Publication - Strategy/plan
Climate change - Net Zero Nation: public engagement strategy
Sets out our overarching framework for engaging the people of Scotland in the transition to a net zero nation which is prepared for the effects of our changing climate.
Annex B – Theory of Change
| Vision | Everyone in Scotland recognises the implications of the climate emergency, fully understands and contributes to Scotland’s response, and embraces their role in the transition to a net zero and climate ready Scotland. | |||||
|---|---|---|---|---|---|---|
| Impacts | People are aware of the action that all of Scotland is taking to tackle climate change and understand how it relates to their lives | People actively participate in shaping just, fair and inclusive policies that promote mitigation of and adaptation to climate change | Taking action on climate change is normalised and encouraged in households, communities and places across Scotland | |||
| Outcomes | The Scottish Government and Scotland’s key communicators deliver a consistent and impactful message about our climate change national endeavour | People understand the causes and consequences of climate change and the need for ambitious mitigation and adaptation action | There are many opportunities for people to have their views heard on Scotland’s response to climate change and to hear the perspectives of other people in Scotland | The Scottish Government listens to, acknowledges, and responds to people participating in policy design | People understand the actions that they are encouraged to take and how to take them | Social norms are changed through increased local and community engagement and action on climate change |
| Indivative Actions | Inform, Consult, Involve, Collaborate and Empower | |||||
| Promote and maintain Net Zero Nation website | Deliver public awareness campaigns | Enhance consultation process | Apply lessons from Scotland’s Climate Assembly | Engage through culture and heritage | Encourage community climate action | |
| Ensure accessibility | Promote positive messaging | Deliver Just Transition commitments | Deliver COP26 engagement and legacy | Build strong stakeholder partnerships | Support climate change education | |
| Implement the updated Climate Change Plan | Communicate climate impacts | Involve children and young people | Facilitate climate conversations | Encourage connections with nature | Promote a place-based approach | |
| Support trusted messengers | ||||||
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