Scotland's Baby Box: parents' view on contents

Research gathering parents' views on Scotland's Baby Box and the items provided to inform re-procurement of its contents.


1 Response options were also available for items missing from the box, being faulty, and a ‘don’t know’ response, although these were rarely selected.

2 Please note that the timing of the national roll-out may have affected these findings and now the scheme is up and running the timing of communications is likely to be different compared to the experience of the survey sample.



5 Standard classifications used: AB (Higher & intermediate managerial, administrative, professional occupations); C1 (Supervisory, clerical & junior managerial, administrative, professional occupations); C2 (Skilled manual occupations); DE (Semi-skilled & unskilled manual occupations, unemployed and lowest grade occupations).

6 All percentages are rounded to the nearest whole number

7 All percentages are rounded to the nearest whole number

8 Please note this q uestion was changed during fieldwork to pick up any issues with quality, not just among those who were dissatisfied overall – the total base is therefore slightly smaller than the overall sample of 204 respondents.

9 E.g. a recent evaluation of the Play Talk Read campaign which, unlike Parent Club, was actively promoted through advertising, showed that awareness was 27 per cent.


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