Publication - Research and analysis

Baby Box: evaluation

Published: 13 Aug 2021
Directorate:
Learning Directorate
Part of:
Children and families, Health and social care
ISBN:
9781802012033

Evaluation conducted by Ipsos MORI to assess the impact of the Baby Box scheme in Scotland on its short- and medium-term outcomes.

Baby Box: evaluation
Appendix C – Survey questionnaires

Appendix C – Survey questionnaires

Parents multi-mode (online and telephone) questionnaire

Note: Where the question being asked by phone, the survey needs to be slightly different to that scripted for online completion – so alternative text will only appear in the telephone script.

[Intro screen - online]

Ipsos MORI, the independent research organisation, has been asked by the Scottish Government to undertake research about the Baby Box Scheme. The research aims to gather feedback from parents like you, who have received the box, to help improve the scheme for others.

As a new parent or carer in Scotland, your views are very important. The survey should only take 15-20 minutes to complete. If you do not have time to complete it in one go, you can leave the questionnaire at any time and return to it later by clicking on the link in the e-mail sent to you.

[Next screen]

Your responses will be kept strictly confidential in accordance with GDPR – it will not be possible to identify any individuals from the findings, which will be reported as percentages (e.g. "50% of parents thought that …"). We will not share your individual responses with anyone else.

If you would like any more information on the survey, please contact ScotlandBabyBox@ipsos.com or phone 0808 238 5376 and ask to speak to one of the project team (Rachel, Diana or Jane). If you would like to read the survey privacy policy, this can be accessed here: – privacy policy link

Please click 'next' to begin the survey.

[Intro screen - telephone]

[intro1]

Good morning/afternoon/afternoon/evening. Please can I speak to [name from sample]?

My name is [name]. I'm calling from Ipsos MORI, the independent research organization. We have been asked by the Scottish Government to carry out some research about the Baby Box Scheme. The research aims to gather feedback from parents like you, who have received the box, to help improve the scheme for others.

[Consent1]

You may have received an email in the last few weeks mentioning the research. Would you be willing to take part in a short survey to share your views on the Baby Box scheme?

If necessary, add the following:

As a new parent or carer in Scotland, your views are very important. The survey should take no longer than 15-20 minutes. If you do not have time now, we can make an appointment for you to complete the survey at a later date, or you can complete it online from the link in the email we sent you.

  • 1. Yes – happy to complete now
  • 2. Wants to complete later (make appointment)
  • 3. Wants to complete online (re-send email)
  • 4. Refusal – thank and close

[Consent2]

[Ask if consent1 = 1]

The survey asks about your views of the Baby Box scheme, as well as a few questions about you and your circumstances, so we can compare the views of different parents across Scotland.

Just to reassure you, your responses will be kept strictly confidential in accordance with GDPR – it will not be possible to identify any individuals from the findings, which will be reported as percentages (e.g. "50% of parents thought that …"). We will not share your individual responses with anyone else.

If you would like to read the survey privacy policy, this is available from the link in the email we sent you, or I can give you the website address just now (read out if necessary – privacy policy link).

Are you happy to take part just now?

  • 1. Yes
  • 2. No – thank and close or go back to previous screen to make appointment.

Intro2

[Ask all]

This survey is of people who were due to receive a Baby Box in the last 12 months. Please think about the Baby Box you received most recently when answering the questions (rather than any boxes you may have received more than a year ago, for your older children).

Background and demographic info

[Ask all]

First, a few questions about you and your household.

Q1

[Ask all]

Single code, No DK, No Ref

Please can you confirm your relationship to the baby/babies you received the Baby Box for?

  • 1. Mother
  • 2. Father
  • 3. Other

Q2

[Ask if code 3 at q1]

What is your relationship to the baby/babies you received the Baby Box for?

Open text

Q3

[Ask all]

How old are you?

Numeric response. Range 12-59. Allow refused.

Soft check – if age is <15 or >50, "Can I just confirm, you entered your age as <age from q3>. Is that correct?"

Alt telephone text: soft check – if age is <15 or >50, "Can I just confirm, you gave your age as <age from q3>. Is that correct?"

Yes

No (route back to q3 to amend)

Q4

[Ask all]

Single code

Which of the following best describes you at the moment? Are you currently ... (For telephone: Read out)

(Please select one response only)

  • 1. Working part time (8 - 29 hours a week), or on maternity/paternity leave from a part-time job
  • 2. Working full time (30 hours or more a week), or on maternity/paternity leave from a full-time job
  • 3. Not working (under 8 hrs) – looking after home
  • 4. Not working (under 8 hrs) – unemployed (registered)
  • 5. Not working (under 8 hrs) - unemployed (not registered but seeking work)
  • 6. Not working (under 8 hrs) - retired
  • 7. Not working (under 8 hrs) - student
  • 8. Not working (under 8 hrs) - other (inc. sick or disabled)
  • 9. Don't know
  • 10. Prefer not to say

Q5

[Ask all]

Single code

Are you currently living with a husband, wife or partner?

  • 1. Yes
  • 2. No
  • 3. Prefer not to say

Q6

[Ask all]

How many months old is the baby/babies you received your most recent Baby Box for?

