National events strategy review: consultation

Scotland's National events strategy is being reviewed and updated. This will extend its term to the end of 2035. This survey provides everyone with a role in Scotland’s world-class event industry the chance to shape the sector’s updated strategy.

3. Delivering a Shared Ambition

Themed Group discussions suggest that there were shared areas of focus to achieve the Ambition. These are:

  • Excellent Event Experience
  • Best Practice, Innovation and Continuous Improvement
  • Promotion and Profile
  • An Approach of Partnership and Collaboration



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