Marketing cost for Independence and Brexit: FOI release
- Published
- 26 November 2019
- Topic
- Brexit, Money and tax, Public sector
- FOI reference
- FOI/201900005611
- Date received
- 24 October 2019
- Date responded
- 25 November 2019
Information request and response under the Freedom of Information (Scotland) Act 2002
Information requested
How much money was spent by the Scottish government on adverts and marketing related to Scottish independence over the last 5 years? Can I have this broken down year by year please?
Could this data be broken down into the following:
a) Facebook ads
b) Twitter ads
c) Total social media spend
d) Billboards/posters
e) TV and radio ads
f) Other
Could this request be repeated for adverts and marketing related to Brexit?
Response
The answer to your question is:
Independence (Whitepaper - Public Information):
|
|
14/15 |
15/16 |
16/17 |
17/18 |
18/19 |
19/20 (end Oct 2019) |
| |
£1,457 |
£0 |
£0 |
£0 |
£0 |
£0 |
| |
£0 |
£0 |
£0 |
£0 |
£0 |
£0 |
| Total Social Media Spend |
£1,457 |
£0 |
£0 |
£0 |
£0 |
£0 |
| Billboards/Posters |
£0 |
£0 |
£0 |
£0 |
£0 |
£0 |
| TV and Radio |
£0 |
£0 |
£0 |
£0 |
£0 |
£0 |
| Other (detail below): |
|
|
|
|
|
|
| Press |
£41,701 |
£0 |
£0 |
£0 |
£0 |
£0 |
| Digital Display |
£38,934 |
£0 |
£0 |
£0 |
£0 |
£0 |
| Royal Mail Door Drop |
£170,657 |
£0 |
£0 |
£0 |
£0 |
£0 |
| PPC |
£3,321 |
£0 |
£0 |
£0 |
£0 |
£0 |
| TOTAL |
£256,070 |
£0 |
£0 |
£0 |
£0 |
£0 |
Brexit (Public Information):
|
|
14/15 |
15/16 |
16/17 |
17/18 |
18/19 |
19/20 (end Oct 2019) |
| |
£0 |
£0 |
£0 |
£0 |
£0 |
£7,142.79 |
| |
£0 |
£0 |
£0 |
£0 |
£0 |
£6,687.72 |
| |
£0 |
£0 |
£0 |
£0 |
£0 |
£5,795.99 |
| Total Social Media Spend |
£0 |
£0 |
£0 |
£0 |
£0 |
£19,626.50 |
| Billboards/Posters |
£0 |
£0 |
£0 |
£0 |
£0 |
£0 |
| TV and Radio |
£0 |
£0 |
£0 |
£0 |
£0 |
£63,202 |
| Other (detail below): |
|
|
|
|
|
|
| Avocet |
£0 |
£0 |
£0 |
£0 |
£0 |
£8,865.45 |
| DAX |
£0 |
£0 |
£0 |
£0 |
£0 |
£11,551.96 |
| Google Ads (PPC) |
£0 |
£0 |
£0 |
£0 |
£50,098 |
£34,235.41 |
| Spotify |
£0 |
£0 |
£0 |
£0 |
£0 |
£27,574.10 |
| Mobsta |
£0 |
£0 |
£0 |
£0 |
£0 |
£373.48 |
| Total |
£0 |
£0 |
£0 |
£0 |
£50,098 |
£165,428.90 |
About FOI
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Contact
Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000
The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG