Publication - Transparency data

Gov.scot website traffic

Information on the number of visitors to the main Scottish Government website from 2015.

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Gov.scot website traffic
gov.scot

The table shows the number of external users visiting the main Scottish Government website from 2015 (combining traffic from www.gov.scot and beta.gov.scot during the transition period of July 2016 to November 2018, then combining the new Scottish Government site www.gov.scot and the archive site www2.gov.scot from November 2018 on).

Users are defined as the number of unduplicated (i.e. counted only once) visitors to a website over the course of a specified time period. The data below is shown in 000s.

Main Scottish Government website traffic (users)

  Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
2015 723 702 626 583 677 570 526 565 613 625 614 552
2016 676 636 682 567 592 535 479 534 573 597 636 515
2017 648 640 750 627 650 576 479 607 605 662 741 533
2018 723 756 739 692 722 673 488 316 622 675 671 441
2019 598 588 603 558 571 518 458* 521 632 665 646 551
2020 666                      

 

Source: Google Analytics

Traffic for previous years can be viewed on the National Library for Scotland web archive

* Estimated traffic figure due to an issue with Google Analytics reporting setup


Contact

Email: ceu@gov.scot

Telephone: 0300 244 4000