‘Too Good To Waste’ STV Programmes
In ‘Too Good To Waste’, a four-part television series, aired in April 2012, Scottish celebrities were challenged to reduce their wasteful ways, and were joined by a number of industry and celebrity experts to demonstrate how everyone has the potential to make changes to reduce costs and become ‘greener’. In sponsoring these programmes, the Scottish Government aimed to reach a wider audience, particularly those without access to the internet.
An independent qualitative study was undertaken to assess the
impact of the programmes in motivating the desired behaviour
changes. All those who participated in the study demonstrated some
behaviour change during and following programmes. The behaviours
most adopted related to driving, electricity management, lowering
food waste and composting.
The four episodes are available to view at: www.greenerscotland.org/why-live-greener/too-good-to-waste