If you have received a Baby Box for more than one of your children, please tell us the age of the baby you received you most recent box for (or babies, if you had twins or triplets).

Numeric 1-15.

Prefer not to say

Q7

[Ask all]

How many other children aged under 18 do you have living with you?

(If none, please enter '0')

(Scripter - allow refused)

Numeric. Range 0-20. Soft check if response 7+ 'Can I just confirm, you have x children living with you?'

Q8

[Ask if q7 = 1 or more]

[loop so repeated for each child, based on response at q7]

What age is the <oldest / next oldest child> who lives with you?

(Please enter response in years. If they are under 1, please enter 0.)

Numeric. Range 0-17. If response outwith range, hard check 'Please tell us only about children aged under 18 who live with you. If you need to change your earlier response, use the back button to go back a question.'.

Alt wording for tel hard check: 'age range for children under 18 is 0-17. Please check and amend answer.'.

The registration process

Ask all

Next, a few questions about applying for your Baby Box.

Q9

[Ask all]

Single code

Who completed the Baby Box registration form?

  • 1. I/my partner completed it jointly with my midwife
  • 2. I/my partner completed it on our own
  • 3. My midwife completed it on their own
  • 4. Somebody else completed it
  • 5. Can't remember
  • 6. Prefer not to say

Q9tel

[ask all]

Single code

Who completed the Baby Box registration form? (Prompt if necessary – confirm the answer you are coding if unsure)

  • 1. Respondent or partner completed it jointly with midwife
  • 2. Respondent or partner completed it on their own
  • 3. Midwife completed it on their own,
  • 4. Somebody else completed it
  • 5. Can't remember
  • 6. Prefer not to say

Q10

[Ask all]

Single code

And how easy or difficult was it to register for a Baby Box? Tel only: Was it very easy, fairly easy, neither easy nor difficult, fairly difficult or very difficult?

  • 1. Very easy
  • 2. Fairly easy
  • 3. Neither easy nor difficult
  • 4. Fairly difficult
  • 5. Very difficult
  • 6. Can't remember
  • 7. Prefer not to say

Q11

[ask if q10 = 4 or 5]

Multicode ok

What was it that you found difficult about registering?

Online only: Please choose as many as apply.

Tel only: What else? Probe fully and code all that apply.

  • 1. Difficulties getting hold of a registration form
  • 2. The form was difficult to understand
  • 3. Made a mistake on the form and had to complete it again
  • 4. My form got lost
  • 5. Did not get enough help to complete the form
  • 6. Something else
  • 7. Can't remember
  • 8. Prefer not to say

Q12

[Ask if code 6 – Something else - AT Q11]

You said you found something else difficult about registering. What was that?

Open text

Q13

[Ask all]

Single code

Do you feel you received enough information about the box before receiving it?

  • 1. Yes
  • 2. No
  • 3. Can't remember
  • 4. Prefer not to say

Q14

[ask if q13 = 2]

Multi-code

What would you have liked to know more about, before you received your Baby Box?

Online only: Please choose as many as apply.

Tel only: What else? Probe fully and code all that apply.

  • 1. When the box would be delivered
  • 2. How the box would be delivered
  • 3. What would be in the box
  • 4. How to use the box for sleeping
  • 5. The purpose of the Baby Box scheme
  • 6. Something else
  • 7. Can't remember
  • 8. Prefer not to say

Q15

[ASK IF Q14 = 6]

What else would you have liked to know more about, before you received your Baby Box?

Open text

Receiving the box and initial perceptions

Q16

[Ask all]

Single code

Overall, how would you rate the quality of the Baby Box and its contents? Telephone only: Would you say they were poor, acceptable or good quality? (IF POOR/GOOD – would you say they were very poor/good or fairly poor/good quality?)

  • 1. Very poor quality
  • 2. Fairly poor quality
  • 3. Acceptable quality
  • 4. Fairly good quality
  • 5. Very good quality
  • 6. Can't remember
  • 7. Prefer not to say

Impact on expenditure

Q17

[Ask all]

Single code

Thinking about the clothes included in the Baby Box. If you had not received the Baby Box, would you have already had enough of the clothes it included for your baby anyway, or would you have needed more?

If you need reminding what clothes the box included, click here.

  • 1. Would have had enough clothes anyway
  • 2. Would have needed more
  • 3. Don't know
  • 4. Prefer not to say

Q18

[Ask all]

Multi-code (17-18 are single code)

Which, if any, of these other items did you already have, before receiving the Baby Box?

  • 1. Somewhere for your baby to sleep in the first three months (Moses basket, cot, crib, etc.)
  • 2. Digital ear thermometer
  • 3. Cellular blanket
  • 4. Baby wrap
  • 5. Hooded bath towel
  • 6. Bath and room thermometer
  • 7. Baby books
  • 8. Play mat
  • 9. Comforter toy
  • 10. Travel changing mat
  • 11. Reusable nappies
  • 12. Nursing pads
  • 13. Maternity towels
  • 14. Condoms
  • 15. Something else (please say what)
  • 16. Did not have any of these before receiving Baby Box
  • 17. Can't remember
  • 18. Prefer not to say

Q19

[Ask all]

Single code

Did the Baby Box you received provide you with some useful things for your baby that you would not otherwise have bought?

  • 1. Definitely
  • 2. Probably
  • 3. Probably not
  • 4. Definitely not
  • 5. Don't know
  • 6. Prefer not to say

Q20

[Ask all]

Single code

How strongly do you agree or disagree that "Getting a Baby Box has saved me money on things I would otherwise have had to buy."?

Telephone only: if 'agree/disagree' – would you say you strongly agree/disagree, or tend to agree/disagree?

  • 1. Strongly agree
  • 2. Tend to agree
  • 3. Neither agree nor disagree
  • 4. Tend to disagree
  • 5. Strongly disagree
  • 6. Don't know
  • 7. Prefer not to say

Perceived usefulness of the box and its contents

Q21

[Ask all]

Multi-code

What would you say are the most useful items included in the Baby Box? Please select up to five items.

Multicode up to a total of five (26-28 are single-code)

  • 1. The box itself
  • 2. The clothes in general
  • 3. A specific item/specific items of clothing [if selected, show pop up list of all clothes which allows them to pick up to five]
  • 4. Digital ear thermometer
  • 5. Cellular blanket
  • 6. Baby wrap / sling
  • 7. Hooded bath towel
  • 8. Bath sponge
  • 9. Bath and room thermometer
  • 10. Teething ring soother
  • 11. Baby books
  • 12. Play mat
  • 13. Emery boards
  • 14. Bib
  • 15. Muslin squares
  • 16. Comforter toy
  • 17. Travel changing mat
  • 18. Reusable nappies voucher (included in boxes after April 2019)
  • 19. Nursing pads
  • 20. Maternity towels
  • 21. Condoms
  • 22. Leaflet on using the box for safe sleeping
  • 23. Leaflet on postnatal depression
  • 24. Leaflet on breastfeeding
  • 25. Royal Scottish National Orchestra App
  • 26. None of them
  • 27. Don't know
  • 28. Prefer not to say

Q21 tel

[Ask all]

Multi-code

What would you say are the most useful items included in the Baby Box? Please tell me up to five items.

Multicode up to a total of five (26-28 are single-code)

  • 1. The box itself
  • 2. The clothes in general
  • 3. A specific item/specific items of clothing [if selected, show pop up list of all clothes which allows them to pick up to five]
  • 4. Digital ear thermometer
  • 5. Cellular blanket
  • 6. Baby wrap / sling
  • 7. Hooded bath towel
  • 8. Bath sponge
  • 9. Bath and room thermometer
  • 10. Teething ring soother
  • 11. Baby books
  • 12. Play mat
  • 13. Emery boards
  • 14. Bib
  • 15. Muslin squares
  • 16. Comforter toy
  • 17. Travel changing mat
  • 18. Reusable nappies voucher (included in boxes after April 2019)
  • 19. Nursing pads
  • 20. Maternity towels
  • 21. Condoms
  • 22. Leaflet on using the box for safe sleeping
  • 23. Leaflet on postnatal depression
  • 24. Leaflet on breastfeeding
  • 25. Royal Scottish National Orchestra App
  • 26. None of them
  • 27. Don't know
  • 28. Prefer not to say

Q22

[Ask all]

Multi-code

And what would you say are the LEAST useful items included in the Baby Box? Again, please select up to five items.

Multicode up to a total of five (26-28 are single-code)

  • 1. The box itself
  • 2. The clothes in general
  • 3. A specific item/specific items of clothing [if selected, show pop up list of all clothes which allows them to pick up to five]
  • 4. Digital ear thermometer
  • 5. Cellular blanket
  • 6. Baby wrap / sling
  • 7. Hooded bath towel
  • 8. Bath sponge
  • 9. Bath and room thermometer
  • 10. Teething ring soother
  • 11. Baby books
  • 12. Play mat
  • 13. Emery boards
  • 14. Bib
  • 15. Muslin squares
  • 16. Comforter toy
  • 17. Travel changing mat
  • 18. Reusable nappies voucher (included in boxes after April 2019)
  • 19. Nursing pads
  • 20. Maternity towels
  • 21. Condoms
  • 22. Leaflet on using the box for safe sleeping
  • 23. Leaflet on postnatal depression
  • 24. Leaflet on breastfeeding
  • 25. Royal Scottish National Orchestra App
  • 26. None of them
  • 27. Don't know
  • 28. Prefer not to say

Q22 TEL

[Ask all]

Multi-code

And what would you say are the LEAST useful items included in the Baby Box? Again, please tell me up to five items.

Multicode up to a total of five (26-28 are single-code)

  • 1. The box itself
  • 2. The clothes in general
  • 3. A specific item/specific items of clothing [if selected, show pop up list of all clothes which allows them to pick up to five]
  • 4. Digital ear thermometer
  • 5. Cellular blanket
  • 6. Baby wrap / sling
  • 7. Hooded bath towel
  • 8. Bath sponge
  • 9. Bath and room thermometer
  • 10. Teething ring soother
  • 11. Baby books
  • 12. Play mat
  • 13. Emery boards
  • 14. Bib
  • 15. Muslin squares
  • 16. Comforter toy
  • 17. Travel changing mat
  • 18. Reusable nappies voucher (included in boxes after April 2019)
  • 19. Nursing pads
  • 20. Maternity towels
  • 21. Condoms
  • 22. Leaflet on using the box for safe sleeping
  • 23. Leaflet on postnatal depression
  • 24. Leaflet on breastfeeding
  • 25. Royal Scottish National Orchestra App
  • 26. None of them
  • 27. Don't know
  • 28. Prefer not to say

Q23

[Ask all]
single code

Have you ever used the Baby Box itself for your baby to sleep in?

