The Anholt-Ipsos Nation Brands IndexSM: 2020 Report for Scotland

This report discusses the 2020 findings from the Anholt-Ipsos Nation Brand IndexSM (NBI) survey. NBI data are used to report on the International Indicator on 'Scotland's reputation'.

Infographic: Scotland’s Reputation 2020

Scotland’s reputation 2020 infographic showing an overview of overall and dimension specific ranks and scores.



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