Publication - FOI/EIR release

Total advertising spend for 2019-2020: FOI release

Published: 14 April 2021
Directorate: Communications and Ministerial Support Directorate
Topic: Money and tax, Public sector
FOI reference: FOI/202000118552
Date received: 1 December 2020
Date responded: 19 March 2021

Information request and response under the Freedom of Information (Scotland) Act 2002

Information requested

Details of the total Scottish government spend on PR and advertising during the last financial year? Do you have provisional figures for the current year?

Response

For financial year 19-20 please see spend published on Scottish Government website - Marketing spend: 2019 to 2020 - gov.scot (www.gov.scot)

Spend so far against advertising and PR for the current financial year from March 31st 2020 - December 1st 2020 is:

Advertising - £10,740,750.72
PR - £272,850.00

In this response we have defined “advertising” as costs coming under the creative services framework and media buying and planning framework.

About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

Contact

Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG

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