Publication - Research and analysis
Detect Cancer Earlier Marketing Campaign: Evaluation Report 2024/2025
An overview of the Detect Cancer Earlier campaign, which ran in two bursts (August/September 2024 and March 2025), including independent evaluation results.
5. SMART marketing objectives
SMART objectives were set for both phases of the campaign against a number of key metrics. These are shown alongside results achieved in Section 11.
Contact
Email: sgmarketing@gov.scot