Read, Write, Count: November 2017 campaign evaluation report

Summary of the Read, Write, Count primary school literacy campaign results against its objectives.


1. Results are shown for all C2D parents with children in P1-3, unless otherwise stated

2. All C2D parents in the main and boost sample (267)

3. All C2D parents in the main sample (141)

4. The benefits were: have fun together; helps to keep them busy; helps to stop them getting bored / grumpy; helps encourage better behaviour; provides calm in the busyness of life.

5. Campaign recognisers (171) vs non-recognisers (96)

6. Compared with the previous Read, Write, Count campaign


Email: The Parent Club Team

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