XX Commonwealth Games Omnibus Research Report
This XX Commonwealth Games Omnibus Research Report measure progress against key marketing performance indicators (KPIs) and generates new insights that supported decision making around marketing activity in the run up to Glasgow 2014.
6. Expected Games Legacy
6.1 To provide a measure of what, if anything, the populations of Scotland and England/Wales expected to be left as a legacy of the Glasgow Commonwealth Games, respondents were asked the following question:
- When the Commonwealth Games are over, what if anything do you think will have changed because of them?
6.2 As shown in Table 6.1 overleaf, responses provided to this question were predominantly positive. In Scotland, the largest proportions of the population expected the Games to leave better facilities in Glasgow, to attract more visitors to the country and for parts of Glasgow to be better to live or work in because of the Games. These were also the most frequently provided responses in Glasgow.
6.3 As the Games drew closer, there was a significant increase at the population level in Scotland in the proportion who felt that people in Scotland would feel proud (up from 15% in June 14 to 24% in Jul 14).
6.4 In England and Wales, respondents were generally less aware of the potential legacy of the Games with the largest proportion across all survey waves suggesting that more visitors would be attracted.
Table 6.1. Expected Games Legacy
| Scotland | Glasgow | England/Wales* | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 12 | Mar 13 | Oct 13 | Jun 14 | Jul 14 | Oct 12 | Mar 13 | Oct 13 | Jun 14 | Jul 14 | Oct 12 | Oct 13 | Jun 14 | |||
| Better facilities (Glasgow) | 30% | 30% | 30% | 29% | 29% | 38% | 42% | 28% | 22% | 32% | 15% | 13% | 14% | ||
| More visitors to Scotland/ Britain/ tourism | 26% | 25% | 26% | 24% | 37% | 24% | 20% | 34% | 30% | 39% | 15% | 13% | 18% | ||
| Parts of Glasgow will be better to live/work in | 12% | 11% | 11% | 19% | 15% | 11% | 12% | 16% | 17% | 5% | 4% | 5% | 5% | ||
| People in Scotland will feel proud | 18% | 19% | 16% | 15% | 24% | 7% | 17% | 8% | 6% | 14% | 8% | 6% | 7% | ||
| More opportunities to take part in sport | 15% | 13% | 14% | 13% | 15% | 12% | 8% | 10% | 7% | 14% | 7% | 7% | 8% | ||
| Fitter/ healthier lifestyles | 13% | 10% | 8% | 11% | 14% | 8% | 8% | 5% | 12% | 14% | 5% | 5% | 6% | ||
| Good memories | 11% | 12% | 8% | 10% | 17% | 7% | 18% | 8% | 6% | 16% | 7% | 6% | 5% | ||
| Country will be richer/ economic benefits | 10% | 9% | 11% | 10% | 7% | 9% | 6% | 24% | 13% | 3% | 7% | 7% | 6% | ||
| People will be better at sport | 9% | 6% | 7% | 8% | 13% | 9% | 9% | 5% | 8% | 12% | 6% | 5% | 4% | ||
| More community spirit | 12% | 11% | 6% | 8% | 12% | 8% | 10% | 6% | 2% | 7% | 9% | 9% | 6% | ||
| Country will have better reputation abroad | 8% | 10% | 7% | 7% | 9% | 1% | 8% | 3% | 4% | 3% | 5% | 4% | 5% | ||
| More job opportunities | 11% | 8% | 7% | 7% | 5% | 20% | 7% | 13% | 8% | 2% | 9% | 8% | 4% | ||
| Better links with other countries | 7% | 10% | 5% | 7% | 10% | - | 22% | 2% | 5% | 4% | 4% | 5% | 4% | ||
| Any negative responses | 3% | 3% | 4% | 5% | 4% | 1% | 2% | 3% | 9% | 15% | 1% | 3% | 1% | ||
* Not asked in England/ Wales in Jul 14
Base: All respondents Scotland (Oct 12 1007; Mar 13 1018; Oct 13 1,010; Jun 14 995; Jul 14 1003); Glasgow (Oct 12 111; Mar 13 124; Oct 13 115; Jun 14 125; Jul 14 102); England/ Wales (Oct 12 960; Oct 13 944; Jun 14 948)
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Email: Imelda Giarchi
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