Coronavirus (COVID-19) and flu vaccination programme: user journeys and experiences

This qualitative research explores the practical user journeys and wider experiences of Covid and flu vaccination for some groups who may have experienced additional barriers to uptake in Scotland.


1. Scottish Government, (2021). Coronavirus (Covid-19): Vaccine Deployment Plan - January 2021.

2. Public Health Scotland, (2022) Covid-19 Daily Dashboard.

3. Audit Scotland, (2021). Covid-19 Vaccination programme.

4. Flu and COVID-19 vaccine roll-out update (October 2021).

5. Scottish Government (2022). Flu vaccination programme success - ( Published 4 February 2022.

6. All those who had received a flu vaccination in 2021/22 had also received at least one Covid-19 vaccination.

7. Rurality was based on the Scottish Government 2-fold Urban Rural Classification.

8. On COM-B and the Behaviour Change Wheel, see: Susan Michie, Maartje M van Stralen and Robert West The behaviour change wheel: A new method for characterising and designing behaviour change interventions (2011)

9. Coronavirus (COVID-19) update: First Minister's speech - 22 February 2022 - (

10. International travel restrictions end - (

11. Overview - Coronavirus (COVID-19): staying at home - (

12. New 'stay at home' guidance published - (

13. End of the Highest Risk List - (

14. Vaccinations for all five to 11 year olds - (

15. Second boosters for at-risk groups - (

16. Reflective motivation comprises six sub-domains: social professional role and identity, beliefs about capabilities, optimism, beliefs about consequences, intentions and goals. Since beliefs about consequences of being vaccinated or not appeared to have the strongest influence, the section covers this sub-domain only, in the interests of brevity.



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