Direct communications and information is a key area of support that Scottish Government provides to people at higher risk. We wanted to understand what individuals thought about the communications and how helpful they were.
91% of respondents found the direction communications from the Scottish Government either very or somewhat helpful.
The majority of respondents (81%) felt that they were receiving about the right level of communication from the Scottish Government about shielding. However, 15% still felt there was not enough communication. It is unclear what more they would expect to hear about or why it has not been enough, but early insight from in-depth interviews which followed the survey have highlighted people feeling unsupported once shielding was paused.
What communications respondents have received since July 2020
|Letter(s) from the Chief Medical Officer||95%|
|A booklet called ‘Balancing the risks of daily activities during coronavirus’||78%|
|A Christmas card with information on how to stay safe over the festive break||53%|
|Can’t remember/don’t know||2%|
|I have not received any letters or leaflets from the Scottish Government since July 2020||2%|
Percentages do not add up to 100 as respondents could select multiple options
Helpfulness of letters and leaflets
|Neither helpful or unhelpful||7%|
Feedback on volume of communication about shielding
|Too much communication||5%|
|About the right level of communication||81%|
|Not enough communication||15%|