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Review of the Alcohol Sponsorship Guidlines for Scotland

Review of the Alcohol Sponsorship Guidlines for Scotland

Tuesday, March 6, 2012

ISBN: 9781780456928

The review evaluated knowledge of, and compliance with, the Alcohol Sponsorhsip Guidelines for Scotland, with a focus on identifying best practice and examining whether there is a need to enhance and improve the Guidelines to ensure they remain fit for purpose.

Executive Summary

Overall, the Alcohol Sponsorship Guidelines for Scotland were viewed very positively by industry representatives, independent stakeholders and rights-holders. Additionally, the Guidelines, in their current form, are seen as being necessary, worthwhile and effective. The majority of the research participants considered the Guidelines to be clear, concise and easy to comply with. The report includes a number of recommendations to enhance the Sponsorship Guidelines.