > responsible consumption beyond FT
• Use Key influencers: women's football

Workshop 3: ideas

• Recruitment drive for FT campaigners
• Young people's Fair Trade Internship programme
• Badge scheme for uniformed youth organisations
• Mitigation of climate impacts links
• (Electronics Watch code: EU procurement) been achieved?
• Lobby within S Parliament and party conferences
• Producers/ importers education on public procurement/ H&S regulations
• Supporting positive promotion of retailer adopters
• FT Towns/cities: overbearing audit requirements for renewal
• Social media strategy support