Publication - FOI/EIR release

Marketing cost for Independence and Brexit: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002

Published:
26 Nov 2019
Marketing cost for Independence and Brexit: FOI release
FOI reference: FOI/201900005611
Date received: 24 Oct 2019
Date responded: 25 Nov 2019
Information requested

How much money was spent by the Scottish government on adverts and marketing related to Scottish independence over the last 5 years? Can I have this broken down year by year please?
Could this data be broken down into the following:
a) Facebook ads
b) Twitter ads
c) Total social media spend
d) Billboards/posters
e) TV and radio ads
f) Other
Could this request be repeated for adverts and marketing related to Brexit?

Response

The answer to your question is:
Independence (Whitepaper - Public Information):

 

14/15

15/16

16/17

17/18

18/19

19/20 (end Oct 2019)

Facebook

£1,457

£0

£0

£0

£0

£0

Twitter

£0

£0

£0

£0

£0

£0

Total Social Media Spend

£1,457

£0

£0

£0

£0

£0

Billboards/Posters

£0

£0

£0

£0

£0

£0

TV and Radio

£0

£0

£0

£0

£0

£0

Other (detail below):

 

 

 

 

 

 

Press

£41,701

£0

£0

£0

£0

£0

Digital Display

£38,934

£0

£0

£0

£0

£0

Royal Mail Door Drop

£170,657

£0

£0

£0

£0

£0

PPC

£3,321

£0

£0

£0

£0

£0

TOTAL

£256,070

£0

£0

£0

£0

£0

Brexit (Public Information):

 

14/15

15/16

16/17

17/18

18/19

19/20 (end Oct 2019)

Facebook

£0

£0

£0

£0

£0

£7,142.79

Twitter

£0

£0

£0

£0

£0

£6,687.72

Instagram

£0

£0

£0

£0

£0

£5,795.99

Total Social Media Spend

£0

£0

£0

£0

£0

£19,626.50

Billboards/Posters

£0

£0

£0

£0

£0

£0

TV and Radio

£0

£0

£0

£0

£0

£63,202

Other (detail below):

 

 

 

 

 

 

Avocet

£0

£0

£0

£0

£0

£8,865.45

DAX

£0

£0

£0

£0

£0

£11,551.96

Google Ads (PPC)

£0

£0

£0

£0

£50,098

£34,235.41

Spotify

£0

£0

£0

£0

£0

£27,574.10

Mobsta

£0

£0

£0

£0

£0

£373.48

Total

£0

£0

£0

£0

£50,098

£165,428.90

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

Contact

Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG