Restricting multi-buy price promotions on high fat, sugar or salt discretionary foods: analysis summary - briefing

2. Summary Findings

The analysis on multi-buy promotion restrictions of HFSS discretionary foods found that, on average, consumption could be reduced by 155 calories per person each week. This compares to the findings from the SRUC-UoA report that restricting all price promotions could potentially lead to a reduction of 613 calories per person each week.

The impact on consumption was examined across a range of demographic characteristics and found a positive impact overall (in terms of reduced average calorie intake of HFSS discretionary foods) for all groups, but some variation in the level of impact. For instance:

• Those in the most deprived areas could see a calorie reduction of 135.2 on average per person each week compared to 220.5 for those in the least deprived areas.
• Those earning £30,000-£39,999 could see a calorie reduction of 276.2 on average per person each week compared to 134.9 for those earning up to £29,999.
• Older families could see a calorie reduction of 237.9 on average per person each week compared to 50.9 for middle families.
• Those who live in Remote Small Towns could see a calorie reduction of 350 on average per person each week compared to 45.1 for those who live in Accessible Small Towns.