  • 1. Yes
  • 2. No
  • 3. Don't know
  • 4. Prefer not to say

Impact on knowledge and behaviour

Q24

[Ask all]

Multicode. [10-12 single code] randomise order.

Parents can feel there is a lot to learn about babies and parenting when their children are born. We're interested in whether parents feel they have learned anything new from getting a Baby Box.

Which, if any, of the following areas do you feel you have learned about as a result of getting a Baby Box?

Online only: Please choose all that apply to you.

Telephone only: read out list and code all that apply

  • 1. Breastfeeding
  • 2. How my baby can sleep safely in the Baby Box
  • 3. Monitoring my baby's health/temperature
  • 4. My baby's development
  • 5. How to dress my baby
  • 6. Bonding with my baby through playing, talking and reading
  • 7. Post-natal depression
  • 8. Sources of support for new parents
  • 9. Something else (please say what)
  • 10. I didn't learn anything new as a result of getting the Baby Box
  • 11. Don't know
  • 12. Prefer not to say

Q25

[Ask all]

Single code

How strongly do you agree or disagree that "Getting a Baby Box encouraged me to talk more to my midwife, health visitor or family nurse about things I wasn't sure about."

Telephone only: if 'agree/disagree' – would you say you strongly agree/disagree, or tend to agree/disagree?

  • 8. Strongly agree
  • 9. Tend to agree
  • 10. Neither agree nor disagree
  • 11. Tend to disagree
  • 12. Strongly disagree
  • 13. Don't know
  • 14. Prefer not to say

Q26

[Ask if q25 = 1 or 2]

Multicode. Randomise order.

What kinds of things do you feel you have spoken to your midwife, health visitor or family nurse more about?

Online only: Please choose all that apply

Telephone only: code all that apply. If necessary, prompt by reading list.

  • 1. Breastfeeding
  • 2. How my baby can sleep safely in the Baby Box.
  • 3. Monitoring my baby's health/temperature
  • 4. My baby's development
  • 5. How to dress my baby
  • 6. Bonding with my baby through playing, talking and reading
  • 7. Post-natal depression
  • 8. Sources of support for new parents
  • 9. Something else (please say what)
  • 10. Don't know
  • 11. Prefer not to say

Q27

[Ask all]

Single code

How useful did you personally find the leaflet on safe sleeping in the Baby Box?

Telephone only: Would you say very useful, fairly useful, not very useful or not at all useful?

  • 1. Very useful
  • 2. Fairly useful
  • 3. Not very useful
  • 4. Not at all useful
  • 5. Don't know
  • 6. Prefer not to say

Q28

[Ask all]

Single code

How useful did you personally find the leaflet about breastfeeding included in the Baby Box?

Telephone only: Would you say very useful, fairly useful, not very useful or not at all useful?

  • 1. Very useful
  • 2. Fairly useful
  • 3. Not very useful
  • 4. Not at all useful
  • 5. Don't know
  • 6. Prefer not to say

Q29

[Ask all]

Single code

Have you read the baby books included in the box with your baby yet?

Telephone only: if no, 'Do you plan to read them?' – and code as appropriate.

  • 1. Yes
  • 2. No, but plan to
  • 3. No, and do not plan to
  • 4. Don't know
  • 5. Prefer not to say

Q30

[Ask all]

Single code

Did getting books in your baby box encourage you start reading with your baby earlier, or did it make no difference?

  • 1. Encouraged me to start reading earlier
  • 2. Made no difference to when I planned to start reading with my baby
  • 3. Don't know
  • 4. Prefer not to say

Q31

[Ask all]

How useful did you find the leaflet on post-natal depression included in your baby box?

Telephone only: Would you say very useful, fairly useful, not very useful or not at all useful?

  • 1. Very useful
  • 2. Fairly useful
  • 3. Not very useful
  • 4. Not at all useful
  • 5. Don't know
  • 6. Prefer not to say

Most important perceived benefit

Q32

[Ask all]

Multicode (9-11 are single codes)

Which, if any, of the following have been benefits of receiving a baby box for you personally?

ONLINE only: Please choose as many as apply.

Telephone only: read out and code all that apply

  • 1. I learned more about how to look after a new baby
  • 2. It encouraged me to speak more with my midwife or health visitor
  • 3. I learned more about post-natal depression
  • 4. I learned about sources of support available to me
  • 5. I saved money on things I needed for my baby
  • 6. It encouraged me to play, talk and read earlier with my baby
  • 7. It supported me with breastfeeding
  • 8. It provided useful things I would not otherwise have bought my baby
  • 9. None of these
  • 10. Don't know
  • 11. Prefer not to say

Q33

[Ask if any code 1-8 at q32]

And which one of these has been the most important benefit from receiving a baby box for you personally?

