Publication - FOI/EIR release

COVID-19 FACTS advertising campaign associated costs: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002

Published:
18 Jan 2021
COVID-19 FACTS advertising campaign associated costs: FOI release
FOI reference: FOI/202000124564
Date received: 14 Dec 2020
Date responded: 15 Jan 2021
Information requested

"a full a detailed breakdown of costs associated the FACTS campaign by the Scottish Government for covid 19, including any and all advertising costs."

Response

The FACTS campaign launched on 10 July and will currently continue into January and likely beyond.
The total cost to create and communicate FACTS since launch is £1.61m. This has enabled the Scottish Government to reach over 8.6m people across Scotland with 96% of those seeing the campaign at least 3 times.

Phase

Creative

Media

Total Cost

Reach

Phase 1

64,308

991,466.73

1,055,774.73

4,634,000

Phase 2

86,963.00

468,484.74

555,447.74

4,027,000

TOTALS

151,271.00

1,459,951.47

1,611,222.47

8,661,000

With regards to the reach, the FACTS campaign went live in early July (10 July) and the reach accounts for the total reach for all media activity regarding FACTS since this date. Phase 1 is +4.6 million (4,634,000) and Phase 2 is + 4 million (4,027,000).

About FOI

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Contact

Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG