Environment strategy: behaviour changes needed to achieve Scotland's goals for circular economy
This independent research report by SRUC explores opportunities for the Scottish Government to support the public behaviour changes needed to achieve Scotland's goals for transitioning to a circular economy. It was commissioned to support the delivery of the Environment Strategy for Scotland.
Footnotes
1 School of Natural and Social Sciences, SRUC
2 City St George's, University of London
3 The COM-B model is a theoretical framework developed to understand and analyse behaviours consisting of essential elements allowing occurrence of behaviour, namely:
- psychological and physical capability (C),
- physical and social opportunity (O),
- automatic and reflective motivation (M).
4 The Behavioural Change Wheel is a framework for design and evaluation of behaviour change strategies and it is based on the COM-B behaviour model. BCW consists of:
- intervention functions: education (E), persuasion (P), incentivisation (I), coercion (C), training (T), restrictions (R), environmental restructuring (ER), modelling and enablement (ME)
- policy categories supporting implementation of interventions: guidelines (G), environmental/ social planning (EP/SP), communication/ marketing (C/M), legislation (L), service provision (SP), regulation (R), fiscal measures (F).
5 This is a model where individual consumers sell used goods to a business, which then my then refurbish, repackage, or certify the items before reselling them to other consumers.
6 *COM-B Factors: psychological and physical capability (C), physical and social opportunity (O), automatic and reflective motivation (M)
**BCW Intervention Functions: education (E), persuasion (P), incentivisation (I), coercion (C), training (T), restrictions (R), environmental restructuring (ER), modelling and enablement (ME)
***BCW policy categories supporting implementation of interventions: guidelines (G), environmental/ social planning (EP/SP), communication/ marketing (C/M), legislation (L), service provision (SP), regulation (R), fiscal measures (F)
7 *COM-B Factors: psychological and physical capability (C), physical and social opportunity (O), automatic and reflective motivation (M)
**BCW Intervention Functions: education (E), persuasion (P), incentivisation (I), coercion (C), training (T), restrictions (R), environmental restructuring (ER), modelling and enablement (ME)
***BCW policy categories supporting implementation of interventions: guidelines (G), environmental/ social planning (EP/SP), communication/ marketing (C/M), legislation (L), service provision (SP), regulation (R), fiscal measures (F)
8 *COM-B Factors: psychological and physical capability (C), physical and social opportunity (O), automatic and reflective motivation (M)
**BCW Intervention Functions: education (E), persuasion (P), incentivisation (I), coercion (C), training (T), restrictions (R), environmental restructuring (ER), modelling and enablement (ME)
***BCW policy categories supporting implementation of interventions: guidelines (G), environmental/ social planning (EP/SP), communication/ marketing (C/M), legislation (L), service provision (SP), regulation (R), fiscal measures (F)