Preparing for Emergencies- Guidance For Health Boards in Scotland

The document provides strategic guidance for Health Board Chief Executives and NHS Senior Managers on fulfilling their obligations under the Civil Contingencies 2004 and other key legislation underpinning emergency preparedness, response and recovery.

Appendix 3

Developing An Emergency Communication Strategy

Five Steps to an audience-based approach - The right communication to the right people at the right time

Objective Actions
1. Identify the audience Identify the groups or individuals you need to communicate with. Consider also the needs of different population/vulnerable groups.
2. Set the communication objectives Consider what you want to communicate/what action you require people to take.
3. Develop the information and message Consider what information is required and how to deliver it. Special care should be taken not to alarm unnecessarily, and protect sensitive information.
4. Chose the appropriate communication channel Consider what channels of communication are most appropriate to the audience you wish to communicate with. In types of slow burn emergencies where some degree of pre-planning can take place it might be useful to know in advance how you will communicate with them.
5. Monitor, evaluate and review It is important that regular review takes place to enable any changes in message/method to be take place.


Email: NHSScotland Resilience Unit

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