The amount spent on teacher recruitment advertising: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

FOI reference: FOI/18/03414  
Date received: 15 November 2018  
Date responded: 7 December 2018
Information requested
  1. How much money has it cost the Scottish Government to produce ALL of the advertisement to encourage individuals to become teachers in Scotland?
  2. Can I have this information divided up for each individual year over the last five years please?
  3. Can you tell me more specific costs for each type of advertisement - i.e. £X spent on TV adverts; £X spent on leaflets etc.


The links below will take you to the already published figures for marketing spend for each of the last three years (there were no relevant costs for the two years previous to this).

This includes costs for Teacher Recruitment related-activity, broken down by total cost, by marketing service (advertising, digital, partnerships, PR, etc) and then by media products (TV, radio, online, outdoor, press, cinema, etc).

Relevant costs in 2015-16 spreadsheets are labelled “Inspiring Teachers”. In 2016-17 and 2017-18 they are labelled “Teacher Recruitment”.

Costs for 2018-19 will not be confirmed until the financial year has ended and formal budget reconciliation has taken place.
Reasons for not providing information
About FOI
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Please quote the FOI reference
Central Enquiry Unit 
Phone: 0300 244 4000 

The Scottish Government 
St Andrew's House 
Regent Road 

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