Total spend of Covid-19 advertising: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002

Information requested

You asked for the cost of all adverts about the coronavirus that are on TV and radio every day and how much is it costing for all these adverts to be shown daily especially the latest advert by Janey Godley


The spend by the Scottish Government on coronavirus related advertising from 1 April 2021 to 31 August 2021 was £4,938,222. This is across all advertising formats such as TV, radio, out of home, digital and press. Therefore, the daily spend across these 153 days averages to £32,276 per day.

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Please quote the FOI reference
Central Enquiry Unit
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road

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