Single code

List answers coded at q32

Can't choose

Prefer not to say

Suggestions for improvement

Q34

[Ask all]

Multicode (7-9 are single codes)

Which, if any, of the following areas of the Baby Box scheme do you think could be improved so that it works better for other parents and babies in the future?

Telephone only: read out and code all that apply

  • 1. The information parents receive before they get their box
  • 2. The process of registering to get a baby box
  • 3. The delivery of baby boxes
  • 4. The items included in the box
  • 5. The information included in the box
  • 6. Something else (please say what)
  • 7. Nothing - no improvements need to be made
  • 8. Don't know
  • 9. Prefer not to say

Q35

[ASK if Q34=1 thru 6]

Open ended

Can you tell us more about any specific improvements you think could be made to the Baby Box scheme in the future?

[Open text]

Parent club

We have a few questions about Parent Club emails which you may have signed up for. You may have done this on the form when you registered for your baby box, or at some other point.

Q36

[Ask all]

Have you signed up to receive Parent Club emails?

Telephone only: if yes – When did you sign up? Was it when you registered for your baby box, or on the Parent Club website? Code as appropriate.

  • 1. Yes – when I registered for my baby box
  • 2. Yes – online / on the Parent Club Website
  • 3. Yes – but I can't remember where
  • 4. No
  • 5. Don't know
  • 6. Prefer not to say

Q37

[ASK IF Q36 = 1, 2 or 3]

SINGLE CODE

How often, if at all, do you tend to read Parent Club emails?

Telephone only: Would you say you always read them, often read them, sometimes read them, rarely read them or never read them?

  • 1. Always
  • 2. Often
  • 3. Sometimes
  • 4. Rarely
  • 5. Never
  • 6. Don't know
  • 7. Prefer not to say

Q38

[Ask if q37 = 1-4]

Single code

How useful do you find the Parent Club emails?

Telephone only: Very useful, quite useful, not very useful or not at all useful?

  • 1. Very useful
  • 2. Quite useful
  • 3. Not very useful
  • 4. Not at all useful
  • 5. Don't know
  • 6. Prefer not to say

Q39

Finally, we're interested in how experiences of the baby box vary between people with different incomes. You don't have to answer this if you don't want to, but we hope most parents will as it will help us better understand different experiences of baby box. Please could you tell me if it's easier for you in general to think about your current household income in weekly, monthly or annual amounts?

  • 1. Weekly
  • 2. Monthly
  • 3. Annual
  • 4. Prefer not to say

(Scripter – no don't know)

Ask if q39 = 1

Q40

What is your household's total weekly income from all sources, including child benefits and any other benefit, BEFORE any deductions for income tax. If you are on maternity leave, please give your household's current income (e.g. including any maternity pay), rather than what you expect to earn when you return?

  • 1. Less than £100
  • 2. £100 to £199
  • 3. £200 to £299
  • 4. £300 to £399
  • 5. £400 to £499
  • 6. £500 to £699
  • 7. £700 to £999
  • 8. £1,000 to £1,499
  • 9. £1,500 or more
  • 10. Don't know
  • 11. Prefer not to say

Ask if q39 = 2

Q41

What is your household's total monthly income from all sources, including child benefits and any other benefit, BEFORE any deductions for income tax?

  • 1. Less than £433
  • 2. £433 to £899
  • 3. £900 to £1,299
  • 4. £1,300 to £1,699
  • 5. £1,700 to £2,199
  • 6. £2,200 to £2,999
  • 7. £3,000 to £4,349
  • 8. £4,350 to £6,499
  • 9. £6,500 or more
  • 10. Don't know
  • 11. Prefer not to say

Ask if 39=3

Q42

What is your household's total annual (yearly) income from all sources, including child benefits and any other benefit, BEFORE any deductions for income tax?

  • 1. Less than £5,200
  • 2. £5,200 to £10,399
  • 3. £10,400 to £15,599
  • 4. £15,600 to £20,799
  • 5. £20,800 to £25,999
  • 6. £26,000 to £36,399
  • 7. £36,400 to £51,999
  • 8. £52,000 to £77,999
  • 9. £78,000 or more
  • 10. Don't know
  • 11. Prefer not to say

Q43

[Ask all]

Single code

As part of the research we're carrying out, we might want to speak to some parents in more detail about their views of baby box. Would you be willing for us to contact you again to see if you would be interested in taking part in this follow-up research? You would be free to decide at the time whether you wanted to take part.

  • 1. Yes
  • 2. No

Q44

[Ask if q43 = 1]

Could you just confirm the best email address to contact you at?

Q45

[Ask if q43 = 1]

And could you confirm the best number to contact you on?

END

Thank you very much for taking the time to complete this survey. The findings will help inform the future development of the Baby Box scheme in Scotland. Your individual responses will be kept strictly confidential.

Combined online questionnaire for professionals (UHVP and Baby Box evaluation – baby box sections only)

[Intro screen]

Thank you for entering the survey.

QA1

[Ask all]

Single code

Can I just check, are you currently employed primarily as …?

  • 1. A midwife
  • 2. A health visitor
  • 3. A family nurse?

Intro for midwives only

[ask if qa1 = 1]

Thank you for entering the Baby Box survey. The survey should only take around 10-15 minutes to complete. If you would like to complete the survey later, or to be able to pause the survey and finish it later, then please enter your email address now. We will then email you a unique link that you can use to access your survey again whenever you choose.

