Publication - Research and analysis
Detect Cancer Earlier Marketing Campaign: Evaluation Report 2024/2025
An overview of the Detect Cancer Earlier campaign, which ran in two bursts (August/September 2024 and March 2025), including independent evaluation results.
3. Campaign phases and timing
The campaign originally launched in March 2023, and has had four main phases:
- Phase one – March 2023
- Phase two - September / October 2023
- Phase three – August / September 2024
- Phase four – March 2025.
This report covers the third and fourth phases. Reports on the first and second phases of the campaign are available separately: Evaluation Report on Detect Cancer Earlier Marketing Campaign 2022-2023 and Evaluation Report on Detect Cancer Earlier Marketing Campaign 2023-2024.
Contact
Email: sgmarketing@gov.scot