Publication - Statistics

The Anholt-Ipsos Nation Brands IndexSM: 2020 Report for Scotland

This report discusses the 2020 findings from the Anholt-Ipsos Nation Brand IndexSM (NBI) survey. NBI data are used to report on the International Indicator on 'Scotland's reputation'.

The Anholt-Ipsos Nation Brands IndexSM: 2020 Report for Scotland
Infographic: Scotland's Reputation 2020