Fetal Alcohol Spectrum Disorder Awareness Toolkit

This FASD Awareness Toolkit contains information and tools to help raise awareness of fetal alcohol spectrum disorder

'Mocktail team challenge' for preventing FASD

1. Set the scene by presenting the 'market gap' and the rationale for why mums-to-be would be interested in your business idea.

2. Create your 'teams'.

3. Each team should have the following tasks:

  • Research including market research - what is the problem and what does 'the market' think the solution could be?
  • Product development - come up with a non-alcohol based cocktail that is healthy, delicious and affordable.
  • Marketing - create a brand image, packaging, and define the market for the product.

4. Take the product concept and make it real.

5. Present your business case to a panel of judges.

6. Select winner - engage local businesses to adopt the 'recipe'.

7. Write a press release and invite local press to run with your article.

'Create your own mocktail' challenge

To make your own mocktail challenge, you will need a range of fresh fruits, fruit juices, soft drinks and syrups-and for the more adventurous, ice cream and a blender.

Invite attenders at your display stand to create their own novel alcohol-free cocktail by combining ingredients and blending together.

They can then name their mocktail.

Ask people to score the end result from 1-10 for taste and overall appeal - a simple scoring chart will allow you to compare and find a winner!

You can feature the winning entries in your press release.

Spread the word - alcohol and pregnancy don't mix

You can support FASD Awareness Day by adding to your e-mail signature with an appropriate message such as:

Fetal Alcohol Spectrum Disorder is 100% preventable. Spread the word - alcohol and pregnancy do not mix.

Fetal Alcohol Spectrum Disorder (FASD) is 100% preventable. By avoiding alcohol during pregnancy, you can protect your baby from FASD. For more information visit

Prevent Fetal Alcohol Spectrum Disorder (FASD)
There is no known safe amount of alcohol to drink while pregnant. For more information visit


Email: Gillian Heavie

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