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Publication - FOI/EIR release

Framework for Provision of Digital Marketing Services: FOI release

Published: 28 Jul 2017

Information request and response under the Freedom of Information (Scotland) Act 2002.

28 Jul 2017
Framework for Provision of Digital Marketing Services: FOI release

FOI reference: FOI/17/01480
Date received: 29 June 2017
Date responded: 27 July 2017

Information requested

Five successful applicants submissions for the FRAMEWORK FOR THE PROVISION OF DIGITAL MARKETING SERVICES SP-16-010.


I enclose a copy of the information you requested within Annex A.

We do endeavour to provide all of information whenever possible. However, in this instance exemptions under section 33(1)(b) (Commercial Interests) and section 38(1)(b) (Personal Information) of FOISA apply to some of the information requested.

Disclosure of some of this information is withheld under s33(1)(b) [Commercial interest], as disclosure of it is likely to prejudice substantially the commercial interest of the bidders and the Scottish Government. As this exemption is conditional we have applied the 'public interest test' to the information. This means we have, in all circumstances of this case, considered if the public interest in disclosing the information outweighs the exemption. We have found that, on balance, the public interest lies in favour of upholding exemption. We recognise there is a public interest in having transparent tendering processes. On the other hand, commercially sensitive information will be made public, and it is likely to damage the commercial interests of the companies whose information is released. This, in turn, could mean that the Scottish Government may be unable to generate genuine and effective competitive tendering processes, and that, in our view, would not be in the public interest.

Finally, parts of the tender documents are also exempt from disclosure under s38 (1)(b) of the Act [Personal Information], which does not require consideration of the public interest test.

You will find full details of the exemptions that I consider apply to the information you requested at

Documents released

  1. Tender Submission for Cello Signal Ltd t/a Signal
  2. Tender Submission for Storm ID
  3. Tender Submission for The Gate Worldwide
  4. Tender Submission for Union Advertising
  5. Tender Submission for Whitespace

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at

foi-17-01480 Cello Signal.pdf

68 page PDF
844.8 kB

FOI-17-01480 Storm ID.pdf

57 page PDF
3.5 MB

FOI-17-01480 Whitespace.pdf

132 page PDF
2.1 MB


Please quote the FOI reference

Central Enquiry Unit
Phone: 0300 244 4000

The Scottish Government
St Andrew's House
Regent Road