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Scottish Parliament election: 7 May. This site won't be routinely updated during the pre-election period.

Environment strategy: behaviour changes needed to achieve Scotland's goals for biodiversity

This independent research report by JHI explores opportunities for the Scottish Government to support the public behaviour changes needed to achieve Scotland's goals for tackling the biodiversity crisis. It was commissioned to support the delivery of the Environment Strategy for Scotland.


Appendix C: Framework of pro-biodiversity behaviours

Behaviour category Behaviours identified Mentioned in (sourceIDs) Domains Impact pathways Direct/ In-direct impact? Local/ regional/ inter-national impact? Private/ public/ social sphere Recurrent vs. one-off Relevant population
Eating less meat Eating less meat/ Eating less beef and lamb Nielsen2021; Selinske2020; Borg2024; Verissimo2024; Machovina2015 Consumption Reducing pressure for land use change I International Private Recurrent

General population

Eating less meat Adopting a plant-based diet Nielsen2021 Consumption Reducing pressure for land use change I International Private One-off/ infrequent General population
Choosing sustainable product options Choosing sustainably sourced fish/seafood Nielsen2021, Selinske2020; Verissimo2024; Hofman2020; Aota2024; Soga2023 Consumption Reducing pressure from direct exploitation of species I Regional/ International Private Recurrent General population
Choosing sustainable product options Choosing organic produce Selinske2020; Bosone2022; Aota2024; Soga2023 Consumption Mitigating pollution I

Local/

regional/

international

Private Recurrent General population
Choosing sustainable product options Choosing local and seasonal produce Selinske2020; Bosone2022; Hofman2020 Consumption Reducing pressure for land use change I International Private Recurrent General population
Choosing sustainable product options

Choosing palm oil free/ certified palm oil products and certified cocoa products

Ohtani2024 Verissimo2024; WWF & RSPB2020. Consumption Reducing pressure for land use change I International Private Recurrent General population
Choosing sustainable product options Choosing certified paper and wood products from sustainable sources Selinske2020; WWF & RSPB2020. Consumption Reducing pressure for land use change I International Private Recurrent General population
Choosing sustainable product options Avoiding consumption of products made using at-risk plant or animal species (e.g. ivory, rhino horn, rare ornamental plants, fur or leather from certain species) Nielsen2021; Verissimo2024; Aota2024; Soga2023 Consumption Reducing pressure from direct exploitation of species I International Private Recurrent General population
Conservation volunteering Volunteering to help practical environmental or conservation action, including tree planting, habitat management/restoration, and litter picking Selinske2020; Aota2024; Soga2023; Barbett2020; Borg2024; Sockhill2022 Stewardship Improving habitats; limiting spread of invasive species; Mitigating pollution D Local Social Recurrent

General population

Conservation volunteering Participating in citizen science or wildlife monitoring Selinske2020; Sockhill2022; Borg2024; Hofman2020 Stewardship Influencing/ supporting other actors/institutions I Local/ regional Social Recurrent/one-off?

General population

Conservation volunteering Volunteering time and skills to support operations of a conservation organisations (e.g. IT, design, accounting etc.) Selinske2020; Barbett2020 Donation and financial Influencing /supporting other actors/institutions I Local/regional/ international

