Publication - Advice and guidance

Exotic animal diseases communications strategy: August 2022

Published: 16 August 2022
Directorate: Agriculture and Rural Economy Directorate
Topic: Farming and rural
ISBN: 9781804357125

This communications strategy is for use in the event of a disease outbreak, whether a major outbreak with widespread disease, or a more limited incident.

Supporting documents

Appendix A: The Communications Matrix

Responsibility	Information provided	Routes of communication	Type of message	Target audiences
CDCC	Access information Contact details Business recovery General background on disease Government policy Next steps/compensation Operation information Outbreak status Practical arrangements Regulations Response strategy	DSG and NDCC meetings APHA website Direct mailshots E-mail updates Local helpline Local stakeholder group meetings Phone contact Text alerts	Practical advice relevant to those directly affected by the disease outbreak at the local level.	DSG/DPU Farmers/animal keepers Local stakeholder groups NDCC Operational partners RPs SG Directorate of Communications Internal stakeholders
DSG/DPU	Access information Contact details Detailed outbreak status and impacts FAQ General background on disease General biosecurity advice Government policy Next steps/compensation Operation information Outbreak status Practical advice Regulations Response strategy Scientific information	Text alerts Briefing documents DSG meetings e-mail updates National helpline Parliamentary research papers SG website Stakeholder meetings	How the disease outbreak is being managed at a national level. National policy for managing the disease outbreak.	Farmers/animal keepers General public CDCC MSPs/MPs NDCC Resilience Division/SGoR Scottish Ministers SG Directorate of Communications Special interest groups Stakeholder groups
Resilience Division/ SGoR	Business recovery FAQ General background on disease Government policy Next steps Outbreak status Regulations Response strategy	SGoR meetings DSG/DPU meetings e-Mail updates Ready Scotland website RRP meetings Stakeholder meetings	How Scotland will respond and recover from the wider impacts of the disease outbreak. National policy supporting business continuity across Scotland.	DSG/DPU General public RPs Scottish Government Departments Scottish Ministers SG Directorate of Communications UK Government
Resilience Partnerships	Access information Business recovery Contact details Detailed outbreak status and wider impacts FAQ General background on disease Impact on local services Next steps Operation information Outbreak status Response strategy Scientific information Welfare support	e-mail updates CDCC meetings Local press conferences Media interviews News releases Partner organisation websites RP meetings Social media	How the wider impacts of the disease outbreak are being managed at a local level. Practical advice for those affected at the local level by the wider impacts of the disease outbreak.	General public CDCC RP partner organisations SG Directorate of Communications SGoR/Resilience Division
SG Directorate of Communications	Access information FAQ General background on disease Government policy Next steps/compensation Outbreak status Regulations Scientific information	Media interviews Local press conferences News releases SG website Social media	What information is appropriate for organisations involved in the management of the disease outbreak and its consequences to communicate. Public awareness of how the disease outbreak and its consequences are being managed and advice on how they may be affected.	DSG/DPU General public CDCC Resilience Division/SGoR RPs

Contact

Email: Animal.Health@gov.scot

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