Framework for Provision of Digital Marketing Services: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

FOI reference: FOI/17/01499
Date received: 29 June 2017
Date responded: 27 July 2017

Information requested


Please can you provide full sight of the 5 successful tenders submitted for the digital marketing services framework, namely:

1. Cello Signal
2. Storm ID
3. The Gate Worldwide
4. Union Advertising
5. Whitespace


Please can you provide full sight of the 5 successful tenders submitted for the creative services framework, namely:

1. Stand
2. Story UK
3. The Leith Agency
4. Union Advertising
5. Whitespace


I enclose a copy of the information you requested below.

Documents released on request

Note - Tender submissions one to five were released under a previous FOI - FOI-17-1480

  1. Tender Submission for Cello Signal Ltd t/a Signal (released under FOI-17-1480)
  2. Tender Submission for Storm ID (released under FOI-17-1480)
  3. Tender Submission for The Gate Worldwide (released under FOI-17-1480)
  4. Tender Submission for Union Advertising (released under FOI-17-1480)
  5. Tender Submission for Whitespace (released under FOI-17-1480)
  6. Tender Submission for Stand (listed below)
  7. Tender Submission for Story UK (listed below)
  8. Tender Submission for The Leith Agency t/a Cello Signal Ltd (listed below)
  9. Tender Submission for Union Advertising (listed below)
  10. Tender Submission for Whitespace (listed below)

We do endeavour to provide all of information whenever possible. However, in this instance exemptions under section 33(1)(b) (Commercial Interests) and section 38(1)(b) (Personal Information) of FOISA apply to some of the information requested.

Disclosure of some of this information is withheld under s33(1)(b) [Commercial interest], as disclosure of it is likely to prejudice substantially the commercial interest of the bidders and the Scottish Government. As these exemptions are conditional we have applied the public interest test' to the information. This means we have, in all circumstances of this case, considered if the public interest in disclosing the information outweighs the exemption. We have found that, on balance, the public interest lies in favour of upholding exemption. We recognise there is a public interest in having transparent tendering processes. On the other hand, commercially sensitive information will be made public, and it is likely to damage the commercial interests of the companies whose information is released. This, in turn, could mean that the Scottish Government may be unable to generate genuine and effective competitive tendering processes, and that, in our view, would not be in the public interest.

Finally, parts of the tender documents are also exempt from disclosure under s38 (1)(b) of the Act [Personal Information], which does not require consideration of the public interest test.

You will find full details of the exemptions that I consider apply to the information you requested at

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at

FoI-17-01499 - Stand - related documents.pdf
FOI-17-01499 - Story UK related documents - part 1.pdf
FOI-17-01499 - Story UK related documents - part 2.pdf
FOI- 17- 01499 - Leith Agency - related documents.pdf


Please quote the FOI reference

Central Enquiry Unit
Phone: 0300 244 4000

The Scottish Government
St Andrew's House
Regent Road

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