Social

Recurrent

General population

Wildlife gardening Planting native and pollinator- friendly garden plants, flowers and trees Marselle2023; Bosone2022; Barbett2020; Sockhill2022; Borg2024 Stewardship Improving habitats D Local Private Recurrent/one-off Those who have a garden
Wildlife gardening Planting species that flower at different times of the year Barbett2020 Stewardship Improving habitats D Local Private Recurrent/one-off Those who have a garden
Wildlife gardening Maintaining plants with fruits/berries Barbett2020 Stewardship Improving habitats D Local Private Recurrent/one-off Those who have a garden
Wildlife gardening Mowing the lawn less often Marselle2023 Stewardship Improving habitats D Local Private Recurrent Those who have a garden
Wildlife gardening Avoiding chemical weedkiller/pesticides/fertilisers and using peat-free compost Selinske2020; Marselle2023; Aota2024; Barbett2020; Sockhill2022; Delahay2023 Stewardship Mitigating pollution D Local Private Recurrent Those who have a garden
Wildlife gardening Leaving unmaintained areas in garden Barbett2020 Stewardship Improving habitat D Local Private Recurrent Those who have a garden
Wildlife gardening Avoiding cutting/trimming hedges during bird nesting season (Mar-Jul) Barbett2020 Stewardship Reducing disturbance D Local Private Recurrent Those who have a garden
Wildlife gardening Creating shelter for wildlife e.g. log piles/deadwood, nest boxes, bee and bug hotels Barbett2020; Sockhill2022; Gaston2005 Stewardship Improving habitat D Local Private Recurrent Those who have a garden
Wildlife gardening Providing food and/or water for animals e.g. birds Barbett2020; Sockhill2022 Stewardship Improving habitat D Local Private Recurrent Those who have a garden
Wildlife gardening Home composting Bosone2022 Stewardship Improving habitat; Mitigating pollution D Local Private Recurrent Those who have a garden
Wildlife gardening Creating ponds Gaston2005 Stewardship Improving habitat; D Local Private One-off Those who have a garden
Managing impacts of pets Reducing cat predation by keeping cats contained or putting bells etc. on collars

Nielsen2021

Selinske2020; Borg2024; Verissimo2024; Selinske2020

Stewardship Reducing predation D Local Private One-off Cat owners
Managing impacts of pets Keeping dogs on lead in natural areas and picking up dog mess Selinske2020; Borg2024; York2013; Esfandiar2022

Outdoor recreation

Reducing disturbance D Local Private Recurrent Dog owners

Leaving natural places as you found them

Avoiding routes or areas containing sensitive vegetation and staying on trail Balmford2021; Esfandiar2022

Outdoor recreation

Reducing disturbance D Local Private Recurrent

Recreational users of nature

Leaving natural places as you found them

Avoiding picking wildflowers or damaging vegetation Soga2023; Esfandiar2022

Outdoor recreation

Reducing disturbance D Local Private Recurrent

Recreational users of nature

Leaving natural places as you found them

Adopting good hygiene practices for outdoor recreation (e.g. cleaning shoes before walking in a protected area, cleaning boats). Aota2024; Soga2023; Verissimo2024; Balmford2021

Outdoor recreation

Limiting spread of invasive species D Local Private Recurrent

Recreational users of nature

Leaving natural places as you found them

Putting rubbish in bins or taking it home Balmford2021; Barbett2020; Verissimo2024; Hofman2020; Esfandiar2022

Outdoor recreation

Mitigating pollution D Local Private Recurrent General population

Leaving natural places as you found them

Picking up litter seen in natural environments Hofman2020; Esfandiar2022 Outdoor recreation Mitigating pollution D Local Private Recurrent General population
Championing biodiversity Voting to influence governments to change policy/implementation Nielsen2021; Selinske2020; Aota2024; Barbett2020; Borg2024; Verissimo2024; Hofman2020 Advocacy Influencing other actors/institutions I Local/ regional / International Public Recurrent General population
Championing biodiversity Campaigning, lobbying or advocating for biodiversity conservation action Nielsen2021; Aota2024; Soga2023; Barbett2020; Borg2024; Selinske2020; Hofman2020 Advocacy Influencing other actors/institutions I Local/ regional / international Public Recurrent General population
Championing biodiversity Attending local council meetings about nature conservation issues including local development Barbett2020; Borg2024 Advocacy Influencing other actors/institutions I Local/ regional Public Recurrent General population
Championing biodiversity Writing to elected officials – members of parliament or councillors Selinske2020; Aota2024; Soga2023; Borg2024; Jennings2017 Advocacy Influencing other actors/institutions I Local/ regional Public One-off/ recurrent General population
Championing biodiversity Signing petitions supporting nature conservation Barbett2020; Sockhill2022; Borg2024; Hofman2020 Advocacy Influencing other actors/institutions I Local/ regional / international Public Recurrent General population
Championing biodiversity Running for local government on an environmental platform Selinske2020 Advocacy Influencing other actors/institutions I Local/ regional Public One-off General population
Championing biodiversity Sharing your appreciation of nature with others, in person or online Nielsen2021, Selinske2020; Aota2024; Soga2023; Social Influencing other actors/institutions; spreading social norms I Local/ regional / international Social Recurrent General population
Championing biodiversity Supporting or encouraging others in pro-biodiversity behaviours Selinske2020; Aota2024; Soga2023; Sockhill2022; Borg2024; Social Influencing other actors/institutions; spreading social norms I Local/ regional / international Social Recurrent General population
Championing biodiversity Talking about environmental issues relating to biodiversity, conservation and food with friends and family Aota2024; Borg2024; Hofman2020; Selinske2020 Social Influencing other actors/institutions; spreading social norms I Local/ regional / international Social Recurrent General population
Championing biodiversity Sharing/re-posting communications from nature conservation organisations on social media Aota2024; Soga2023 Social Influencing other actors/institutions; spreading social norms I Local/ regional / international Social Recurrent General population
Investing in biodiversity Donating to conservation organisations or organisations protecting private land Selinske2020; Aota2024; Soga2023; Borg2024; Hofman2020; Esfandiar2022 Financial Influencing/supporting other actors/institutions I Local/ regional/ international Private Recurrent General population
Investing in biodiversity Making biodiversity friendly investment decisions Nielsen2021; Selinske2020; Borg2024; Verissimo2024 Financial Influencing/supporting other actors/institutions I Regional/International Private

One-off/Recurrent

General population

Behaviours excluded from the framework

The literature highlighted several additional behaviours which may be considered to impact on biodiversity but were excluded from the framework:

1) Circular economy and low carbon behaviours

As noted in section 1.2, behaviours that impact on biodiversity through resource/material consumption more generally were excluded. Examples mentioned in the literature included use of single-use/disposable items (Hofman et al., 2020; Veríssimo et al., 2024), reducing consumption of consumer goods (Dasgupta, 2021), and food waste related behaviours (Dasgupta, 2021). Behaviours excluded on the basis that they act on biodiversity primarily through climate change impacts included behaviours to reduce energy consumption, switching to green energy suppliers and using sustainable transport modes (Esfandiar et al., 2022a; Hofman et al., 2020; Selinske et al., 2020; Veríssimo et al., 2024) (Hofman et al., 2020; Veríssimo et al., 2024).

2) Nature engagement behaviours and educational activities

These include spending more time in nature/visiting natural environments (Aota & Soga, 2024; Borg et al., 2024; Selinske et al., 2020); taking other people to visit nature (Aota & Soga, 2024; Soga & Gaston, 2023); learning about nature by visiting zoos, botanic gardens, aquariums etc. (Aota & Soga, 2024; Hofman et al., 2020; Verissimo et al., 2024); and educating oneself about biodiversity conservation (Hofman et al., 2020). These behaviours have been excluded because they do not directly or indirectly contribute to biodiversity enhancement per se, and visiting sensitive natural environments may actually have negative impacts on biodiversity. Instead, we consider nature engagement activities in light of drivers of pro-biodiversity behaviours, and potential interventions to support them through fostering connections to the natural world (to be discussed further in Chapter 5).

3) Behaviours that are not (or less) relevant in the Scottish context

Several behaviours mentioned in the literature were excluded from the table on the basis of relevance to the general population in Scotland. These include illegal hunting and wild meat consumption (Balmford et al., 2021), retaliatory killings of predators (Brown et al., 2024); keeping protected species as pets (Brown et al., 2024); avoiding feeding wild dogs (Selinske et al., 2020); family planning in the context of rapid population growth in certain regions (Byerly et al., 2018; Dasgupta, 2021).

Contact

Email: environment.strategy@gov.scot

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