[Scripter – please set up so that they can enter email and be emailed a unique link to get back into their own survey]

[Intro screen 2]

[ask if qa1 = 1]

Ipsos MORI, the independent research organisation, has been asked by the Scottish Government to evaluate the Baby Box Scheme. As part of this evaluation, we are gathering feedback from midwives and health visitors, to find out how you think the scheme is working and how it could be improved. The findings will inform the future development of the scheme in Scotland.

As someone who works with new mothers in Scotland, your views are very important – we hope that as many midwives and health visitors as possible will take part, so that we have a reliable picture of how the Baby Box Scheme is working.

[Next screen]

[ask if qa1 = 1]

Your responses will be kept strictly confidential in accordance with General Data Protection Regulations (GDPR) – it will not be possible to identify individuals from the findings, which will be reported as percentages (e.g. "50% of midwives and health visitors thought that …"). We will not share your individual responses with anyone else.

If you would like any more information on the survey, please contact ScotlandBabyBox@ipsos.com or phone 0808 238 5376 and ask to speak to one of the project team (Rachel, Diana or Jane). If you would like to read the survey privacy policy, this can be accessed here: privacy policy link

Please click 'next' to begin the survey.

Health visitors and family nurse intro screens

[ask if qa1 = 2 or qa1 = 3]

Thank you for entering the National Health Visiting survey. The survey should take no longer than 25 minutes to complete. If you would like to complete the survey later, or to be able to pause the survey and finish it later, then please enter your email address now. We will then email you a unique link that you can use to access your survey again whenever you choose.

[Scripter – please set up so that they can enter email and be emailed a unique link to get back into their own survey]

[intro screen 2]

[ask if qa1 = 2 or qa1 = 3]

This survey is being conducted by Ipsos MORI, the independent research organisation, on behalf of the Scottish Government and in collaboration with the University of Edinburgh. We are particularly interested in your views on two key initiatives – the Universal Health Visiting Pathway (UHVP) and the Baby Box scheme.

Your views are very important – we hope that as many health visitors and family nurses as possible will take part, so that we have a reliable picture of how these key initiatives are working. The findings will inform the future development of both initiatives.

[Next screen]

[ask if qa1 = 2 or qa1 = 3]

Your responses will be kept strictly confidential in accordance with General Data Protection Regulations (GDPR) – it will not be possible to identify individuals from the findings, which will be reported as percentages (e.g. "50% of health visitors and family nurses thought that …"). We will not share your individual responses with anyone else.

If you would like any more information on the survey, please contact HVSurvey@ipsos.com or phone 0808 238 5376 and ask to speak to one of the project team (Rachel or Jane). If you would like to read the survey privacy policy, this can be accessed here: adddress.com [sg privacy policy to be inserted]

Please click 'next' to begin the survey.

Section A - background and demographic info

QA2 [HB]

[Ask all]

Single code

Which Health Board are you based in?

  • 1. Ayrshire and Arran
  • 2. Borders
  • 3. Dumfries and Galloway
  • 4. Eilean Siar (Western Isles)
  • 5. Fife
  • 6. Forth Valley
  • 7. Grampian
  • 8. Greater Glasgow and Clyde
  • 9. Highland
  • 10. Lanarkshire
  • 11. Lothian
  • 12. Orkney
  • 13. Shetland
  • 14. Tayside

QA3 [length pract]

[Ask all – textfill as appropriate from QA1]

Single code

How long have you been practising as a <midwife/health visitor/family nurse>?

  • 1. Under a year
  • 2. 1-2 years
  • 3. 3-5 years
  • 4. 6-10 years
  • 5. Over 10 years
  • 6. Not sure
  • 7. Prefer not to say

QA4 [ftorpt]

[Ask all]

Single code

And do you work full-time or part-time?

  • 1. Full time (30+ hours/week)
  • 2. Part time (under 30 hours/week)
  • 3. Not sure
  • 4. Prefer not to say

Section C – baby box questions [ask all unless otherwise routed]

[Ask if qa1 = 2 or 3 (i.e. hv or fnp, so will have both sets of questions)

[Cintro]

The next set of questions are about your experiences and views of the Baby Box scheme. They should only take about 10 minutes to complete.

[Ask if qa1 = 1 – i.e. midwife]

The next few questions are about the aims of the Baby Box scheme.

Aims of the scheme

QC1

[ask all]

Single code

To what extent do you agree or disagree that "I feel I have a clear understanding of what Scotland's Baby Box scheme is trying to achieve"?

  • 1. Strongly agree
  • 2. Tend to agree
  • 3. Neither agree nor disagree
  • 4. Tend to disagree
  • 5. Strongly disagree
  • 6. Don't know
  • 7. Prefer not to say

QC2

[Ask all]

[randomise order answer options 1-6 appear in]

Multi-code

Scotland's Baby Box scheme is part of wider efforts to improve support for young children and their families with the aim of giving all children in Scotland the best start in life. Which, if any, of the following do you think are the main ways in which Scotland's Baby Box scheme is intended to help contribute to positive outcomes for children and parents in Scotland?

