Publication - FOI/EIR release

Total spend of Covid-19 advertising: FOI release

Published: 1 November 2021
Directorate: Communications and Ministerial Support Directorate
Topic: Coronavirus (COVID-19) in Scotland, Money and tax, Public sector
FOI reference: FOI/202100237983
Date received: 8 September 2021
Date responded: 14 October 2021

Information request and response under the Freedom of Information (Scotland) Act 2002

Information requested

You asked for the cost of all adverts about the coronavirus that are on TV and radio every day and how much is it costing for all these adverts to be shown daily especially the latest advert by Janey Godley

Response

The spend by the Scottish Government on coronavirus related advertising from 1 April 2021 to 31 August 2021 was £4,938,222. This is across all advertising formats such as TV, radio, out of home, digital and press. Therefore, the daily spend across these 153 days averages to £32,276 per day.

About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

Contact

Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG

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