Total advertising spend for 2019-2020: FOI release

Information requested

Details of the total Scottish government spend on PR and advertising during the last financial year? Do you have provisional figures for the current year?

Response

For financial year 19-20 please see spend published on Scottish Government website - Marketing spend: 2019 to 2020 - gov.scot (www.gov.scot)

Spend so far against advertising and PR for the current financial year from March 31st 2020 - December 1st 2020 is:

Advertising - £10,740,750.72
PR - £272,850.00

In this response we have defined “advertising” as costs coming under the creative services framework and media buying and planning framework.

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