New market opportunities

As the global economy accelerates towards a net zero future and scientific advances change the way we live, new markets will be created and new industries will emerge.

The National Strategy for Economic Transformation recognises that Scotland has the potential to build world leading industries in these areas.  Our human and natural capital as well as technology and research capabilities give us a global competitive advantage.

To strengthen our position in new markets and generate new, well-paid green jobs from a just transition to net zero we will:

  • build on Scotland’s strengths to win an ever greater share of domestic and international market opportunities
  • support the development of Scottish supply chains, laying the foundations of a Net Zero Industrial Strategy
  • attract and deploy significant domestic and international private investment in Scotland including establishing an investor panel, chaired by the First Minister
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