Please select all that apply

  • 1. Helping to reduce inequalities in health between children from different backgrounds
  • 2. Helping to reduce inequalities in health between new mothers from different backgrounds
  • 3. Helping families financially by providing essential items for their new babies
  • 4. Helping to increase opportunities for health professionals to engage with parents
  • 5. Helping to encourage positive parenting behaviours in parents
  • 6. All of the above
  • 7. Some other way – please say what
  • 8. Not sure
  • 9. Prefer not to say

QC3

[Ask all]

Single code

How confident do you feel about discussing the Baby Box scheme with parents?

  • 1. Very confident
  • 2. Fairly confident
  • 3. Not very confident
  • 4. Not at all confident
  • 5. Don't know
  • 6. Prefer not to say

Training on the scheme

QC4

[Ask all]

Single code

How do you feel about your own role in relation to the Baby Box scheme?

  • 1. Very clear
  • 2. Quite clear
  • 3. Neither clear nor unclear
  • 4. Quite unclear
  • 5. Very unclear
  • 6. Don't know
  • 7. Prefer not to say

QC5

[ASK IF QC4=4 or 5]

Open question

What are you unclear about with respect to your role and the Baby Box scheme?

QC6

[Ask all]

Multi code

What, if any, information or training have you had about the Baby Box scheme?

Please select all that apply.

  • 1. Written information, such as leaflets or factsheets
  • 2. Training – either in person or online
  • 3. Informal verbal information, e.g. a chat with colleagues
  • 4. A demonstration, where you were shown a Baby Box, and its contents
  • 5. Something else – please say what
  • 6. None of the above
  • 7. Not sure
  • 8. Prefer not to say

QC7

[Ask if code 1-5 at qc6 – i.e. if have received ANY training or info]

Single code

Do you feel you have received sufficient training about the Baby Box?

  • 1. Yes
  • 2. No
  • 3. Not sure
  • 4. Prefer not to say

QC8

[Ask if qc7 = 2]

Multi code

Which, if any, of the following aspects of Baby Box would you like more training on?

  • 1. The contents of the box
  • 2. The aims of the Baby Box scheme
  • 3. The registration process
  • 4. The delivery process
  • 5. How to use the box for sleeping
  • 6. The contents of leaflets included in the box
  • 7. Something else – please say what
  • 8. Not sure
  • 9. Prefer not to say

QC9

[Ask if code 1-5 at QC6 – i.e. if have received ANY training or info]

Single code

Do you feel you have received sufficient information about the Baby Box?

  • 1. Yes
  • 2. No
  • 3. Not sure
  • 4. Prefer not to say

QC10

[Ask if qc9= 2]

Multi code

Which, if any, of the following aspects of Baby Box would you like more information on?

  • 1. The contents of the box
  • 2. The aims of the Baby Box scheme
  • 3. The registration process
  • 4. The delivery process
  • 5. How to use the box for sleeping
  • 6. The contents of leaflets included in the box
  • 7. Something else – please say what
  • 8. Not sure
  • 9. Prefer not to say

Registration and delivery process

Thinking now about the process of registering parents for a Baby Box…

Qc11 [ask if qa1 = 1 or 3 – i.e. if they are a midwife or a family nurse – not asked of hvs]

Are you involved in registering parents for baby boxes?

(If you hand out registration forms to parents, please tick 'Yes')

  • 1. Yes
  • 2. No
  • 3. Don't know

QC12

[Ask if qc11=1]

Single code

When completing the Baby Box registration form, which of the following usually applies?

  • 1. I arrange for the form to be posted, once the mother has filled out her information
  • 2. The mother takes the form away and posts it back herself
  • 3. Sometimes I send the form off, and sometimes I give the form to the mother to return
  • 4. Don't know
  • 5. Prefer not to say

QC13

[Ask if qc11=1]

Single code

From your perspective, overall how well does the registration process for baby boxes work?

  • 1. Very well
  • 2. Fairly well
  • 3. Not very well
  • 4. Not at all well
  • 5. Don't know
  • 6. Prefer not to say

QC14

[Ask if qc13 = 3 or 4 – i.e. registration process does not work well]

Open

Why do you feel the registration process does not work well?

QC14

[Ask all]

Single code

How clear or unclear are you about the process of cancelling a Baby Box in the event of a bereavement?

  • 1. Very clear
  • 2. Quite clear
  • 3. Neither clear nor unclear
  • 4. Quite unclear
  • 5. Very unclear
  • 6. Don't know
  • 7. Prefer not to say

Perceptions of use by parents

QC15

[Ask all]

Single code

How often, if at all, do you see parents using the Baby Box or its contents on home visits?

  • 1. Always
  • 2. Often
  • 3. Sometimes
  • 4. Rarely
  • 5. Never
  • 6. Don't know
  • 7. Prefer not to say

QC16

[Ask all]

[randomise order 1-18 appear in]

Multi code (up to 5 responses, 20-22 are single codes)

We are interested in whether the right items are included in the Baby Box. Which of the items included in the Baby Box, if any, do you think are the most important to include? Please choose up to 5 items.

