Fetal Alcohol Spectrum Disorder Awareness Toolkit

Aims and key messages

Aims:

• To increase public awareness and understanding for the message:
  "During pregnancy: no alcohol - no risk".
• To reduce public confusion about drinking alcohol during pregnancy.
• To strengthen the prevention role of family and friends.

Key messages:

• FASD is preventable.
• If you want to be sure that your baby is protected from FASD, avoid alcohol for the duration of your pregnancy.
• There is no known safe amount or type of alcohol to drink while pregnant.
• Everyone has a role to play in supporting pregnant women to avoid alcohol.

Logic model - outcomes

Long-term outcome

• Improved life chances for all children.

Medium-term outcome

• Zero alcohol consumption during pregnancy is the norm in Scotland.

Short-term outcomes

• Public confusion reduced & role of family and friend support strengthened.
• Enthusiasm for and participation in International FASD Awareness Day.
• Raise the profile of FASD in Scotland and its contribution to the Early Years Collaborative aims, CAPSM, Scotland's Alcohol Framework, and the prioritisation of prevention in public services.

Outputs

• Positive media coverage.
• Established networks for future support.
• Range of activities.
• Clear, simple and effective messages promoted at a population level.

Logic model - reach & activities

Reach

• Alcohol and Drug Partnerships partner organisations
• Maternity services
• Children and family services
• Fostering & adoption
• Parent support initiatives
• Healthcare workers
• Workplaces
• General public
• Volunteer centres
• Early Years Collaborative
• Community Planning Partnerships

Activities

• Early Years Briefing developed for dissemination
• Press release
• E-mail banners
• Press & public awareness launch, key people for quotes/interviews
• Ideas for action flyer
• People and briefing for 'pregnant pause' activity
• Identify community assets & locations
• Staff & facilities for public engagement
• Display equipment: table & cover, display board, balloons & tie ribbons, staff
• Leaflets - Alcohol Focus Scotland Alcohol and Pregnancy, mocktails for mum, NOFAS web links
• Engagement competition - e.g. mocktails for mums
• Recording the events with camera or smart phone
• Survey monkey evaluation