- 14 Apr 2021
Date received: 1 Dec 2020
Date responded: 19 Mar 2021
Details of the total Scottish government spend on PR and advertising during the last financial year? Do you have provisional figures for the current year?
For financial year 19-20 please see spend published on Scottish Government website - Marketing spend: 2019 to 2020 - gov.scot (www.gov.scot)
Spend so far against advertising and PR for the current financial year from March 31st 2020 - December 1st 2020 is:
Advertising - £10,740,750.72
PR - £272,850.00
In this response we have defined “advertising” as costs coming under the creative services framework and media buying and planning framework.
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Please quote the FOI reference
Central Enquiry Unit
Phone: 0300 244 4000
The Scottish Government
St Andrews House