  • 1. The box itself (for sleeping)
  • 2. The digital ear thermometer
  • 3. The clothes
  • 4. Cellular blanket
  • 5. Baby wrap
  • 6. Hooded bath towel
  • 7. Bath and room thermometer
  • 8. Baby books
  • 9. Play mat
  • 10. Comforter toy
  • 11. Travel changing mat
  • 12. Reusable nappies voucher
  • 13. Nursing pads
  • 14. Maternity towels
  • 15. Condoms
  • 16. Leaflet on using the box for safe sleeping
  • 17. Leaflet on postnatal depression
  • 18. Leaflet on breastfeeding
  • 19. Something else in the box (please say what)
  • 20. None of them
  • 21. Don't know/can't choose
  • 22. Prefer not to say

QC17

[ASK IF 'Something else' – code 19 -at qc16]

What other items do you think are among the most important included in the box?

OPEN TEXT.

QC18

[Ask all]

[randomise order 1-18 appear in]

Multi code (up to 5 responses, 20-22 are single codes)

And which of the items included in the Baby Box, if any, do you think are the least important to include? Please choose up to 5 items.

  • 1. The Digital ear thermometer
  • 2. The clothes
  • 3. Cellular blanket
  • 4. Baby wrap
  • 5. Hooded bath towel
  • 6. Bath and room thermometer
  • 7. Baby books
  • 8. Play mat
  • 9. Comforter toy
  • 10. Travel changing mat
  • 11. Reusable nappies voucher
  • 12. Nursing pads
  • 13. Maternity towels
  • 14. Condoms
  • 15. Leaflet on using the box for safe sleeping
  • 16. Leaflet on postnatal depression
  • 17. Leaflet on breastfeeding
  • 18. Something else in the box (please say what)
  • 19. None of them least / less important
  • 20. Don't know/can't choose
  • 21. Prefer not to say

QC19

[ASK IF 'Something else' – code 19 – at qc18]

What other items do you think are among the least important included in the box?

Open text.

Perceived impact on engagement with services

INTRO

[Ask all]

We're interested in what you as a health professional think about the impact of the Baby Box scheme.

QC20

[Ask all]

Single code

Overall, would you say that the Baby Box scheme has had…

  • 1. … A positive impact on your interactions with parents
  • 2. … A negative impact on your interactions with parents
  • 3. … No impact on your interactions with parents
  • 4. Don't know
  • 5. Prefer not to say

QC21

[Ask all]

Single code

How much impact, if any, do you feel the Baby Box scheme has had on opportunities for you to engage with families who may be less likely to work with services?

  • 1. A major positive impact
  • 2. A small positive impact
  • 3. No impact one way or another
  • 4. A small negative impact
  • 5. A major negative impact
  • 6. Don't know
  • 7. Prefer not to say

QC22

[Ask all]

Single code

How strongly would you agree or disagree with the following statements?

"The Baby Box scheme has been a useful tool in supporting conversations with new parents"

  • 1. Strongly agree
  • 2. Tend to agree
  • 3. Neither agree nor disagree
  • 4. Tend to disagree
  • 5. Strongly disagree
  • 6. Don't know
  • 7. Prefer not to say

QC23

[Ask all]

And how much would you agree or disagree that the baby box has helped support your conversations with parents about safe sleeping specifically?

  • 1. Strongly agree
  • 2. Tend to agree
  • 3. Neither agree nor disagree
  • 4. Tend to disagree
  • 5. Strongly disagree
  • 6. Don't know
  • 7. Prefer not to say

QC24

[Ask all]

How much would you agree or disagree that the Baby Box scheme is making a useful contribution to supporting families with new babies in Scotland?

  • 1. Strongly agree
  • 2. Tend to agree
  • 3. Neither agree nor disagree
  • 4. Tend to disagree
  • 5. Strongly disagree
  • 6. Don't know
  • 7. Prefer not to say

Perceived impacts on equality

QC25

[Ask all]

Single code

And how much would you agree or disagree that the Baby Box scheme is an effective way of ensuring every family has access to new born essentials?

  • 1. Strongly agree
  • 2. Tend to agree
  • 3. Neither agree nor disagree
  • 4. Tend to disagree
  • 5. Strongly disagree
  • 6. Don't know
  • 7. Prefer not to say

QC26

[Ask all]

Open ended

What specific improvements do you think could be made to the Baby Box scheme in the future?

[Open text]

Section D – consent to recontact for baby box

QD1

[Ask all]

As part of our research on the baby box, we would like to speak to some health professionals in a little more detail about their views of the scheme. Would you be happy for us to contact you again to see if you would be interested in taking part in this? You would be free to decide at the time whether you actually wanted to take part.

  • 1. Yes
  • 2. No

QD2

[Ask if qd1 = 1]

Could you just confirm the best email address to contact you at?

QD3

[Ask if qd1= 1]

And could you confirm the best number to contact you on?

END

[Ask all]

[textfill – if qa1 = 1, textfill = 'the Baby Box scheme', if QA1 = 2 or 3, textfill = 'the Universal Health Visiting Pathway and the Baby Box scheme']

Thank you very much for taking the time to complete this survey. The findings will help inform the future development of <the Universal Health Visiting Pathway and the Baby Box scheme / the Baby Box scheme> in Scotland. Your individual responses will be kept strictly confidential.


Contact

Email: socialresearch@gov.scot