Baby Box: evaluation

Evaluation conducted by Ipsos MORI to assess the impact of the Baby Box scheme in Scotland on its short- and medium-term outcomes.


Appendix B – Profile of parent interviewees and survey respondents

Table B.1: Profile of parents who took part in the quantitative survey
Characteristic Characteristics Breakdown Participants Unweighted Participants Weighted
Maternal age 16-24 248 313
25-29 529 564
30-34 770 745
35+ 665 591
Baby age 0-3 months 679 675
4-6 months 954 946
7-9 months 577 589
10+ months 9 10
Annual household income Group 1: < £15,600 312 352
Group 2: £15,600 - £25,999 480 490
Group 3: £26,000 - £36,399 388 384
Group 4: £36,400 – £51,999 382 363
Group 5: £52,000+ 373 339
First baby? Yes 1122 1134
No 1109 1098
Living with husband, wife or partner Yes 1983 1944
No 242 281
Respondent working status Working full time (or on maternity/paternity leave) 1255 1225
Working full time (or on maternity/paternity leave) 572 572
Not working (or < 8 hours p/w) 397 426
Area characteristics Urban 1630 1637
Small town 262 257
Rural 318 316
SIMD 1 (most deprived) 432 539
2 475 462
3 401 403
4 420 402
5 (least deprived) 453 375
Health board Ayrshire and Arran 122 136
Borders 51 42
Dumfries and Galloway 47 51
Fife 148 141
Forth Valley 120 116
Grampian 248 248
Greater Glasgow and Clyde 510 550
Highland 104 107
Lanarkshire 216 259
Lothian 481 391
Orkney 8 9
Shetland 10 11
Tayside 163 163
Western Isles (Eilean Siar) 8 9
Total 2236 2236[37]
Table B.2: Profile of parents who took part in a qualitative interview
Characteristic Characteristics Breakdown Participants
Maternal age 16-24 5
25-29 14
30-34 11
35+ 6
Annual household income Group 1: < £15,600 7
Group 2: £15,600 - £25,999 10
Group 3: £26,000 - £36,399 4
Group 4: £36,400 – £51,999 8
Group 5: £52,000+ 7
First baby? Yes 22
No 14
Area characteristics Urban 18
Small town 12
Rural 6
Saved me money on things I would have otherwise had to buy[38] Agree 28
Disagree 6[39]
Used box for sleeping? Yes 17
No 19
Total 36

Contact

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