Fetal Alcohol Spectrum Disorder Awareness Toolkit

This FASD Awareness Toolkit contains information and tools to help raise awareness of fetal alcohol spectrum disorder

Aims and key messages


  • To increase public awareness and understanding for the message:
    "During pregnancy: no alcohol - no risk".
  • To reduce public confusion about drinking alcohol during pregnancy.
  • To strengthen the prevention role of family and friends.

Key messages:

  • FASD is preventable.
  • If you want to be sure that your baby is protected from FASD, avoid alcohol for the duration of your pregnancy.
  • There is no known safe amount or type of alcohol to drink while pregnant.
  • Everyone has a role to play in supporting pregnant women to avoid alcohol.

Logic model - outcomes

Long-term outcome

  • Improved life chances for all children.

Medium-term outcome

  • Zero alcohol consumption during pregnancy is the norm in Scotland.

Short-term outcomes

  • Public confusion reduced & role of family and friend support strengthened.
  • Enthusiasm for and participation in International FASD Awareness Day.
  • Raise the profile of FASD in Scotland and its contribution to the Early Years Collaborative aims, CAPSM, Scotland's Alcohol Framework, and the prioritisation of prevention in public services.


  • Positive media coverage.
  • Established networks for future support.
  • Range of activities.
  • Clear, simple and effective messages promoted at a population level.

Logic model - reach & activities


  • Alcohol and Drug Partnerships partner organisations
  • Maternity services
  • Children and family services
  • Fostering & adoption
  • Parent support initiatives
  • Healthcare workers
  • Workplaces
  • General public
  • Volunteer centres
  • Early Years Collaborative
  • Community Planning Partnerships


  • Early Years Briefing developed for dissemination
  • Press release
  • E-mail banners
  • Press & public awareness launch, key people for quotes/interviews
  • Ideas for action flyer
  • People and briefing for 'pregnant pause' activity
  • Identify community assets & locations
  • Staff & facilities for public engagement
  • Display equipment: table & cover, display board, balloons & tie ribbons, staff
  • Leaflets - Alcohol Focus Scotland Alcohol and Pregnancy, mocktails for mum, NOFAS web links
  • Engagement competition - e.g. mocktails for mums
  • Recording the events with camera or smart phone
  • Survey monkey evaluation


Email: Gillian Heavie

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