Publication - FOI/EIR release
Marketing cost for Independence and Brexit: FOI release
Information request and response under the Freedom of Information (Scotland) Act 2002
- Published:
- 26 Nov 2019
Date received: 24 Oct 2019
Date responded: 25 Nov 2019
How much money was spent by the Scottish government on adverts and marketing related to Scottish independence over the last 5 years? Can I have this broken down year by year please?
Could this data be broken down into the following:
a) Facebook ads
b) Twitter ads
c) Total social media spend
d) Billboards/posters
e) TV and radio ads
f) Other
Could this request be repeated for adverts and marketing related to Brexit?
The answer to your question is:
Independence (Whitepaper - Public Information):
|
|
14/15 |
15/16 |
16/17 |
17/18 |
18/19 |
19/20 (end Oct 2019) |
|
|
£1,457 |
£0 |
£0 |
£0 |
£0 |
£0 |
|
|
£0 |
£0 |
£0 |
£0 |
£0 |
£0 |
|
Total Social Media Spend |
£1,457 |
£0 |
£0 |
£0 |
£0 |
£0 |
|
Billboards/Posters |
£0 |
£0 |
£0 |
£0 |
£0 |
£0 |
|
TV and Radio |
£0 |
£0 |
£0 |
£0 |
£0 |
£0 |
|
Other (detail below): |
|
|
|
|
|
|
|
Press |
£41,701 |
£0 |
£0 |
£0 |
£0 |
£0 |
|
Digital Display |
£38,934 |
£0 |
£0 |
£0 |
£0 |
£0 |
|
Royal Mail Door Drop |
£170,657 |
£0 |
£0 |
£0 |
£0 |
£0 |
|
PPC |
£3,321 |
£0 |
£0 |
£0 |
£0 |
£0 |
|
TOTAL |
£256,070 |
£0 |
£0 |
£0 |
£0 |
£0 |
Brexit (Public Information):
|
|
14/15 |
15/16 |
16/17 |
17/18 |
18/19 |
19/20 (end Oct 2019) |
|
|
£0 |
£0 |
£0 |
£0 |
£0 |
£7,142.79 |
|
|
£0 |
£0 |
£0 |
£0 |
£0 |
£6,687.72 |
|
|
£0 |
£0 |
£0 |
£0 |
£0 |
£5,795.99 |
|
Total Social Media Spend |
£0 |
£0 |
£0 |
£0 |
£0 |
£19,626.50 |
|
Billboards/Posters |
£0 |
£0 |
£0 |
£0 |
£0 |
£0 |
|
TV and Radio |
£0 |
£0 |
£0 |
£0 |
£0 |
£63,202 |
|
Other (detail below): |
|
|
|
|
|
|
|
Avocet |
£0 |
£0 |
£0 |
£0 |
£0 |
£8,865.45 |
|
DAX |
£0 |
£0 |
£0 |
£0 |
£0 |
£11,551.96 |
|
Google Ads (PPC) |
£0 |
£0 |
£0 |
£0 |
£50,098 |
£34,235.41 |
|
Spotify |
£0 |
£0 |
£0 |
£0 |
£0 |
£27,574.10 |
|
Mobsta |
£0 |
£0 |
£0 |
£0 |
£0 |
£373.48 |
|
Total |
£0 |
£0 |
£0 |
£0 |
£50,098 |
£165,428.90 |
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact
Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000
The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG