Environment strategy: behaviour changes needed to achieve Scotland's goals for biodiversity
This independent research report by JHI explores opportunities for the Scottish Government to support the public behaviour changes needed to achieve Scotland's goals for tackling the biodiversity crisis. It was commissioned to support the delivery of the Environment Strategy for Scotland.
Appendix C: Framework of pro-biodiversity behaviours
| Behaviour category | Behaviours identified | Mentioned in (sourceIDs) | Domains | Impact pathways | Direct/ In-direct impact? | Local/ regional/ inter-national impact? | Private/ public/ social sphere | Recurrent vs. one-off | Relevant population |
|---|---|---|---|---|---|---|---|---|---|
| Eating less meat | Eating less meat/ Eating less beef and lamb | Nielsen2021; Selinske2020; Borg2024; Verissimo2024; Machovina2015 | Consumption | Reducing pressure for land use change | I | International | Private | Recurrent |
General population |
| Eating less meat | Adopting a plant-based diet | Nielsen2021 | Consumption | Reducing pressure for land use change | I | International | Private | One-off/ infrequent | General population |
| Choosing sustainable product options | Choosing sustainably sourced fish/seafood | Nielsen2021, Selinske2020; Verissimo2024; Hofman2020; Aota2024; Soga2023 | Consumption | Reducing pressure from direct exploitation of species | I | Regional/ International | Private | Recurrent | General population |
| Choosing sustainable product options | Choosing organic produce | Selinske2020; Bosone2022; Aota2024; Soga2023 | Consumption | Mitigating pollution | I |
Local/ regional/ international |
Private | Recurrent | General population |
| Choosing sustainable product options | Choosing local and seasonal produce | Selinske2020; Bosone2022; Hofman2020 | Consumption | Reducing pressure for land use change | I | International | Private | Recurrent | General population |
| Choosing sustainable product options |
Choosing palm oil free/ certified palm oil products and certified cocoa products |
Ohtani2024 Verissimo2024; WWF & RSPB2020. | Consumption | Reducing pressure for land use change | I | International | Private | Recurrent | General population |
| Choosing sustainable product options | Choosing certified paper and wood products from sustainable sources | Selinske2020; WWF & RSPB2020. | Consumption | Reducing pressure for land use change | I | International | Private | Recurrent | General population |
| Choosing sustainable product options | Avoiding consumption of products made using at-risk plant or animal species (e.g. ivory, rhino horn, rare ornamental plants, fur or leather from certain species) | Nielsen2021; Verissimo2024; Aota2024; Soga2023 | Consumption | Reducing pressure from direct exploitation of species | I | International | Private | Recurrent | General population |
| Conservation volunteering | Volunteering to help practical environmental or conservation action, including tree planting, habitat management/restoration, and litter picking | Selinske2020; Aota2024; Soga2023; Barbett2020; Borg2024; Sockhill2022 | Stewardship | Improving habitats; limiting spread of invasive species; Mitigating pollution | D | Local | Social | Recurrent |
General population |
| Conservation volunteering | Participating in citizen science or wildlife monitoring | Selinske2020; Sockhill2022; Borg2024; Hofman2020 | Stewardship | Influencing/ supporting other actors/institutions | I | Local/ regional | Social | Recurrent/one-off? |
General population |
| Conservation volunteering | Volunteering time and skills to support operations of a conservation organisations (e.g. IT, design, accounting etc.) | Selinske2020; Barbett2020 | Donation and financial | Influencing /supporting other actors/institutions | I | Local/regional/ international |
Social |
Recurrent |
General population |
| Wildlife gardening | Planting native and pollinator- friendly garden plants, flowers and trees | Marselle2023; Bosone2022; Barbett2020; Sockhill2022; Borg2024 | Stewardship | Improving habitats | D | Local | Private | Recurrent/one-off | Those who have a garden |
| Wildlife gardening | Planting species that flower at different times of the year | Barbett2020 | Stewardship | Improving habitats | D | Local | Private | Recurrent/one-off | Those who have a garden |
| Wildlife gardening | Maintaining plants with fruits/berries | Barbett2020 | Stewardship | Improving habitats | D | Local | Private | Recurrent/one-off | Those who have a garden |
| Wildlife gardening | Mowing the lawn less often | Marselle2023 | Stewardship | Improving habitats | D | Local | Private | Recurrent | Those who have a garden |
| Wildlife gardening | Avoiding chemical weedkiller/pesticides/fertilisers and using peat-free compost | Selinske2020; Marselle2023; Aota2024; Barbett2020; Sockhill2022; Delahay2023 | Stewardship | Mitigating pollution | D | Local | Private | Recurrent | Those who have a garden |
| Wildlife gardening | Leaving unmaintained areas in garden | Barbett2020 | Stewardship | Improving habitat | D | Local | Private | Recurrent | Those who have a garden |
| Wildlife gardening | Avoiding cutting/trimming hedges during bird nesting season (Mar-Jul) | Barbett2020 | Stewardship | Reducing disturbance | D | Local | Private | Recurrent | Those who have a garden |
| Wildlife gardening | Creating shelter for wildlife e.g. log piles/deadwood, nest boxes, bee and bug hotels | Barbett2020; Sockhill2022; Gaston2005 | Stewardship | Improving habitat | D | Local | Private | Recurrent | Those who have a garden |
| Wildlife gardening | Providing food and/or water for animals e.g. birds | Barbett2020; Sockhill2022 | Stewardship | Improving habitat | D | Local | Private | Recurrent | Those who have a garden |
| Wildlife gardening | Home composting | Bosone2022 | Stewardship | Improving habitat; Mitigating pollution | D | Local | Private | Recurrent | Those who have a garden |
| Wildlife gardening | Creating ponds | Gaston2005 | Stewardship | Improving habitat; | D | Local | Private | One-off | Those who have a garden |
| Managing impacts of pets | Reducing cat predation by keeping cats contained or putting bells etc. on collars |
Nielsen2021 Selinske2020; Borg2024; Verissimo2024; Selinske2020 |
Stewardship | Reducing predation | D | Local | Private | One-off | Cat owners |
| Managing impacts of pets | Keeping dogs on lead in natural areas and picking up dog mess | Selinske2020; Borg2024; York2013; Esfandiar2022 |
Outdoor recreation |
Reducing disturbance | D | Local | Private | Recurrent | Dog owners |
|
Leaving natural places as you found them |
Avoiding routes or areas containing sensitive vegetation and staying on trail | Balmford2021; Esfandiar2022 |
Outdoor recreation |
Reducing disturbance | D | Local | Private | Recurrent |
Recreational users of nature |
|
Leaving natural places as you found them |
Avoiding picking wildflowers or damaging vegetation | Soga2023; Esfandiar2022 |
Outdoor recreation |
Reducing disturbance | D | Local | Private | Recurrent |
Recreational users of nature |
|
Leaving natural places as you found them |
Adopting good hygiene practices for outdoor recreation (e.g. cleaning shoes before walking in a protected area, cleaning boats). | Aota2024; Soga2023; Verissimo2024; Balmford2021 |
Outdoor recreation |
Limiting spread of invasive species | D | Local | Private | Recurrent |
Recreational users of nature |
|
Leaving natural places as you found them |
Putting rubbish in bins or taking it home | Balmford2021; Barbett2020; Verissimo2024; Hofman2020; Esfandiar2022 |
Outdoor recreation |
Mitigating pollution | D | Local | Private | Recurrent | General population |
|
Leaving natural places as you found them |
Picking up litter seen in natural environments | Hofman2020; Esfandiar2022 | Outdoor recreation | Mitigating pollution | D | Local | Private | Recurrent | General population |
| Championing biodiversity | Voting to influence governments to change policy/implementation | Nielsen2021; Selinske2020; Aota2024; Barbett2020; Borg2024; Verissimo2024; Hofman2020 | Advocacy | Influencing other actors/institutions | I | Local/ regional / International | Public | Recurrent | General population |
| Championing biodiversity | Campaigning, lobbying or advocating for biodiversity conservation action | Nielsen2021; Aota2024; Soga2023; Barbett2020; Borg2024; Selinske2020; Hofman2020 | Advocacy | Influencing other actors/institutions | I | Local/ regional / international | Public | Recurrent | General population |
| Championing biodiversity | Attending local council meetings about nature conservation issues including local development | Barbett2020; Borg2024 | Advocacy | Influencing other actors/institutions | I | Local/ regional | Public | Recurrent | General population |
| Championing biodiversity | Writing to elected officials – members of parliament or councillors | Selinske2020; Aota2024; Soga2023; Borg2024; Jennings2017 | Advocacy | Influencing other actors/institutions | I | Local/ regional | Public | One-off/ recurrent | General population |
| Championing biodiversity | Signing petitions supporting nature conservation | Barbett2020; Sockhill2022; Borg2024; Hofman2020 | Advocacy | Influencing other actors/institutions | I | Local/ regional / international | Public | Recurrent | General population |
| Championing biodiversity | Running for local government on an environmental platform | Selinske2020 | Advocacy | Influencing other actors/institutions | I | Local/ regional | Public | One-off | General population |
| Championing biodiversity | Sharing your appreciation of nature with others, in person or online | Nielsen2021, Selinske2020; Aota2024; Soga2023; | Social | Influencing other actors/institutions; spreading social norms | I | Local/ regional / international | Social | Recurrent | General population |
| Championing biodiversity | Supporting or encouraging others in pro-biodiversity behaviours | Selinske2020; Aota2024; Soga2023; Sockhill2022; Borg2024; | Social | Influencing other actors/institutions; spreading social norms | I | Local/ regional / international | Social | Recurrent | General population |
| Championing biodiversity | Talking about environmental issues relating to biodiversity, conservation and food with friends and family | Aota2024; Borg2024; Hofman2020; Selinske2020 | Social | Influencing other actors/institutions; spreading social norms | I | Local/ regional / international | Social | Recurrent | General population |
| Championing biodiversity | Sharing/re-posting communications from nature conservation organisations on social media | Aota2024; Soga2023 | Social | Influencing other actors/institutions; spreading social norms | I | Local/ regional / international | Social | Recurrent | General population |
| Investing in biodiversity | Donating to conservation organisations or organisations protecting private land | Selinske2020; Aota2024; Soga2023; Borg2024; Hofman2020; Esfandiar2022 | Financial | Influencing/supporting other actors/institutions | I | Local/ regional/ international | Private | Recurrent | General population |
| Investing in biodiversity | Making biodiversity friendly investment decisions | Nielsen2021; Selinske2020; Borg2024; Verissimo2024 | Financial | Influencing/supporting other actors/institutions | I | Regional/International | Private |
One-off/Recurrent |
General population |
Behaviours excluded from the framework
The literature highlighted several additional behaviours which may be considered to impact on biodiversity but were excluded from the framework:
1) Circular economy and low carbon behaviours
As noted in section 1.2, behaviours that impact on biodiversity through resource/material consumption more generally were excluded. Examples mentioned in the literature included use of single-use/disposable items (Hofman et al., 2020; Veríssimo et al., 2024), reducing consumption of consumer goods (Dasgupta, 2021), and food waste related behaviours (Dasgupta, 2021). Behaviours excluded on the basis that they act on biodiversity primarily through climate change impacts included behaviours to reduce energy consumption, switching to green energy suppliers and using sustainable transport modes (Esfandiar et al., 2022a; Hofman et al., 2020; Selinske et al., 2020; Veríssimo et al., 2024) (Hofman et al., 2020; Veríssimo et al., 2024).
2) Nature engagement behaviours and educational activities
These include spending more time in nature/visiting natural environments (Aota & Soga, 2024; Borg et al., 2024; Selinske et al., 2020); taking other people to visit nature (Aota & Soga, 2024; Soga & Gaston, 2023); learning about nature by visiting zoos, botanic gardens, aquariums etc. (Aota & Soga, 2024; Hofman et al., 2020; Verissimo et al., 2024); and educating oneself about biodiversity conservation (Hofman et al., 2020). These behaviours have been excluded because they do not directly or indirectly contribute to biodiversity enhancement per se, and visiting sensitive natural environments may actually have negative impacts on biodiversity. Instead, we consider nature engagement activities in light of drivers of pro-biodiversity behaviours, and potential interventions to support them through fostering connections to the natural world (to be discussed further in Chapter 5).
3) Behaviours that are not (or less) relevant in the Scottish context
Several behaviours mentioned in the literature were excluded from the table on the basis of relevance to the general population in Scotland. These include illegal hunting and wild meat consumption (Balmford et al., 2021), retaliatory killings of predators (Brown et al., 2024); keeping protected species as pets (Brown et al., 2024); avoiding feeding wild dogs (Selinske et al., 2020); family planning in the context of rapid population growth in certain regions (Byerly et al., 2018; Dasgupta, 2021).